Professional Documents
Culture Documents
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Encyclopedia Auction Donation
Dictionary Coffee Forum Shopping Plaza
Library Magazine
Newspaper
Bank
Classifieds
Retail Shop
University Wallet
Supermarket
Wholesaler
Radio Phone
Television Music Shop
Bookstore
Diary
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e-Encyclopedia e-Auction e-Donation
e-Dictionary e-Coffee Forum
e-Shopping Plaza
e-Library e-Magazine
e-Newspaper
e-Bank
e-Classifieds
e-Retail Shop
e-University e-Supermarket e-Wallet
e-Wholesaler
e-Radio e-Phone
e-Television e-Music Shop
e-Bookstore
e-Diary
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NASDAQ Composite index peaked in March 2000 and burst before 2001
* http://en.wikipedia.org/wiki/Dot-com_bubble
50 Baht
200 Baht
0 Baht
It is transaction cost!
r
From theory
Fixed cost of exchange billing, invoicing, providing receipts,
and handling payments.
Search costs buyers and sellers search for each other.
Communication costs costs of exchanging information.
Information costs gathering and providing many types of
market data.
Monitoring costs buyers and sellers place their trust in the
intermediary.
In my opinion
Transaction cost is the cost that makes our life difficult.
Normally, we frequently feel that our life are not difficult.
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r r r + r
Manufacturer Customer
R
Classifieds Magazine PantipMarket.com
r + r r r r r r, r r r
r
Seller Buyer
Online Online
Agency Agency
Publisher Advertiser
1. Disintermediary
1. Disintermediary
2. Be intermediary
1. Disintermediary
2. Be intermediary
. Reduce transaction
cost to compete with
existing intermediary
1. Disintermediary
2. Be intermediary
. Reduce transaction
cost to compete with
existing intermediary
4. Be intermediary of
intermediaries
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AdWords
Affiliate Marketer
12.5
12.5
15 60
Product Owner
Google & Performics
Affiliate Marketer
Publisher