Genesis

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The Jakes Fateful Decision
 Threadless Revenues

$30M

$23M

$15M

$8M

2004 2005 $0M

2006 2007
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I’d Buy It
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Bruce’s Fateful Decision
“If someone’s going to cannibalize
your business, better it be one of
your other businesses.”
– Jonathan Klein, CEO, Getty Images
 iStockPhoto’s Revenues

$300M

$225M

$150M

$75M

$0M
2006 2007 2008 2012
 The Cardinal Rule of
Crowdsourcing:

Ask Not What Your Community Can Do

for You—Ask What You Can Do for Your
Community
 A Perfect Storm
• The Amateur Renaissance

• The Open Source Revolution

• The Democratization of Production

• The Rise of Online Communities

What about journalism?
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