ONE TOWN -

ONE PRODUCT
BACOLOD’S GIFTWARE AND HOLIDAY DECORS
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BACOLOD’S GIFTWARE AND HOLIDAY DECORS

Bacolod is known is the “City of Smiles”. It is the What is OTOP? OTOP-Philippines supports

Home of the Colorful MassKara Festival. It is the MSMEs to manufacture, offer, and market

highly urbanized capital, communication, trade and distinctive products or services through the use

service center of the Province of Negros of indigenous raw materials and local skills and

Occidental, one of the twin provinces of Negros talents.

Island in the cluster of the Visayan Islands in the

heart of the Philippine Archipelago. Featured Bacolod Giftware Shop: The
Handmade Gallery is a very special gift and
Bacolod’s OTOP are giftware and holiday decors. handicraft shop in Bacolod City. It is the local gift
The City of Smiles might be small, but you can find shop of Anaware Ceramics, a manufacturer that
one-of-a-kind treasures if you look hard enough. was established in the 1970’s.
 Corporate
Entrepreneurship Technopreneurship

To promote our product

To provide our consumers with good
using the advanced
quality merchandise that uses
technology that is trendy
traditional and innovative means of
production. As well as improving Categories of and mostly used social
media to promote. And To
services that will cater to local and
tourist needs alike. Entrepreneurship sell our products online

Ecopreneurship Social
Entrepreneurship

To establish a sustainable business that works for the To be a business that does not only deals with the profits but
environment through developing and offering also deals with the social issues happening in the country. A
environmentally friendly products to our customers. business that also provides for the social good.
CORPORATE ENTREPRENEURSHIP BACOLOD’S GIFTWARE AND HOLIDAY DECORS

BUSINESS To provide our consumers with good quality merchandise that uses traditional and innovative means of
GOALS production. As well as improving services that will cater to local and tourist needs alike.

MARKETING STRATEGIES
Avoiding a stagnant flow of operations and increasing our market share shall be prioritized. We plan to open the table for
employees to put their ideas forward regarding new avenues, such as diversifying the services and products according to
present and future trends. Prototypes should focus on the increased usability of the merchandise and its longevity. The
business will also undergo target market research about buying patterns and growing consumer culture to keep up with
unexpected fluctuations in sales.

PRODUCT & PROCESS
The products offered will include variations in models,
designs, and price brackets. Shipping requests,
modifications, repairs, and interior designing will also
be available during business operations.
PEOPLE
Our target market is flexible, spanning age groups and
income levels. Meanwhile, employees will be screened
strictly and given training on how to deal with different
kinds of customers, as well as how to create legitimate
business plans.
TECHNOPRENEURSHIP BACOLOD’S GIFTWARE AND HOLIDAY DECORS

To promote our product using the advanced technology that is trendy and mostly used social media to
BUSINESS
promote. And To sell our products online
GOALS

MARKETING STRATEGIES
As a Gen Z we are more exposed in technology, we can use tiktok affiliate or influencer to market and promote our product. In
tiktok and shoppe affiliate they will earn money by commission. In influencer we do the “X-DEAL” which we send our product
for free and promote it and give a good reviews on the product and post it on their social media platforms. We can also create
a online shop in Tiktok shops, Shoppe and Lazada. Which is easier and hassle free for the customer.

ONLINE SHOP

The product will be posted online through a online platform like Tiktok shops, Shoppe, Lazada. In this social platforms
it will help us and customers to buy or sell our products, it will be more efficient for us sellers and buyers. And there’s
a large percentage of income for us sellers and it will be more visited by the buyers compared in onsite.
ECOPRENEURSHIP BACOLOD’S GIFTWARE AND HOLIDAY DECORS

BUSINESS To establish a sustainable business that works for the environment through developing and offering
GOALS environmentally friendly products to our customers.

MARKETING STRATEGIES
By integrating the Bacolod raw resources with the abilities and talents of our local artisans, we plan to produce
environmentally friendly goods that the customers can use, give as a gift, or display for aesthetic purposes such as bags,
baskets, Christmas decorations, and other handicrafts that are high quality.

ECO FRIENDLY PACKAGING

Being a sustainable company manufacturing sustainable products, we want to address the problem of plastic pollution. To do
so, we will transition to eco-packaging, which employs paper bags, boxes, and other eco-friendly packaging materials instead
of plastic ones.
SOCIAL ENTREPRENEURSHIP BACOLOD’S GIFTWARE AND HOLIDAY DECORS

BUSINESS To be a business that does not only deals with the profits but also deals with the social issues happening in
GOALS the country. A business that also provides for the social good.

MARKETING STRATEGIES
We plan to have a business that goal is not just improving the profit yet also improving the life of the people in rural
communities. We plan to hire women like the single moms, teenage moms, and old women. We also contribute to the
development and promotion of the cottage industry. Beside these two, we also support our local artists as we ask them to
give us their design for our products.

AN ORGANIZATION THAT SUSTAINS LIFE

One of the business main purpose is to support locals in every aspects, such as helping locals to have a source of income to
sustain their everyday lives. Also, an organization that responds to change for the betterment of the nature. We want our
business to be known not only being a profitable company but also a sustainable company.