5773 Eurasia COM Main Brochure.

qxd:5694 Euroasia COM Brochure 18/12/09 14:50 Page 1

Simultaneous translation in
NEW for 2010

s ce l
er vi al
EE
Turkish, Russian and English.

id er r
ov l S fo
FR
Pr na nce The 6th Annual
io a
eg d
R ten
at

New for 2010:

23-24 March 2010

Conrad Hotel,
Istanbul, Turkey

Innovative Technologies and Services to

Maximise Profitability in a Converging Market

The only regional telecoms event featuring Focusing on the Evolving Dynamics of this
25+ Operator CxO speakers including Thriving Region, the Agenda Delivers
these luminaries and government ministers: Practical, Constructive Measures to Drive
Oleg Raspopov, Mustafa Kiral,
Innovation & Profits
Vice President, MTS, Vice President,  Determine how to position your company in Eurasia's
Russia Altimo, Russia changing telecoms ecosystem
 Encourage innovation in technologies and services to
Tayfun Cataltepe, Erkan Akdemir,
move your business forward
 Improve efficiencies to maximise profitability and deliver
Chief Corporate Strategy CEO, Avea
& Regulations Officer,
Turkcell Savaş Ünsal, better services to your consumers
Mehmet Toros,
Board Member,  Develop reliable and attractive broadband services for
SuperOnline
Senior Vice President, all end-users
 Deliver outstanding service to gain and retain
A.Ş, Turkey
Türk Telekom
Maksut Sauranbekov, customers and to improve revenues
Ineke Botter, President, Altel,
CEO, Bakcell, Kazakhstan Network with senior decision-makers from
Azerbaijan
John Samarron, the service-providers of the Central Asia,
Anatoly Ten, CTO, Caspian & Black Sea markets:




Chief Technical Officer, Vodafone Turkey
KyrgyzTelecom, Turkey Bulgaria Montenegro
Kyrgyzstan Yorgos Ioannidis,
Afghanistan
Cyprus
Pakistan
CEO, Romtelecom,
Albania
Georgia
Romania




Romania
Armenia Greece Serbia
Ministerial Delegations:
Azerbaijan
Iran
Syria

Belarus
Kazahkstan
Tajikistan




Kuanysbek Bahytbekovich Yesekeev,
Bosnia- Kyrgyzstan Turkmenistan



Chairman, Agency of Information Technologies
and Telecommunication, Kazakhstan Herzevogina Macedonia Uzbekistan
Rovshan Gamidovich Mamedov,
Sponsored by:
Minister of Information, Produced by: Part of the:
Nachivan Autonomous Republic, Azerbaijan
Taalaibek Eshaliev,
Deputy Minister, Ministry of Transport and
Communications, Kyrgyzstan

Take advantage of the early booking discounts and register online today:
www.comworldseries.com/eurasia
5773 Eurasia COM Main Brochure.qxd:5694 Euroasia COM Brochure 18/12/09 14:50 Page 1

Now in its 6th year

23-24 March 2010

Conrad Hotel,
Istanbul, Turkey

Eurasia Com Agenda –

h curve…
Eurasia – still on a steep growt
Com had a very successful 200
Despite the recession, Eurasia thos e from operators and
es- with 61% of
show with 315 attende
52% being C-level.
e than 30% growth in Eurasia
With forecasts indicating mor und enia ble and we
region is
next 5 years the potential of this
e successful 2010 event.
looking forward to an even mor
tions within the Eurasian regio
Despite significant country varia be add ress ed
e them es will
are consistent trends and thes
audience-led agenda.
meticulously researched and
remit, the sessions will address
Both strategic and technical in
as mar ket evolution and investment; mob
essential topics such ed serv ices ; MVN
nd; valu e add
and fixed/wireless broadba
ting the under-served.
mobile marketing and connec
first time a brand new Turkey
Plus we have included for the oub ted
es faced by that und
looking at the specific challeng
house of a market,
on the agenda to glean inspiratio
With over 25 operator CxOs nce to disc uss
with the cha
ideas from and taken together our 25-s
iven advances with
technological and business-dr
bitio n of leading inter national telecoms brands, this even
exhi office.
out of the
a significant return on your time
Julie Rey,
Research Director
Media
Informa Telecoms &
Innovative Technologies & Services to
9 Maximise Profitability in a Converging Market
Day 1 Tuesday 23rd March 2010
over the
Opening Keynote Session
are
Market Evolution & Investment in Eurasia Telecom
• Market Overview: Trends And Forecasts For Eurasia’s
n, there
Telecommunications Market
in our
• Industry Leaders Interviews: Investing In Eurasia’s
Telecommunications Markets To Maximise Growth
• Ministerial Briefing: Strategic Policy To Encourage The
ile
Growth Of Telecommunications In A Market
Os;
• Strategic Debate: Adapting To A Changing Telecoms Ecosystem
• Special Country Focus: Kazakhstan - Making
Focus day
The Transition From Emerging To Maturing Market
pow er-
Stream 1 Stream 2
n and
Strategies for Mobile and Value Added Services
the lates t
tron g Fixed/Wireless Broadband
t promises
Networking Drinks Reception
This will take place in the fabulous 14th floor Summit bar at
the Conrad Hotel with its panoramic views over the city and
the Bosphorus Straits, this networking reception will be a
unique and memorable occasion to refresh current
relationships and establish new ones.

