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July - August 2010
| Each year, around this time, we take a look at the most promising ‘on trend’ innova-tions, as spotted by our sister company
. No surprise, that with the entire world now battlingit out in the consumer arena, the amount of talent, of creativity, of innovations, is staggering. Welcome toINNOVATION INSANITY ; -)We all agree that innovation is the only way to survive in an ever more global, competitive businessarena. We’re talking basically anything that will get consumers spending, and preferably the kind ofspending that involves sustainable goods, services and experiences. And since everyone from
Harvard Business Review
is providing you with excellent,inspiring insights and theory on innovation as a mindset, a process, a way of life, we'd like to contributeto the conversation with examples of actual B2C innovations. Tons of 'em. As we see it:
INNOVATION INSANITY | There will never be a shortage of smart new ventures, brands, goods and serv- ices that deliver on consumers’ wants and needs. In fact, with the entire world now engaged in creativedestruction, INNOVATION INSANITY is upon us. So yes, the dozens of innovations we’ve rounded up for this brieﬁng, courtesy of our sister-site
, are just the tip of the iceberg. Invent, improve, copy…or perish.
The link between INNOVATION INSANITY and consumer trends? As focused as we are on emerging con-sumer trends, we never tire of pointing out that trends are only good for one thing: inspiring you to inno-vate, to come up with new goods, services and experiences for (or even better, with) your customers.
trendwatching.com, independent and opinionated, is one of the world
s leading consumertrends ﬁrm, relying on a global network of hundreds of spotters. Our trends, examples andinsights are delivered to 160,000 business professionals in more than 180 countries.More information at www.trendwatching.com