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Haiti Disaster
A telecoms success story...
Chams Changes
the game in
ICT Training
Sim Registration:
The Telco Rebirthin Africa
Mobile Phone
will become substitute for credit cards
www.mobileworldmag.comIssue 18,2010
4
Cover Story...
6
News
10
Interview
Group Publisher/Editor in Chief
Akin Naphtalanaphtal@mobileworldmag.com
Editor
Anita Moritiwon
Writers
Kehinde OlesinJonah Iboma
Marketing Executive
Yinka Lawal
Reporter/Researcher
Lanre SaliuSola Aremu
Head, Creative
Yinka Adebamiro
How to contact MobileWorld Magazine
UK
Belvedere, KentDA17 6DXTel: +44 777 510 9698
NIG
14 Wright StreetAdekunle, YabaLagos, NigeriaTel: +234 8063603521info@mobileworldmag.comwww.mobileworldmag.comISSN: 1751-3820
Liability
While every care has been taken in the preparation of this magazine, the publishers cannot be responsiblefor the accuracy of information inherein, or any conse-quence arising from it.MobileWorld is a controlled circulation magazine and
-ers worldwide. Design & printed by Instinct Media
Issue 18 2010
3
Editor’s letter
When mobile phones came around to Nigeria it was a dreamcome true. Many have waited for eternity for the miracle andit came when some had even lost hope. Before a twinkle of an eye, Nigeria subscribers hit over seventy millions and still
registration to kick off by March 1, 2010. Some African coun-tries have started this, while some are about implementing.It is an interesting issue to investor, subscribers and telcomcompanies.
our interview with the CEO of inMobi. Other things that will catch your interestinclude the resignation of Zain CEO and how telcos has responded to Haiti disaster.I believe you will enjoy the pot pourri.
Akin Naphtal
Sim Registration:
The Telco Rebirth in Africa
Contents
Main One submarine
cable project inches near completion
MTN, Ericsson and UNDP
partners on Millennium Village project
Haiti disaster
- a telecoms success story...
Vodafone Ghana
Launches
Quality Network Ad Campaign
Chams Changes the Game in ICT TrainingMTN Rwanda
Launched Mobile Money
Ericsson
brings wonder to India: World’s largestOpen University goes mobileMobile phones will become substitute for credit cards
The telecom industry
is the most dynamic industry in
Sub-Saharan Africa
Photo by: Pippa Hetherington Source; telecomTV/GSMA
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MobileWorldMagazine visit us at: www.mobileworldmag.com
Mobile phones
will becomesubstitute for credit cards
- Mr. Naveen Tewari Founder CEO
INTERVIEW
InMobi , an inte-grated and intelligentmobile advertising platform interest inthe emerging mar-kets is strategic.In this interviewwith MobileWorld,founder, CEO Naveen Tewari baresit wall
I
n Mobi has been very busy in the last few months, your growth in South Africa, new signing in Australia, new staff etc, tell us more about InMobi and the recent happening in the company ?
-dous activity in the past few months. Thiscan be attributed directly to InMobi’srapid growth over the past year combinedwith renewed interest in the Mobile in-
, our focus was on emerging markets inAsia, Africa and the Middle East. Wededicated ourselves to building a scalable,mobile advertising platform in the areaswell ahead of the competition. We un-derstood that these emerging markets arewell ahead of developed countries whenit comes to mobile technology. By build-
ended up with an integrated, intelligentmobile advertising platform that can berapidly deployed in any market.2009 was the year we began to scale. Wegrew from 8 markets to 37 in just oneyear and increased ad requests on our
-
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North America (Anne Frisbee). Theseregional teams provide the local marketknowledge important to our advertisingand publishing customers. On the productfront, we continued to make improve-ments in terms of targeting capabilitiesfor advertisers and publishers, reports andanalytics providing insight to improve
site, and most importantly a dedicatedstrategy on smart phones starting in Feb-ruary of 2010.
How can you compare mobile advertis-ing industry now and three years ago ?
Three years ago, most people understoodthere was potential for mobile advertis-ing, but few advertisers or publishersspent time or money in the channel.Since then, several things changed. First,
tremendously and smart phone platformsthe likes of iPhone and Android have brought revolutionary changes to thecreative options now available. Second,other traditional forms of media and eventhe web continue to fragment and frus-trate advertisers who want to reach and
Third, a deep recession in the developedworld combined with a surging interest inemerging markets pointed forward think-ing advertisers in the direction of mobile.To summarize, 3 years ago mobileadvertising was not a part of the media
and some early adopters began to makeit a part of their overall strategy. Todaymobile advertising is on everyones listand no one wants to be left behind. Ithas been a gradual movement, but theyear of mobile advertising is here and isclearly going to stay for good.
What level of technical support do youoffer publishers ?
We offer 24/7 self support to our pub-lishers including some major enhancme-nents to our publisher tools just recentlyannounced. A quick summary of the 3major recent publisher product improve-ments include:
1. Ad Code V2
With our V2 Ad Code, publish-
specifying additional demographicand targeting parameters whilecontacting the InMobi network. Thiswill greatly improve the relevanceof the ads shown to the users,
boost the monetization by a largedegree. While providing the added
-ers, the Ad Code also addresses theconvenience of the basic publishers.
- Basic : for publishers who seek atechnologically simple way to inte-grate with InMobi- Advanced : for publishers with aneed for technologically sophisti-cated solutions and want to integratewith InMobi in a deeper way toshare additional information thatmight enhance monetization
advertisements in a single request.Basically the publishers can nowcall multiple ads simultaneously for immediate serving. Users will notonly be able to enjoy a quick render-ing of the page, but the likelihood of duplicate ads will also be elimi-nated.
2. Publisher Filters
tools, publishers can better man-
-
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MobileWorldMagazine visit us at: www.mobileworldmag.com
Mr. Naveen Tewari
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