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Ufone SWOT (BZU Bahadar Campus Layyah)

Ufone SWOT (BZU Bahadar Campus Layyah)

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Published by: Idealeyes on Mar 09, 2010
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10/13/2010

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Topic:
 Submitted To:
Mr. Rashid Saeed 
 Submitted By:
 Akhtar Hussain Chughtai MB-09-22
MBA (Morning) 2nd Semester (2009-12) 
Tile of Course:
MARKETING MANAGEMENT 
BAHAUDDIN ZAKARIYAUNIVERSITY MULTANBAHADUR SUBCAMPUS, LAYYAH
1
 
INTRODUCTION
Ufone GSM is a Pakistani GSM cellular service provider. It is one of six GSM Mobilecompanies in Pakistan and is a subsidiary of Pakistan Telecommunication Company.Thecompany commenced its operations under the brand name of U fone from Islamabad onJanuary 29 2001. U fone expanded its coverage and has added new cities and highways to itscoverage network. After the privatization of PTCL, U fone is now owned by Etisalat. PTMLis a wholly owned subsidiary of PTCL. established to operate cellular telephony. Thecompany commenced its operations, under the brand name of Ufone from Islamabad onJanuary 29 2001.During the year, as a consequence of PTCL’s privatization, 26% of itsshares were acquired by Emirates Telecommunication Corporation (Etisalat). Being part of PTCL, the management of Ufone has also been handed over to Etisalat. During the year July2005 to June 2006, Ufone continued on the path to success. The Company further expandedits coverage and has added new cities and highways. Ufone has network coverage in morethan 750 cities, towns and across all major highways of the country. During the year Ufonesuccessfully completed the network expansion of Phase 4 in existing as well as in new citiesand towns which amounted to more than US Dollar 170 million. As a result the asset base of the Company has increased from Rs. 20 billion to Rs. 27 billion. Future Plans Keeping inview the growth potential of the cellular industry there is no option but to be aggressive inorder to remain a potent force in the cellular industry. In order to extend cellular network tonew cities, towns and highways and enhance its current installed capacities in existing cities,Ufone has finalized a huge network expansion contract amounting to about USD 550 million,which will enhance the subscribers’ capacity by 10 million. This is the largest ever expansion project of Ufone.
SWOT analysis
SWOT analysis is a strategic planning method used to evaluate the strengths, weakness,opportunities and threats involved in a project or business venture. It involves the specifyingthe objectives of business ventures or projects and identifying the internal and externalfactors that are favorable and unfavorable to achieving that objective. This technique iscredited to Albert Humphrey who led a convention at Stanford University in the 1960s and1670s using data from Fortune 500 companies.
Strengths:
attributes of the person or company that is helpful to achieving theobjective(s).
Weaknesses
: attributes of the person or company that is harmful to achieving theobjective(s).
Opportunities
: external conditions that is helpful to achieving the objective(s).
Threats:
external conditions which could do damage to the objective(s).2
 
STRENGTHS
1. NETWORK COVERAGEU
Ufone has a network coverage in more that 5885 locations and across all major highways of the country.
2. INTERNATIONAL ROAMING
Ufone currently caters for International Roaming to more than 230 live operators in morethan 130 countries.Ufone has introduced International Roaming facility for prepaidsubscriber in various countries around the globe with the lowest call rates, featuring nosecurity charges and activation charges.
3. GPRS ROAMING
GPRS roaming facility is available with more than 115 live operators across 85 countries.
4. LICENSE FOR AZAD JAMMU KASHMIR AND NORTHERN AREAS
The company has also been awarded a new license for providing cellular services in AzadJammu and Kashmir and Northern Areas.
5. QUALITY COVERAGE
Ufone provides its subscriber with quality coverage and clear connectivity.
6. VALUE ADDED SERVICES
Ufone is a host of value added services and data connectivity with the best network inPakistan.
7. LOWEST PRICES
Ufone offers the most reasonable prices for its users. Ufone has some very exciting and lowcall packages like “5 ka 15” , “u-one”, u circle”, “ U fone ghanta”, “U fone has some veryexciting and low call packages like “5 ka 15” , “u-one”, u circle”, “ Ufone ghanta”, “U fonelife package”and “ prepay Public Demand” etc which attracted lots of customers towards itand many other cellular company users are also switching to it.3

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