A Report On Comperative Analysis of Bajaj Pulsar Vs Hero Honda Hunk On Basis of Product Performannce and Technical Specifications

A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO
HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL

SPECIFICATIONS”
Bajaj Pulsar 150cc DTS-i:
V/S
SIDVIN SCHOOL OF BUSINESS, BANGALORE 1

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Hero Honda Hunk
Because Muscles Matter
CHAPTER -1
INTRODUCTION

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COMPERATIVE ANALYSIS
Definition
Item by item comparison of two or more comparable (see

comparability analysis) alternatives, processes, products,
qualifications, sets of data, systems, etc. In accounting, for example,
changes in a financial statement's items over several accounting
periods may be presented together to detect the emerging trends in
the firm's operations and results.
Qualitative comparative analysis
Qualitative Comparative Analysis (QCA) is a new analytic technique

that uses Boolean algebra to implement principles of comparison used
by scholars engaged in the qualitative study of macro social
phenomena. Typically, qualitatively oriented scholars examine only a

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few cases at a time, but their analyses are both intensive -- addressing
many aspects of cases -- and integrative -- examining how the different
parts of a case fit together, both contextually and historically. By
formalizing the logic of qualitative analysis, QCA makes it possible to
bring the logic and empirical intensity of qualitative approaches to
studies that embrace more than a handful of cases -- research
situations that normally call for the use of variable-oriented,
quantitative methods. Boolean methods of logical comparison
represent each case as a combination of causal and outcome
conditions. These combinations can be compared with each other and
then logically simplified through a bottom-up process of paired
comparison. Computer algorithms developed by electrical engineers in
the 1950s provide techniques for simplifying this type of data. The
data matrix is reformulated as a "truth table" and reduced in a way
that parallels the minimization of switching circuits (see Charles Ragin,
The Comparative Method: Moving Beyond Qualitative and Quantitative
Strategies). These minimization procedures mimic case-oriented
comparative methods but accomplish the most cognitively demanding
task -- making multiple comparisons of configurations -- through
computer algorithms. The goal of the logical minimization is to
represent -- in a shorthand manner -- the information in the truth table
regarding the different combinations of conditions that produce a
specific outcome.
Objective
The technique aims to alleviate the small N problem by allowing

inferences to be drawn from the maximum number of comparisons
that can be made across the cases under analysis. The small N
problem arises when the number of units of analysis (e.g. countries)
available is inherently limited. For example: a study where countries

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are the unit of analysis is limited in the fact that are only a limited
number of countries in the world (less than 200), far less than
necessary for (probabilistic) statistical techniques. By maximizing the
number of comparisons that can be made across the cases under
investigation, causal inferences are according to Ragin possible. This
technique would also allow the analysis of multiple causation and
interaction effects.
Criticism
As this is a logical (deterministic) and not a statistical (probabilistic)

technique, variables can only have two values, which is problematic as
the researcher has to determine the values of each variable. For
example: GDP per capita has to be divided by the researcher in two
categories (eg. low = 0 and high = 1). But as this variable is essentially
a continuous variable, the division will always be arbitrary. A second,
related problem is the fact that the technique does not allow an
assessment of the effect of the relative strengths of the independent
variables (as they can only have two values).
Comparative Contextual Analysis is a methodology for

comparative research where contextual interrogation precedes any
analysis of similarity and difference. It is a thematic process directed
and designed to explore relationships of agency rather than
institutional or structural frameworks. See structure and agency and
theory of structuration.
Hero Honda is the largest bike manufacturer of India and Bajaj is the
second largest Indian bike manufacturer but there is so much of a
difference between these two bike manufacturers. Hero Honda has
been spend long time in the bike market and it is known for service as

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well as reliability and comfort while Bajaj has been an innovator in
Indian bike market. With the launch of every new bike it comes with
something new and innovative.
On the Indian roads, a 150cc segment bike have now gained popularity
and has now established market leaders in world of biking. It was Bajaj
who launched Pulsar 150cc DTSi (Digital Twin spark ignition) with
tagline of definitely male. The wonderful marketing caption has been
analyzed by bike pundits; it created uproar in 150cc bike segment as a
whole. However, Bajaj Pulsar 150cc DTSi is facing competition with
Hero Honda Hunk. There are some confusion among the new bike
buyers as to what they choose between the these two bikes. The bike
buyers who have to invest about Rs. 60,000/- plus rupees on bike they
can’t go for a marketing tagline. So, there is a brief comparison of
these two bikes in terms of look, performance, reliability, pricing &
more which might helpful for the bike buyers.
BASIS OF COMPARISON
1) COMPARISION OF FEATURES.
2) COMPARISION OF PERFORMANCES
3) COMPARISION OF ADVANTAGES / MERITS
4) COMPARISION OF DISADVANTAGES / DEMERITS

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5) COMPARISION OF TECHNICAL SPECIFICATION.

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CHAPTER 2
INDUSTRY PROFILE
AUTOMOBILE INDUSTRY
The automobile industry in India—the tenth largest in the world

with an annual production of approximately 2 million units—is
expected to become one of the major global automotive industries in
the coming years. A number of domestic companies produce

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automobiles in India and the growing presence of multinational
investment, too, has led to an increase in overall growth. Following the
economic reforms of 1991 the Indian automotive industry has
demonstrated sustained growth as a result of increased
competitiveness and relaxed restrictions. The monthly sales of
passenger cars in India exceed 100,000 units
Tata Motors launches its first truck in collaboration with Mercedes-

Benz.
History
In 1953, the government of India and the Indian private sector initiated
manufacturing processes to help develop the automobile industry,

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which had emerged by the 1940s in a nascent form. Between 1970 to
the economic liberalization of 1991, the automobile industry continued
to grow at a slow pace due to the many government restrictions. A
number of Indian manufactures appeared betwee 1970-1980.Japanese
manufacturers entered the Indian market ultimately leading to the
establishment of Maruti Udyog. A number of foreign firms initiated joint
ventures with Indian companies.
Challenges faced by Indian Automotive Industry in

the new age
The Indian automotive industry has been facing new challenges due to
the rapid changes taking place during the last decade. This article
discusses those challenges and initiatives taken by the government to
overcome them.
The Indian auto industry is changing rapidly. During the last decade,
many international auto manufacturers, either by themselves or in
partnership with Indian companies, have started manufacturing
activities in India. The ancillary industries have also grown in tandem.
The quality of production in small- and medium-scale industries has
improved to such an extent that they started exporting products to
international manufacturers. The major breakthrough of recent years is
the unveiling of "Nano" by Tata Motors during the auto expo 2007. This
has received worldwide attention and proved that India can not only
design an automobile of international standards but also execute the
project at a much lower cost through innovative choice of components,
materials, engine design etc.
These developments in the auto sector have given new confidence to

everyone related to the auto industry and specifically to the

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government which resulted in the announcement of the Auto Policy
2006-2016 by the Ministry of Heavy Industries. According to the Auto
Policy, the Indian auto sector is expected to grow to US$ 216 billion by
2016 and add 2.5 million new jobs to the economy. Every year two to
three million people are expected to purchase new vehicles. Several
million vehicles and components are expected to be exported to both
developed and developing nations. To achieve these goals, it is
important that the present GDP growth rate, which is more than 8 per
cent, continues to remain at the same level for the next 8-10 years.
The government is also giving some concessions to the auto industry.
To realise the above growth predictions, it is important to overcome
various challenges the industry is facing currently. Two of the foremost
challenges are the spiralling cost of fuel and the paucity of highly
skilled manpower.
Rising oil price
International price of crude oil has crossed US$ 120 per barrel and is
rising at an alarming rate. The forecast of market experts that the
crude oil price will plateau around US$ 100 per barrel has been proved
wrong. The skyrocketting crude oil price rise will affect the economic
growth of most of the nations of the world including India. The
prospects of India and China of becoming economic superpower will be
seriously affected. Also, the rise in oil prices will impact the growth of
global automotive industry. Unless the use of alternative fuels
increases, it is very unlikely that the situation will change for the
better. This necessarily means that more and more investments should
be directed towards R&D, establishing mechanisms to translate R&D
results into products and their efficient manufacturing. This will also
require radical redesigning of engines.

