Table of Contents

• Media Advisory. . . . . . . . . . . . . . page 4

• News Release. . . . . . . . . . . . . . . . page 5-6
• Fact Sheet. . . . . . . . . . . . . . . . . . . page 7
• Volkswagen Bug History. . . . . . . page 8
• About Beehive FCU . . . . . . . . . . page 9
• Q&A . . . . . . . . . . . . . . . . . . . . . . . page 10-12

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 Media Advisory
WHAT: Beehive Federal Credit Union will unveil the “Beehive invited to participate. Beehive Federal Credit Union will
Bug” at the Annual Meeting. A game called “Catch the host the Annual Meeting. CMO Craig Cobia and CEO
Beehive Bug,” will be introduced at the meeting. The Shane Berger will host the press conference.
Bug will be used to chauffeur game winners around
Rexburg and Idaho Falls while an accompanying Web WHO: Members of the credit union, community and media are
invited to participate. Beehive Federal Credit Union will
site will inform the public about finances, provide local
host the Annual Meeting. CMO Craig Cobia and CEO
service opportunities and educate the community about
Shane Berger will host the press conference.
Internet safety. Contestants will be able to enter to win
prizes. There will also be a press conference to introduce
VISUALS: There will be opportunities to take photos and capture
members of the media to the program.The meeting and
video, though the Bug will be stationary at the Annual
unveiling of the limo Bug will be on March 11, 2010 at
Meeting. Craig Cobia or Shane Berger will be available
6:30 p.m. with the press conference before the meeting
to the media the following day, Friday, March 12, for
at 5:30 p.m.
individual interviews, including a ride in the Bug.

WHEN: The meeting and unveiling of the limo Bug will be on

CONTACT: Craig Cobia, Vice President and CMO
Thursday, March 11, 2010 at 6:30 p.m. with the press
208-656-1000 or ccobia@bhive.org
conference before the meeting at 5:30 p.m. or
Shane Berger, President and CEO
WHERE: Members of the credit union, community and media are
208-656-1000 or sberger@bhive.org

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News Release
NEWS RELEASE
FOR IMMEDIATE RELEASE
Beehive Federal Credit Union Catches Winter Bug
1972 Stretch Limo VW Beetle to be Unveiled at Annual Meeting
Rexburg, Idaho – There’s a new Bug at Beehive Federal Credit
Union that’s creating quite a “buzz.” Beehive will unveil a newly
refurbished ’72 Volkswagen Beetle limousine at Beehive’s annual
meeting, at 6:30 p.m. March 11 at Rexburg’s Westwood Theatre.
The stretch limo Bug is part of a game called “Catch the Beehive
Bug.” The program aims to garner new business while giving back
to the community.
For the next few months, community members can win prizes by
participating in activities like adding the Beehive Bug as a friend
on Facebook, opening a checking account or taking out a loan of
$5,000 or more. No purchase is necessary to participate in the pro-
gram. Prizes include things like chauffeured rides in the Bug, free
lunch, an iPod Touch and a 42-inch flat screen TV, among others.
The grand prize winner will receive $2,000 cash. Beehive will an-
nounce the winner at the annual community picnic July 22, mark-
ing its 50th anniversary (members eat free).
The “Catch the Beehive Bug” program is more than just riding in a
cool limo and winning prizes. “We’re proposing to give back with
this program in three different ways,” said Craig Cobia, Vice Presi-
dent and CMO. “The first is to provide financial education for the
community, the second is to provide service opportunities and the
third is to educate the community about Internet safety.”
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 Beehive will launch a Web site in April to facilitate the objectives
of the campaign. Beehivebug.com will feature information about
financial education, community service opportunities, Internet
safety, and of course, ways to “catch the Beehive Bug” including
details on winning prizes.

Shane Berger, President and CEO, hopes the program will “draw
attention to the quality affordable services offered by Beehive Fed-
eral Credit Union.”

Beehive Federal Credit Union has three branches and about 18,000
members. Beehive is authorized by the National Credit Union
Administration to serve LDS Church members in Idaho. The credit
union does business in accordance with the Federal Fair Housing
Law and the Equal Credit Opportunity Act. This credit union is
federally insured by the National Credit Union Administration.

For more information, contact Craig Cobia or Shane Berger at 208-

656-1000.

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Fact Sheet
• BFCU has reduced other advertising expenses to stay within
the normal advertising budget within the cost of the program.
• BFCU bought the car from Signature Transportation.
• Vintage German Motors completed most of the mechanic
work.
• Alphagraphics wrapped the car with a new exterior.
• Beehivebug.com will feature information about financial edu-
cation, community service opportunities, Internet safety and of
course, ways to “Catch the Beehive Bug.”
• Beehive Federal Credit Union is authorized by the National
Credit Union Administration to serve LDS Church members
in Idaho. BFCU does business in accordance with the Federal
Fair Housing Law and the Equal Credit Opportunity Act. This
credit union is federally insured by the National Credit Union

• The Bug won the “Show-off Award” at a Florida car show in Administration.

the ’80s.

• BFCU has three branches and about 18,000 members.

• The Beehive Bug is registered as a 1972 but also contains parts

from slightly newer models.

• The grand prize is $2,000 cash.

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 Volkswagen Bug History
A Florida limousine company stretched the 1972 Volkswagen Bee- Beehive purchased new wheels.
tle into a limousine in the 1980s. Half of the car retains its 1972
parts while the other half incorporates 1973 or 1974 additions. The The refurbishment was topped off with an updated heating and air

Bug won the “Show-off Award” at a Florida car show in the ’80s. conditioning system.

