Important part of systems thinking is the analyzing and evaluating of theSWOT and PESTLE.
When we say SWOT it refers to the Strengths, Weaknesses, Opportunitiesand Threats. This helps designing the framework for the PESTLE Analysis.PESTLE also known as PEST, PESTEL etc. is the abbreviated form of Political, Economic, Sociocultural, Technological, Environmental and Legal.SWOT is defined as “(Strengths, Weaknesses, Opportunities, Threats) is apopular framework for developing a marketing strategy. ” [ Armstrong J.:2004]
ThreatsExternalEnvironmentOpportunitiesInternal EnvironmentStrengths Weaknesses
Image adapted fromhttp://www.ifm.eng.cam.ac.uk/dstools/paradigm/swot.html[Online:2010]“A
is a resource or capacity the organisation can use effectivelyto achieve its objectives.” The strength defined denotes that the points the organization knows thatit has the upperhand over the others having those quality points.A
is a limitation, fault, or defect in the organisation that willkeep it from achieving its objectives. These also mean the points which the organization tries to overcome ortries to hide them from the competitors.“An
is any favourable situation in the organisation'senvironment. It is usually a trend or change of some kind or an overlookedneed that increases demand for a product or service and permits the firmto enhance its position by supplying it.”