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Human resources
The second major challenge is the creation of highly skilled human

resource required for the auto industry. Auto industry, like many other
industries is facing severe shortage of skilled technical as well as
managerial manpower. This challenge becomes all the more daunting
because faults lie at a more fundamental level of training infrastructure
and the social perception.
Summary
The growth of auto industry in India will be contingent not just on

domestic demand, but also equally on exports. Therefore, the present
projections will become a reality if thrust is given to original research
that will yield breakthrough results. These results help in addressing
the current global concerns such as environment, fuel efficiency, need
for alternate and renewable fuels and materials etc. This can happen
only through a consortium approach where various auto companies
and academic institutions work together as in the case of IT hardware
industry. The consortium approach should be extended to address the
trained human resource shortage as well. The government should act
as a facilitator by bringing about necessary changes in the current laws
that will encourage private participation. Finally, there should be
mechanisms in place that will ensure that there is a balance in the pool
of human resources comprising research scientists, managers,
engineers, designers, technicians, and skilled and semiskilled workers.
MOTORCYCLE INDUSTRY

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A motorcycle (also called a motor bicycle, motorbike, bike, or
cycle) is a single-track, two-wheeled motor vehicle powered by an
engine. Motorcycles vary considerably depending on the task for which
they are designed, such as long distance travel, navigating congested
urban traffic, cruising, sport and racing, or off-road conditions. Being
the most affordable form of motorized transport, in some parts of the
world they are also the most widespread (e.g., Vietnam).
History
Arguably, the first motorcycle was designed and built by the

German inventors Gottlieb Daimler and Wilhelm Maybach
in Bad Cannstatt (since 1905 a city district of Stuttgart) in
1885.
Replica of the Daimler-Maybach Reitwagen

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A 1913 Fabrique National in-line four with shaft drive from

Belgium
The first petroleum-powered vehicle was essentially a motorized

bicycle, although the inventors called their invention the Reitwagen
("riding car"). However, if a two-wheeled vehicle with steam propulsion
is considered a motorcycle, then the first one may have been
American. One such machine was demonstrated at fairs and circuses in
the eastern U.S. in 1867, built by Sylvester Howard Roper of Roxbury,
Massachusetts.
A pre-war Polish Sokół 1000

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In 1894, Hildebrand & Wolfmüller became the first motorcycle

available for purchase.
In the early period of motorcycle history, many producers of bicycles

adapted their designs to accommodate the new internal combustion
engine. As the engines became more powerful and designs outgrew
the bicycle origins, the number of motorcycle producers increased.
An historic 1941 Crocker
Until the First World War, the largest motorcycle manufacturer in the
world was Indian, producing over 20,000 bikes per year. By 1920, this
honour went to Harley-Davidson, with their motorcycles being sold by
dealers in 67 countries. In 1928, DKW took over as the largest
manufacturer.
After the Second World War, the BSA Group became the largest
producer of motorcycles in the world, producing up to 75,000 bikes per

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year in the 1950s. The German company NSU Motorenwerke AG held
the position of largest manufacturer from 1955 until the 1970s.
NSU Sportmax streamlined motorcycle, 250 cc class winner of

the 1955 Grand Prix season
In the 1950s, streamlining began to play an increasing part in the

development of racing motorcycles and the "dustbin fairing" held out
the possibility of radical changes to motorcycle design. NSU and Moto-
Guzzi were in the vanguard of this development both producing very
radical designs well ahead of their time. NSU produced the most
advanced design, but after the deaths of four NSU riders in the 1954–
1956 seasons, they abandoned further development and quit Grand
Prix motorcycle racing. Moto-Guzzi produced competitive race
machines, and by 1957 nearly all the Grand Prix races were being won
by streamlined machines] The following year, 1958, full enclosure
fairings were banned from racing by the FIM in the light of the safety
concerns.

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A 2008 Hero Honda Passion
From the 1960s through the 1990s, small two-stroke motorcycles were
popular worldwide, partly as a result of East German Walter Kaaden's
engine work in the 1950s.
Today, the motorcycle industry is mainly dominated by Japanese

companies such as Honda, Kawasaki, Suzuki, and Yamaha dominate
the motorcycle industry, although Harley-Davidson and BMW continue
to be popular and supply considerable markets. Other major

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manufacturers include Piaggio group of Italy, KTM, Triumph, Aprilia,
Moto-Guzzi, MV Agusta and Ducati.
In addition to the large capacity motorcycles, there is an enormous

market in smaller capacity (less than 300 cc) motorcycles, mostly
concentrated in Asian and African countries. The growth in this market
is popularly thought to have started with the 1958 Honda Super Cub,
which went on to become the biggest selling vehicle of all time, 60
millionth unit produced in April 2008. Today, this area is dominated by
mostly Indian companies with Hero Honda emerging as the world's
largest manufacturer of two wheelers. For example, its Splendor model
which has sold more than 8.5 million to date.
Technical aspects
Construction
Motorcycle construction is the engineering, manufacturing, and

assembly of components and systems for a motorcycle which results in
performance, cost and aesthetics desired by the designer. With some
exceptions, construction of modern mass-produced motorcycles has
standardized on a steel or aluminum frame, telescopic forks holding
the front wheel, and disc brakes. Some other body parts, designed for
either aesthetic or performance reasons may be added. A petrol
powered engine typically consisting of between one and four cylinders
(and less commonly, up to eight cylinders) coupled to a manual five- or
six-speed sequential transmission drives the swing arm-mounted rear
wheel by a chain, driveshaft or belt.

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Fuel economy
Motorcycle fuel economy benefits from the relatively small mass of the
vehicle. This, of course, relates to how the motorcycle is used. One
person on a small motorcycle travelling a short distance is generally
very economical. However, a large motorcycle generally has bad
aerodynamics compared with a typical car, poor aerodynamics of
exposed passengers and engines designed for goals other than fuel
economy can work to reduce these benefits. Riding style has a large
effect on fuel economy.
Electric motorcycles
Very high fuel economy equivalents can be derived by electric

motorcycles. Electric motorcycles are nearly silent, zero-emission
electric motor-driven vehicles. Operating range and top speed suffer
because of limitations of battery technology. Fuel cells and petroleum-
electric hybrids are also under development to extend the range and
improve performance of the electric motors.
Dynamics
Racing motorcycles leaning in a turn.
Different types of motorcycles have different dynamics and these play

a role in how a motorcycle performs in given conditions. For example,
a shorter wheelbase would generally make a bike lean faster and would

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be quicker around corners compared to a longer wheelbase. Longer
wheelbase on the other hand provides more stability in a straight line.
[18]
Motorcycle tyres have a large influence over handling.
Accessories
Various features and accessories may be attached to a motorcycle

either as OEM (factory-fitted) or after-market. Such accessories are
selected by the owner to enhance the vehicle's safety, performance, or
comfort, and may include anything from mobile electronics to sidecars
and trailers.
Social aspects
Popularity
Motorbikes are the primary form of transportation in Vietnam.
In many cultures, motorcycles are the primary means of motorised

transport. According to the Taiwanese government, for example, "the
number of automobiles per ten thousand population is around 2,500,

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and the number of motorcycles is about 5,000. In places such as
Vietnam, motorcycle use is extremely high due to a lack of public
transport and low income levels that put automobiles out of reach for
many. In Vietnam, motorised traffic consists of mostly motorbikes.
Safety
Motorcycles have a higher rate of fatal accidents than automobiles.

United States Department of Transportation data for 2005 from the
Fatality Analysis Reporting System show that for passenger cars, 18.62
fatal crashes occur per 100,000 registered vehicles. For motorcycles
this figure is higher at 75.19 per 100,000 registered vehicles – four
times higher than for cars. The same data show that 1.56 fatalities
occur per 100 million vehicle miles travelled for passenger cars,
whereas for motorcycles the figure is 43.47 – 28 times higher than for
cars. Furthermore for motorcycles the accident rates have increased
significantly since the end of the 1990s, while the rates have dropped
for passenger cars.
Wearing a motorcycle helmet reduces the chances of death or

injury in a motorcycle crash
Types

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There are three major types of motorcycle: street, off-road, and dual
purpose. Within these types, there are many different sub-types of
motorcycles for many different purposes.
Street bikes include cruisers, sport bikes, scooters and mopeds, and
many other types. Off-road motorcycles include many types designed
for dirt-oriented racing classes such as motocross and are not street
legal in most areas. Dual purpose machines like the dual-sport style
are made to go off-road but include features to make them legal and
comfortable on the street as well.
Each configuration offers either specialised advantage or broad

capability, and each design creates a different riding posture.
Environmental impact
In 2007 and 2008, motorcycles and scooters, due to good fuel

efficiency, attracted interest in the United States from
environmentalists and those affected by increased fuel prices. Piaggio
Group Americas supported this interest with the launch of a
"Vespanomics" website and platform, citing lower per-mile carbon
emissions (40 lb/mile less than the average car, a 65% reduction) and
better fuel economy.
Other sources, however, point out that while motorcycles may be

better in terms of greenhouse gases, a motorcycle releases 10–20
times more total pollution per mile than a new car. This pollution
comes in large part from nitrogen oxide, a byproduct of combustion
that is a major component of smog and is largely because of their less
efficient catalytic converters.

