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USA TODAY Collegiate Case Study: Business Leaders

USA TODAY Collegiate Case Study: Business Leaders

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Published by USA TODAY Education
What drives a leader to pursue a better future? Leaders believe most people and
organizations are underperforming and capable of achieving much more. They
believe there are hidden talents, underutilized resources and people eager to
make a bigger impact in every organization. Leaders believe people will rise to the
occasion if they understand the challenge and know what’s in it for them.
What drives a leader to pursue a better future? Leaders believe most people and
organizations are underperforming and capable of achieving much more. They
believe there are hidden talents, underutilized resources and people eager to
make a bigger impact in every organization. Leaders believe people will rise to the
occasion if they understand the challenge and know what’s in it for them.

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Published by: USA TODAY Education on Mar 25, 2010
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CollegiateCaseStudy
THE NATION’S NEWSPAPER
Many employees see CEOas father figure
By
Del Jones
...............................................................................5-7
Could insecurity be the secretto CEO’s success?
By
Del Jones
.............................................................................9-11
Leaders draw on own backstory to succeed
By
Kerry Hannon
..................................................................................12
Critical inquiry
Discussion and future implications.........................................................................................13
C
 
ase Study E
 
xper
 
t:
Paul B Thornton, Professor,Springfield Technical Community College,Springfield, Mass.
 www.usatodaycollege.com
 
© Copyright 2007 USATODAY, a division of Gannett Co., Inc. All rights reserved.
USA TODAY Snapshots
®
At what point in executives’ tenure with a companyare they the most productive?
Source: Korn/Ferry International Executive survey of 1,925 chief executive officers. Margin of error
±
3 percentage points.Note: Total doesn’t add to 100% due to roundingBy Jae Yang and Adrienne Lewis, USA TODAY 
CEOs say they’re at their bestafter three years
SixmonthsOne totwo yearsThree to five years
54%
33%8% 4%2%
Five to10 yearsMore than10 years
What drives a leader to pursue a better future? Leaders believe most people andorganizations are underperforming and capable of achieving much more. Theybelieve there are hidden talents, underutilized resources and people eager tomake a bigger impact in every organization. Leaders believe people will rise to theoccasion if they understand the challenge and know what’s in it for them.
Business L
 
eaders
Most noteworthy in business
The past 25 years have been a period of dazzling growth for the U.S. economy,powered by innovative companies led bybrilliant — and sometimes notorious —entrepreneurs and CEOs and one FederalReserve maestro. These leaders — withproducts ranging from coffee tomicroprocessors — are the 25 mostinfluential business leaders of the past 25years, as ranked by USA TODAY's Moneysection editors and reporters.
 
1Bill Gates, Microsoft
Gates co-founded Microsoft and usedtough business tactics to dominate PCoperating systems. But his most lastinginfluence may be in philanthropy as hegives away his $56 billion vast fortune.
2Alan Greenspan, FederalReser
 
ve chairman
Greenspan was the maestro whopresided over the longest economicexpansion in U.S. history. His wordsmoved global markets and still do, evenout of office.
 
Bill G
 
ates
 
TH
®
 ANNIVERSARY 
By Bob Riha, Jr., USATODA
 
 AS SEEN IN USA TODAY’S MONEY SECTION, JULY 30, 2007
Reprinted with permission. All rights reserved.Page 2
3Steve Jobs, Apple
Co-founder of Apple, Jobs was oust-ed from Apple in a boardroom coupin 1985. But he prospered in exile,founding Pixar, the company thatredefined animation. He returned toApple in 1997, and the rest is histo-ry: iMac, iPod, iTunes, iPhone.
4L
 
arry Page and SergeyBrin, Google founders
The two Stanford University gradstudents founded Google in 1998,and in less than a decade, the inno-vative search company has grown todominate online searches and onlineadvertising.
5Herb Kelleher,Southwest Airlines
Kelleher, now chairman, expandedlow-cost airline Southwest's servicenationwide over the past 25 yearsand created a fun-loving corporateculture that changed the flying expe-rience for millions of people, on topof saving them billions on fares overthe years.
6Andy Grove, Intel
Grove popularized the phrase “onlythe paranoid survive,” but the para-noia paid off: Grove's leadershiphelped create tech behemoth Intelwith a stock market value cap of more than $135 billion
7 Jack Welch, GeneralElectric
With Welch as CEO from 1981-2001,GE's market value grew from $13billion to several hundred billion. Buthis most enduring legacy may be hismany dozens of lieutenants who leftGE to run other companies, such asBoeing's James McNerney.
8Warren Buffett, BerkshireHathaway
The Sage of Omaha pushed the priceof Berkshire Hathaway, his holdingcompany, up more than 14,000% thepast 25 years, and his public state-ments, particularly his annualreports, are read more closely thanany other document in business.
9Charles Schwab,investments
Schwab saw the promise a no-frills,low-cost brokerage and ran with it,making stock trading affordable to anew entire generation of investors.Today, he's probably the nation'smost visible advocate of do-it-your-self investing.
10Michael Milken,Dre
 