Day 2 Wednesday 24th March 2010

Gain the highest-level industry insight from a speaker Market Overview: Examining
panel featuring the most significant telcos in the region: Turkey’s Telecommunications
1 Mustafa Kiral, Vice 15 Mehmet Baser, 29 Manuchehr Rajabov, Market: Key Players, Technology
President, Altimo, Russia Managing Director, Secretary of the Board of
Borusan Telekom Directors, Tajiktelecom Developments And Market
2 Oleg Raspopov, Vice
President & Head of 16 Fazıl Esen, Managing 30 A.Ceyda Yildirim, Opportunities
Business Unit ‘MTS Director, Dogan Telecom Marketing Director, VAS,
Foreign Subsidiaries’, 17 Ilirian Kuka, Chairman of AVEA, Turkey
MTS, Russia the Board, Dardafone 31 Mezago Yedic,
Keynote – Turkey: Market Leader in Eurasia
Telecom, Kosovo Community Services
3 Mehmet Toros, Senior
Vice President, 18 Bulent Dorttepe, CTO, Product Manager, Leading Operators CEO Keynote
Türk Telekom Eagle Mobile, Albania Vodafone, Turkey
• Incumbent Operator: Assessing The Incumbent’s Position And
4 Tayfun Cataltepe, 19 Gemma Bunting, 32 Natali Yeşilbahar,
Chief Corporate Strategy Research Analyst, Development & Sales Strategy In Turkey’s Dynamic Telecommunications Market
& Regulations Officer, Informa Telecoms & Manager, XING Turkey
Turkcell Media 33 Dexter Thillien, • Market Leader And Investor: Expanding A Turkish Group’s
5 Erkan Akdemir, CEO, Avea 20 Yegor Ivanov, Business Researcher, Informa Reach Internationally
Development Director, Telecoms & Media
6 Ineke Botter, CEO, Yota, Russia • Competitor Viewpoint: Adapting An Operator’s Strategy To An
34 Sava Ünsal, Board
Bakcell, Azerbaijan
21 Anatoly Ten, Chief Member, SuperOnline A. Expanding Market And Increasingly Competitive Environment
7 Magomed Mamedov, Technical Officer, 35 Dario Talmesio, Senior
General Director, KyrgyzTelecom, Research Analyst, Convergence Roundtable: The Evolution of Turkey’s
Aztelecom, Azerbaijan Kyrgyzstan Informa Telecoms &
8 Boimurod Mirzoyarov, 22 Rahid Alekberli, CTO, Media Telecommunications Market in a Converging Environment
Vice-Chairman of the Delta Telecom, Azerbaijan 36 Evren Akçora, Sales &
Board of Directors, 23 Ognen Firfov, Chief Sales Marketing Manager,
Tajiktelecom, Tajikistan Director, Makedonski Trabzonspor Stream 3 Stream 4
9 Kuanysbek Yesekeev, Telekom/Deutsche Telekomünikasyon
Chairman, Kazakhstan Telekom Group, 37 Tunc M Berkman, MVNO
Connecting the
Agency of Information Macedonia Segment Director, Avea Underserved – Strategies
Technologies and 24 Kakha Kiladze, CTO, 38 Melis Türkmen, Mobile
Telecommunication Vtel, Georgia Marketing & Advertising Striving in Turkey’s for Emerging Markets
10 Maksut Sauranbekov, 25 Masoud Golshani, Head Division Head, Turkcell
President, Altel, of Transformation and 39 Mehmet Ali Akarca,
Competitive Environment
Kazakhstan Culture, Vodafone Turkey Managing Director,
11 Rovshan Mamedov, 26 Wiebke Schloemer, Sector Koç.net
Minister of Information, Lead, Europe and Central
40 Peter Weichsel,
Nachivan Autonomous Asia, Global Information and
Vice President, Conclusion Keynote – Planning for Future
Republic, Azerbaijan Communications Technol-
Booz & Company
12 Taalaibek Eshaliev,
ogies Department, IFC Developments in Eurasia’s Communications Markets
27 Alan Mayne, Training 41 Tedi Conevski, Business
Deputy Minister, Ministry Development Manager,
Manager, Informa
of Transport and
Telecoms Academy Neotel, Macedonia • Identifying The Next Growth Opportunities To Ensure
Communications,
Kyrgyzstan 28 Jacques Couvas, 42 Mona Munieb,
Recruitment Specialist –
Eurasia Remains An Attractive Telecommunications Market
Clinical Professor of
13 John Samarron, Technology, Human
Chief Technical Officer,
Management, Ozyegin
Resources, du, UAE
• Analysts Roundtable: What Will Be The Major Trends In
University, Istanbul and
Vodafone Turkey hon. President, European Eurasia’s Markets For H2 2010 And Beyond?
14 Yorgos Ioannidis, CEO, Mobile Messaging
RomTelecom, Romania Association

1 Register today www.comworldseries.com/eurasia

5773 Eurasia COM Main Brochure.qxd:5694 Euroasia COM Brochure 18/12/09 14:50 Page 2

Rapid Subscription Growth Accelerates

What’s New?
MORE NETWORKING • MORE SPEAKERS • MORE CONFERENCE SESSIONS

Investment & Network Development

Eurasia Com 2010 has a host of new features to The Eurasia region, stretching across 10 markets from Mongolia through Central Asia

