PDLSIT

It takes a village to protect a child

PDLS

Personal Doppler Locating System

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The recent publicity surrounding child abductions has created an emerging marketfor personal geolocation products and services. People want to protect their children. Provide them with an affordable, reliable product that works, and such aventure will undoubtedly succeed

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The first products to be introduced for child tracking are GPS based - products thatare expensive to own and operate due to their reliance on common carrier two-waypaging networks - a choice that marks a major strategic error on the part of thesecompanies, and opens the door for a competitive venture to capitalize on thisglaring mistake

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This report will explain how an astute venture employing the more mature andcost-effective Pseudo-Doppler Direction Finding (PDDF) technology can dominatethe geolocation product sector. A smaller, less expensive device can

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iven away or sold very inexpensively2. distributed through municipal agencies and community organizations(Schools, police departments, religious institutions and day-care facilities)3.

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trategically evangelized through a cooperative marketing arrangementwith the above organizations, which allows for revenue sharing of therecurring subscription fees4.

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ncrementally grown into other municipal and government applications of amore professional bent (Law Enforcement, Court Supervision)This venture seeks $2.5 Million in discrete phases explained in the financialappendices. The working numbers are based upon a 77 market capture

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communities hosting 40K child rearing families. Furthermore, our capture formulabases revenue figures on a modest 25% initial enrollment rate after seeding eachmarket with 20k free PDLS devices, to be distributed via the aforementionedcooperative municipal marketing model. The following table summarizes the marketthus:

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$108,416,000.00End Y3$27,104,000.00Subtractions for Operations andoverhead (20%)$135,520,000.0077 markets on plan (2.1 marketsrecruited per mo.- 36 months elapsed)$1,760,000.002 Yr.Total$1,560,000.002nd year growth to 65% of 20K locator subscriptions (13k)

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$1,200,000.00One market yearly revenue from 10kPersonal Locator Placement($500,000.00)Market #1 - 25 PDDF RemotePackages

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($500,000.00)Market #1 - 20k PDLS WearableDevices

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Costs/RevenueItemPDLSAlan Wilenskyabm@world.std.com3

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This still only represents less than 33% of the 40k market- of course, some families have more thanone child

3

Results in first 100 PDDF remote packages

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Initial PDLS R&D outlay will result in first run of 50K units

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A full Financial work-up with R&D NRE is located in the appendices

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The author is available for further inquiries and tomake presentationsconcerning this businessplan.

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Alan Wilensky351 Pleasant St.#329Northampton, MA 01060617-839-0770617-249-2021

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A new industry has launched and erred - not due to unforeseen market forces, but due to poor choicesand uninformed, unimaginative thinking.The art of geolocation, finding and tracking the position of a person or object, is a mature science. HFDF(High Frequency Direction Finding) was invented by the British during WWII. Terrestrial Radio DirectionFinding stations were deployed about the Atlantic rim in order to fix the position of German U-boats. It was,along with radar, one of the innovations that won the war for the Allies.The Pseudo-Doppler Direction finding principal (PDDF) was the most important part of the HFDF system.PDDF replaced the antenna rotating mechanisms predating HFDF. This made it possible to fixthe position of multiple signal sources virtually instantaneously.Although the recently introduced GPS system has come to dominate self-position-fixing, PDDF is still usedby the military and civil authorities to find and hunt down roving transmitters. GPS is, of course, onlyusable in applications where the device is voluntarily employed, or surreptitiously placed - whereas PDDFmust be used to track radio emitters employed by any and all actors.The introduction of GPS was a boon for the navigation and weapons targeting industry, as it made theneed for terrestrial PDDF stations unnecessary

1

. By returning GPS data from the tracking asset via radiotelemetry, location is provided from the source. GPS has created a worldwide market for self orienteeringin recreational, maritime safety, and mobile asset security applications.One should immediately conclude that GPS is the preferred platform for the newly emerging market of personal geolocation services. Finding lost pets and children is an obvious market corollary to stolenvehicle tracking and maritime distress signaling. However, this assumption is wrong. Actually, the mostpopular and cost effective stolen vehicle locator is not GPS based, it is a PDDF system called Lojack. Themaritime safety and distress system has recently adopted GPS for some classes of commercial craft, buthas kept Doppler based EPRB satellite location services for reasons of end-user cost considerations.PDDF is not dead

2

. In fact, for the location and tracking of missing persons and pets, it is a more costeffective and clever application of technology for personal geolocation services. There are yet other lucrative markets opening for cost effective personal geolocation products.This report will clearly show that the cost-sensitive market for consumer geolocation services is better served by the PDDF method, and that the choice of GPS for these products and services has createdneedlessly expensive, power-hungry, and unwieldy devices.

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PDLSAlan Wilenskyabm@world.std.com4

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See author’s monograph, ‘Personal Geo-location Services Vendors Exhibit a Stunning Lack of Imagination”. Appendix.

1

Loran and Omega, terrestrial TOA systems, are not based on PDDF, and are more akin to an earthbound GPS system. ManyLoran C facilities have been decommissioned since the inception of GPS.