EXECUTIVE SUMMARY

CHOCOLUXE
SUBMITTED BY : SUBMITTED TO :
AUTOR, JOHN PAUL M. MRS : IRENE ROBLEDO

BALONCIO, LAIRA H.

MANZON, ROZELE R.

NOBLEZADA, JOAN A.

ALBERTO, ROVIE P.

ARELLANO, KIM M.

SECTION : ABM – 12
VISION
Our vision for our Chocoluxe business is to create a unique and indulgent experience for our customers.
We strive to be the go-to destination for those seeking a high-quality chocolate drink and freshly cooked
butchi. Our aim is to use only the finest ingredients to create delicious and innovative products that
cater to our customers’ needs. We envision providing exceptional customer service and creating a warm
and welcoming environment that our customers will want to return to again and again.

MISSION
Our mission at our Chocoluxe business is to provide high-quality, delicious and refreshing products to
our customers. We are committed to sourcing only the best ingredients and using the highest standards
in production to ensure that our customers receive the best possible products and experience. Our goal
is to create a warm and welcoming atmosphere where our customers can relax and enjoy our products.
We aim to foster long-lasting relationships with our customers. Our business is driven by passion,
integrity and a commitment to excellence, and we aim to deliver this in every aspect of our operation .

GOAL OF THE BUSINESS

The purpose of our business is to provide food and drink to people who want to buy it is all about
Chocolate Drinks and the Nutritious Butchi. It is a public service to meet the needs of people to find
food and drinks. Furthermore, it is not very expensive and affordable by consumers, even children can
buy it to be full at a low cost and nutritious. Apart from providing products to people, selling them is a
way to make money for the business also to help people to buy the food and drinks when they’re need
it.

OBJECTIVE OF THE STUDY

The objective of our study was thought about and we brainstormed thoroughly, the leaders asked the
members what ideas they had to get a good objective of the study. And what should be improved in our
business, and now we think our small business we will give a little emphasis on purging so that our
business can be better known and increase the income, and appropriate support from our friends,
customers who believe that it can be increased and before the end of our business, we will set up a
survey with customers to find out if there is any improvement with all our persistence and if as time
goes on our products become more and more salable.

BUSINESS MODEL
 BUSINESS MODEL

Partner Network Key Activities Offer Customer Customer Segments

Relationship
 Venue  Merchandisinag  Buy 3  Students
Rental mix Choco  Responsi  Residence
 Suppliers of  Event/ Location Drinks and ve  Atlhetes
Raw on Planning get free 1 Custome  Adult
Materials(c  Marketing and nutitious r Service.  Tourist
hocolate Promotion of butchi.  Consiste  Workers
powder,sug Product  Can win nt
ar, etc..)  Recipe free of our quality
 Partnership development products in and taste
s with  Packaging and the game. in
retailers labeling product.
 Sales and  Continuo
distribution us
engagem
ent
through
social
media.

Key Resources Distribution Channels

 Intellectual Asset  Online Store

 Raw Materials  Venue
 Brand and Product knowledge  Food Park
 Distribution Network  Social Media Platforms(Facebook, Martket Place etc..)

Cost Structure Revenue Statements

 Staff Wages The income of our business for ten months are :
 Raw Material costs
 Marketing and promotion expenses Sales of Chocolate drinks : 13,500.00
 Distribution cost
 Labor cost Sales of Nutritious Butchi : 6,500.00

Total Revenue : 20,000.00

BUSINESS AND PRODUCT POSITION
 SIZE OF THE MARKET
Our target Customer in 6 to 10 months, since we are students and new in a business industry. Our
target Customer maybe 900 people but in a in a penetration rate of our business is 70% so it will be 630
people in 6 to 10 months, we assumed that 630 people multiply the supply of our product in 10 months
that customer needed, our sale driving the expected average price sale down to 567,000

 MARKET SHARE
This study is consistent with our small business source of our income, in addition to this it also includes
the total of how much we will earn and sell within ten months of our product. The small business
“Chocoluxe” has two products called choco drinks that cost 15.00 pesos per bottle if in ten months we
can make 900 bottles so its total income is 13,500 pesos and the nutritious butchi is 10.00 pesos if we
can make 650 pieces in ten months the resulting income is 6,500 pesos so the total income in ten
months in one year of our small business is worth 20,000 pesos and the total market share of our
business is 9% but it also depends on the sales period because we are not always lucky there are times
when sales are slow so my colleagues will try to grow it.

 Target Costumer
Are consists of individuals who appreciate the convenience of ready-to-eat food items. Our target
market is divided into the following segments:

 Families and Kids

Families and children who wish to satisfy their love of sweets without consuming unhealthy junk food
will find our chocoluxe to be the perfect solution.

 Busy Adults
Our chocolate drinks and bread items would be useful to people who are constantly on the go and have
little time to prepare meals. Due to their portability and ease of consumption, our products are an
excellent selection for a quick meal or snack.

