ATC Mongol Rally Sponsorship !

Abandon the Cube & The 2010 Mongol Rally

Helping the World one Adventure at a Time

What is the Mongol Rally?

The Mongol Rally is about two things: helping
those in need, and making the world a more
interesting place. Amazingly, 500 massively ill-
suited 1-liter cars will launch from three cities
in Europe, congregate in the Czech Republic,
then set off on a six week race to the heart of
Mongolia where the cars will be sold to benefit
charity. The drivers raise money, as well as
donate their cars once they reach Mongolia. In
addition, all supplies donated to the teams are
sold for charity once the cars reach Mongolia.
With great international exposure as rally cars
travel through Europe, the Caucasus, Central
Asia, Russia and finally Mongolia, your com-
pany is sure to garnish interest along the
route. Add to the mix a four -man team wear-
ing your logo as they promote your brand
with 500 other cars (roughly 2000 partici-
pants) in the rally, not counting local and
international media coverage of the event.
The Mongol Rally is about charity, adventure
and making the world less boring. If your
company is on the edge and wants to partici- 2009 Rally Car Example
pate in this journey of a lifetime with great
corporate exposure and ideal marketing
Imagine your company logo on our
benefits, read on to learn how you can get
rally car and four uniforms that
your company excellent exposure with ATC.
travel through 13 countries.

Why We Need Sponsors:

● We want to participate
in this astonishing
charity adventure.
● We are not secret mil-
lionaires.
● We want to give com-
panies a chance to
participate.
What is Abandon the Cube?
Abandon the Cube (ATC) is a concept travel-
ers live by wherein the experiences gained
through travel empower lifelong respect for
the planet and its inhabitants, the quest for
adventure and the pursuit of discovery. We’re
happy to be a part of the 2010 Mongol Rally;
raising money for charity.
Anyone can be a cube abandoner,
someone who realizes that anything is possible
with determination and the willingness to step
outside the cube and take risks. The ATC web-
site is dedicated to travel guides, humor,
maps, travel stories, pictures, and reviews.
ATC is taking on the Mongol Rally to help
make the world a better place, but also to have
the adventure of a lifetime, something every
cube-bound dreamer dreams of.

7 Steps to the Mongol Rally

1 Create a winning team
2 Find sponsors (you!)
“To make 3 Get a 1 liter car
the world less 4 Route, Visas, and Expenses
5 Insurance & Registration
boring.” 6 Launch the Mongol Rally!
7 Report with Sponsors

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 ATC Mongol Rally Sponsorship !
The Charity: Mercy Corps
Each Mongol Rally team is imperative to a peace- source and no intermedi-
raises a minimum of ful and prosperous future aries have levied any fees.
$1700 for charity. The on the steppe.
ATC team has chosen to We are committed to rais-
sponsor Mercy Corps All charity donations are ing as much for Mercy
Mongolia, which focuses made via a direct and Mongolia as possible, and
on education, small busi- secure internet transfer will be fundraising in our
ness independence, herd- widget designed and local areas until the
ing and desert business maintained by Mercy rally’s launch. Your com-
development. Having Mongolia. You are, there- pany’s logo can be on our Mercy Mongolia focuses on early education, livestock

spent time in Mongolia, fore, assured that your uniforms now, giving you and farming education for adults, and helping independ-

ATC believes the work donation has gone di- US exposure. ent businessmen find markets for their products. To do-
nate, visit our Sponsorship Page.
Mercy Mongolia is doing rectly to the proper

Budget Overview:
1 Car, fully decked out $1,000 The Team’s Needs:
The adventure of a life- driving throughout the up the car, plaster it with
Equipment for 40 days, 4 people $500 time doesn't come lightly! rally and who are re- your logo, and modify a
The team needs a car, quired to have travel in- few things to make the 1
Visas for 4 team members $800 uniforms, equipment to surance, driver’s insur- liter kitten really purr.
deck out the car, food , ance and visas.
Registration fees for the car and members $1,500 supplies, visas, registra-
A total cost analysis for
Since our team will be the team sits at $5,000, not
tion fees, insurance, and a
Food allowance $200 wad of emergency cash
wearing uniforms, we counting our personal
need cash to purchase expenses getting to Italy
just to get started.
Gas allowance $1,000 and embellish them with to start the rally, or per-
Our team has four mem- our sponsor’s logos. sonal items for the adven-
Total: $5,000 bers, all of whom will be ture itself, or charity.
We also need cash to fix

Team
#1 ~ Sponsorship Options ~ #2
Donate to sponsor our team.
We are in need of a car, sup-
plies, visas, travel money for
food and entry fees. In total,
our team costs will surpass
$5,000 USD. With a dona-
tion to our team your com-
pany logo can be displayed
on our car and more. Read on
to see how your company can
benefit by sponsoring ATC.
Suggested amount: $1,000
How you can help:
Suggested sponsorship amounts do
not exceed $1,000 USD !
Team and Charity
Donate to the charity and
sponsor our team. This
is a great way for you to
maximize your donation
by helping us buy and
outfit our rig, visa costs
and the entry fee and
help those in need in
Mongolia.
Suggested amount: $500 to
charity, $500 to the team
#3
Charity
Donate only to our char-
ity. With a gargantuan
heart, donating to charity
sounds like a small ges-
ture for an institution like
yours, but you will really
be helping those in need
with this option. Learn
more about the charity,
Mercy Mongolia, above.
Suggested amount: $500

