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Floriculture Success Story

Floriculture Success Story

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Published by amit14oct1557
This is success story of our Floriculture project at Gobindpur, Dhanbad, Jharkhand. This project is implementing through women rural shgs.
This is success story of our Floriculture project at Gobindpur, Dhanbad, Jharkhand. This project is implementing through women rural shgs.

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Categories:Types, Brochures
Published by: amit14oct1557 on Feb 03, 2010
Copyright:Attribution Non-commercial


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FLORICULTURE DEVELOPMENT PROGRAM IN DHANBADDISTRICT….FRAGRANCE OF SUCCESSFloricultureDevelopment andFlower production has been identified as oneof major incomegeneration activity inDhanbad district under SGSY scheme. Gap between demand andsupply of flowers ismain reason for selection of floricultureas one of leadingincome generationactivity in district.Despite of favorablewater, soil and climaticcondition and hugemarket demand, thereis no commercial production of flower ishappening inJharkhand state. WestBengal is catering thedemand of flowers inJharkhand state. Sellersfrom W. Bengal areselling lower qualityflowers in high rates.With lots of analysisand survey, DRDADhanbad inChairmanship of Deputy Commissioner Sri Ajay Kumar Singh(IAS) has been decidedto take Floriculture asone of leading IncomeGeneration activity for 
rural people of district.Society For IntegratedDevelopment (SID) an NGO has been selectedfor implementing thisfloriculturedevelopment project indistrict. NGO has beenauthorized for doing allthe related activity likeselection of  beneficiary, formationof SHG, Linkage withBank, SkillDevelopment training, procurement of loanand subsidy ,cultivation activity andmarketingarrangement. It hasalso been decided thatgroup of SHGs willform a registeredProducer Companyand all business will bedone under flagship of company. With allthese conditionsFloricultureDevelopment projecthas been started inDistrict. The projecthas been divided intwo parts, 1.Cultivation in polyhouse and 2. OpenCultivation. Districtadministration startedthis project inGobindpur, Tundi,Topchanchi andBaliyapur block.Society For IntegratedDevelopment isimplementing this project in Gobindpur and Topchanchi Block.Initially Districtadministration provided completeconstructed polyhousewith irrigation systemin 2000 Sq.m of area inGobindpur Block.
(under construction polyhousein Gobindpur)
This project has beenstarted with 12 SHGs(mostly woman based)in Gobindpur. There is provision of skilldevelopment trainingof SHG membersunder this program. 34SHG membersincluding male andfemale went toHorticulture TrainingCenter (HTC),Talegaoun, Pune,Maharastra for advance training.
(SHG members in front of HTCgate, Talegaun, Pune)
HTC is known as besttraining center in Indiafor floriculture. It wasgreat experience for villagers.
(SHG members at class room atHTC pune)
Till date total 166 SHGmembers from
Gobindpur andTopchanchi block gottraining at Gobindpur Floriculture Center located at Gobindpur  by best faculties fromBirsa AgricultureUniversity.
(SHGTraining at FloricultureCenter, Gobindpur, Dhanbad)
Bank of India, leading bank of district decidedto finance this projectand sanctioned loandof Rs. 25 Lakhs under SGSY scheme whichincludes 50 % subsidyfrom DRDA. InitiallyBank gave Rs. 5.75Lakhs.
(Loan distribution by CM Sri Sibu Soren)
Planting materialworth Rs. 3.75 lakhsinvested for purchasingof rose and gerbera planting material and planting material purchased fromBanglore. Cultivation practice started inmonth of January2009. Mainly twoflowers Gerbera andDutch Rose has beentaken for cultivation inthis polyhouse.
(Bed prepration underPolyhouse)
 In the month of Apr 2009 a Producer company named asGobindpur Flower Producer CompanyLimited, under company registrationact has been registeredfor doing floriculture business. According toour information this isfirst Producer Company based uponwhole SHG members.SHG members aredirectors in thiscompany and they takethe final decisions.Entire process of this project is new andinnovative, and this program creatingimpact upon villagers. Now they have startedfeeling, empoweredand influencing other villagers to participatein this kind of govt.sponsored schemes.Villagers do their  banking operations bythemselves. Flower came out in the marketfor sale in the month of May and afterward ithas started changinglives of associatedSHG members. NowSHG members have been started earningmoney from this business and alsostarted makingrepayment of loans.Main objective of this program is to provideaverage sustainedmonthly income of 

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