(TATA Engineering and Locomotive Company). Tata Motors has a consolidatedrevenue of USD 16 billion after the acquisition of British automotive brandsJaguarandLand Roverin 2008.It is India's largest company in theautomobileandcommercial vehiclesector with upwards of 70% cumulative Market share in theDomestic Commercial vehicle segment, and a midsized player on the world market with 0.81% market share in 2007 according to OICA data.TheOICA ranked it as the19th largest automaker,
the world. The company is the world’s fourth largest truck manufacturer,and the world’s second largest bus manufacturer. In India, Tata ranks as
the leader in every commercial vehicle segment, and is in the top 3makers of passenger cars. Tata Motors is also the designer andmanufacturer of the iconicTata Nano,which atINR 100,000 orapproximately USD 2300, is the cheapest car in the world. Established in1945, when the company began manufacturinglocomotives,thecompany manufactured its first commercial vehicle in 1954 in acollaboration withDaimler-Benz AG, which ended in 1969.
Tata Motors is a part of theTata Groupmanages its share-holdingthroughTata Sons.The company was established in 1935 as a locomotivemanufacturing unit and later expanded its operations to commercial vehicle sector in 1954 after forming a joint venture withDaimler-Benz AG of Germany. Despite the success of its commercial vehicles, Tatarealized his company had to diversify and he began to look at otherproducts. Based onconsumerdemand, he decided that building a smallcar would be the most practical new venture. So in 1998 it launchedTataIndica,India's first fully indigenous passenger car. Designed to beinexpensive and simple to build and maintain, the Indica became aninstant hit in the Indian market. It was also exported to Europe namely the UK and Italy. Since then it has never looked back. In 2004 itacquired Tata Daewoo Commercial Vehicle and in late 2005 it acquired21% AragoneseHispano Carroceragiving it controlling rights of thecompany. It has formed a Joint Venture withMarcopoloof Brazil andintroduced low-floor buses in the Indian Market. Recently it hadacquired British Jaguar Land Rover (JLR) business, which also includesDaimler and Lanchester brand names.
EXPANSION OF TATA MOTERS
After years of dominating the commercial vehicle market in India, TataMotors entered the passenger vehicle market in 1991 by launching theTata Sierra,a multi utility vehicle. After the launch of three more vehicles,Tata Estate(1992, astationwagondesign based on the earlier'TataMobile' (1989), a light commercial vehicle),Tata Sumo(LCV, 1994)and Tata Safari (1998, India's first sports utility vehicle). Tata launchedtheIndicain 1998, the first fully indigenous passenger car of India.Though the car was initially panned by auto-analysts, the car's excellentfuel economy, powerful engine and aggressive marketing strategy madeit one of the best selling cars in the history of the Indian automobileindustry. A newer version of the car, named Indica V2, was a majorimprovement over the previous version and quickly became a mass-favourite. A badge engineered version of the car was sold in the UnitedKingdom as the Rover CityRover, which was a failure and was declaredthe worst car ever driven on BBC Top Gear show