1
add even more value … and Turkey to the Caucasus, has one of the fastest growing mobile markets in the
world: Informa Telecoms & Media forecasts that the number of mobile subscriptions will
Industry Leaders Interviews: in-depth discussions with senior rise more than 30%, or by more than 40 million, in the five years to December 2014.
representatives of the groups leading Eurasia's

2
telecommunications market
Turkey Focus Day: a high-level keynote and special stream
examining the key strategies for the region's leading market with
Turkey dominates the Eurasia region and is forecast to account for 54%, or more
than 70 million, of its forecast 129 million mobile subscriptions at end-2009.
Despite penetration in Turkey already exceeding 90%, the number of mobile
subscriptions in the country is forecast to increase by more than 18 million in the

3
five years to end-2014. Other markets are forecast to see faster growth in
its top stakeholders percentage terms, however, fuelled by population growth and investment from
international operators. Uzbekistan will become the second largest market in the
Interactive CEO-level session: to examine the changes in the

4
region's telecoms ecosystem and share ideas on how to adapt to it
Convergence Roundtable: a cross-industry discussion on the
commercial and technological strategies to grab the
region and is forecast to see a 50% increase in subscriptions over the same five-
year period to nearly 25 million by December 2014.
Forecast mobile subscriptions in Eurasia, 2009 - 2014

5
200
convergence opportunities

SUBSCRIPTIONS (MIL)
150 Azerbaijan
Connecting the Underserved stream: looking at commercial, Kazakhstan
infrastructure, regulatory and operational efficiency strategies to

6
Turkey
100
Uzbekistan
connect more customers in emerging markets Other Eurasian markets*
Spotlight on Mobile Marketing: an interactive session to 50 *Armenia, Georgia, Kyrgyzstan, Mongolia,
Tajikistan and Turkmenistan.
examine the mobile marketing opportunity, particularly in Turkey's

7
0
highly competitive market Dec 2009 Dec 2010 Dec 2011 Dec 2012 Dec 2013 Dec 2014

Improved Ministerial Briefing: even more government Investors from Russia and Turkey dominate the landscape: Russian companies
representatives from Eurasian countries sharing their visions of the

8
role of telecommunications in economy and society
Special Country Focus on Kazakhstan: the representatives of
Central Asia's leading market will discuss how it is making the
have interests in operators in seven of the 10 markets, while Turkcell invests in
three of the nine markets outside Turkey. TeliaSonera also has interests in seven of
the markets through its investments with Turkcell and via Russian operator
VimpelCom. The presence of these international companies has brought

9
transition from emerging to maturing market
MVNO Roundtable: bringing operators, brands, MVNOs,
MVNEs and market specialists to determine the optimum
innovative marketing strategies and accelerated infrastructure investment.
As subscription numbers increase and mobile services are used by more people on
lower incomes, ARPU levels are falling in Eurasia. ARPU currently ranges from
approximately US$ 14-15 in Georgia to less than US$5 in Uzbekistan. The Eurasia

10 Analysts
business models and strategies for this nascent market
Roundtable: an independent panel to close the
conference with a discusson on the future trends in Eurasia’s
region has not been immune to the global economic crisis and Kazakhstan’s
economy has suffered a particular downturn that has depressed operator revenues.
Informa believes the long-term outlook for the region is positive, however, as there
continues to be ample room for subscription growth to drive revenue growth.

11
markets for H2 2010 and beyond
Even more C-level speakers representing the whole
telecommunications ecosystem in Eurasia: mobile, fixed-line,
WiMAX, ISPs, long-distance & wholesale, satellite, infrastructure
With the fixed-line infrastructure across much of Eurasia being severely
underdeveloped, mobile operators in the region also have the potential to build
strong businesses providing basic broadband and Internet access. WCDMA/HSPA
licenses have already been awarded in all markets in the region except
Kazakhstan, Kyrgyzstan and Turkmenistan and Informa forecasts that WCDMA

12
equipment, VAS solutions, consultants, investors etc.
Panoramic Networking Drinks: Enjoy informal conversations
with other conference delegates over a drink at the 14th Floor
subscriptions will exceed GSM subscriptions by end-2014.
Forecast GSM vs WCDMA subscriptions in Eurasia, 2009 - 2014
150

13
Summit Bar with spectacular views of Istanbul and the Bosphorus 120
SUBSCRIPTIONS (MIL)

Other
More updates before, during and after the event to stay informed WCDMA
90
GSM
on the programme and who to meet: speaker interviews, Com World

14 Aenvironment:
Series blog, dedicated Linkedin group, dedicated Xing group 60

new venue for the most business-friendly and comfortable 30

the Conrad Hotel is one of Istanbul's top hotels, in a
central area 0
Dec 2009 Dec 2010 Dec 2011 Dec 2012 Dec 2013 Dec 2014

Turkey is not only the largest market in Eurasia but
also a trendsetter for the whole region, with 65
million mobile subscribers, an increasingly
competitive market and effective regulatory
regime. Despite challenging economic conditions,
operators continue investing heavily in their
networks to make the most of the nascent
broadband market - thanks to 3G/HSPA launches and wireless broadband
opportunities. Competition was increased by the launch of mobile number
Tajikistan was a pioneer of WCDMA with the launch of the first networks in the region in
June 2005, acting as something of a testbed for other markets. 3G licenses were
awarded in Turkey only in December 2008, after the government delayed the auction
until it had first implemented number portability. 3G services were, however, launched
commercially by Turkey’s three mobile operators as soon as July 2009, with Turkcell
reporting 60% population coverage. The operators are quickly implementing new
services to support the launch, such as Turkcell’s video-streaming service Video Watch.
Source: Informa Telecoms & Media www.intelligencecentre.net
Simultaneous translation in Russian,
Nfor 2
EW010

portability in 2008 and will be affected again by the imminent entry of English and Turkish.

