CARAT MEDIA WEEKLY NEWSLETTER

No. 811

 Media Report
HTML5

HTML

Flash

20104Steve JobsThoughts on Flash

FlashPCHTML5

Safari Firefox Flash 50% Google

Chrome20159Flash
HTML5

HTML5Flash

/Thoughts on Flash(2015/09/01)DART INNOVATION

HTML5

HTML(HyperText Markup Language)

1999W3C()
HTML4.01HTML2008

HTML5201410HTML5.0

HTML5HTMLCSSJavaScript

Flash
HTML2

Flash

HTML1

HTML3

HTML4

/(2015/07/20)

HTML5

HTML5 Flash

1999HTML4.012014

Flash

FlashFlash(Plug-in)
Flash

2010HTML5Flash1YouTubeHTML5
4JobsFlashHTML5
Flash

Marcormedia

Flash3.0

Flash SWF

WHATWG

HTML5

HTML5
W3C

Adobe(Open Screen Project)

SWF

W3C
WHATWG
HTML5

W3C
HTML5.0

/(2015/07/20)(2014/11/06)What is HTML5?

HTML5Flash

HTML5

FlashHTML5HTML5Flash

2010iOS(iPhoneiPadiPod)Flash
FlashHTML520151
YouTubeHTML57FacebookFirefoxFlash
Twitch2016FlashHTML59Google Chrome
FlashAmazonFlash

Flash
SilverlightHTML5

2013.01-2014.09 HTML5Flash

FlashHTML5

/sixteen nine(2014/10/08)(2015/08/21)VentureBeat(2015/09/25)(2015/07/03)

HTML5

CSS3CSS3

2D3D

SEO

98.6%

FlashSizmek
2015Q153.5Flash(rich media)
8.3%HTML
98.6%flash
2015 Q1

Flash

5,427,964,025

5,350,663,778

98.6%

HTML5

4,520,739,013

374,025,285

8.3%

Sizmek22,000 3,40017,000

Sizmerk2015Q1100

35.2%12%

2.00%

1.00%

Flash

0.50%

banner

0.00%

HTML5
Marketing Land(2015/07/09)

1.53%

1.50%
0.53%
0.34%
0.28%

Flash

0.38%
0.31%

HTML5

HTML5 vs. Flash

HTML5FlashFlash
HTML5

HTML5

Flash

.html

.swf

HTML

IE 8 (IE8)

Flash Player()

Flash

HTML5

(iOSAndroid4.0
)

Adobe

Flash

INSIDE(2015/09/17)

FlashJobsFlash
Flash

HTML5

HTML5Flash

HTML5FlashHTML5
Google SwiffyFlashswfHTML5

HTML5

HTML5
HTML5

HTML5
HTML5Flash

techcrunch(2015/08/23)THEDRUM(2015/07/31)(2014/11/06)

carat.weekly@carat.com

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