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 The 2010 GRI Readers’Choice Awards
 
http://awards.globalreporting.org
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“In the post-Enron era,reporting, transparency and accountability are signature issues. They illustrate integrity. They build trust.” 
(Queen Rania Al-Abdullaho Jordan, at the GRIConerence 2008).
“The Readers’ Choice Awards play an essential role in the ongoingevolution of sustainability reporting. The readers madeit clear that transparency can help to build trust…” 
(Ernst Ligteringen, GRI Chief Executive)
 Transparent communication builds trust, changesperceptions, and motivates action towards greatersustainability. As pioneers o the development o the world’s most widely used reporting ramework,GRI is committed to updating its sustainabilityreporting guidelines to integrate the accumulatedexperience o practitioners. As part o thiscommitment, and in recognition o organizationsachievements in sustainability reporting, GRIconceived the Readers’ Choice Awards. The number o organizations reporting on theirsustainability perormance has reached a recordhigh. Companies and governments are rethinkingthe undamentals o business. There are innovationsin report ormats, and changes in the reportinglandscape. A unique survey, the goal o the GRIReaders’ Choice Awards is to determine what thereport readers o the world think o sustainabilityreporting today, and which reports deserverecognition.GRI inaugurated the Readers’ Choice Awardsin 2008. It shaped the uture o reporting. Thatyear, with more than two thousand respondents,organizations rom emerging markets stole theshow in many o the award categories. There are new and improved elements in theReaders’ Choice Awards 2010. Participating is easier,with the Readers’ Survey and Scoring Moduleintegrated into one user-riendly system. And withthe new Reporters’ Survey, GRI is inviting reportersto analyze and share their reporting objectives, orthe rst time.As well as celebrating worthy winners, the overallresults rom the 2010 Awards will gauge whethersustainability reports are meeting the needs o theirintended audiences. The results will address one o the most important questions in sustainability andtransparency today: exactly how do reports changereaders’ views and behavior towards a reportingorganization?
 There’s no judge, andno jury. Youdecide whichsustainabilityreports deserverecognition.
 The 2010 GRI Readers’ Choice Awards
 
http://awards.globalreporting.org
3
 The GRI Readers’ Choice Awards is the onlyaward survey o its kind to be generated byeveryday readers.By taking part in the GRI Readers’ Choice Awards,participants help address some o the most vitalquestions around sustainability today.What do readers think o sustainability reports?What are reporters’ objectives in issuing reports?How can reporters’ and readers’ objectives be betterreconciled? And perhaps most important o all,how do reports change readers’ views and behaviortowards a reporting organization?With the scoring platorms opening in late 2009,the winners will be announced at the AmsterdamGlobal Conerence on Sustainability and Transparency, to be held on 26-28 May 2010.Both readers and reporters can participate! Bymaking sustainability reporting an efective toolor change, both business objectives and publicinterest will be served.
The ollowing Awards will bepresented to the winners:
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The GRI Readers’ Choice Award-
recognizingthe organization scored best by all diferentstakeholder categories.
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The Engage Award-
recognizing theorganization that has been scored best by itsinternal stakeholders.
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The Investor Award-
recognizing theorganization that has been scored best by theinvestor community.
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The Value Chain Award-
recognizing theorganization that has been scored best byits own value chain.
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The Civil Society Award-
recognizing theorganization that has been scored best bycivil society.
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The Most Eective Report Award-
recognizingthe organization whose report best matchedreporters’ objectives with readers’ needs.
 There’s no judge, and no jury. It’s you.
 The 2010 GRI Readers’ Choice Awards

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