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Chapter 3
Company profile

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Company's history
Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj
Trading Corporation Private Limited. It started off by selling imported
two- and three-wheelers in India. In 1959, it obtained license from the
Government of India to manufacture two- and three-wheelers and it
went public in 1960. In 1970, it rolled out its 100,000th vehicle. In
1977, it managed to produce and sell 100,000 vehicles in a single
financial year. In 1985, it started producing at Waluj in Aurangabad. In
1986, it managed to produce and sell 500,000 vehicles in a single
financial year. In 1995, it rolled out its ten millionth vehicles and
produced and sold 1 million vehicles in a year.
Bajaj Auto limited is one of the largest two wheeler manufacturing
company in India apart from producing two wheelers they also
manufacture three wheelers. The company had started way back in
1945. Initially it used to import the two wheelers from outside, but

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from 1959 it started manufacturing of two wheelers in the country. By
the year 1970 Bajaj Auto had rolled out their 100,000th vehicle. Bajaj
scooters and motor cycles have become an integral part of the Indian
milieu and over the years have come to represent the aspirations of
modern India. Bajaj Auto also has a technical tie up with Kawasaki
heavy industries of Japan to produce the latest motorcycles in India
which are of world class quality The Bajaj Kawasaki eliminator has
emerged straight out of the drawing board of Kawasaki heavy
industries. The core brand values of Bajaj Auto limited includes
Learning, Innovation, Perfection, Speed and Transparency.
Bajaj Auto has three manufacturing units in the country at Akurdi,

Waluj and Chakan in Maharashtra, western India, which produced
2,314,787 vehicles in 2007-08. The sales are backed by a network of
after sales service and maintenance work shops all over the country.
Bajaj Auto has products which cater to every segment of the Indian two
wheeler market Bajaj CT 100 Dlx offers a great value for money at the
entry level. Similarly Bajaj Discover 125 offers the consumer a great
performance without making a big hole in the pocket.

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PROFILE:
Founder Jamnalal Bajaj
Year of Establishment 1926
Industry Automotive - Two & Three Wheelers
Business Group The Bajaj Group
Listings & its codes BSE – Code: 500490; NSE - Code: BAJAJAUTO
Presence Distribution network covers 50 countries.
Dominant presence in Sri Lanka, Bangladesh,
Columbia, Guatemala, Peru, Egypt, Iran and
Indonesia.
Joint Venture Kawasaki Heavy Industries of Japan
Registered & Head Akurdi
Office Pune - 411035
India
Tel.: +(91)-(20)-27472851
Fax: +(91)-(20)-27473398
Works • Akurdi, Pune 411035
• Bajaj Nagar, Waluj Aurangabad 431136
• Chakan Industrial Area, Chakan, Pune

411501
E-mail rahulbajaj@bajajauto.co.in
Website www.bajajauto.com

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KEY PERSONS:
Board of Directors
Rahul Bajaj Chairman
Madhur Bajaj Vice Chairman & Whole-Time Director
Rajiv Bajaj Managing Director
Sanjiv Bajaj Executive Director
D.S. Mehta Whole-Time Director
Kantikumar R. Podar Director
Shekhar Bajaj Director
D.J. Balaji Rao Director
J.N. Godrej Director
S.H. Khan Director
Mrs. Suman Kirloskar Director
Naresh Chandra Director
Nanoo Pamnani Director
Manish Kejriwal Director
P Murari Director
Niraj Bajaj Director
Committees of the Board

Audit Committee
S.H. Khan Chairman
D.J. Balaji Rao
J.N. Godrej
Naresh Chandra
Nanoo Pamnani
Shareholders’ & Investors’ Grievance committee

D.J. Balaji Rao Chairman
J.N. Godrej

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Naresh Chandra
S. H. Khan
Remuneration committee
D.J. Balaji Rao Chairman
S.H. Khan
Naresh Chandra
Registered under the Indian Companies Act, VII of 1913

REGISTERED OFFICE Akurdi, Pune 411 035
WORKS Akurdi, Pune 411 035
Bajaj Nagar, Waluj Aurangabad 431 136
Chakan Industrial Area, Chakan, Pune 411 501
Awards & Accolades
2005 • Bajaj Discover DTS-i was chosen as Bike of the

Year and Indigenous Design of the Year by
Overdrive Awards.
2004 • Bajaj Auto was chosen as Bike Maker of the Year
by ICICI Bank Overdrive Awards.
• DTS-i Technology was chosen as Auto Tech of the
Year by ICICI Bank Overdrive Awards.
• Bajaj Pulsar DTS-i became Bike of the Year by
ICICI Bank Overdrive Awards.
• Wind 125 chosen as the Two Wheeler of the Year
by CNBC AUTOCAR Awards.
• Wind 125 chosen as the Bike of the Year by

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Business Standard Motoring.

2003 • Bajaj Pulsar 180 DTS-i chosen as Wheels Viewers
Choice Two Wheeler of the Year and Best Two
Wheeler by BBC World Wheels Award.
• Bajaj Pulsar 150 DTS-i chosen as Best Two
Wheeler between Rs. 45,000 to Rs. 55,000 by BBC
World Wheels Award.
• Bajaj Boxer AT KTEC chosen as Best Two Wheeler
under Rs. 30,000 by BBC World Wheels Award.
• Bajaj Pulsar chosen as Motorcycle Total Customer
Satisfaction Study by NFO Automotive.
• Bajaj Pulsar chosen as Bike of the Year by ICICI

Bank OVERDRIVE Awards.
2002 • Bajaj Pulsar chosen as Most Exciting Bike of the
Year by OVERDRIVE Awards.
• Bajaj Eliminator chosen as Bike of the Year by

OVERDRIVE Awards.
2001 • Bajaj Eliminator chosen as Most Exciting Bike of
the Year by OVERDRIVE Awards.
PRODUCT GALLERY
SUPER 100
The new Super 100 is claimed to have an
ideal combination of economy,

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performance and style. Powered by the 100 cc K-Tec engine the Super
100 delivers an unbeatable combination of power with 100-kmpl fuel-
efficiency in standard test conditions. The full flow design with
attractive contoured tank and panels, aluminum die-cast grab-rail,
optoprism headlamp promises to make the Super 100 the style leader
in the 100 cc category as well.
PULSAR DTSi
The Pulsar twins are claimed to have taken the market by storm since
their launch in Nov'01. The DTSi engine consists of the Digital Twin
Spark ignition, Digital CDI unit, TRICS III, CV Carburetor all state of the
art features that bring the digital biking to a new level. The result is
consistent & responsive engine output for varying load and speed
conditions at different levels of acceleration.
PULSAR 150/180
Targeted at the youth segment, the Bajaj
Pulsar has been designed and styled as a

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mean masculine robust machine with dazzling looks and technically
advanced mechanism that offers great performance. The symmetries
between the muscular fuel tank, side panels and the rear panels give a
very distinctive feel to Pulsar.
Features: Sporty Looks, Supreme Performance, Riding Comfort,
Safety
KAWASAKI BAJAJ WIND 125
The Wind 125 comes with a 4-stroke

