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2003
Bridgewater
Associates
COVER STORY
THIRTY YEARS AGO, Ray Dalio left Harvard Business School there is an optimal number of clients. More clients demand more
and with a few of his MBA buddies set up a business called Bridge- human resources, and as Dalio explains: “I don’t want the num-
water Associates. They were pursuing opportunities in various ber of people to grow too much because that effects the culture.”
exotic overseas markets (hence the name), but fell victim to the At present, Bridgewater has around one staff member for every
1973 oil crisis. The business failed, but the company shell survived. client, which means the firm still has only 100 or so employees.
And when, a couple of years later, Dalio decided to try his hand at Not only does every client have its own resource team, consisting
the money management game, he revived the name of his first, of portfolio managers, research, operations and client service, but
unsuccessful, venture. each mandate is also tailor-made to their requirements. “So we do
It certainly proved to be second time lucky for both Dalio and the two things,” continues Dalio. “We focus on big customers with
Bridgewater brand. Concentrating solely on managing bond more zeros on the end of their accounts, and we use technology at
and currency portfolios for institutional investors, the firm has the extreme, maximizing productivity.”
flourished from its base in Westport, Connecticut. According to While designing mandates to suit precise client needs may be
Dalio: “Growth has never been something we care about.” Like it or viewed as a laborious and complicated task, Dalio argues that it has
not, however, Bridgewater has grown from a firm managing around helped Bridgewater to outperform other managers. “Tailoring man-
$5 billion in the mid-1990s, to one with $38 billion in assets today. dates has been a huge competitive advantage. The traditional
A big slug of that, approaching $12 billion, is in global bond man- approach to creating mandates often forces managers to make con-
dates, and Bridgewater picked up net new assets of $1 billion centrated bets. Our goal is not to have any concentrated bets.”
during the course of 2002. Being one of the world’s leading currency managers is also a sig-
As Dalio sees it, the capacity constraint to his business is not a nificant advantage for Bridgewater. “Currency as an overlay
certain amount of assets under management, as Bridgewater’s probably accounts for 30% to 40% of the value added,” says Dalio.
systematic investment process can be scaled easily. Rather, he says “And what’s nice about it is that it’s diversified alpha.” JR
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