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Creative expression - an introduction to Copyright and Related Rights for SMEs

Creative expression - an introduction to Copyright and Related Rights for SMEs

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Published by nedivanova
This is the fourth in the series of guides on “Intellectual Property for
Business.” It provides an introduction to copyright and related rights
for business managers and entrepreneurs. It explains, in simple
language, mainly those aspects of copyright law and practice that
affect the business strategies of enterprises.
Traditionally, enterprises involved in printing, publishing, music and
audiovisual creations (film and TV); advertising, communication and
marketing; crafts, visual and performing arts; design and fashion;
and broadcasting depend on copyright and related rights. Over the
last two decades, software, multimedia, and, in fact, all digital
content-driven industries, whether on the Internet or not, have also
come to rely on effective copyright protection, especially as a
revolution is underway in digital entertainment and marketing.
As a result, in a typical business day, a businessperson or employees
of most businesses are likely to create or use materials that are
protected by copyright and related rights.
This is the fourth in the series of guides on “Intellectual Property for
Business.” It provides an introduction to copyright and related rights
for business managers and entrepreneurs. It explains, in simple
language, mainly those aspects of copyright law and practice that
affect the business strategies of enterprises.
Traditionally, enterprises involved in printing, publishing, music and
audiovisual creations (film and TV); advertising, communication and
marketing; crafts, visual and performing arts; design and fashion;
and broadcasting depend on copyright and related rights. Over the
last two decades, software, multimedia, and, in fact, all digital
content-driven industries, whether on the Internet or not, have also
come to rely on effective copyright protection, especially as a
revolution is underway in digital entertainment and marketing.
As a result, in a typical business day, a businessperson or employees
of most businesses are likely to create or use materials that are
protected by copyright and related rights.

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Published by: nedivanova on Mar 03, 2010
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10/24/2011

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An Introduction to Copyrightand Related Rights for Smalland Medium-sized Enterprises
Intellectual Propertyfor Business Series
C
REATIVE
E
XPRESSION
W
ORLD
I
NTELLECTUAL
P
ROPERTY
O
RGANIZATION
Number:
4
 
WIPO Copyright (2006)No part of this publication may be reproduced or transmitted in any formor by any means, electronically or mechanically, except as permitted by law,without written permission from the owner of the copyright.
Disclaimer:
The information contained in this guide is not meant as a substitute forprofessional legal advice.Its main purpose is limited to providing basic information onthe subject matter.
    w    w    w .    w     i    p    o .     i    n    t     /    s    m    e     /
Publications in the “Intellectual Property for Business”series:
1.
Making a Mark:An Introduction to Trademarks for Small and Medium-sizedEnterprises.WIPO publication No.900.
2.
Looking Good:An Introduction to Industrial Designs for Small and Medium-sizedEnterprises.WIPO publication No.498.
3.
Inventing the Future:An Introduction to Patents for Small and Medium-sizedEnterprises.WIPO publication No.917.
4.
Creative Expression:An Introduction to Copyright and Related Rights for Small andMedium-sized Enterprises.WIPO publication No.918.All publications available from the WIPO e-bookshop at:
www.wipo.int/ebookshop
 
1
This is the fourth in the series of guides on “Intellectual Property forBusiness.It provides an introduction to copyright and related rightsfor business managers and entrepreneurs.It explains,in simplelanguage,mainly those aspects of copyright law and practice thataffect the business strategies of enterprises.Traditionally,enterprises involved in printing,publishing,music andaudiovisual creations (film and TV);advertising,communication andmarketing;crafts,visual and performing arts;design and fashion;and broadcasting depend on copyright and related rights.Over thelast two decades,software,multimedia,and,in fact,all digitalcontent-driven industries,whether on the Internet or not,have alsocome to rely on effective copyright protection,especially as arevolution is underway in digital entertainment and marketing.As a result,in a typical business day,a businessperson or employeesof most businesses are likely to create or use materials that areprotected by copyright and related rights.This guide is intended to help especially small and medium-sizedenterprises (SMEs) to:understand how to protect the works that they create or inwhich they own rights;get the most out of their copyright and/or related rights;andavoid violating the copyright or related rights of others.Nationally customized versions of the guide may be developed incooperation with national institutions and local partners,which arefree to contact WIPO for a copy of the guidelines for customization.Kamil Idris,Director General,WIPO
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