125cc K-TEC engine offering 10.8 bhp
power. The Constant Velocity (CV)
carburetor brings greater throttles
response and power delivery. It's 5 speed
synchronized transmission augments
smoother engine revving. Its special
feature is the primary kick-start mechanism, which enables starting of
the Wind 125 in any gear. The bike comes with a dual tone and the
125cc has a long stroke hydro-dynamic suspension designed for
comfort even on rough roads.
CALIBER 115 - "HOODIBABAA"
The recently launched man-size Caliber 115 has

the style and performance benchmark in the
Executive segment. Its 4-stroke, K-TEC engine
offers a mileage of 90 kmpl and power of 9.5
bhp, which the company claims is the highest in
its category. It is also equipped with a unique optimum riding indicator,
which shows optimum speed for maximum mileage. The Throttle

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Responsive Ignition Control System (TRICS) ensures the K-TEC engine
gives a good mileage at all times. The Anti Slide Seat of the new
Caliber 115 ensures that the rider remains in his position even if he
hits the brakes suddenly. Hydrodynamic (HDS) Suspension provides
comfort even on rough, bumpy, potholed roads.
BAJAJ UNVEILS NEW BRAND IDENTITY- NEW LOGO
Bajaj Auto unveiled the new corporate identity on the 15th of

January at the Auto Expo 2004, New Delhi. The
white and blue reverse hexagonal symbol with
Bajaj Auto in small lettering, which stood in good
stead for Bajaj Auto for many decades, finally
paved way for a refreshing new look symbol with

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the Bajaj logotype in capital letters. The new identity arrives at a time
when Bajaj Auto has successfully metamorphosed into a major
motorcycle manufacturer with proven credentials in award winning
Pulsar twins and also proved its technological capability with the
introduction the revolutionary Digital Twin Spark Ignition (DTSi)
technology.
The new visual identity of Bajaj Auto emanates from the

confirmation of core values, which Bajaj has identified as its brand
values. The Brand essence for the new Bajaj has been defined as
"Excitement". Excitement engineering will deliver and inspire
confidence in to various stakeholders like Bajaj has traditionally done.
Bajaj promises to live its essence through a set of five Brand Values of
Learning, Innovation, Perfection, Speed and Transparency.
The change in Identity is a part of the ongoing changes happening at

Bajaj. At a time when Bajaj has state of the art manufacturing
infrastructure, has an enviable distribution and service network, has
created a benchmark R&D facility and at a time when the customer
has changed in terms of its exposure to quality and style, the change
in Identity will help invite a paradigm shift in consumer perception of
the company.
The traditional hexagonal symbol has been replaced by an open

abstract form of stylized B, the "flying B" as it has been named
represents style and technology. It also has a strong association with
the heritage of Bajaj since the external form has a hint of hexagon.
"Flying B" form denotes speed and open form denotes the
transparency.

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Bajaj has adopted a new brand line of "Inspiring Confidence". In
whatever the company does it seeks to inspire confidence in its
audience. Bajaj has traditionally enjoyed tremendous consumer
support and plans to consolidate and move ahead on this. The
Brandline appears below the Logotype in a script font. This font is to
represent learning values at Bajaj and that Bajaj as a brand moves
closer to customer.
The Identity has a fresh new Blue colour. This Blue represents
stability and strength of Bajaj. Blue also represents high technology
and precision engineering. The new Identity presents a futuristic face
of the new global Bajaj. Elephant Design has been working with Bajaj
on creating and implementing the new Bajaj identity. The new brand
will manifest in all consumer and employee interfaces.
ADVERTISING STRATEGY
Bajaj is always known for its outstanding ads over the period of
time. Since its inception, Bajaj has come out with variety of ads and
were always successful in their advertisements. Scooters were well
known by the brand name of Bajaj. Be it any scooter, one used to
recognize it by the brand name Bajaj. This was the identity a decade
ago which the Bajaj has still maintained. Bajaj is always known for its
ads without well-known brand ambassadors which is again a plus point
to its cart as it saves a huge cost in terms of brand ambassadors unlike
Hero Honda and TVS. Prior, Bajaj used to convey the feeling of
‘Indianness’ in its ads. With a punch line ‘Hamara Bajaj’ Bajaj drove

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into everybody’s hearts and the title song of ‘Naye Bharat Ki Naye
Tasveer’ added a great value to its mobikes and scooters.
A couple of years back, Bajaj had introduced an advertisement

which promoted all the different ranges it had, wherein they had
shown each product they had with a feeling of Indianness. Example:
Eliminator passes-by a rangoli and drives slowly sideways without
disturbing it. People on boxer pass-by a temple and bend their head to
give a little offering. Such ads had revealing Indian culture had a great
effect on Indians and Bajaj was successful in most of its ads.
But recently, Bajaj had changed its brand logo along with its
punch line i.e. ‘Hamara Bajaj’ got converted to ‘Inspiring
Confidence’. The reason for this change as told by the company
officials was to keep pace with the new technologies in the fast moving
world. Even though it had changed its punch line, it didn’t have much
effect on its brand image.
A year back, Bajaj

introduced DTSi
technology upgrading its
always successful
PULSAR 150cc and
180cc. Though Bajaj had
changed its identity it
still dominates for its creativity in ads.
PULSAR 150cc (Definitely Male)
The concept of Definitely Male was well accepted by the people and
Bajaj came out with some astonishing ads. Though the DTSi technology
was new, people accepted it very well. It easily conveyed the message
it wanted to. The following picture strips conveys the advertisement:

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Getting on to his bike, a man gets all set to make a While the biker cruises through the city, some army
move. As he puts his helmet on, a message men are out for their jog. Just before they cross a
appears on the windshield, 'Partially sunny from road, a zebra crossing forms ahead them and
16:37 hrs.' disappears after them, while the biker waits
patiently.
A young lady talks to her beau on the phone, while Riding on, he spots a child playing with a remote
an image of his forms before her. She switches the controlled toy. In the next shot the toy turns out to
phone off and the image disappears, in time for her be a roller coaster, with children inside enjoying the
to catch a glimpse of the bike. ride.
On arriving home, the biker is greeted by a robotic As he takes off his helmet everything turns back to
dog. it's usual self. MVO: "Imagine a world as advanced
as the new Pulsar DTS-i...
DTSi came out to be a good one with proper publicity advertisements
and that too without any highly paid brand ambassadors. After this ad
was successful Bajaj came out with a second ad wherein a man is

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shown performing various stunts on his DTSi Pulsar. Even this one was
an outstanding one.
BAJAJ WIND
Bajaj came out with a good ad for its 125cc WIND with a good convey
of he message it wanted to, with the bike. Its punch line was ‘wind
biking’ and Bajaj easily communicated this to the people with a
stunning advertisement wherein:
Shot of a fully clothed man taking his shower. The wet clothes and dripping water hardly bother
him as he enjoys his ride and feels the wind on his
body....
By the time he reaches his destination he's fresh ...but on noticing his wet backside, she turns away
and dry. Walking by he makes heads turn and gets with an amused look. MVO: "Discover wind biking."
admiring looks...
BAJAJ CALIBER 115 - Hoodibabaa

You guessed it right it, tis none other than the new Caliber115. The
word Hoodibabaa became the talk of the town and the whole credit
goes to the creativity in the advertisement. Bajaj first introduced an ad
showing a kid and his father chasing the picnic bus and reach the

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picnic spot faster than the bus wherein the child is always found saying
‘Hoodibabaa’. Very few know what it means, but it goes without saying
that it was well accepted by the people. Then Bajaj came out with
another ad which neither had a brand ambassador nor any model i.e. it
was just a cartoon animated ad wherein a man riding the caliber115
was shown saving a child from the clutches of a lion in a zoo. This ad
was an outstanding one with very low cost involved in making it.
New Image
The company, over the last decade has successfully changed its image
from a scooter manufacturer to a two wheeler manufacturer, product
range ranging from Scooterettes to Scooters to Motorcycle. Its real
growth in numbers has come in the last 4 years after successful
introduction of a few models in the motorcycle segment.
The company is headed by Rahul Bajaj who is worth more than US$1.5
billion.

