Professional Documents
Culture Documents
Targeting
Coca Hookha young
MARKETING Mind
STRATEGY
Change Of
Coca Cads Bottle
Designs
I'm
Extremely
Selfish
Protective
Possessive
With my
• Change Of Bottle Designs: As we are targeting
young minds of India we have also changing the design of the
bottle to attract the young minds of India. As bottles of coke
company have always been simple we are going to launch
designer bottles with few new old attractive taste.
• Fun Island : we are going to provide a real fun time in a
private island of coke company. this island is mainly meant for
college couples on a special occasion. We are going to have fun things
like
-coke fountain
-coke Halloween parties
-coke games
-coca competitions
• Cocateria: we are going to open world wide cafeteria like
cocateria. Where we are going to have all the varieties of
drinks only of coco cola company including refreshments
• Coca Cabs: we are providing private cabs for tourists for
their personal use with limited free coke drinks in the cab for the
customers
• Coke Hookah: we are planning to introduce a coke flavor
hookah. This flavored hookah combines the taste of generations
which are not harmful and are suitable for girls, ladies, old
people etc…
• Coke Pumps: we are going to install coca pumps all over
the world .this will reduce the cost price of the soft drink
compared to the bottled price and will create more demand in
the market
MARKET ANALYSIS
SWOT ANALYSIS
Strengths Weaknesses
•World’s largest brand •Negative publicity
•Large scale of operations •Sluggish performance in
•Robust revenue growth in north America
three segment. •Decline in cash from
operation activities
Opportunities Threats
•Acquisitions intense •Intense competition
competition •Dependence on bottling
•Growing bottled water market partners
•Has sufficient capital to •Sluggish growth of
expand carbonated beverages
COMPETITORS