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Pestle Analysis and Swot Analysis

Pestle Analysis and Swot Analysis

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Published by Aditya Joshi
Using Pestle and Swot Analysis on a specific group of hotels
Using Pestle and Swot Analysis on a specific group of hotels

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Published by: Aditya Joshi on Apr 01, 2010
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07/24/2013

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University of BrightonMA in Hospitality Management
Critical Issues in Hospitality Management
Module Leader: Pete OdgersSubmitted By: Aditya JoshiSubmission Due Date: 25/01/2010
 
Introduction
In order to initiate the systems thinking approach towards any case it ismandatory to understand the meaning of the word systems thinking.Systems theory studies the interrelationship between the components of the system. Its application is known as systems analysis and theimportant tool for this analysis is the systems thinking.“Systems thinking is a way of helping a person to view systems from abroad perspective that includes seeing overall structures, patterns andcycles in systems, rather than seeing only specific events in the system.”[Online: 2010]It is also defined as “Systems thinking is a way of understanding realitythat emphasizes the relationships among a system's parts, rather than theparts themselves.” [ Online:2010 ]Both the definitions highlight the fact that systems thinking is theunderstanding of the system on the whole including all the parts of it andthe relationships they maintain with each other.Systems thinking flow diagram adapted fromhttp://www.systems-thinking.org/sdm/sdmodel.htm
 
Important part of systems thinking is the analyzing and evaluating of theSWOT and PESTLE.
SWOT analysis:
When we say SWOT it refers to the Strengths, Weaknesses, Opportunitiesand Threats. This helps designing the framework for the PESTLE Analysis.PESTLE also known as PEST, PESTEL etc. is the abbreviated form of Political, Economic, Sociocultural, Technological, Environmental and Legal.SWOT is defined as “(Strengths, Weaknesses, Opportunities, Threats) is apopular framework for developing a marketing strategy. ” [ Armstrong J.:2004]
ThreatsExternalEnvironmentOpportunitiesInternal EnvironmentStrengths Weaknesses
Image adapted fromhttp://www.ifm.eng.cam.ac.uk/dstools/paradigm/swot.html[Online:2010]“A
strength
is a resource or capacity the organisation can use effectivelyto achieve its objectives.” The strength defined denotes that the points the organization knows thatit has the upperhand over the others having those quality points.A
weakness
is a limitation, fault, or defect in the organisation that willkeep it from achieving its objectives. These also mean the points which the organization tries to overcome ortries to hide them from the competitors.“An
opportunity
is any favourable situation in the organisation'senvironment. It is usually a trend or change of some kind or an overlookedneed that increases demand for a product or service and permits the firmto enhance its position by supplying it.”
ConfrontAvoidExploitSearch

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