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Company Profile
“Hero”, is the brand name used by the Munjal brothers in the year
1956 with the flagship company Hero Cycles. The two-wheeler
manufacturing business of bicycle components had originally started in
the 1940’s and turned into the world’s largest bicycle manufacturer
today. Hero, is a name synonymous with two-wheelers in India today.
The Munjals roll their own steel, make free wheel bicycle critical
components and have diversified into different ventures like product
design. The Hero Group philosophy is: “To provide excellent
transportation to the common man at easily affordable prices and to
provide total satisfaction in all its spheres of activity”. The Hero group
vision is to build long lasting relationships with everyone (customers,
workers, dealers and vendors). The Hero Group has a passion for
setting higher standards and “Engineering Satisfaction” is the prime
motivation, way of life and work culture of the Group.
In the year 1984, Mr. Brijmohan Lal Munjal, the Chairman and
Managing Director of Hero Honda Motors (HHM), headed an alliance
between the Munjal family and Honda Motor Company Ltd. (HMC). HHM

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Mission Statement is: “We, at Hero Honda, are continuously striving for
synergy between technology, systems, and human resources to
provide products and services that meet the quality, performance, and
price aspirations of our customers. While doing so, we maintain the
highest standards of ethics and societal responsibilities, constantly
innovate products and processes, and develop teams that keep the
momentum going to take the company to excellence in the new
millennium”. This alliance became one of the most successful joint
ventures in India, until the year 1999 when HMC had announced a
100% subsidiary, Honda Motorcycle & Scooter India (HMSI). This
announcement caused the HHM stock price to decrease by 30 percent
that same day. Munjal had to come up with some new strategic
decisions as, HMSI and other foreign new entry companies were
causing increased intensity of rivalry for HHM.
India has the largest number of two wheelers in the world with 41.6
million vehicles. India has a mix of 30 percent automobiles and 70
percent two wheelers in the country. India was the second largest two
wheeler manufacturer in the world starting in the 1950’s with the birth
of Automobile Products of India (API) that manufactured scooters. API
manufactured the Lambrettas but, another company, Bajaj Auto Ltd.
surpassed API and remained through the turn of the century from its
association with Piaggio of Italy (manufacturer of Vespa)..
The motorcycle segment had the same long wait times with three
manufacturers; Royal Enfield, Ideal Jawa, and Escorts. Royal Enfield
made a 350cc Bullet with the only four-stroke engine at that time and
took the higher end of the market but, there was little competition for
their customers. Ideal Jawa and Escorts took the middle and lower end
of the market respectively.

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In the mid-1980s, the Indian government regulations changed and
permitted foreign companies to enter the Indian market through
minority joint ventures. The two-wheeler market changed with four
Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki
and Kinetic Honda. The entry of these foreign companies changed the
Indian market dynamics from the supply side to the demand side. With
a larger selection of two-wheelers on the Indian market, consumers
started to gain influence over the products they bought and raised
higher customer expectations. The industry produced more models,
styling options, prices, and different fuel efficiencies. The foreign
companies new technologies helped make the products more reliable
and with better quality. Indian companies had to change to keep up
with their global counterparts.
Hero Honda Motorcycle Ltd.
Type Public company BSE:HEROHONDA M

Founded January 19, 1984 in Gurgaon, Haryana, India
Headquarter
Haryana, India
s
Om Prakash Munjal, Founder
Mr. Brijmohan Lall Munjal, Chairman

Key people Mr. Toshiaki Nakagawa, Joint Managing
Director
Mr. Pawan Munjal, Managing Director

Industry Automotive
Products Motorcycles, Scooters

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Revenue U$ 2.8 billion
Website http://www.herohonda.com/site/home/home.asp
BOARD OF DIRECTORS
No Name of the Directors Designation

.
1 Mr. Brijmohan Lall Munjal Chairman & Whole-time Director
2 Mr. Pawan Munjal Managing Director
3 Mr. Toshiaki Nakagawa Jt. Managing Director
4 Mr. Takao Eguchi Whole-time Director
5 Mr. Satyanand Munjal Non-executive Director
6 Mr. Om Prakash Munjal Non-executive Director
7 Mr. Tatsuhiro Oyama Non-executive Director
8 Mr. Masahiro Takedagawa Non-executive Director
9 Mr. Narinder Nath Vohra Non-executive & Independent
Director
10 Mr. Pradeep Dinodia Non-executive & Independent
Director
11 Gen.(Retd.) Ved Prakash Non-executive & Independent
Malik Director
12 Mr. Analjit Singh Non-executive & Independent
Director
13 Dr. Pritam Singh Non-executive & Independent
Director
14 Ms. Shobhana Bhartia Non-executive & Independent
Director
15 Dr. Vijay Laxman Kelkar Non-executive & Independent
Director

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HERO HONDA HEADQUARTERS
Hero Honda Motorcycles Limited is an Indian manufacturer of

motorcycles and scooters. Hero Honda is a joint venture that began in
1984 between the Hero group of India and Honda from Japan. It has
been the world's biggest manufacturer of 2-wheeled motorized
vehicles since 2001, when it produced 1.3 million motorbikes in a
single year. Hero Honda's Splendor is the world's largest selling
motorcycle. Its 2 plants are in Dharuhera and Gurgaon, both in
Haryana, India. It specializes in dual use motorcycles that are low
powered but very fuel efficient.
Mission
Hero Honda’s mission is to strive for synergy between technology,

systems and human resources, to produce products and services that
meet the quality, performance and price aspirations of its customers.
At the same time maintain the highest standards of ethics and social
responsibilities
This mission is what drives Hero Honda to new heights in

excellence and helps the organization forge a unique and
mutually beneficial relationship with all its stake holders

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Awards and Accolades

2006 'Lifetime Achievement Award' for Translating Excellence in
Corporate Governance into

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200 Indian Automotive Hall of Pride by Overdrive
5 CNBC TV18 Commendation of Business Leadership displaying
extraordinary Corporate Leadership and Entrepreneurial Spirit
Padma Bhushan by Government of India
Doctor of Letters (Honoris Causa) by Hemwati Nandan
Bahuguna Garhwal University, Srinagar Garhwal
Lifetime Achievement Award by ET Awards for Corporate
Excellence
200 Life Time Achievement Award for Management by All India
4 Management Association
D. Litt. (Honoris Causa) by Banaras Hindu University
Lifetime Achievement Award by Amity Business School
Lifetime Achievement Award by HT Power Jobs
200 Entrepreneur of the Year Award by Business Standard
2 Giants International Award to the Chairman in the field of
Business & Industry
Business Leadership Award by Madras Management Association
200 Entrepreneur of the Year Award by Ernst & Young
1
200 Sir Jehangir Ghandy Medal for Industrial Peace - by XLRI,
0 Jamshedpur
199 Business Leader of the Year by Business Baron
8
199 Distinguished Entrepreneurship Award by PHD Chambers of
7 Commerce & Industry
199 National Award for outstanding contribution to the Development
5 of Indian Small Scale Industry (NSIC Award - Presented by
President of India)
199 Businessman of the Year by Business India Group of Publications
4
199 Honorary Membership - Indian Institution of Industrial
SIDVIN
2 SCHOOL OF BUSINESS,
Engineering Award BANGALORE 45
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Key Highlights
• Hero Honda enjoys a significant brand premium. Its aggressive
pricing strategy to take on the competition has helped it in volume
growth.
• Variant launches in each of Splendor and Passion has helped in
stemming the loss in market share in the face of the competition.
Hero Honda now plans to launch two new models in the 100cc
segment in FY05 on a new platform.

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• The company has started logging good volume growth after the
launch of Passion Plus and Splendor Plus as well as the CD-Dawn,
which has also rejuvenated its product range. Volumes should
improve further, due to the base effect and improved rural
sentiment on the back of higher farm incomes.
• Aggressive cost controls and significant economies of scale are
expected to aid Hero Honda in retaining margins.
• Hero Honda will continue to be an attractive dividend yield play as
the company continues to generate significant free cash flows as its
capital requirements are limited

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PRODUCT GALLERY
AMBITION 135 CC
This bike has a contemporary style with a tubular single cradle,

diamond type which adds extra beauty to it. Over and above the bike
has good acceleration and power with a maximum power of 11 BHP /
11.15 PS @ 8000 rpm and a maximum speed of 100 KMPH. It has also
been added with adequate fuel efficiency of 55 KMPL. The Trapezoidal
35 / 35 W headlight gives the ‘woah’ look.
CBZ
• Transient Power Fuel Control (TPFC)
System
• Hydraulic & Dynamic Vibration
Dampers
• Gear Box: Equipped with five gears
and a 156cc engine that generates
12.5 bhp powers. Touch the top speed of 100kmph.
• Multi Lever Locking Seat
• Adjustable Rear-Shock Absorbers
SPLENDOR+
The Splendor+ has been upgraded in
both its looks and performance. New,

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clear, bright multi-reflector head light with 12V 35/35W multi-reflector
with halogen lamp, multi-reflector tail light and stylish graphics. This
motorcycle meets the pollution control standards of this decade. That's
the Splendor+-the new face of trust.
PASSION PLUS
9 New two-tone body colours PLUS Body colour rear view mirrors PLUS
Aluminum die cast rear grip PLUS Heat protector on the muffler PLUS
New dials on the instrument panel PLUS Headlight with halogen lamp
PLUS Multi-reflector winkers. All this and much more to make the biker
and his bike stay married forever.
CD DAWN (Value Nayae Zamane Ki!)

