In many ways today’s ood supply chain is a marvel—a highly ragmented and com-plex, and ever-evolving ecosystem that delivers an astounding volume and quality o product—sufcient ood in all its various orms to eed roughly 6 billion o the Earth’s6.8 billion inhabitants. However, in this same value chain where resh produce isshipped around the globe hours ater being picked, globally linked fnancial mar-kets dynamically set prices or agricultural commodities, and crops are increasinglyre-engineered at the genetic level, major stresses are appearing. At a
levelconcerns are rising about ood security and sustainability; How can we eed the ad-ditional 2 billion people that will inhabit the planet by 2050, while at a
levelconcerns linger and grow about recalls contaminations, waste, spoilage and distribu-tion inefciencies that create shortages and embed incremental costs?
concerns center on the increased demands that 2 billion new inhabitantswill place on the ood supply, and changes in consumption that accompany increas-es in income. Based on existing trends we will likely need to increase the ood supply70-100 percent by 2050. Exacerbating these concerns are newer issues such asclimate change and drought; high and volatile energy prices; plateauing crop yields;arable land limitations; and diversion o crops or biouels. As a consequence, we areseeing signifcant price volatility, shortages, government interventions and a growingrealization that the current model is not sustainable. Indeed, agriculture is already thelargest human use o water, comprising an estimated 69 percent o total. At a
level many o the issues are not new, just persistent. Consumerscontinue to crave additional inormation about product source and contents, whileharboring lingering saety concerns. Retailers continue to wrestle with stubborn lev-els o out o stocks and razor-thin low margins. Consumer products (CP) companiescontinue to struggle with accurately sensing end demand, and synchronizing theirplans and orecasts with retailers. Farmers and growers struggle with increasinglypernicious weather, rising input costs, uncertain demand and volatile market prices.