Для заказа копии брошюры на русском

MVNOs. All operators are looking at customer retention strategies, as well

языке, обращайтесь:
as new services to increase loyalty and reduce the impact of lower ARPUs.
The new Turkey Focus Day, incorporated into Eurasia Com for the first
time, will include strategic presentations from the market’s dynamic irena.kovalenko@informa.com
operators, ISPs, regulators and investors, to discuss its growth opportunities
and the lessons that can be shared with its neighbouring markets. Türkçe brosürlerimiz için buraya tiklayiniz:
tanyel.ali@informa.com

Register today www.comworldseries.com/eurasia 2

5773 Eurasia COM Main Brochure.qxd:5694 Euroasia COM Brochure 18/12/09 14:50 Page 3

Now in its 6th year

23-24 March 2010

Conrad Hotel,
Istanbul, Turkey

DAY ONE: Tuesday 23 March 2010

10.50 Refreshments & Exhibition Visit
Opening Keynote: Market Evolution & Investment
in Eurasia Telecom 11.45 CEO Strategic Debate: Adapting to a Changing Telecoms Ecosystem
• Examining the evolution of the telecommunications ecosystem: identifying the major players
09.00 Welcome Address: (operators, wholesale carriers, investors, regulators, vendors etc.) and their position in the market
Julie Rey, Research Director – Com World Series, Informa Telecoms & Media • How are operators adapting to new market conditions and new competition?
• From supply chain to partnerships: the changing relationship between operators and vendors
09.10 Opening Remarks by Chair: • What about the customers? What is their position in the market and how are they
Bob Fonow, Managing Director, RGI Ltd. addressed by the different stakeholders?
09.15 Market Overview: Trends and Forecasts for Eurasia’s Panellists:
Telecommunications Market Ineke Botter, CEO, Bakcell, Azerbaijan

OPERATOR
• Examining the key factors affecting the development of Eurasia’s telecoms market Magomed Asker-Ogly Mamedov, General Director, Aztelecom, Azerbaijan
• What are the main markets in the regions, and which ones to watch for future opportunities? Boimurod Mirzoyarov, Vice-Chairman of the Board of Directors,
• The mobile market in Eurasia: subscription and revenue trends and forecasts Tajiktelecom, Tajikistan
• The fixed-line and wireless market: trends and opportunities Ilirian Kuka, Chairman of the Board, Dardafone Telecom, Kosovo
Gemma Bunting, Research Analyst, Informa Telecoms & Media

09.35 Industry Leader Interviews: Investing in Eurasia’s Telecommunications 12.30 Special Country Focus: Kazakhstan - Making the Transition from
Markets to Maximise Growth Emerging to Maturing Market
• Examining the areas of investment in Eurasia: which markets and technologies offer the • Regulatory & Market update from central Asia’s largest telecommunications market
best potential for investors? • Examining how the economic downturn has affected Kazakhstan’s telecommunications market
• How are investors overcoming the effects of the global economic downturn on Eurasia’s • Operator strategies to sustain growth in Kazakhstan’s maturing market

REGULATOR

OPERATOR
telecommunications market? Panellists:
• Understanding regional differences and cultural influences in each markets to maximise results
OPERATORS

Kuanysbek Bahytbekovich Yesekeev, Chairman, Kazakhstan Agency of

Interviewees: Information Technologies and Telecommunication
Mustafa Kiral, Vice President, Altimo, Russia Sauranbekov Maxut Telmanovich, President, Altel JSC, Kazakhstan
Oleg Raspopov, Vice President & Head of Business Unit ‘MTS Foreign
Subsidiaries’, MTS, Russia 12.40 New Devices and Applications Strategies for Growth in Eurasia
• Where is Device and Application Innovation?
10.15 Ministerial Briefing: Strategic Policy to Encourage the Growth of • Exploring new revenue streams opened by device developments
Telecommunications in a Market • Why deliver a “Bit pipe” when you have a “Smart Pipe” to offer
In this session, Ministerial delegations from some of the region’s key countries will present their Robert Waaler, Product Management Business Unit Device Management, Smarttrust
policy strategies and objectives for the telecommunications sector.
GOVERNMENT

Presenters: 13.00 Networking Lunch

Rovshan Gamidovich Mamedov, Minister of Information, Nachivan
Autonomous Republic, Azerbaijan “I find the topics very interesting and there were
Taalaibek Eshaliev, Deputy Minister, Ministry of Transport and many opportunities for meeting other colleagues.”
Communications, Kyrgyzstan
TU, TURK TELEKOM

