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FEATURED Q&A
BOARD OF ADVISORS
Is Social Media a Fixture or Fad in Latin American Politics?
Diego Arria Jon Huenemann
Venezuelan President Hugo
Q
Director, Principal, What we are seeing in Venezuela confirms
Columbus Group International Chávez last week launched a social media's mainstream significance.
Department, Twitter account, with one close While in several cases 'underdog' groups
Genaro Arriagada Miller & Chevalier
Board Member, Banco ally saying the president's fol- have successfully used social media to
del Estado de Chile James R. Jones lowers planned to 'take over by assault' increase cause awareness or voice dissent,
Co-chair, social media sites like Twitter and mainstream parties and governments are
Joyce Chang Manatt Jones
Global Head of Facebook, which have been employed now realizing that they must also treat
Global Strategies LLC
Emerging Markets more actively by Chávez opponents. What social media as an important political
Research, JPMorgan John Maisto role do you see social media sites like channel. An increasing number of today's
Chase & Co. Director, these playing in Latin America's political youth are growing up 'online.' They are
US Education Finance
W. Bowman Cutter scene in the coming years? Will they familiar and comfortable with social media
Group
Former Partner, become a fixture, or are they merely a interactions from an early age, and there-
E.M. Warburg Nicolás Mariscal passing fad? How important are these fore will be more likely to become involved
Pincus Chairman, technologies to engaging Latin America's Continued on page 2
Grupo Marhnos
Alejandro Delgado youth in the political process?
Economist for Latin Thomas F.
America, Africa, the McLarty III Alberto Arebalos, director of
A
Middle East & Mexico, President,
General Motors McLarty Associates corporate communications and
public affairs for Latin America
Dirk Donath Carlos Paz-Soldan at Google: "In recent years, we've
Managing Director, Partner,
Eton Park Capital seen social media usage and influence
DTB Associates, LLP
Management exploding, to the extent that it can no
Beatrice Rangel longer be dismissed in any sphere. More
Jane Eddy Director, than 72 percent of Latin American Internet
Managing Director, AMLA Consulting LLC
Corporate & Govt. users are connected to at least one social
Ratings Group, José Antonio Ríos network, and people are spending more
Standard & Poor's Chief Executive Officer, and more time interacting and accessing
Chinchilla Sworn in as Costa
Vadium Technology Inc.
content of all kinds via social media sites. Rica's First Female President
Marlene Fernández
Former Bolivian Andrés Rozental Politically, we've already seen in Colombia,
Congresswoman President, the United States and elsewhere that social Laura Chinchilla, 51, was inaugurated
and Ambassador Rozental & Asociados media has a widespread and powerful Saturday as Costa Rica's first female
and Senior Fellow,
Jason Hafemeister Brookings Institution impact that cannot be ignored. Present president. Among Chinchilla's first offi-
Vice President, indications are that social media is a grow- cial acts was a decree prohibiting new
Allen F. Johnson & Everett Santos ing trend, not a passing fad; individual sites gold mining projects in the Central
Associates President,
may burst onto the scene and later wane in American country. See story on page 2.
DALEC LLC
Peter Hakim popularity, but they are replaced by newer Photo: Chinchilla Campaign.
President Emeritus, Shelly Shetty or more innovative social media sites.