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 Abandon the Cube & The 2010 Mongol
How you Benefit & What we can Deliver
Want your logo and web address plas- limit the marketing use of images and
tered on a car that will travel over 10,000 video to non-advertisement media. How you Benefit: Breakdown
miles across Europe and Asia? With 500 Word of Mouth Audience of
The Tax Benefit over 2000
cars in the Mongol Rally (with an aver-
age of four passengers per car) you are Gifting to charity is a tax write-off. With
Business Cards and Promotional Items 13 countries,
looking at 2,000 people who could bene- a tax consultant on our team, we can 2000+ people
fit directly from your product and an- help you maximize from your donation
Marketing Materials Can be passed
other 5,000 who will see it via interna- to Mercy Mongolia. out
tional media coverage and web frenzy.
Product Testing and Reviews Tax Benefit Consult
Accountant
The word of Mouth benefit
If you load us up with nifty gear, we’ll Can write re-
Product Testing & Reviews
Everyone learns in Marketing 101 that be more than happy to write reviews of views
word-of-mouth is the best form of adver- the products you supply us with. We can
SEO and Internet Marketing Blogs, press
tising. We’ll spread the word to other post these reviews on the ATC website releases, etc
Mongol Rally travelers about your prod- as well as on your website and in pro-
uct as we gather for events across motional materials. Some legal restric- Warm Fuzzy Feeling 100%

Europe and Asia. tions apply.

The Promotional Tools Benefit The Internet Benefit

Print up a few snazzy business cards for Your company and logo will be listed,
us to pass to interested travelers that and linked to on the ATC website. We
contain your company name, web ad- can offer posts on our blog about your
dress, and a means of contacting some- company and products as well as pro-
one in the company about your prod- vide you with press release materials
ucts. and photos.

The Marketing Benefit

In short, ATC will work hard to make

We can provide pictures and logos on sure you maximize your benefit when
our automobile and uniforms, which you donate to the team.
you can use as well. Legal restrictions Mongol Rally 2009 Car Example

A large and diverse Our Marketing Plan:

lar icon in the travel world. In addition to the
The ATC website has a growing reader base. With a
above, we have a newsletter that has drawn wide
audience along the search engine optimization (SEO) expert on our team,
interest from across the web. Our newsletters, web-
we’re confident that the success the site has show thus
site and book can all contain information about our
far will continue unabated in the future. Our SEO
entire route. skills (stemming from years in the industry) will help
sponsors and how they (you!) helped us compete
in this charity adventure.
us show our readers how your company is helping.
We are confident the ATC brand will continue to
In 2010 Lauren, our resident freelance travel writer,
expand in the future as the adventure continues,
will be writing a book about the team’s experiences in
and with your sponsorship during the 2010 Mon-
Mongol Rally 2009 and in the rally itself. With a marketable concept,
gol Rally.
2009 Finish Line over 1000 people a month visiting our site, and a book
to be released in 2011, ATC will soon become a popu- &

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“Have you ever thought of abandoning your cubicle to travel?”
Want more? Contact us!
Thank you,

On behalf of the entire Abandon the Cube team, we

would like to thank you for your time and attention.

We sincerely hope you will help us help the world by

donating to Mercy Mongolia, or by sponsoring our
Visit us on the web:
team. Every penny helps in an adventure of this mag-
nitude.
www.abandonthecube.com

Sincerely,

Abandon the Cube

How to Sponsor us: the Nitty Gritties

To sponsor our team, you can
donate to us directly via the ATC
website. We will then provide
you with a written statement
explaining where your money is
going, down to the cent. With a
tax consultant on the team, we’re
confident we can help you maxi-
mize your benefit when you do-
nate to Mercy Mongolia, and
we’ll remain accountable for all
monies donated to the team via
the ATC website:
www.abandonthecube.com
To donate to Mercy Mongolia
you must go through the ATC
site. A prominently placed side-
bar widget allows for ease in
donating. Money donated via
the Mercy Mongolia/ FirstGiving
widget goes directly to Mercy
Mongolia. Neither our team nor
the rally administration folks
will ever touch the money, en-
suring no extra fees are levied on
your donation and it lands in the
hands of those who need it most!
To donate supplies or products
for testing, please send them to
us directly so we can stockpile
for the rally. We’re happy to
wear your gear, try out your
products and write reviews
about the stuff you donate. We’ll
also be accountable for every
item sent and can either donate it
once in Mongolia or return it to
your company along with the
product reviews. To attain a
mailing address for donated
items please contact us directly
via the following address:
lauren@abandonthecube.com
To donate anonymously, go
through the ATC website’s do-
nate feature, but be aware that
unless you provide an email ad-
dress we cannot let you know
what your money went towards.
Once again, thank you for your
time and donation on behalf of
the ATC team, the Mongol Rally
and Mercy Mongolia.
Thank You!