OVERVIEW

INTRODUCTION

GLOBAL STRATEGY

FUTURE

SUMMARY
 RELIANCE
• Dhirubhai Ambani

• Mukesh Ambani – Chairman of Reliance

Corporation
Net Worth = 32 Billion $ [1,53,408 Crore INR]

• Anil Ambani – Vice Chairman of Reliance

Corporation
Net Worth = 17.5 Billion $ [83,895 Crore INR]
 INTRODUCTION
 History of Reliance Infocomm:

Started on 28TH Dec, 2002, on DHIRUBHAI AMBANI’s 70TH

birthday.

It was called RELIANCE INFOCOMM, now known as RELIANCE

COMMUNICATIONS.

First Advert featured Dhirubhai Ambani and Mukesh Ambani.

The MAIN AIM was to “PROVIDE MOBILES TO EVERYBODY”

Introduced CDMA (Code-Division multiple Access) Technology

for the very first time in India.
 Reliance Group -- Facts and Figures:

Total Revenue = Rs 99,000 Crore [21 Billion US $]

Net Profit = Rs 6,200 Crore [1.4 Billion US $]

 Mission:

"Make the tools of Infocomm available to people at an affordable cost - they

will overcome the handicaps of illiteracy and lack of mobility“

Dhirubhai Ambani charted out the mission for Reliance Infocomm in late
1999.

 Corporate Philosophy:

"Think big. Think differently. Think fast. Think ahead. Aim for the best"
 SALES & MARKETING STRATEGY

• Started by tapping huge internal resources:

 Every employee [total employees = 4,80,000] was offered 10
connections at a discounted rate.
 Shareholders got a discounted package:
"1 out of every 4 investors in India is a Reliance shareholder.“
[Reliance has more than 3 million shareholders]
 Retail outlets everywhere customers go : shopping malls, book fairs,
community functions, kiosks, thereby letting people have a mobile
phone connection.

• Advertising:
 Utilisation of every media vehicle
 Focus on the passions of Indians (Cricket and Bollywood)
 Glow sign-boards on RI telecom towers (in populated areas)
 PRICE STRATEGY
"My vision is to provide the latest telecommunication facilities to
every indian at the price of a post card" - Dhirubhai Ambani

• Conventional Cost Structure:

 WLL (Wireless Local Loop License) license based on CDMA

technology and a huge, highly productive human resources.

 Reliance Communications has a 1,10,000 kms of dedicated

domestic optic fibre line.
• RWorld:

 Product differentiation :
Mixing data applications and voice - leaders in innovation.
 Promotion of forthcoming movies and downloadable
contents of movies for RWorld customers.

• Connect with every Indian:

 Facilitating provision of education & health services in
rural areas at affordable cost.
 Expanding number of merchandise outlets, accepting
credit card with deployment of WPOST
 Introducion of VTS
 GENUINE APPEAL

• CUSTOMER SERVICE:
 Operating in 10 different languages, catering to the wide audience in
a culturally diverse country liked India
 24 X 7, 365 days a year, dedicated Call-Center
 Customer Service Departments in every major town

• ALLIANCES:
 Collaboration with Intel to accelerate the Internet Revolution in India
through laptops and wireless connections.
 Alliance with Indian Railways for easy ticket booking on mobile
handsets.
 GLOBALIZATION

• In 2007, Reliance Communications had bid for 67% of Hutch, but lost

to Vodafone.

• In July 2007, Reliance Communications bought US-based Yipes Enterprise

Services for Rs. 1200 Crore INR [300 Million $].
Reliance group has amalgamated the United States-based Flag Telecom for 950
Crore INR [211 Million $].

• On the 30th December 2008, Reliance became the first telecom company in
India to operate in both CDMA as well as GSM technologies.

• On the 30th December 2008, Reliance Communications became the first

telecom operator in the history of Indian telecommunications to
simultaneously launch its GSM services in 17 circles, namely Andhra Pradesh,
Chennai, Delhi, Gujarat, Haryana, Jammu & Kashmir, Karnataka, Kerala,
Maharashtra, Mumbai, Punjab, Rajasthan, Tamil Nadu, Uttar Pradesh (East &
West)
GLOBAL STRATEGY
(SUGGEST SWOT Analysis)

BSNL, Airtel,
Vodafone and
TATA

LG, Samsung
and Nokia

TATA Indicom’s
Other mobile
low-cost
services strategy

Customer
s
 FUTURE

• 3 objectives to consolidate the Mobile Revolution

 To allow every individual to talk, learn, shop

17 million customers will expand to 640,000 villages and to
over 5,000 cities and towns.
 To empower every enterprise by making transactions efficient,
functions seamless and make economic opportunities
abundant.
 To offer every home access to a wide range of TV channels,
telephony, video
SUMMARY