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Birla Cements Marketing

Birla Cements Marketing

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Published by Deependra Singh
This project was undertaken for three main objectives was
To analyse the Market Mix for Birla Cements In Satna (Madhya Pradesh)
To carry out market survey for knowing prevailing market condition of Birla Cements
In Satna District (Madhya Pradesh)
To study the sales and promotion activities undertaken by Birla cement and other
player in the market.
This project was undertaken for three main objectives was
To analyse the Market Mix for Birla Cements In Satna (Madhya Pradesh)
To carry out market survey for knowing prevailing market condition of Birla Cements
In Satna District (Madhya Pradesh)
To study the sales and promotion activities undertaken by Birla cement and other
player in the market.

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Published by: Deependra Singh on May 31, 2010
Copyright:Attribution Non-commercial

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02/02/2013

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A PROJECT REPORT ON
 
Analysing the Marketing Mix(Product, Price, Promotion and Place) of Birla Cement Samrat in Satna Region
FOR BIRLA CORPORATION LTD. (CEMENT DIVISION)
SUBMITTED BY -
 
Pooja SinghDeependra Singh
MBA (Marketing Management)2011 Batch
INSTITUTE OF MANAGEMENT STUDIES, DEVI AHILYA UNIVERSITY INDORE
 
 
Acknowledgement
“Interdependence is a higher value than independence”
Knowledge in itself is a continuous process. Nevertheless, a day getting a practical knowledge isan important thing & most important thing is the support, guidance, motivation and inspirationprovided by the different persons of different sections. At this moment of substantialenhancement, We find
 
no words to express my gratitude for those who helped me directly ,indirectly in making this report successful. I am indebted and thankful for the assistancereceived from various individuals. I am grateful to thank
Mr. Sujeet Tiwari
for giving me thisgreat opportunity to do my project.So I thank all those people who contributed to this project from the very beginning till itssuccessful completion. This project could not have been completed without guidance
Mr AjitSingh, Asst. Officer (Marketing) ,Ashish Garg Asst. Officer (Marketing) and AK Shukla
 
Asst.Officer (Marketing).
 I extended to my sincere gratitude to
Mr. Prabhat Pandey Asst. Officer (Marketing
) of theBirla Corporation Ltd. in Satna.
Mr Rizwan
For his constant and able of guidance has beeninstrumental in large measure on the success of project. He suggest this study, and it has beengreat opportunity to learn about a subject of which had no previous knowledge for this, I amvery grateful to him. Last but not least I would like to thanks my faculties & colleagues whoguided me for project completion.Pooja SinghDeependra Singh
 
 
ContentsCement industry in IndiaIntroduction to the titleObjectives of the projectScope of the projectCompany ProfileTheoretical BackgroundProductPromotionPricingResearch MethodologyANALYSIS AND INFORMATIONSuggestionAppendices

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Gopal Rakholiya added this note
please send to me as soon as possible on my mail id... grakholiya@hotmail.com i wan to planing in internship in birla cement
Deependra Singh added this note
@monika & Ganesh You're Welcome :)
Monika Baghel added this note
thank yw.................
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