Professional Documents
Culture Documents
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r The Taste of India
r Down the memory lane
r A milky aim of success
r A milky business
r Amul milky facts
r Milk modeling
r Growth trend
r Amul competitors
r Introspection
r A milky Business Strategies
r Expansion Strategies
r A milk Retrenchment
r A distinction in a milk
r 4 P·S (Positioning, Place, Pricing, Promotion) Strategies
r Amul BCG Matrix
r Suggestion
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r Britannia
r Nestle
r Nestle
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r Britannia
r Britannia
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r Cadbury
r Nestle
r Smithkline Beecham
r Heinz
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r Britannia
r Nestle
r Nestle
r Britannia
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r HUL
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Strengths Weaknesses
Largest food brand in India Risks of highly complex supply
High Quality, Low Price chain system
World's Largest Pouched Milk Brand Strong dependency on weak
Annual turnover of US $1504 million infrastructure
Highly Diverse Product Mix Alliance with third parties who do
Robust Distribution Network not belong to the organized sector
Opportunities Threats
Penetrate international markets Competitors - Hindustan Lever,
Diversify product portfolio to Nestle and Britannia
enter new product categories and Competition from MNCs in butter
expand existing categories like Growing price of milk and milk
processed foods, chocolates etc products
Ban on export of milk powder
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Amul adopted a low-cost price strategy to make its
2 % products affordable and attractive to consumers by
guaranteeing them value for money
Creative promotion
Pricing Strategies Differentiation
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Women þ
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3
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Youth þ
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2
Calorie Conscious 1 $ 1 |
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Health Conscious þ
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r Amul aims at quality products at low cost.
Busines
s
growth
Rate
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1$$
What more can Amul do?
r There are certain product like Amul basundi, gulab
jamoon, chocolates, which are not as popular as Amul
ice cream. Amul must try to understand the cause of
this through thorough market research and work on
improving these products.
Dhanyawaad!!