Strategies for Mobile and Fixed/

1: Wireless Broadband 2: Value Added Services

Chaired by Wiebke Schloemer, Sector Lead, Europe and Central Asia, Global Chaired by Jacques Couvas, Clinical Professor of Management, Ozyegin University,
Information and Communications Technologies Department, IFC Istanbul and hon. President, European Mobile Messaging Association
14.30 Particular Experience of the Romanian Broadband Market 14.30 Services & Commercial Strategies to Compete in Macedonia’s
• Milestones of RomTelecom’s evolution as a broadband provider Telecoms Market
OPERATOR

- • Technology choices to deliver reliable broadband access • Developments, trends, and competition in the Macedonian Fixed, Internet and
- • Launching TV services via broadband Mobile Market
OPERATOR

- • Market and competition overview - • Examining the services offered on the market from various operators
Yorgos Ioannidis, CEO, Romtelecom, Romania • Newly developed services from Makedonski Telekom for Residential and
Business Customers and future plans
Ognen Firfov, Chief Sales Director, Makedonski Telekom/Deutsche
15.00 Introduction to LTE: Technologies and Strategies to Plan an Telekom Group, Macedonia
Evolution Route towards 4G Mobile Networks
15.00 Innovative Services for the Low-End Market
• Update of LTE technology developments
TRAINING

• Understanding the needs of low-end segments to offer the right services

OPERATOR

• Forecasting a timeline for LTE deployments

MINI-

• Developing services that are priced attractively for the segment

• Examining the investment necessary for the rollout of LTE
• Innovative voice-based services
• Strategies for a successful commercial rollout
• Data services for the low-revenue segments
Alan Mayne, Training Manager, Informa Telecoms Academy A.Ceyda Yildirim, Marketing Director, VAS, AVEA, Turkey
15.30 Networking coffee
15.30 Refreshments & Exhibition Visit
16.15 Examining the VAS and Messaging Market in Eurasia
• Market perception and reality of VAS and Messaging in Eurasia.
16.15 Examining the Opportunities Created by WiMAX Technologies in • Reversing the trend: From commodity messaging to differentiated VAS.
the Development of Broadband in Eurasia • To copy or to invent? Are Western business models applicable to Eurasia?
OPERATOR

• Benefits of WiMAX technologies in the provision of broadband services • Social Responsibility of VAS and Messaging in Eurasia: Different cultures,
• Assessing the costs of deploying WiMAX networks different expectations.
• Business models for WiMAX service providers • Population alert for disaster prevention and management in Emerging Markets: A
Yegor Ivanov, Business Development Director, Yota, Russia Social VAS for Mobile Messaging
Jacques Couvas, Clinical Professor of Management, Ozyegin University,
Istanbul and hon. President, European Mobile Messaging Association
16.45 The Role of the ISP in a Changing Broadband Market
• Examining the optimum business model for a commercial ISP to succeed in Eurasia 16.45 New Strategies to Increase Revenues from Messaging
OPERATOR

• Determining which segments to target to deliver the right offer • SMS trends: how can operators maximise revenues from them?
• Technology choices to offer reliable services • Examining the opportunities of voice messaging and how mobile operators can
OPERATOR

• Looking to the future monetise it

Rahid Alekberli, CTO, Delta Telecom, Azerbaijan • Capitalising on the social networking trend: how to make it work for mobile?
• Generating revenues from mobile instant messaging
Mezago Yedic, Community Services Product Manager, Vodafone, Turkey
17.20 Closing Remarks and End of Stream 1
17.15 Closing remarks and End of Stream 2

17.30 Networking Drinks Reception

Continue the day’s discussions with colleagues in an informal environment while enjoying what is probably the best view over the
Bosphorus and Istanbul at the Conrad Hotel’s Summit Bar.

3 Download the latest agenda at: www.comworldseries.com/eurasia

5773 Eurasia COM Main Brochure.qxd:5694 Euroasia COM Brochure 18/12/09 14:51 Page 4

DAY TWO: Wednesday 24 March 2010

08.30 Registration 10.30 Convergence Roundtable: The Evolution of Turkey’s
09.00 Welcome by Informa Telecoms & Media Telecommunications Market in a Converging Environment
• What new business models are appearing in Turkey’s converging market: triple play,
09.05 XING Networking Game – Please bring a handful of business cards for quadplay, fixed-wireless convergence
this speed networking session • How will the fixed-line sector evolve with regards to competition from mobile broadband?
Natali Yeşilbahar, Development & Sales Manager, XING Turkey • What are the opportunities for new technologies such as WiMAX and Fttx?
Panellists:

OPERATORS
09.15 Turkish Market Overview: Examining Turkey’s Telecommunications Savaş Ünsal, Board Member, SuperOnline A.
Market: key players, technology developments and market opportunities John Samarron, Chief Technical Officer, Vodafone Turkey
Dexter Thillien, Researcher, Informa Telecoms & Media Mehmet Baser, Managing Director, Borusan Telekom
Fazıl Esen, Managing Director, Dogan Telekom
Keynote: Turkey - Market Leader in Eurasia
11.15 Refreshments & Exhibition Visit
09.30 Leading Operators Keynote
The CEOs of the major telecommunications players in Turkey will give presentations on
their strategies and future developments in the market.
• Incumbent Operator: Assessing the Incumbent’s Position and Strategy in Turkey’s
“Eurasia Com is a very professionally
Dynamic Telecommunications Market
Mehmet Toros, Senior Vice President, Türk Telekom organised event, very helpful to our
• Market Leader Strategy: Retaining Leadership in Turkey and Expanding Internationally work. It is always nice to meet the
OPERATORS

