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Teens & SocialTeens & SocialNetworks StudyNetworks Study
June 2010
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Objectives & MethodologyObjectives & Methodology
Objective:
To understand teens’experience with social networking andcommunities.
Methodology:
The study was conducted online, using OTX’ssecure andadvanced technological capabilities. Respondents were recruited viaOTX’srobust Online Sample Community
•The survey took respondents approximately 15 minutes to complete•Field dates:April 26-29, 2010
Sample:
Teens 13-17
•n=600 completed surveys•n=300 boys / n=300 girls•Natural fall-out for social networking, online gaming•No past 3 month participation in similar studies
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Executive Summary of FindingsExecutive Summary of Findings
Online teens in the US report they typically spend 2 hrs on the internet a day.On average, 80% of that time is spent on a social network.
1.Is Facebook the new MySpace?:
Most online teens belong to a social net, and Facebook is still by fartheir #1 social network. But, a significant amount of teens report “Facebook Fatigue.”
–Among those teens who have created a profile, roughly one-in-five (19%) claim “they no longer visit Facebook”or “are using it less than they did a year ago.”
2.“Lack of privacy”or “adult/parental intrusion”seems to be of lesser concern among lapsedFacebook users:
16% are declining because “my parents joined”and 14% because there are “toomany adults/older people.”A mere 13% attribute it to being “uncomfortable with people seeing mypersonal stuff”
3.Teens spend money on Social Nets:
Among the more than 2-in-five Social Net Teens (43%) thathave spent money on or in a social network, most consider it “money well spent.”
4.Games garner most of the
Social Net Spending
among teens:
7% report that they’ve purchased a“virtual gift”while twice that amount have purchased “currency in a game to by virtual items”(15%) or“accessories for their avatar in a game”(14%). A significant amount of teens report that they’ve madethe following type of purchases in a social net:
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