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Project feasibilty Study and Evaluation . Aj. chaiyawat Thongintr. Mae Fah Luang University (MFU) 2010-I Love Wedding

Project feasibilty Study and Evaluation . Aj. chaiyawat Thongintr. Mae Fah Luang University (MFU) 2010-I Love Wedding

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Project feasibilty Study and Evaluation- Aj. chaiyawat Thongintr-Mae Fah Luang University (MFU) 2010-I Love Wedding
Project feasibilty Study and Evaluation- Aj. chaiyawat Thongintr-Mae Fah Luang University (MFU) 2010-I Love Wedding

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Published by: GIFT_ZA on Feb 19, 2010
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12/03/2012

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a
Preface
This Project is a part of 1203302 Project Feasibility Study
 
and EvaluationCourse in the second semester of 2009. In this project is studying the feasibility of wedding studio business in Chiang Rai
,
which is include generally of wedding studio business, management in wedding studio business, competition analysis andmarketing feasibility, the technical process in wedding studio business, the financialfeasibility of wedding studio business, and risk of wedding studio business.
 
This project makes everyone who interested to get knowledge and informationabout wedding business before make decision to investment, including preoperational process and operation process of wedding business, for the benefit to investment and profit of doing this wedding business.We expect that our project will provide benefit more and more interested person, more over, if they are any error in this project or whatever, our ground madean apology at this opportunity.Group membersMiss Chalermkwan RamlukkhunpattapeeMiss Supattra LuelertMiss Jiranun MaitreetaweenithiMiss Patchara YamcharoenMr. Santisuk Yodrak 
 
b
Content
Preface............................................................................................................................a  Content........................................................................................................................... b  Chapter 1 Introduction...................................................................................................1  1.1 Background and Significance of the project........................................................2  1.2 Project objectives.................................................................................................3  1.3 Benefits of project................................................................................................3  1.4 Operations methods.............................................................................................3  1.5 Time frame of study.............................................................................................5  Chapter 2 Industry Profile..............................................................................................6  2.1 Nature of Industry................................................................................................7  2.2. Situation of Industry...........................................................................................8  2.3 Product and Service...........................................................................................13  2.3.1 Product........................................................................................................13  2.3.2 Service.........................................................................................................23  2.4 Vision.................................................................................................................24  2.5 Mission...............................................................................................................25  2.6 Strategy..............................................................................................................25  2.6.1 Corporate Level..........................................................................................25  2.6.2 Business Strategy........................................................................................26  2.6.3 Functional Strategy.....................................................................................27  Chapter 3 Marketing Feasibility Study........................................................................29  3.1 Marketing Analysis............................................................................................30  3.1.1 General Environment Analysis...................................................................30  3.1.2 Competition Analysis (3C Analysis)..........................................................34  3.2 STP Analysis......................................................................................................49  3.2.1 Market Segmentation..................................................................................49  3.2.2 Target Analysis...........................................................................................50  3.2.3 Position Analysis........................................................................................52  3.3 Marketing Mix Strategy.....................................................................................52  3.3.1 Product strategy..........................................................................................52  3.3.2 Price Strategy..............................................................................................54  3.3.3 Place Strategy..............................................................................................57  3.3.4 Promotion Strategy.....................................................................................58  3.4 Sales Forecast/Profit Estimation........................................................................59  3.5 Marketing Expenses (Sale Incentive)................................................................72  3.6 Conclusion in market feasibility........................................................................82  Chapter 4 Technical Feasibility Study.........................................................................83  4.1 Production and Operation Analysis...................................................................84  4.1.1 Product characteristics................................................................................84  4.1.2 Service Process.........................................................................................105  4.1.3 Location....................................................................................................106  4.1.4 Facility Layout..........................................................................................107  4.1.5 Machine/Tools/Equipment........................................................................113  4.1.6 Logistics Management..............................................................................127  4.1.7 Facility Management................................................................................129  4.1.8 Machine/Tools/Equipment........................................................................130  4.2 Cost of Investment...........................................................................................134  4.2.1 Pre- Operating Cost...................................................................................134 

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