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Strategic Marketing

Strategic Marketing

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Published by Balram
Strategic Marketing, Introduction to Strategic Marketing, Balram Chaudhary, Balram Chaudhary Bikaner
Strategic Marketing, Introduction to Strategic Marketing, Balram Chaudhary, Balram Chaudhary Bikaner

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Published by: Balram on Jun 10, 2010
Copyright:Attribution Non-commercial

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04/27/2015

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STRATEGICMARKETING
MBA (FM/HR/IT) 2009-11III TrimesterBy-Balram Chaudhary
“Strategic Planning andDemand Measurement”
 
OUTLINE OF THE PRESENTATION
Definition of Strategic Planning
Steps of Strategic Planning
Levels of Strategic Planning
Vision Statement
Mission Statement
Examples of Mission and Vision Statements
 
STRATEGIC PLANNING
Strategic planning is the managerial process of developing and maintaining a strategic fitbetween the organization's objectives andresources and its changing marketopportunities.
Org ObjectivesResourcesChanging Environment
Strategic Fit

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