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The Brand Perception

The Brand Perception

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Published by subhendu123456

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Categories:Topics, Art & Design
Published by: subhendu123456 on Mar 26, 2010
Copyright:Attribution Non-commercial

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05/29/2013

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 1
Table of contents
Page No.
Executive Summary 2Chapter -1
 
3
-1
3
 Introduction 4-101.1 Statement of the problem 111.2 Need and importance of the study 121.
3
Objective of the research 1
3
 Chapter -2 14-29Organization study2.1 Profile of the Organization 15-162.2 Vision of Organization 17-182.
3
Product Profile 19-242.4 SWOT Analysis 252.5 Functional Area 26-272.6 Organizational Structure 28Chapter -
3
29-
33
 Research Methodology
3
.1 Review of literature
3
0-
3
1
3
.2 Research
3
2
3
.
3
Data collection
33
 Chapter -4
3
4-5
3
 Presentation of data4.1 Analysis and Interpretation
3
5-484.2 Findings 49-524.
3
Limitations 5
3
 Chapter -5 54-61Summary and conclusion5.1 Suggestion for further research 555.2 Conclusion 56Annexure 57-61I- Bibliography 57II- Questionnaire 58-61
 
 2
EXECUTIVE SUMMARY
ACC Cement Company initiated this project to assess the market potentiality of its product in the present market. The main motive of this project is to find out the brand perception and to increase the sales of the organization.The process involved in the creation, production, distribution, promotion and pricingof products, services, ideas, and experiences for Orissa Markets.The project methodology involved carrying out the exploratory research. The main purpose of such studies is that of formulating a problem from more preciseinvestigation. The main emphasize in such studies is on the discovery of ideas or insights.The in-depth interviews with the end users required understanding of the uses of the product (cement) which is sold by ACC Cement Company.In the findings it was observed that ACC Cement Company is the one of the bestcement company because it maintains the quality, price and also it maintains goodrelation with its customers.After analyzing the data which was collected it is found that at present ACCCement Company has successfully penetrated the market than any other organizedcement company. However, in the future the organization may face stiff competitionfrom other players like Ultratech, Konark and Lafarge and to handle the situation theorganization needs to have flexible pricing and, advertising strategies.
 
 3
Chapter -1
 
INTRODUCTION
1.1Statement of the problem1.2Relevance of the study1.3 Objective of the study
 

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