Tayfun Cataltepe, Chief Corporate Strategy & Regulations Officer, Turkcell

• Competitor Viewpoint: Adapting an Operator’s Strategy to an Expanding Market and industry leading experts in one place”
Increasingly Competitive Environment
Erkan Akdemir, CEO, Avea JAMIL MAKSUDI, ERICSSON

Connecting the Underserved – Strategies for

3: Striving in Turkey’s Competitive Environment 4: Emerging Markets
Chaired by Dario Talmesio, Senior Research Analyst, Chaired by Gemma Bunting, Senior Research Analyst, Informa Telecoms & Media
Informa Telecoms & Media
12.10 Examining the Role of WiMAX Technology
MVNO Focus • WiMAX today: overview of the WiMAX global developments, technology and
OPERATOR

12.10 Case Study: Launching a Football club-based strategies and business models for WiMAX services
mobile brand in Turkey • Why is WiMAX suitable for emerging or under-served markets?
• Understanding the customer base to launch the right brand and model • WiMAX situation in Macedonia and NEOTEL’s experience with WiMAX technology
MVNO

• Offering value-added services targeted to the fans Tedi Conevski, Business Development Manager, Neotel, Macedonia
• Marketing the services and managing customer relations 12.40 International Connectivity in Central Asia: Projects to Improve
Evren Akçora, Sales & Marketing Manager, Trabzonspor Telekomünikasyon Access to Communications in the Region
12.30 Successful Strategies for Maximising Revenues from the MVNO • Specifics of the development of transmission networks in the Kyrgyz Republic
OPERATOR

Model in Turkey • Projects of information infrastructure development in mountainous inland areas

• Regulatory requirements and timeline for the entry of MVNOs into the Turkish market of the country
• Evaluating which MVNO models are most likely to be successful in Turkey • Perspectives of provisioning transit services in Central Asia over international
• Building partnerships with brands to plan for the launch of MVNOs FO backbones
Anatoly Ten, Chief Technical Officer, KyrgyzTelecom
PANEL

Panellists:
Tunc M Berkman, MVNO Segment Director, Avea 13.10 Networking Lunch
Evren Akçora, Sales & Marketing Manager, Trabzonspor Telekomünikasyon 14.20 Cost-Effective Network Solutions to Improve Access to
13.00 Networking Lunch Communications
OPERATOR

14.20 Spotlight on Mobile Marketing: Assessing The Mobile • Determining the operator’s priority in terms of network: coverage increase,
quality of service
Marketing Opportunity in Turkey
OPERATOR

• Examining the solutions available to reduce CapEx and OpEx

• Understanding the business model for mobile marketing
• Assessing the benefits for the various stakeholders involved:
operators, brands, agencies, consumers
• What is the potential size of the market in Turkey and who will benefit most from it?
• Case studies of successful mobile marketing and advertising services
Melis Türkmen, Mobile Marketing & Advertising Division Head, Turkcell
• Building new types of partnerships with vendors to reduce costs
Manuchehr Rajabov, Secretary of the Board of Directors, Tajiktelecom
14.50 Making the Most of a Changing Telecoms Ecosystem:
Partnerships to Operate Networks while Minimising Costs
• Examining the evolution of the relation between operators and vendors: moving
OPERATOR

This presentation will be followed by a Q&A with the audience and mobile marketing towards more partnership
specialists to discuss further the opportunities and challenges if mobile marketing. - • Developing partnerships with all players in the telecoms ecosystem to improve
access to telecommunications
14.50 An Alternative Operator’s Strategy to Grow in Turkey’s Market • Assessing the benefits of outsourcing for operators in emerging markets
• Examining koç.net’s business model as the leading alternative telecom operator in Turkey
OPERATOR

Kakha Kiladze, CTO, Vtel, Georgia

• How to target the enterprise and SME market segments
• Technology strategies for IT implementations in Turkey such as MPLS-VPN, IP 15.20 Refreshments & Exhibition Visit
Telephony, Hot spots etc.
Mehmet Ali Akarca, Managing Director, Koç.net
15.10 Managing Leadership in Times of Change in the Organisation
and its Environment
OPERATOR

• Management and leadership in a changing organisation

• Strategies to lead change from within successfully
• Adapting to a changing telecoms market
Masoud Golshani, Head of Transformation and Culture, Vodafone Turkey*
15.30 Refreshments & Exhibition Visit * Speaker invited. Please check www.comworldseries.com/eurasia for updates.

Conclusion Keynote: Planning for Future Developments in Eurasia’s Communications Markets

16.00 Identifying the Next Growth Opportunities to Ensure Eurasia
Remains an Attractive Telecommunications Market
• Examining the specificities of Eurasia’s telecommunications market to envisage their future
• Identifying the next market segments to generate growth in Eurasia
• Which technology developments will make the biggest mark on the market
• Factors to encourage innovation in Eurasia’s telecommunications markets
Wiebke Schloemer, Sector Lead, Europe and Central Asia, Global
Information and Communications Technologies Department, IFC
16.30 Analyst Roundtable: What Will Be the Major Trends in Eurasia’s
Markets for H2 2010 and Beyond?
A group of industry experts will address the main points that have been discussed over
the last two days and debate what operators should focus on to in the future to address
customers’ needs, get the most out of their workforce and increase profits.
Panellists: Peter Weichsel, Vice President, Booz & Company
Mona Munieb, Recruitment Specialist – Technology Human Resources, du, UAE
17.00 Closing Remarks and End of Conference

Register today www.comworldseries.com/eurasia 4

5773 Eurasia COM Main Brochure.qxd:5694 Euroasia COM Brochure 18/12/09 14:51 Page 5

Now in its 6th year

23-24 March 2010

Conrad Hotel,
Istanbul, Turkey

Who exhibits & sponsors at this event?

