Professional Documents
Culture Documents
I am Niraj Kumar Gupta Pursuing MBA from Dr. I.T GOI. I am doing a final
project report on “A Comparative Analysis of Marketing Strategy Adopted by Tata
Sky and Dish T.V”. Please help me while filling up this questionnaire. The
information provided by you will be kept confidential and would be used only for
the academic purpose.
a) Yes….. b) No…..
a) Magazine….. b) Reference….
Q4. What features you look for in a product before making purchase decision?
a) Brand Credibility ….
b) Price & distribution ….
c) Services ….
d) Value for Money ….
Q5. Which of these marketing/sale schemes attracts you while purchasing any connection?
Q6.Are you aware of various promotional activities being run by Tata sky ? If yes,
Are you satisfied with promotional activities.
Very Satisfied Some what Unsatified
Satisfied satisfied
Q9. How would you rate Tata sky performance as your expectation?
Very Satisfied Some what Unsatisfied
Satisfied Satisfied
e) After sale service ….. ….. ….. …..
f) Maintenance ….. ….. ….. …..
g) Product as per ….. ….. ….. …..
h) Any other ….. ….. ….. …..
PERSONAL DETAILS:-
NAME ………………………………….
GENDER
Male……. Female……..
Occupation details
Students….. Servicmen…... Retired…... Businessman……