CD Dawn, the true-value 4 stroke, 100cc motorcycle. A motorcycle that
encompasses the legendary Hero Honda
values of fuel-efficiency, economy and
rock-solid dependability
• Tough Track Suspension
• Doubly Strong Tubular Frame
• Other features - like the legendary
mileage, the first-of-its-kind 2-year
warranty in the category
KARIZMA

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Superior technology plus advanced features plus captivating looks

equals KARIZMA. The future of the Indian motorcycle market should
be seen through KARIZMA. It is certain to
change the way in which the Indian customer looks at a premium bike.
With a maximum power of 17 PS @ 7000 rpm, KARIZMA is targeted at
customers seeking to enjoy the 'thrill of power on wheels of style'. A
product of combined R&D efforts of Hero Honda-Honda, the motorcycle
guarantees exceptional performance with unmatchable style and
utmost comfort.
HEROHONDA BIKE MODELS
Model: Achiver ES Model: Achiver Kick Model: CBZ Xtreme ES
Start
Model: CBZ Xtreme Kick Model: CD Dawn Model: CD Deluxe

Start
Model: Glamour Electric Model: Glamour FI ES Model: Glamour FI Kick

Start Start
Model: Glamour Kick Model: Hunk ES Model: Hunk Kick Start

Start
Model: New Karizma Model: Passion Plus Model: Pleasure

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Model: Splendor NXG Model: Splendor NXG Model: Splendor Plus
(Alloy) (Spoke)
Model: Super Splendor Model: Ambition Model: CBZ
Model: CBZ* Kick Start Model: CBZ* Electric Model: CD 100 SS

Start
Model: Dawn Model: Karizma Model: Passion
Model: Splendor Model: Street Dlx Model: Super Splendor

KS

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ADVERTISING STRATEGY
Hero Honda is currently the number one company in terms of sales
and has been dominant in the two-wheeler segment since the past
decade. Since the inception of hero Honda, the company has been
using television as a major role for its publicity. Though hero Honda
was dominant in sales it lacked the skills of creating a spectacular ad
till now. Though it had a vast range of mobikes, its advertising strategy
was not up to the mark. For its publicity hero Honda has been using
many famous celebrities like Saurav Ganguly, the captain of Indian
cricket team, Hritik Roshan and other famous personalities as their
brand ambassadors. Thus, hero Honda has been spending huge
amounts on its publicity.

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Growth
The business growth of Hero Honda has been phenomenal throughout

its early days. The Munjal family started a modest business of bicycle
components. Hero Group expanded so big that by 2002 they had sold
86 million bicycles producing 16000 bicycles a day. Today Hero Honda
has an assembly line of 9 different models of motorcycles available. It
holds the record for most popular bike in the world by sales for Its
Splendor model. Hero Honda Motors Limited was established in joint
venture with Honda Motors of Japan in 1984, to manufacture
motorcycles. It is currently the largest producer of Two Wheelers in the

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world. It sold 3 million bikes in the year 2005-2006. Recently it has also
entered in scooter manufacturing, with its model PLEASURE mainly
aimed at girls. The Hero Group has done business differently right from
the start and that is what has helped them to achieve break-through in
the competitive two-wheeler market. The Group's low key, but focused,
style of management has earned the company plaudits amidst
investors, employees, vendors and dealers, as also worldwide
recognition.
The growth of the Group through the years has been influenced by a
number of factors:
Just-in-Time
The Hero Group through the Hero Cycles Division was the first to
introduce the concept of just-in-time inventory. The Group boasts of
superb operational efficiencies. Every assembly line worker operates
two machines simultaneously to save time and improve productivity..
Ancillarisation
An integral part of the Group strategy of doing business differently was

providing support to ancillary units. There are over 300 ancillary units
today, whose production is dedicated to Hero's requirements and also
a large number of other vendors, which include some of the better
known companies in the automotive segment. Employee Policy:.
Dealer Network
The relationship of Hero Group with their dealers is unique in its

closeness. The dealers are considered a part of the Hero family. A
nation-wide dealer network comprising of over 5,000 outlets, and have

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a formidable distribution system in place. Sales agents from Hero
travels to all the corners of the country, visiting dealers and send back
daily postcards with information on the stock position that day,
turnover, fresh purchases, anticipated demand and also competitor
action in the region. The manufacturing units have a separate
department to handle dealer complaints and problems and the first
response is always given in 24 hours.
Financial Planning
The Hero Group benefits from the Group Chairman's financial acumen
and his grasp on technology, manufacturing and marketing. Group
Company, Hero Cycles Limited has one of the highest labor
productivity rates in the world. In Hero Honda Motors Limited, the
focus is on financial and raw material management and a low
employee turnover.
Quality
Quality at Hero is attained not just by modern plants and equipment

and through latest technology, but by enforcing a strict discipline. At
the Group factories, attaining quality standards is an everyday practice
- a strictly pursued discipline. It comes from an amalgamation of the
latest technology with deep-rooted experience derived from nearly
four decades of hard labor. It is an attitude that masters the challenge
of growth and change - change in consumers' perceptions about
products and new aspirations arising from a new generation of buyers..
Diversification
Throughout the years of enormous growth, the Group Chairman, Mr.

Lall has actively looked at diversification. A considerable level of

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backward integration in its manufacturing activities has been ample in
the Group's growth and led to the establishment of the Hero Cycles.
CHAPTER -4
PRODUCT PROFILE

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Bajaj Pulsar 150cc DTS-i
Pulsar has been a major hit in the market; it comes in four

variants: Pulsar 150 DTSi, Pulsar 180 DTSi, Pulsar 200 DTSi & Pulsar
220 DTSi. Bajaj Pulsar DTSi comes with a throttle actuated ignition-
control system that works in conjunction with a chip-controlled digital
capacitor discharge ignition (CDI) system for accurate ignition timing
under all conditions.
The dual spark design accelerates and evens out flame propagation,
which results in more efficient combustion and hence leads to better
performance. Pulsar's 150cc engine delivers a power output of 13.5bhp
at 8000 rpm. It has wonderful pickup with 0-60kmph in 5.66 seconds. It
develops a maximum torque of 12.28 Nm @ 6500 rpm. It looks great
with its mean muscular aerodynamic shape. Apart from the smashing
look, Pulsar has lighter yet stronger alloy wheels, which when coupled
with the longest wheelbase (1330mm) enhance the stability of the
bike.

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VEHICLE SUMMARY OTHER SPECIFICATIONS

Name: Pulsar 150 (2008) Weight: 137.00 kg
Type: Commuter Ground Clearance: 155.00 mm
Top Speed: 113kph Fuel Tank: 8.00 ltrs
Wheelbase: 1330.00 mm
Electrical System: NA
ENGINE SPECIFICATIONS Headlamp: NA
Horn: NA
Displacement:149.01cc 17″ Alloy
4 Stroke, Single Wheel Type:
wheels
Engine: Cylinder, Air 2.75 X 18
Cooled, 2 Plug Wheel Size: Rear 100/90 X
Maximum
13.50ps@8500rpm 18 mm
Power:
Maximum Tubeless:
13.90nm@6500rpm Black, Silver,
Torque: Colors:
Gears: 5 Speed Blue & Red
Clutch: 0
Bore: NA
Stroke: NA
ACTIVE AND PASSIVE SAFETY
No. of
1 Suspension(Front): Telescopic
Cylinders: Triple rate
Cylinder Suspension(Rear):
NA springs
Configuration: Brakes: 240mm Disc
Engine Block Brakes(Rear): 130mm Drum
NA
Material: Stand Alarm:
Chassis Type: NA
Cooling Type: Air Cooling
Carburetor: NA
COMFORT AND CONVENIENCE
Fuel Guage: Digital
DIMENSIONS Self Start:
Tacho Meter: Analogue
Trip Meter: None
Alloys:
Warranty: NA
Speedometer: Digital
Passenger Footrest:
Passenger Backrest:

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Step-up Seat:
Pass-light:
Low Fuel Indicator:

Low Oil Indicator:
Low Battery
Indicator:
High Oil Temp.
Indicator:
Choked Air Filter
Indicator:
More about…..
How does it look?