Beehive Federal Credit Union’s Marketing Assistant/Graphic Craig Cobia, Vice President and CMO, said, “There’s a lot that has

Designer, Katie Cliff, found the award-winning car online and the been done, but it’s all coming together.”

credit union purchased it from Signature Transportation.

Cliff created two possible designs for the exterior for the Bug. High

Shane Berger, President and CEO, felt Beehive was lucky to acquire school focus groups were consulted and chose one of the designs

the car. He said he hopes the car will be an entertaining way to that was then printed on a giant colorful sticker by Alphagraphics

draw attention to the informational website as well as the quality, and placed on the Bug, covering the whole exterior.

affordable services offered by the credit union.

“It is likely that no Beehive Credit Union member has ever ridden
in a car like this,” he said.

After Beehive purchased the Bug, Vintage German Motors added

dual carburetors to the 1900 CC engine to avoid icing in the frigid
Southeast Idaho winters. They also rebuilt the transmission and

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About Beehive Federal
Credit Union
In 1960, Ricks College faculty member Eldred Stephenson decided
to gather his fellow employees and start the process of creating an
on-campus financial institution with the idea of people with similar
interests helping each other.

In the last 50 years, Beehive went from a small campus office in the
Smith Building and membership limited to Ricks College em-
Beehive Federal Credit Union is now the oldest financial institution
ployees to three branches, nearly 18,000 members and over $149
headquartered in Rexburg, Idaho. Management team members and
million in assets. Beehive’s field of membership changed four times.
employees regularly donate to and participate in service groups and
It first expanded to include married children of Ricks College
clubs, such as Kiwanis, Rotary, Chamber of Commerce and more.
employees in 1984, and then expanded again to include all church
For more history on the credit union, visit its Web site at www.
employees in 1985. In 1987, the National Credit Union Adminis-
bhive.org.
tration approved Ricks College alumni to become members, and in
2004, Beehive was approved to serve all LDS Church members in
the State of Idaho.

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 Q&A
Q: Can you tell us a little about Beehive Credit Union?

We have 18,000 members and $149 million in assets. Beehive is

in it’s 50th year of operation. All of our decisions are made locally.
Our Board of Directors – they’re local. They’re good people elected
from our membership, our community. It’s important for the com-
munity at large to understand who we serve. Beehive Federal Credit
Union is authorized by the National Credit Union Administration
to serve LDS Church members in Idaho. We do business in ac- p.m. There will be a surprise unveiling of a restored and stretched
cordance with the Federal Fair Housing Law and the Equal Credit Volkswagen Bug. As part of this promotional event, prizes will be
Opportunity Act. awarded from April to July for “catching the Bug,” participating
in Beehive social media groups, opening accounts and taking out
Q: What is the event you’re holding? loans with the credit union.

This year, Beehive will host its Annual Meeting at the Westwood Q: How do you justify spending money on this campaign in tough
Theater on Main Street in Rexburg. Those who attend will enjoy economic times? What does this mean to your members?
an evening full of fun and prizes on Thursday, March 11 at 6:30

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One of the concerns is that we roll this out and our members think:
‘Why are you spending my money on a stretched Volkswagen Bee-
tle when I want higher deposit rates and lower loan fees?’ Members
should know that we’ve reduced TV advertising, printing and other
expenses. We’re not exceeding our normal budget for publicity and
promotional advertising. Even though we are rolling out this really
cool program does not mean we’ve forgotten who our owners are –
our members. They own us, so it’s important to give back.
In marketing it’s always best to be first – first to market something
cool, something that’s going to be an attention getter. Secondly, it’s
always nice to come up with something that’s hard to imitate. There
aren’t too many businesses out there that are going to be able to put
their hands on a 1972 restored Volkswagen Beetle limo.
Regular advertising is costly, but once we have paid for the Bug,
the ongoing expenses will be few. There’s value in this. Newer cars’
styles come and go, but if you choose something classic, it can still
be in style 50 years from now.
Q: Why are you excited for this event?
This year, we’re focusing on Beehive’s 50th anniversary. The annual
meeting and the Beehive Bug is a kickoff for that. We are also en-
tering social media marketing for the first time. The big party will
be at our annual community picnic in July.
The Web site, Beehivebug.com is coming together well. It’s not just
any Web site; it’s a Website that’s going to have links to Facebook
and YouTube, featuring videos tracking the Beehive Bug, updates
on prize winners and information encouraging awareness about
Internet safety. Our web expert Emily Long programmed the
Web site.
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 Q: What message do you hope to send to the community with this
promotion?
We’re proposing to give back with this Beehive Bug program in
three different ways: the first is to provide financial education, the
second is to provide service opportunities and the third is to edu-
cate the community about Internet safety.
Q: Will the Bug be available to ride in at different events, such as
the Beehive picnic?
Bug; monthly drawings for a larger prize such as a date night in the
Beehive Bug for up to four people; random drawings for miscel-
laneous prizes like a date night, gift cards, a Nintendo Wii or a 42”
flat screen TV; and the grand prize will be $2,000 cash.
All those who participate will have the chance to win any of the
prizes – even if they only added Beehive as a friend on Facebook.
No purchase is necessary to enter. Visit www.beehivebug.com for
details.

Yes. Also, raffles will be held at various community and Beehive

Credit Union events for a ride in the Bug.

Q: When will the drawings take place?

“The grand prize drawing will be July 22, at Beehive’s 50th an-
niversary picnic, but Beehive will be doing weekly drawings up
until that point for smaller prizes such as a lunch in the Beehive

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