The present marketing system, characterized by a long, fragmented supply chain, highwastages, low share of producers in price, is inadequately equipped to meet the growing needs of consumers for quality and safe hygienic food. Terminal market has been envisaged to improveavailability, in terms of quality as well as quantity, from fresh foods as well as of export marketwith benefits to all in the producer to consumer chain. India has embarked upon theestablishment of terminal market with modern infrastructure and operational mechanism. Themajor requirement for a market is its location and layout. The State Government will approve thenumber and indicative location of the TMCs based on the demand, economic viability,commercial considerations etc.
With an increasing working population, rising disposable income and greater internationalexposure, the fast growing Indian market is witnessing a paradigm shift in its aspirations andlifestyle. While, food products capture almost 53% of private consumption expenditure and their demand rises consistently at almost 8%, the consumer basket is continuously undergoing changein favour of perishables (such as fruits, vegetables, animal protein, milk etc.) and healthy,hygienic products. The Indian consumer today stands at the threshold of a competitive worldwhere the organized food retailer awaits to utilize numerous opportunities to serve this diversedemand. The present marketing system, characterized by a long, fragmented supply chain, highwastages, low share of producers in price, is inadequately equipped to meet the growing needs of consumers for quality and safe/ hygienic food. Although, India produces almost 10% of theworld’s fruits and vegetables it accounts for a mere 1% of world trade. This small market sharecan be attributed largely due to weak post-harvest infrastructure, inadequate extension support tothe farmer, quality, and hygiene control mechanisms.Thus, in order to harness the potential of the emerging consumer demand (domestic andinternational), a professionally managed competitive alternate marketing structure that provides1