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DATA ANALYSIS
Detailed data about the complete collections of the three movie across four cities for the
first three weeks were tabulated as against the number of shows in the respective week
in the sampled theatres. Also given here are the ticket sales as against the number of
Audience research conducted as part of this research is also tabulated here. Only
questions relevant to the survey are given here. The complete questionnaire has been
Table 4.1 – Ice Age 3 – Week1 (No. of Shows Vs. Ticket Sales)
2D
No. of Ticket No. of 3D Ticket
Cities Shows Sales Shows Sales
Table 4.2 – Ice Age 3 – Week2 (No. of Shows Vs. Ticket Sales)
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ICE AGE 3 Week 3
Table 4.3 – Ice Age 3 – Week3 (No. of Shows Vs. Ticket Sales)
Up Week1
Kolkata 7 122 - -
Up Week 2
Kolkata - - - -
29
Up Week 3
Delhi 7 69 7 139
Kolkata - - - -
Bangalore 14 1591 - -
Table 4.7 – Final Destination 4 – Week1 (No. of Shows Vs. Ticket Sales)
Kolkata - - 7 192
Table 4.8 – Final Destination 4 – Week2 (No. of Shows Vs. Ticket Sales)
30
Final Destination 4 Week 3
Delhi - - - -
Kolkata - - - -
Bangalore 21 1979 - -
Table 4.9 – Final Destination 4 – Week3 (No. of Shows Vs. Ticket Sales)
3D
No. of 2D Revenue No. of Revenue
Cities Shows Generation Shows Generation
Table 4.10 – Ice Age 3 – Week1 (No. of Shows Vs. Gross Revenues)
2D 3D
No. of Revenue No. of Revenue
Cities Shows Generation Shows Generation
Table 4.11 – Ice Age 3 – Week2 (No. of Shows Vs. Gross Revenues)
31
ICE AGE 3 Week 3
Table 4.12 – Ice Age 3 – Week3 (No. of Shows Vs. Gross Revenues)
Up Week1
3D
No. of 2D Revenue No. of Revenue
Cities Shows Generation Shows Generation
Kolkata 7 8370 - -
Up Week 2
2D 3D
No. of Revenue No. of Revenue
Cities Shows Generation Shows Generation
Kolkata - - - -
32
Up Week 3
Kolkata - - - -
Bangalore 14 255930 - -
3D
No. of 2D Revenue No. of Revenue
Cities Shows Generation Shows Generation
Table 4.16 – Final Destination 4 – Week1 (No. of Shows Vs. Gross Revenues)
Final Destination
4 Week 2
2D 3D
No. of Revenue No. of Revenue
Cities Shows Generation Shows Generation
Kolkata - - 7 28530
Table 4.17 – Final Destination 4 – Week2 (No. of Shows Vs. Gross Revenues)
33
Final Destination 4 Week 3
Delhi - - - -
Kolkata - - - -
Bangalore 21 349055 - -
Table 4.18 – Final Destination 4 – Week3 (No. of Shows Vs. Gross Revenues)
2D 3D
Kolkata 110 90
Kolkata 69 -
34