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Marketing Planning & Strategy

Marketing Planning & Strategy



|Views: 3,001 |Likes:
Published by Dr. Aayushman
some guidelines towards arriving at and reviewing marketing planning and strategy
some guidelines towards arriving at and reviewing marketing planning and strategy

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Categories:Types, Business/Law
Published by: Dr. Aayushman on Mar 14, 2010
Copyright:Attribution Non-commercial


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Rahul Gandhi
Congress launched him as their marketingweaponHe has added a new constituency” the youth “Shows freshness , sincerity , positivity – all of which is a rare combination amongst thepoliticiansPolitical scion gifted with a glorious smile
Virgin Mobile
Decided to target youngistan – focusedexclusively on youthFocus on communication where the youth“ gets around “ not necessarily rebels..they find a wayIntroduced many first “ including ..get paidto receive a call” -Cut clutter It has achieved a 92 % awareness , and69 % consideration a year since its launch

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this is a wonderful ppt. thanx.
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