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Net Index 2010 Highlights_PD (2010!06!05)

Net Index 2010 Highlights_PD (2010!06!05)

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Published by cocoy.dayao831
Yahoo-Nielsen Net Index 2010 - State of the Internet in the Philippines
Yahoo-Nielsen Net Index 2010 - State of the Internet in the Philippines

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Published by: cocoy.dayao831 on Jun 09, 2010
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02/21/2012

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Digital Philippines 2010
No part of this document may be quoted, reproduced, stored in a retrieval system, or transmitted in any form or by any means –electronic, mechanical,photocopying, recording, or otherwise –without the written permission of Yahoo! Southeast Asia Pte. Ltd. and The Nielsen Company (Philippines), Inc..
proudly supported by
Yahoo!-Nielsen Net Index Highlights
Manila, Philippines
 
Yahoo!-Nielsen Net Index 2010
At Yahoo! and Nielsen, we believe in the power of deep, fact-based insightsthat drive bigger ideas and better results for our clients
In 2009, Yahoo!-Nielsen Net Index initiative was launched to gather abaseline understanding of Filipino internet users across 22 major cities
 – 
Single-source cross-media view i.e. beyond internet media 
 – 
g pcure overvew coverng mea as, esyes, psycograpcsto brand preferences
2010 wave aims to gain deeper insights into areas of current, topicalinterest
 – 
Expanded coverage with increased sample sizes
 – 
Expanded scope to track shifts in consumer behaviour
 
Methodology
Personal face-to-face interviews using two-part structuredquestionnaire (linked with Nielsen Media Index)
Area Coverage
National Urban Philippines(22 major cities including Metro Manila)
Respondents
Males and Females aged 10+ years oldacross all socio-economic classes
Research Design
who haveused the internet in the past month
Sample Size
1,500
Sampling Approach
Multi-stage Probability Sampling
Fieldwork Period
February 2010

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