xel, junk bonds
His name may conjure up images of inside trading on Wall Street (heserved two years in prison for violat-ing securities laws), but his legacy isproviding financing to entrepreneurs.He raised money from investors inthe form of high-yield debt (junkbonds) to finance start-ups such asMCI.
11 Jeff Bezos, Amazon.com
Bezos helped ignite the dot-comboom when he foundedAmazon.com to sell books online.Amazon weathered the dot-combust, and is one of the most popularWeb retailers.
12Rupert Murdoch, NewsCorp.
The last and most polarizing of thelarger-than-life megamedia moguls,Murdoch has left his mark on TV,
 
By Jack Gruber, USATODA1995 USATODAY photoBy H. Darr Beiser, USATODA
 
Page 3
 AS SEEN IN USA TODAY’S MONEY SECTION, JULY 30, 2007
Reprinted with permission. All rights reserved.
movies, newspapers, books, sports,the Internet and, if Dow Jonesaccepts his $5 billion acquisitionoffer,
The Wall Street Journal 
.
13Frederick Smith, FedE
 
x
Smith founded Federal Express in1973, creating the business categoryof overnight delivery. Now, theMemphis-based company is a $35.2billion-a-year global operator thatincludes heavy freight, trucking andsupply-chain management, plus theFedEx/Kinko's retail stores.
14Phil Knight
 
, Nike
Knight re-imagined sneakers intopricey, gotta-have-'em jock wear. Heplopped a pair of Nikes onto youngMichael Jordan, and both took off and never stopped running. Bo,Lance and Tiger followed. Just do it.He did it.
15Ken L
 
ay, Enron
Lay was the public face of the energycompany that became the posterchild for bad corporate behavior inthe 21st century. After Enron's col-lapse in an accounting scandal, simi-lar frauds surfaced at WorldCom andelsewhere, leading to the passage of the Sarbanes-Oxley Act, the mostsweeping reform of securities lawsin 70 years.
16Oprah Winfrey, Harpo
Oprah was the first woman to pro-duce and own her own TV show andthat led to a media empire thatincludes TV, Broadway-show produc-tion,
magazine, a website and TVmini-series production.
17Michael Dell, Dell
Why waste your college years onbeer if you can create a giant compa-ny in your dorm room? At 19, Delltook $1,000 and started a computermaker he named after himself. Adecade or so later, it was the world'slargest maker of PCs.
18Meg Whitman, eBay
Whitman left her job as generalmanager for Hasbro's preschool divi-sion to join eBay as CEO in May1998. Today, she's still leading one of dot-com's biggest successes. EBay, amarketplace for buyers and sellersacross the world to meet, hasbecome one of the Web's most-imi-tated phenomena.
19Howard Schultz,Starbucks
Schultz was first to have the chutz-pah — or foresight — to turn a cup of coffee into a $4 luxury. And he'sdoing it worldwide. Only question isif he can turn Starbucks into aMcBrand as McBig as you-know-McWho.
20Edward C. “Ned” Johnson3d, Fidelit
 
y Investments
 Johnson may not have inventedevery innovation in the mutual fundindustry, but he brought them tomore investors than anyone else did.Discount brokerage, sector funds,money-fund check writing, charita-ble endowment funds and morehelped propel Fidelity to its place asthe largest fund complex in the USA.
21Martha Stewart, Mart
 
haStewart Living Omnimedia
Stewart created a business segmentbased on how-to crafts and lifestyleinformation. Not even a convictionfor lying to prosecutors coulddestroy dent Martha's popularity.
22 John Bogle,The Vanguard Group
Bogle founded The Vanguard Groupin 1975 with the radical notion thatfunds should be owned and man-aged by shareholders. A tirelessadvocate of low-cost index investing,Bogle has won a cadre of adoringloyalists called “Bogleheads.” At thesame time, he drove Vanguard tosecond place among all mutual fundcomplexes.
23Robert Johnson, BET
A trailblazer for minority entrepre-neurs, Johnson founded cable's BlackEntertainment Television in 1979. Hesold it in 2001 to Viacom for $3 bil-lion, making him the first African-
 
Harpo Productions/handoutMartha Stewart Living Omni Media/handout
Oprah Winf 
 
r
 
ey

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