AUTHOR
A.9 Maria João Ferreira, et al (2020
A.10 Tanaporn Hongsuchon, et al (2022)
A.11 Alina Magdalena Ilcus(2018)
A.12 Fang He (2007)
METHOD RESULTS & FINDINGS
Perform a trend analysis of the key
technologies used and contribute to the
prediction of future retail trends
An online survey using Google Forms was
administered to the targeted respondents.
Data collection was conducted from
January 2022 to April 2022. It is then
distributed via email, social media, group-
group online, WhatsApp, and online.
we want to evaluate, compare and classify
a combination of emotional and context-
aware approaches as well as services
which link online and offline advantages
Our research involving 148 subjects who
participated in a field survey examined the
impact of a series of possible decision
factors including perceived risk, perceived
benefits, vendor’s system features, and
customers’ characteristics on the intention
to use an online payment system by
customers.
REFERENCES
Retailers are looking for advantages, e.g. to
grow and create new market opportunities
by using technological tools, creating new
business models, optimizing and
modernizing their practices in a consumer-
centric approach.
The findings of this study have implications
for other researchers and practitioners
conducting studies on e-marketplaces.
To secure a strong customer relationship
and support satisfaction, retailers have to
transform their real-world advantages into
digital goods and offer new value services
to the customer.
The online payment system has gained in
popularity because vendors and creditors
realize its growing importance as a
foundation to improve their information
infrastructure and to achieve “paperless”
operating efficiency.
Maria João Ferreira,Fernando Moreira,
Carla Santos Pereira & Natércia Durão
(2020) “The Digital Transformation at
Organizations – The Case of Retail Sector”
Tanaporn Hongsuchon, Khaled Mofawiz
Alfawaz,Taqwa Hariguna & Othman Atti
Alsulami (2022) “The effect of customer
trust and commitment on customer
sustainable purchasing in e-marketplace,
the antecedents of customer learning
value and customer purchasing value”
Alina Magdalena Ilcus (2018) “Impact of
Digitalization in Business World”
Fang He & Peter P. Mykytyn (2007)
“Decision Factors for the Adoption of an
Online Payment System by Customers”
A.13 Icha, et al (2015)
A.14 Meyer, Michael, et al (2018)
This framework is measured using three It also reviewed the benefits and Icha, Omoyza and Agwu, Professor Edwin,
indicators: The first challenges of this massive conundrum (2015). “Effectiveness of Social Media
indicator is the outcome of the project i.e., which has taken business management by Networks as a Strategic Tool for
performance should be storm and concludes with vital Organizational Marketing Management”
assessed in terms of what changes brought recommendations for organizational
through its project. The managers.
second indicator focuses on invested
financial, material and human
resources to pursue organizational
objective for measurement against
what has been achieved. The third is the
perception success and
achievement of the organization and
people within the organization
and perceived success of the organization
by stakeholders. This
framework has two categories as
presented by Kendall and Knapp
preliminary investigations by literature and As pointed out, the brick-and-mortar retail Meyer, Michael; Helmholz, Patrick; and
surveys. New technological developments and is struggling with the digital transformation Robra-Bissantz, Susanne(2018) “Digital
information systems in retail service delivery and the shift to e-commerce. Hence, to Transformation in Retail: Can Customer
raise new questions concerning the nature of manage this shift and to secure a strong Value Services enhance the Experience?”
relationships between retailers and customers. customer
Keeling et al. (2013) categorized retail and relationship, retailers must transform their
social relationships in four different
real-world advantages like personal
dimensions
advisory
and the personal contact to the customer
into a digital value (support) service.
C.5 Nisha Anupama Jayasuriya, et al (2018)
C.6 Rozina Imtiaz, et al (2021)
C.7 Piranda, D. R., et al (2022)
Empirical research and Conceptual model.
And the consumables, lifestyles and
decision-making has been affected and
controlled by social media.
205 respondents, The researchers has used The key findings of this research is a)
data analysis research
This descriptive research uses the library
method
The findings state firmly the significant
impact of social media marketing on brand
equity.
facebook advertisement has significant
impact on brand image and brand equity b)
brand image and brand equity both
significantly impacts purchase intention c)
brand equity mediates the effect of brand
image on purchase intention.
