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Questionnaire

Questionnaire

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Published by nirajseth

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Published by: nirajseth on Apr 14, 2010
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05/14/2013

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Respondents No I am Niraj Kumar Gupta Pursuing MBA from Dr. I.T GOI. I am doing a finalproject report on “A Comparative Analysis of Marketing Strategy Adopted by TataSky and Dish T.V”. Please help me while filling up this questionnaire. Theinformation provided by you will be kept confidential and would be used only forthe academic purpose.Q1. Which DTH Brand service are you using?a) Tata Sky….. b) Dish T.V…..Q2. Have you collected any information before making purchase?a) Yes….. b) No…..Q3. If yes which sources have you used?a) Magazine….. b) Reference….c) Advertisement….. d) All of these…..Q4. What features you look for in a product before making purchase decision? a) Brand Credibility ….b) Price & distribution ….c) Services ….d) Value for Money ….Q5. Which of these marketing/sale schemes attracts you while purchasing any connection?
a)
Good network …..b)Discount Scheme ..
c)
Service Package …..
d)
All of these …..Q6.Are you aware of various promotional activities being run by Tata sky ? If yes,Are you satisfied with promotional activities.Very Satisfied Some what UnsatifiedSatisfied satisfied
a)
Customer Care ….. ….. ….. …..b)By Ad firms .. .. .. ..c)By Campaign .. .. .. .
d)
24 hours call centers ….. ….. …. …..
 
Q7. Are you aware of various promotional activities being run by Dish T.V ? If yes,Are you satisfied with promotional activities.Very Satisfied Some what UnsatifiedSatisfied satisfieda) Customer Care …… …… ….. …...b) By Ad firms …... ….. ….. …..c) By Campaign ….. ….. ….. …..d) 24 hours call centers ….. ….. ….. …..Q8. How would you rate Dish T.V performance?Very Satisfied Some what UnsatisiedSatisfied Satisfied
a)
After sale service ….. ….. ….. …..
 b)
Maintenance ….. ….. ….. …..
c)
Product as per ….. ….. ….. …..d)Any other ….. ….. ….. ..Q9. How would you rate Tata sky performance as your expectation?Very Satisfied Some what UnsatisfiedSatisfied Satisfiede)After sale service ….. ….. ….. …..f)Maintenance ….. .. ….. …..g)Product as per ….. ….. .. …..h)Any other ….. ….. ….. ..
PERSONAL DETAILS:-
NAME ………………………………….
GENDER  
Male
…….
Female
……..
Occupation details
Students
…..
Servicmen…...
 
Retired…... Businessman……Any other Please mention………THANKS FOR YOUR COOPERATION
 

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