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The engineers at Bajaj realized the fact that if there is no beauty and
only brawn, it is not going to sell in the Indian market. Claimed to be
designed and developed in Japan, this bike does have a head turning
looks. The most noticeable feature of this bike is the tank. Big tanks
give a big bike feel, and when Pulsar was introduced, it had one of the
biggest tanks in India.
The design of the headlamps has been viewed differently by people.

Some really love it and some say it could have been designed better.
The headlight comes with city lights also called tell tale lights which is
a value addition to its looks. Bullet and Karizma were the only bikes
with city lights before Pulsar was introduced.
The tail part of the bike… hmm, yeah, I could say it is nicely designed
too. Here too there is a difference of opinion. The new razor sharp rear
light, whether looking good or nor not, definitely adds to the
uniqueness of Bajaj Pulsar.

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How does it perform?
Bajaj says “DTS-i gives high power without compromising on mileage.”

and the bike lives upto this statement. Another great advantage of the
Digital Twin Spark ignition is the throttle responsiveness. Definitely the
throttle response is better than the CBZ. It does give a good adrenaline
rush when you twist the throttle.

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When I had a ride on this bike, what I felt was a feeling of insecurity.
Eventhough the bike is heavy, I somehow felt that the bike is not as
safe as the Karizma. I cannot technically explain why it is so, but thats
what I felt. But the pickup is awesome. Karizma picks up in slow and
steady pace and maintains stability at high speeds, but Pulsar jumps
off pretty fast but cannot be as good as the Karizma when at speed
more than 80 kmph.
Bajaj has generously provided Pulsar with good disc breaks, but the
brakes are too sensitive that it has to be applied carefully. I have heard
many people applying the front discs too quick and due to the type of
weight distribution that the bike has, the bike topples over.

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It is claimed that the Bajaj Pulsar 150cc gives a mileage of around 55 -

60 kmpl. But it greatly depends on user riding quality, service quality
and frequency of maintenance.
How does it stand out?
Bajaj Pulsar was a great buy sometime ago, but right now considering
the competition there are better bikes around from Honda, TVS and
Yamaha. People are already bored seeing too many Pulsars in the city.
It is time for Bajaj too launch a new 150cc model to its product line.
The digital console was an attraction a while ago, but now many bikes
have introduced them. If you are a Pulsar fan and have admired the
bike for quite a long time, then go ahead and buy it.

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Hero Honda Hunk

Because Muscles Matter

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Hero Honda Motors Ltd. (HHML), India's leading two wheeler

manufacturer, has launched its new offering as Hunk in the 150 cc
segment. This new bike is the fourth launch in the premium segment
after 156 cc CBZ Xtreme, 150 cc Achiever and 225 cc Karizma. Hero
Honda Hunk carries robust looks and muscular styling with big tank
shrouds, 5 spoke black alloy wheels, telescopic fork suspension and
new GRS (Gas Reservoir Suspension) at rear. Hunk is powered with
150cc engine that generates 14.4Ps at 8500rpm of power and 12.8Nm
of Torque.
Hero Honda has launched the 150 cc Hunk in two variants of kick start
and self start with the price tag of Rs. 55,000 and 57,000 respectively.
The all new Hunk is available in four colours - black, blue, red and
silver.
With the launch of Hunk Hero Honda aims to make its premium
position in this segment. On the launch of Hunk, Pawan Munjal,
Managing Director and CEO, HHML, said "The 'Hunk' is our tribute to
the Youth of India today - confident and ready to take on the world. It
personifies the very fighting spirit and resilience of our youngsters,
who are making a mark for themselves in their chosen fields of
vocation. Some of the key findings of our extensive research amongst
the youth have been incorporated into the 'Hunk' to make it a
complete package of world class technology, unprecedented features
and stunning looks. I am sure there will be many more 'Hunks' on
Indian roads soon."

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Hero Honda Motors

Manufacturer
India Ltd
Production October 2007
Class 150 cc
Engine 149.2 cc
Top speed 119 km/h
Power 14.4
Torque 12.8
Transmission 5 speed manual
Suspension gas charged bi shock
front single disk & rear
Brakes
drum
Wheelbase 1340 mm
Fuel capacity 12.2 litres
Oil capacity 1litres
Fuel
55 km/l
consumption
Related cbz xtreme & achiever
Technical Specifications of Hero Honda Hunk
Dimensions & Weight

Length (mm) 2080
Width (mm) 765
Height (mm) 1095
Wheelbase (mm) 1325
Kerb Weight (kgs) 145

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Ground Clearance
145
(mm)
Engine
Model Designation Air Cooled, 4 - Stroke Single Cylinder OHC
Starting Self Start/Kick Start
Displacement (cc) 149.2
Advanced Microprocessor Ignition System
Ignition
(AMI)
Bore & Stroke 57.3 X 57.8 mm
Suspension
Front Telescopic Hydraulic Shock Absorbers
5 Step Adjustable Gas Reservoir Suspension –
Rear
GRS
Brakes
Type Disc: 240 mm Dias Disc - Non Asbestos Type
Internal Expanding Shoe Type (130 mm), Non
Rear
Asbestos Type.
Tyres
Front 2.75 X 18 42P
Rear 100/90 X 18 - 56P (With Tuff-up Tube)
Fuel Tank 12.4 Litre
Performance
Max. Horsepower
10.6 Kw (14.4 Ps ) @ 8500 rpm
(ps/rpm)

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Features of Hero Honda Hunk:

*Better Fuel Efficiency
* Comfortable Handling
* Great Pick-Up
* 5 Spokes Alloy Wheels
* Killer Looks
Available Colors of Hero Honda Hunk are:

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* FORCE SILVER
* SPORTS RED

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* FIGHTER BLUE
* PANTHER BLACK
MORE ABOUT…..

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Price of Hero Honda Hunk
Hero Honda Hunk is available in two variants of kick start and self start
with the price tag of Rs. 55,000 and 57,000 respectively.
(Please Note: The price range is ex-showroom and based on the close
approximation. Please check the latest prices and variant
specifications with your dealer)
Design and styling
The hunk has been styled to give it a big bike presence by providing
fake air scoops at either sides of the fuel tank. It also features an
aggressive visor and muscular rear cowls.[2]
Comfort and Handling
The Hunk has a stepped seat and rear set foot pegs which gives the
rider a sporty stance without sacrificing rider comfort. The vibrations
are well controlled.[3]. The bike also features gas charged adjustable
rear shock absorbers and a puncture resistant tire.
Performance and fuel economy
The Hunk has the 149 cc engine used in Honda Unicorn and Hero
Honda CBZ Xtreme with tumble flow technology which the company
[4]
claims will reduce emissions and fuel consumption[5]. The bike has a
top speed of 108 km/h and is capable of doing 0-60 km/h in 5.5
seconds[6]. It has an overall fuel efficiency of 51 kmpl.

SPECIFICATIONS”
Awards
The Hunk has won the following awards

Top Gear Design Awards 2008 - Bike of the Year
NDTV Profit Car India & Bike India Awards - “Viewers’ Choice Award”
in Bike category
Chapter 5
COMPERATIVE ANALYSIS

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BAJAJ PULSAR VS HERO HONDA HUNK & COMPARISION
PULSAR VS HUNK
COMPARISION OF FEATURES:
BAJAJ PULSAR:

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• Pulsar 150 cc comes with digital speedo meter.