Previous exhibitors who invested in Eurasia Com as
their route into the Capsian, Black Sea & Central
Asian markets:
Acision  Argent Networks  Ascom  Astellia  ANDREW AG 
Axesstel  Bemrose Booth  Bercut  Bluefish  Celicium 
Convergys  Comfone Ltd  Dataform  Deutsche Telekom ICSS 
Detecon International GmbH  EDCH  eServGlobal  Ferma 
06 Future Card  Gemplus  Globitel  Huawei  INFINIAIT  Jilanda 
J’son & Partners  Kirusa  MobileAccess  Nitecrest  Nokia
07
05
Siemens Networks  Nortel  Oberthur Card Systems  OnePin 
08
09
04 Orga Card Systems  Roamware  Russian Mobile Entertainments 
Powerwave  Sagem Orga  Sicap  Sintel  SmartTrust  Tele-pak
Card Printing Inc  Telepati  Thuraya Satellite Communications 
10
Tramigo Ltd  Ulticom  WeDo Technology  ZTE
03
11
02 15
12 “We have exhibited at many of the com
01
14
World Series shows over the years and
13
did Eurasia Com for the first time in
2009. We were most impressed with the
event – the quality of speakers and
delegates – and found it very successful
for establishing new contacts”
BARBARA GHINI, MANAGER REGIONAL MARKETING EMEA,
ANDREW SOLUTIONS
Who you will meet...
Our senior-level Operator audience is unmatched by 2009 was a resounding success despite the
any other telecoms event within the region: downturn & attracted:

 C-Level/Director/Head/ ■ 315 attendees

General Manager ....................52%
■ 61% operator delegate attendance
 Sales/Business Development..15%
 Analyst/Consultant..................10% ■ Representation from 52 operator companies
 Engineer / Technical ..................7% ■ 52% C-Level / Director / Head / General Manager
 Strategy ....................................6% level delegate attendance
 Marketing ................................5%
 Project / Product Management 3%
■ Representation from 39 countries
 Other ........................................2%

Establish those all important connections with the

region’s service providers:
Great breadth of representation from Albanian Mobile Communications  Astelit  Avea Iletisim
countries across the region and beyond: Hizmetleri  Azercell Telecom  Aztelecom  Babilon  Mobile 
Bakcell  Borusan Telekom  Bosphocom  BT Bilisim Hizmetleri

Afghanistan
Finland
Mongolia
Sweden
 Bulgartel  Communications Regulation Commission Turkey 

Albania
France
Montenegro
Switzerland Communications Regulatory Authority of Republic of Lithuania 

Armenia
Georgia
Netherlands
Tajikistan Delta Telecom  Dexar Multimedia Telecommunications  Digiturk

Azerbaijan
Germany
Pakistan
Turkey  Dogan Telecom  Eagle Mobile  Eser Telekom  FiberTel Trans

Belarus
Greece
Poland
Turkmenistan Balkan Telecom  Global Iletisim Hizmetleri  Grid Telekom  Isnet
 KarTel  Kcell  Koc.net  Kyrgyztelecom  Magyar Telekom 

Bosnia
Hungary
Portugal
Ukraine Makedonski Telekom  Martin Telekom  Mediatel  Ministry of
Herzegovina
Israel
Romania
United Nahichevanskoy Autonomuos Republic  Ministry Transport and

Bulgaria
Italy
Russia Kingdom Communication Tajikistan  Mobily  Mobitrans  Nursat  Oger

Croatia
Kazakhstan
Saudi Arabia
USA Telecom  PTCL  Roshan  Saudi Telecom  Superonline 

Cyprus
Kyrgyzstan
Serbia
United Arab TajikTelecom  Telecom Service Bulgaria  Tellcom  Tiscali

Czech
Lithuania
South Africa
Emirates International Network  TransTeleCom  Trivon  TTNET 