Inter-American Senior Director, Latin
Dialogue American Sovereign
Ratings, Fitch Inc. Inside This Issue
Donna Hrinak
Senior Director of Latin FEATURED Q&A: Is Social Media a ING Seeking 15 Percent Sales
America Government Fixture or Fad in Latin American Politics? .........1 Growth in Latin America .......................................3
Affairs, PepsiCo
Chinchilla Inaugurated as Costa Bancolombia Posts $169 Million
Rica's First Female President...............................2 Net Profit for First Quarter....................................3
Chávez Opponent Sentenced to Subscriber Notice: A Conversation
Nearly Eight Years in Prison .................................3 With the Mayor of Lima.........................................3
A
more around social networks, in new
Moody's: Mexican Telco Axtel on ePolitics Consulting in ways of communication such as text
Review for Possible Downgrade Argentina and president of the messages and social networking tools
Information Society of the that are proliferating throughout the
Moody's Investors Service said Americas Foundation: "So far, we haven't Web every day. These new generations
Friday it was considering downgrad- seen any foundational moments that are having a growing impact on the elec-
ing the corporate debt rating of would define the beginning of a new way torate. Young people have always been an
Mexican telecom Axtel from "Baa3" of doing politics in the region using these attractive constituency for politicians;
due to the company's poor first- new media. It's quite paradoxical that the therefore, now more than ever it's key to
quarter results. The ratings agency one who has invaded this new digital understand this phenomenon, not just
said Axtel's earnings report showed space is none other than Venezuelan by learning the new code of communica-
"weaknesses in its businesses, President Hugo Chávez—together with tions, but also by managing these new
his guerrilla communications army—in channels where information, conversa-
including traditionally positive seg-
order to strengthen communication and tion and influence circulate freely. Social
ments such as data services and
links to citizens (both locally and global- media is already becoming an important
integrated telecom services." It ly). Paradoxical or not, Chávez's move part of the 'media mix,' of convergence
added that Axtel should increase its has gotten tongues wagging, and it is strategies in political campaigns and of
income and EBITDA to finance cap-
ital expenditures internally. Continued on page 4
Featured Q&A
Latin America Advisor
Continued from page 2 is published every business day by the
government communication. The ques- ties for political participation by home- Inter-American Dialogue, Copyright © 2010
tion for open debate is whether these new bound senior citizens, busy parents and Erik Brand
technologies will increase citizen partici- full-time workers who are otherwise General Manager, Publishing
ebrand@thedialogue.org
pation, make governments more open unable to attend political events.
and contribute to an improvement in However, these types of forums also pro- Gene Kuleta
democracy in Latin America." vide an opportunity for tech-savvy, polit- Editor
gkuleta@thedialogue.org
ically motivated interest groups to
Daniel Castro and Scott Andes, Matthew Schewel
A
advance their agenda disproportionately
senior analyst and research to the size of their membership. Large- Reporter, Assistant Editor
mschewel@thedialogue.org
analyst at the Information scale social media projects work well for
Technology and Innovation the dispassionate crowd, but not as well
Foundation: "As businesses and politi- for the passionate mob—the loudest Inter-American Dialogue:
cians alike have found, social media Web voice is not always the one government
sites like Facebook and Twitter provide should be listening to. But if actions like Michael Shifter, President
an unprecedented opportunity to gain this lead to more openness, participation, Peter Hakim, President Emeritus
real-time, unfiltered access to the public. and civic engagement, this will have a
Katherine Anderson, V.P., Finance & Administration
The most effective use of social media positive impact on politics in Latin
involves a two-way conversation, and not America. It is also important to remem- Genaro Arriagada, Senior Fellow
just a means of getting out a message. ber that Twitter is only one of the many Joan Caivano, Director, Special Projects
Time will tell whether President Hugo Web 2.0 tools available to government Dan Erikson, Senior Associate, U.S. Policy
Chávez will use the medium to truly officials to reach citizens. By employing Paul Isbell, Visiting Senior Fellow
engage with citizens and whether they Web 2.0 applications such as blogs, online
Claudio Loser, Senior Fellow
will listen. However, the early signs are videos and forums many governments
impressive—if the reported figures are have taken e-government to a new level. " Nora Lustig, Senior Fellow
correct, after just two days he had more Áurea Moltó, Fellow
than 100,000 followers on Twitter and Manuel Orozco, Director, Remittances
after one week he had more than 200,000. The Advisor welcomes reactions to the and Development Program
Engaging in online forums like this Q&A above. Readers can write editor Tamara Ortega Goodspeed, Senior
allows more people to participate in the Gene Kuleta at gkuleta@thedialogue.org Associate, Education
political process. Without these types of with comments. Marifeli Pérez-Stable, Senior Fellow
online forums, there are few opportuni- Jeffrey Puryear, Vice President, Social Policy
Viron Vaky, Senior Fellow