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Ru ia
Sy pe n
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Symbol Construction

2.5 pt
1 pt
10

pt
3.3 pt 4.5 pt

5
8

3.75 pt
6
pt
2

2 pt
4
º
90

3.9 pt
3

6.7 pt 7.5 pt

1
6.1 pt
º
45

0
1 2 3 4 5 6 7 8 9 10

Scale: 1 unit on grid = 1 point size

Detailed construction of the symbol showing measurements and angles.

The illustration shows the construction of a 10 pt size symbol scaled-up to show finer details.

Proposed symbol’s usage as a currency sign along with some known international currency symbols.
Symbol with size variations

36 square inches

72 pt 60 pt 48 pt 36 pt

18 pt 14 pt 12 pt 10 pt 8 pt 4 pt
Compatibility with different numerals

Devanagari Gujarati Eastern Gurumukhi

Nagari

123 123 ১২৩ 123

234 234 ২৩৪ 234
345 345 ৩৪৫ 345
456 456 ৪৫৬ 456
567 567 ৫৬৭ 567
678 678 ৬৭৮ 678
789 789 ৭৮৯ 789
890 890 ৮৯০ 890
901 901 ৯০১ 901
0‐12 0‐12 ০.১২ 0.12

Kannada Malayalam Tamil Lepcha

123
234
345
456
567
678
789
890
901
0.12

Roman The symbol shows consistency across different Indian

scripts. There is negligible chance of misinterpretation as
the symbol is significantly different from the numerals it is
123 placed against.
234
345 The symbol also blends in nicely with both Devanagri,
456 Eastern Nagari as well as Dravidian scripts.
567
678 Furthermore, the symbol is easy to draw or write and can
789 be reproduced with pen and paper. The symbol utilizes
890 a single stroke which makes it easy and pleasurable to
901 write. By eliminating any special marks or punctuation
0.12 signs, the symbol gains significant clarity and ease-of-use.
Symbol
Interpretation
EXCHANGE & STORE OF VALUE A currency is a unit of exchange,
facilitating the transfer of goods and / or services. This proposed symbol
represents both the flow & exchange of currency.

The currency also becomes a store of value. This quality is represented by the
two ‘eyes’ which are formed by the two turning loops on either ends of the
symbol. Thus in totality this symbol represents both transfer & store of value.
The symbol also simply put shows visually the process of ‘give-and-take’.

LIMITLESSNESS The infinity sign is hidden in the symbol. This represents

the possibility of endless growth, boundlessness or endlessness.

As the Indian Economy is getting stronger, our currency is also emerging as a

global standard. The infinity sign represents abundance, profusion & wealth.

EQUALITY The equality sign denotes equal opportunities. It represents the

new India where people are not discriminated because of caste, creed, religion
or social status.

The equality signifies a land where people can earn themselves a living not
on the basis of their social identifiers but on the basis of merit alone. It is an
optimistic thought which is being fulfilled now.

LIQUIDITY The symbol has been designed to be very fluid so as to

represent a flow. Liquidity represents a high volume of activity in a given market.
This is essential for the economic growth of a country.

Currency or money should be in flow. If the flow stops the market becomes
stagnant. This hampers entrepreneurship, growth and progress. A Liquid market
ensures good business transaction and promotes growth.

Two drops enclosed within the loops represent Liquid Assets which are among
the most basic form of financial resources used by consumers, suppliers, and
investors. Currency and coin are the two most obvious forms of liquid assets.
Symbol
Inspiration & Evolution

# =j + q

The symbol is derived from the Devanagari Ru short for Rupia derived origi-
nally from the word “rupee” is found in the word rup or rupa, which means
“silver” in many Indo-Aryan languages such as Hindi. The Sanskrit word
rupyakam means coin of silver.

The matra of u was juxtaposed at the tail of r to give it a flow. Later the loop
of r was enhanced to make the form symmetrical.

The symbol has been kept free from religious, communal or regional biases.

The symbol also has a hidden Bh, denoting Bharat or India. The form is quite
abstract but holds a lot of cultural values India stands for;
• Continuity (of tradition)
• Universal Equality
• Harmony, Rhythm & Balance
• The motif is also inspired by the decorative Rangolis
• Celebration – the form also shows people dancing holding hands.
Brief
Biographical
Data
UTPAL PANDE

Graphic Design Student

National Institute of Design
Ahmedabad, INDIA

Website: http://vsual.org
Blog: http://utpal.tumblr.com
Facebook: http://www.facebook.com/utpalpande
Twitter: http://twitter.com/utpalpande