Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
73Activity
0 of .
Results for:
No results containing your search query
P. 1
Service Encyclopedia of Reliance Communication

Service Encyclopedia of Reliance Communication

Ratings: (0)|Views: 1,864|Likes:
Published by Arun Guleria
Reliance communication is reputed company and what type of services are cater to Indian customer to become a market leader. Reliance Group was found in 1960's and creating history till now.
Have a look....
Reliance communication is reputed company and what type of services are cater to Indian customer to become a market leader. Reliance Group was found in 1960's and creating history till now.
Have a look....

More info:

Published by: Arun Guleria on May 25, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

05/06/2013

pdf

text

original

 
 
TERM PAPEROF
SERVICE MANAGEMENT
ON
SERVICE ENCYCLOPEDIA
 
Reliance Communication
SUBMITTED TO
:-
 
Mr.
Hitesh Jhanji
 
SUBMITTED BY
:
-
 
(Prof.)
A
RUN
K
UMAR
G
ULERIASection RT1801Roll No. A02Program code 194Reg. No. 10807166
LOVELY INSTITUTE OF MANAGEMENT (LIM)
 
LOVELY PROFESSIONAL UNIVERSITY2010
 
 2© ARUN GULERIA | arun_guleria@ymail.com
ACKNOWLEDGEMENT
I take this opportunity to offer my deep gratitude to allthose who have extended their valued support and advice tocomplete this term paper. I cannot in full measure, reciprocatethe kindness showed and contribution made by various persons inthis endeavor.I acknowledge my sincere thanks to Mr.Hitesh Jhanji (Faculty Member) who stood by me as a pillar of strengththroughout the course of work and under whose matureguidance the term paper arrives out successfully. I am gratefulto his valuable suggestions.
Arun Guleria
 
 
 3© ARUN GULERIA | arun_guleria@ymail.com
INDEX
S.No
.
PARTICULAR
 
Page No.
 
1.
Executive Summary
4
2.
Introduction
5
3.
Services Marketing Environment
7
4.
The Service Segmentation
10
5.
Customer Requirements & Customer Expectations
11
6.
Quality Concerns
12
7.
Quality Of Services
13
8.
Integrated Gaps Model Of Service Quality
14
9.
Service Recovery Strategies
15
10.
Service Blue Print Of RELIANCE COMMUNICATION
16
11.
Positioning Maps
17
12.
Services Cape
18
13.
Employee & Customer Role In Service Delivery
20
14.
Integrated Services Marketing Communication
21
15.
Delivering Service Through Intermediaries
22
16.
Conclusion
23
17.
References
24

Activity (73)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Praveen Prakash liked this
Ballu Singh liked this
Ballu Singh liked this
Ballu Singh liked this
Archie Dutta liked this
Darpan Chhabra liked this
rakeshrakesh1 liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->