WHAT IS COMPETITIVE INTELLIGENCE ?

 The purposeful and coordinated monitoring

of the Competitor(s) within the Marketplace.
 To gain foreknowledge of your Competitor’s
plan and to plan your business strategy to
Counter vail their plan.
 It involve –
* Tactical collection level.
* Integration into existing info
infrastructure.
* Analysis and Distribution of
info
*Calculation of Business
decision.
Competitive intelligence is an ethical and
legal business practice, as opposed to
industrial espionage which is illegal.

The focus is on the external business

environment.

There is a process involved in gathering

information, converting it into intelligence
and then utilizing this in business decision
making. CI professionals emphasize that if the
intelligence gathered is not usable (or
actionable) then it is not intelligence.
Competitive intelligence is the core of
competitive strategy

Questions that firm ask while implementing

CI……

How do we most usefully define the company's

mission, its strategic intentions, its objectives
and its strategic choices?
What do we need to know to develop and to
select strategies which are not only successful,
but sustainable?
What new products should we build and which
markets should we enter and how?
How do we implement our competitive
strategy?
GE understands its core competencies, and is able to achieve
either first or second place in any of the diverse businesses it
enters; if GE cannot be a leader in an industrial sector, it
will divest itself of the business!