Based on the findings, Facebook's social
media can be said to have complete
features because users can communicate
with other people, share videos, create a
group or association, create a schedule
together, and so on. Besides, as a digital
marketing tool through the Facebook
marketplace, it is now widely used by users
for buying and selling activities. Facebook
marketplace as a digital marketing tool can
be done through several strategies such as
advertising, sales promotion, publication of
individual sales, and product promotion
Nisha Anupama Jayasuriya, Dr. S. M.
Ferdous Azam, Dr. Ali Khatibi,(2018) “The
Role of Facebook Marketing on Customer-
based Brand
Equity and Purchase Intention in Fashion-
Wear Retail
Industry, Sri Lanka”
Dr. Halinah Atan & Dr. Isuri Roche
Dharmaratne Rozina Imtiaz,Malek Ahmad
Salem
Alsoud, Adnan Anwar, Atif Aziz,
Muhammad Sufyan Ramish (2021) ”Impact
of Facebook on Advertising: Analysis of
effectiveness of Facebook on enhancing
customer purchase intention”
Piranda, D. R., Sinaga, D. Z., & Putri, E. E.
(2022) “Online Marketing Strategy in
Facebook Marketplace as a Digital
Marketing Tool”

D.5 Ines Mergel, et al (2022)
D.6 K.Schwertner (2022)
E.4 Ljungmark, et al (2011)
The expert interviews were conducted
face-to-face, using online video tools (e.g.
Skype), or by telephone. Each of these
different ways of conducting interviews,
although always characterized by
synchronous communication and
representing established and accepted
methods in most research disciplines, has
advantages and disadvantages
The paper research an organization’s level
of digital maturity and readiness for digital
business transformation.
The method used for this thesis is of
qualitative and both inductive and
deductive character.
through the use of visually attractive
packaging.
This reveals that digital transformation is Ines Mergel, Noella Edelmann & Nathalie
considered a process without an end Haug (2022) “Defining digital
status, unlike previously designed e- transformation: Results from expert
government projects with a start and an interviews”
end date, a measurable and defined end
status, as well as a fixed budget. Instead,
digital transformation is a continuous
process that needs frequent adjustments
of its processes, services, and products to
external needs.
Organizations today are looking for a good K.Schwertner (2022) “Digital
business environment that does not Transformation of Business”
negatively affect corporate flexibility. One
of the key success factors in the global
business environment is for the company
to be able to adapt quickly and effectively
to changes
We could further determine that our Ljungmark, Per,Bernhardsson, Erik, &
respondents are using Facebook more as a Jönköping (2011) “Facebook as a
traditional one-way marketing channel marketing channel: A study of
with promotion of products rather than eCommerce retailers’ Facebook page
enhancing the possibilities for dialogue ambition”
between the organization and their group
of inter-est. Last, it prevail doubt over the
value of spending money and time on
Facebook page marketing, even though all
of the respondents indicated will increase
their budget for marketing in this medium.
E.5 D. Tzavara, et al(2019)
E.6 NA Jayasuriya, et al(2018)
The study is conducted online, using
quantitative methodology and close-ended
survey questionnaires to obtain data.
A systematical search has been done on the
specialized databases such as Science Direct,
EBSCO, and Google Scholar.
We find that Facebook and Instagram D. Tzavara, P. Clarke, & F. Misopoulos,
influence Rhodian consumer behaviour. (2019) “An investigation of the impact of
Rhodians believe that the two social media Facebook and Instagram on consumer
are a good way to follow fashion trends buying behaviour: The case of retail
and that fashion is more accessible fashion consumers in Rhodes, Greece”
because of Facebook and Instagram
compared to five years ago. The Rhodians
seem to be getting fashion inspiration from
Facebook and/or Instagram but more in a
passive manner than through active
engagement with fashion on the two social
media.
The researcher concluded by stating that Jayasuriya, Nisha & Azam, S. M. & Khatibi, Ali &
the business world is Dharmaratne, Isuri. (2018). “The Role of Social
developing rapidly and that with the Media Marketing on Brand Equity-A Literature
constant communication that has Review.”
been made available marketers have been
given the chance to handpick
potential consumers and at the same time
getting the loyalty from
present consumers. Marketers have also
been given the opportunity
to better understand their consumers
directly from the thoughts and
views expressed by them; if marketers can
fully understand the way to
manipulate the use of social media then
the power could be taken back
from the consumers.