Uzbekistan Turcom  Turk Telecom  Turk.internet.com  Turkcell  Turknet

Macedonia
Spain
Republic
 UCell  United Telecom  Vegatel  Vodafone Turkey

5 Register today www.comworldseries.com/eurasia

5773 Eurasia COM Main Brochure.qxd:5694 Euroasia COM Brochure 18/12/09 14:51 Page 6

Sponsored By:
SmartTrust
SmartTrust is a developer of SIM and Device
management software designed to provide mobile
network operators improved awareness of their
subscribers and efficient management of the devices on their
network as well as the opportunity to quickly and easily offer
revenue generating services and applications.
About the Venue
Conrad Hotel, Istanbul
Operators of over 200 mobile networks worldwide rely on
SmartTrust’s technology for solutions including SIM based dynamic Enjoying a prime location in the city centre, adjacent to Yildiz Palace and with
roaming steering, terminal configuration, SIM lifecycle management stunning views of Istanbul, including the banks of the Asian side and the
and value added services management. Delivering SIM & Device Bosphorus, the Conrad Istanbul, Turkey hotel is one of the most conveniently
located Istanbul luxury hotels in the European side of the city. The hotel in
management products to mobile network operators since 1991,
Istanbul is close to Dolmabahce, the Grand Bazaar, Hagia Sophia, a number
customers include AT&T, BSNL, Claro, Millicom, MTN, Reliance,
of fashionable shopping districts and malls and the bridge to the Asian side.
Telenor and T-Mobile.
SmartTrust WibTM is the world’s most widely deployed smart card
application environment first launched in 1999 and today supported
by all major SIM card vendors. “The presentations were very useful and
SmartTrust is part of the Giesecke & Devrient Group. Visit the delegate contacts were great!”
www.smarttrust.com to learn more. DT, TELECOM SERVICE BULGARIA

Supported By: Media Partners:

ICTs FOR EMERGING MARKETS

Official Publication: Official Online News Partner:

neolectum

.-.

Official Analyst Partner: Official Networking Partner:

.-.

Official News Community Partner

Distribution Service:

Whether you are looking to grow, diversify, acquire

or defend your market, the Intelligence Centre
provides you with the insight, analysis and market
data to underpin major decisions and reduce risk.

Informa Telecoms & Media’s Intelligence Centre features 10 dedicated channels:

> TV > Networks > Mobile Americas > Mobile Middle
> Broadband & Internet > Mobile Handsets > Mobile Asia East & Africa
> Mobile Content & Devices > Mobile Europe
& Applications > Mobile Operator

www.intelligencecentre.net

Register today www.comworldseries.com/eurasia 6

5773 Eurasia COM Main Brochure.qxd:5694 Euroasia COM Brochure 18/12/09 14:51 Page 7

Now in its 6th year

23-24 March 2010

Conrad Hotel,
Istanbul, Turkey

VIP Code:
1.
4 Easy Ways to Register 2.
Online: www.comworldseries.com/eurasia
Email: itmevents@informa.com
Quote
Event
for Eurasia Com 3. Telephone: +44 (0)20 7017 5506 Code:
IO8LJ
4. Fax: +44 (0)20 7017 4747
Price to attend Congress & Exhibition Up to 9th March 2010 From 10th March 2010

Regional* Operators and Regulators** FREE €150

Up to 24th February 2010 From 25th February 2010

Regional* Non-Operator Companies €799 €1,199

Non-Regional* Operators and Regulators** €799 €1,199

Non-Regional* Non-Operator Companies €1,799 €2,199

The above prices do not include 14% VAT which will be added to the
registration fee.
(The VAT rate is subject to change and may differ from the advertised rate, the
amount you are charged will be determined when your invoice is raised)
*Regional = Albania, Armenia, Azerbaijan, Bosnia-Herzegovina, Belarus, Bulgaria,
Croatia, Czech Republic, Estonia, Georgia, Hungary, Kazakhstan, Kosovo,
Kyrgyzstan, Latvia, Lithuania, Macedonia, Moldova, Mongolia, Montenegro, Poland,
Romania, Russia, Serbia, Slovakia, Slovenia, Tajikistan, Turkey. Turkmenistan,
Ukraine, Uzbekistan
To check if you qualify for the free Operator / Service Prodicer pass please
consult the Eurasia Com website:www.comworldseries.com/eurasia
Venue: Conrad Hotel, Barbaros Blv.Yildiz Cad. Besiktas, Istanbul, 34353, Turkey
Tel: 90-212-310-2525 Accommodation: For information on booking
accommodation for the event, Please contact the hotel direct quoting Eurasia Com
Terms and Conditions
Free Places: The conference is FREE to all Regional Operators &
Regulators as listed in the pricing options on this page. Free
attendance ONLY applies until the 9th March 2010. Multiple booking
discounts will only be valid for delegates from the same company
when booked as a group at the same time. All fees include lunch,
refreshments and conference documentation
Payment Information: Payment should be made by cheque, credit
card in euros. Cheques should be made payable to Informa UK Ltd.
Payment must be received by 09/03/10 in order to secure your place.
Please quote the delegate name and the event IO8LJ as a reference
on all transactions.
Cancellations: If you should cancel a conference registration before
09/03/10 you will receive a refund less a cancellation charge of €490
for all Non-Regional Operator, Regional Non-Operator and Non-
Regional Non-Operator bookings. We regret that no refunds can be
made for cancellations received after this date. We welcome substitute
delegates at any time. It may be necessary for reasons beyond the
control of the organisers to alter the content and the timing of the
programme or the identity of the speakers.
Are you registered?: You will always receive an acknowledgement of
your booking. If you do not receive anything, please call us on +44
(0)20 7017 5506 to make sure we have received your booking.
Data Protection: The personal information shown, and/or provided
by you will be held on a database and shared with companies in the
Informa Group. It may be used to keep you, or any additional names
provided by you up to date with developments in your industry.
Sometimes your details may be obtained from or made available to
external companies for marketing purposes. If you do not wish your
details to be used for this purpose, please write to: The Database
Manager, Informa UK Ltd, 29 Bressenden Place, London SW1E 5DR,
UK. Tel: +44 (0)20 7017 4555 or Email: Database@informa.com

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7 Register today www.comworldseries.com/eurasia