• Neutral and turning indicator and with side stand indicator.
• New razor sharp tail light.
• The head light is with a city light gives better look.
• Front disc.
HERO HONDA HUNK :
• Advanced microprocessor ignition system

• 5 step adjustable nitrox GRS shoks.
• Tuff tubes for puncher resisitance.
• Anti kick back mechanism.
COMPARISION OF PERFORMANCES:
BAJAJ PULSAR:

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• The new Pulsar 149.01 cc with a 14.09 bhp delivers good power
• Gives good pick up gives more speed.
• It rushes on road when you twist the throttle it feels josh to ride.
• 0-60 in 5 sec,maximum speed of 113 kmph.
• It develops a maximum torque 13.90 @ 6500 rpm.
• Very good throttle response.
• Good breaking but sensitive.
• Digital twin spark ignition(DTSi) provides efficient combustion
and better performance under all condition.
• Great performance at lower rpm through advanced ExhausTEC
Technology.
HERO HONDA HUNK :
• The 149.2 cc engine delivers a power of 14.4 bhp @ 8500 rpm.

• And a torque of 12.8 n-m @6500rpm.
• Very good in throttle response.
• Good initial pick up.
• Smoother engine performance but gear shifting slightly hard.
• Very good and comfortable riding.
• Even though very good for penion and for long ride.
• Excellent breaking with both disc and drum.

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• 0-60kmph in 5 sec. there is no vibration in the bike even at
higher speed.
• New muscle type body gives head turning looks for HUNK.
COMPARISION OF ADVANTAGES / MERITS:

BAJAJ PULSAR:
• Its looks good.

• Excellent power with 14.09 bhp.
• Smooth engine.
• Excellent breaking.
• Digital speedometer.
• The new city light (wolf eye) gives new stylish looks.
• Digital twin spark ignition Engine (DTSi).
• New razor sharp tail light.
HERO HONDA HUNK:
• Comes with muscle body with sporty look.

• Tuff up tube for puncher resistance.
• Very good breaking
• Comfortable for both rider and penion.
COMPARISION OF DISADVANTAGES / DEMERITS :
BAJAJ PULSAR:
• The bike heavy feels insecurity.

• Uncomfortable handling.
• After 50000 kms pulsar asks for more maintenance.
• Sensitive disc breaking.
HERO HONDA HUNK:
• This bike also lags in mileage compared to other 150cc.

• Gear shifting is slightly hard.
COMPARISION OF TECHNICAL SPECIFICATION:

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SPEC BAJAJ PULSAR HERO HONDA HUNK
MFC BAJAJ HERO HONDA
CC 149.01 CC 149.2 CC
TORQUE 13.9 N-M@6500rpm 12.8 N-M@6500rpm
BHP 14.09 @8000rpm 14.4@8500rpm
GEAR 5 SPEED 5 SPEED
STARTER ELECTRIC / KICK ELECTRIC/KICK
WHEEL BASE 1320 MM 1325 MM
TYRE 100×90 (alloy wh) 100 X 90(alloy wheel)
MILEAGE 55-60 50-55 KMPL
PRICE 67000 65000
CHAPTER-6
CONCLUSION

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Automobile industry has a large potential in all the segments like four
wheelers and even in two wheelers in Indian market. For my study I
have taken two highly competitive automobile in India that is Hero
Honda Hunk and Bajaj Pulsar. Both of them have captured the Indian
market with its own unique features, such as looks, efficiency, mileage,
technical specification etc. Both the products have approximately
same pricing strategy. They make different in their features &
performance on road.
But all said and done, in the 150cc segment on the marketing front
Pulsar 150 DTSi kicked off Hero Honda Hunk, but in core biking (by
which I mean quality, handling and reliability) Hunk kicked off Pulsar
and there is no debate to this. Still better I would say, ask an owner

SPECIFICATIONS”
who owns a Hunk for 2 years or so, he is still a happy man to have
spent very little on maintenance and the Pulsar 150cc DTSi owner
would have changed clutch plates, shock absorbers and is already
looking for an upgrade of Pulsar (if he is a diehard Pulsar fan) or some
other better model. The spares of Bajaj maybe cheaper than Honda but
even Auto Car India acknowledged that Bajaj as a whole suffers from
quality problems.
In the last I want to conclude stating that there is a passion towards

cars in India. But there is still higher passion towards bike among
youngsters. Both the companies need to work more towards technical
efficiency which suits Indian roads.
BIBLIOGRAPHY
1. Times Of India.
2. Financial Express.
3. Hindustan Times
4. www.herohonda.com
5. www.google.com

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6. www.bajaj.com
7. www.twowheeler.com
8. www.extrememachines.com

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ANNEXURES
BAJAJ PULSAR
IMAGES

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HERO HONDA
IMAGES

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Hero Honda launches 'All Chrome' Karizma

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Image: Brijmohan Lall (L), Chairman of India's top motorcycle

maker, Hero Honda Motors Ltd. and Managing Director Pawan
Kant Munjal

SPECIFICATIONS”

SPECIFICATIONS”

A Report On Comperative Analysis of Bajaj Pulsar Vs Hero Honda Hunk On Basis of Product Performannce and Technical Specifications

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A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO

HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL

Bajaj Pulsar 150cc DTS-i:

SIDVIN SCHOOL OF BUSINESS, BANGALORE 1

Hero Honda Hunk

Because Muscles Matter

SIDVIN SCHOOL OF BUSINESS, BANGALORE 2

Item by item comparison of two or more comparable (see

Qualitative comparative analysis

Qualitative Comparative Analysis (QCA) is a new analytic technique

SIDVIN SCHOOL OF BUSINESS, BANGALORE 3

The technique aims to alleviate the small N problem by allowing

SIDVIN SCHOOL OF BUSINESS, BANGALORE 4

As this is a logical (deterministic) and not a statistical (probabilistic)

Comparative Contextual Analysis is a methodology for

SIDVIN SCHOOL OF BUSINESS, BANGALORE 5

3) COMPARISION OF ADVANTAGES / MERITS

4) COMPARISION OF DISADVANTAGES / DEMERITS

SIDVIN SCHOOL OF BUSINESS, BANGALORE 6

SIDVIN SCHOOL OF BUSINESS, BANGALORE 7

The automobile industry in India—the tenth largest in the world

SIDVIN SCHOOL OF BUSINESS, BANGALORE 8

Tata Motors launches its first truck in collaboration with Mercedes-

SIDVIN SCHOOL OF BUSINESS, BANGALORE 9

Challenges faced by Indian Automotive Industry in

These developments in the auto sector have given new confidence to

SIDVIN SCHOOL OF BUSINESS, BANGALORE 10

Rising oil price

SIDVIN SCHOOL OF BUSINESS, BANGALORE 11

The second major challenge is the creation of highly skilled human

The growth of auto industry in India will be contingent not just on

SIDVIN SCHOOL OF BUSINESS, BANGALORE 12

Arguably, the first motorcycle was designed and built by the

Replica of the Daimler-Maybach Reitwagen

SIDVIN SCHOOL OF BUSINESS, BANGALORE 13

A 1913 Fabrique National in-line four with shaft drive from

The first petroleum-powered vehicle was essentially a motorized

A pre-war Polish Sokół 1000

SIDVIN SCHOOL OF BUSINESS, BANGALORE 14

In 1894, Hildebrand & Wolfmüller became the first motorcycle

In the early period of motorcycle history, many producers of bicycles

An historic 1941 Crocker

SIDVIN SCHOOL OF BUSINESS, BANGALORE 15

NSU Sportmax streamlined motorcycle, 250 cc class winner of

In the 1950s, streamlining began to play an increasing part in the

SIDVIN SCHOOL OF BUSINESS, BANGALORE 16

A 2008 Hero Honda Passion

Today, the motorcycle industry is mainly dominated by Japanese

SIDVIN SCHOOL OF BUSINESS, BANGALORE 17

In addition to the large capacity motorcycles, there is an enormous

Motorcycle construction is the engineering, manufacturing, and

SIDVIN SCHOOL OF BUSINESS, BANGALORE 18

Very high fuel economy equivalents can be derived by electric

Racing motorcycles leaning in a turn.

Different types of motorcycles have different dynamics and these play

SIDVIN SCHOOL OF BUSINESS, BANGALORE 19

Various features and accessories may be attached to a motorcycle

Motorbikes are the primary form of transportation in Vietnam.

In many cultures, motorcycles are the primary means of motorised

SIDVIN SCHOOL OF BUSINESS, BANGALORE 20

Motorcycles have a higher rate of fatal accidents than automobiles.

Wearing a motorcycle helmet reduces the chances of death or

SIDVIN SCHOOL OF BUSINESS, BANGALORE 21