 Students and Teachers

I’m pretty sure that our product will provide a really pleasant and refreshing drink, especially in
extremely hot conditions. It can help you relax and help you beat the heat. Our small business is
dedicated to thirsty, hungry people who want to buy at a low price. Our chocolate drinks consist of a
sweet, moderate taste that is suitable for consumers, so is our butchi product that is nutritious because
it is a vegetable, it has protein that is suitable for the taste but when the customer wants sweet The
butchi that they buy, we are willing to put chocolate syrup, We will use a competitive pricing strategy for
our products to attract customers and gain market share. As an opening promotion, we will offer a
discounted price of 14 pesos for our chocolate drinks, which is lower than the average price of 15-20
pesos in the market. Our butchi will also be priced at a competitive rate of 10 pesos, which is lower than
the average price of similar products. The cost to produce each bottle of chocolate drink is only 8 pesos,
and each butchi only costs 5 pesos to produce, allowing us to maintain a good profit margin. Our small
business brings thirst, hunger, nutrients and joy.
WEALTH IMPROVEMENT APPROACHES
To improve our business and increase profitability, we will implement the following strategies:

Pricing Strategy: We will use a competitive pricing strategy for our products to attract customers and
gain market share. As an opening promotion, we will offer a discounted price of 14 pesos for our
chocolate drinks, which is lower than the average price of 15-20 pesos in the market. Our butchi will also
be priced at a competitive rate of 10 pesos, which is lower than the average price of similar products.
The cost to produce each bottle of chocolate drink is only 8 pesos, and each butchi only costs 5 pesos to
produce, allowing us to maintain a good profit margin.

Sales and Marketing Plans: Our sales and marketing plans will focus on reaching our target market
through traditional methods with a creative twist. To differentiate ourselves from competitors, we will
offer promotions such as a chance to win 100 pesos and a bottle of chocolate drink and butchi when
customers buy five drinks and five breads. We will also offer a talent show contest in-store where
customers can showcase their skills and win prizes. Additionally, we will roll a roulette wheel in-store for
a raffle entry of 1 peso for a chance to win a bottle of chocolate drink and butchi. We will use eye-
catching signage and posters to attract potential customers to our stall.

Partnerships and Collaborations: We plan to collaborate with stores that offer complementary products
to ours. For example, we will position our stall near stores that offer salty foods, such as chips or
popcorn. This will help us reach a wider audience and increase our sales.

Growth and Expansion Plans: As of now, we have limited funds for growth and expansion. However, we
plan to invite investors to help us scale out our product in the future. We are also considering expanding
our product line to offer other types of drinks and baked goods to attract more customers. Additionally,
we will explore the possibility of opening new stalls in different locations or partnering with other
businesses to reach new markets. Our long-term goal is to become a well-known brand in the food and
beverage industry, and we will work towards achieving this by continually improving our products and
services.

Additional Strategies: Loyalty Programs: We will introduce a loyalty program where customers can earn
points for every purchase they make. Once they accumulate a certain number of points, they can
redeem them for free products or discounts. This will encourage repeat purchases and help retain
customers.

Product Bundling: We will offer product bundling deals to encourage customers to purchase
more products. For example, we could offer a bundle deal where customers can buy a bottle of
chocolate drink and casava bread at a discounted price.

Social Media Marketing: We will utilize social media platforms to promote our products and
promotions. We will create engaging content such as images, videos, and stories to showcase
our products and attract new customers. We could also collaborate with social media
influencers to reach a wider audience.
PARTIES SUPPORTING THE BUSINESS

 CONSUMERS
Why do consumers need to support our small business? All small businesses need the support of friends,
family, relatives as we know that they can help in the development of our small business as well as the
increase in the income of a business. so those who own a business should refine their products more so
that they come back more, when they come back they can tell others about it so that they can be better
known and increase the sale of a product or a small business.
 CREDITORS
Based on my observation with acquaintances who have a business or are just starting a business, most
of them actually borrow money to start a business or add to a business. its importance is stabilizing a
business to grow a business. in our small business it doesn't come from a loan because it comes from
our income, but when we start we can get creditors to grow and stabilize our small business.
 SUPPLIERS
One of the suppliers is the most important in the business because they cocontinue the business when it
runs out of stock, in our small business the supplier is important so that we can grow our business even
more, and when Our business grows and becomes known in other areas, it is important to always have
supplies to maintain a clean, orderly, and clutter-free shopping experience.

 EMPLOYEES AND STAFF

In a business, it is important to have reliable employees and staff, because a business is useless if the
supply is good but not its employees, in our small business we are the owner, we are also the employees
and the staff because we look at our ability to a business on how to run a business while we are studying
as well as our perseverance and endurance on how to organize our small business until it grows

ENVIRONMENTAL ANALYSIS SECTION ARE:

TREND IN THE INDUSTRY

The business of this product must be appealing to the buyer and current to keep up with product in
order to attract more buyers. In year 2023 our product becomes more attractive if it is on social media,
so in order to make our product more well-known, we created our own page so that more people can
know our product and some social media platforms such as chocolate drinks and bread butchi is focused
on incorporating healthier and more natural ingredients, as well as offering more diverse and unique
flavors and convenient packaging are also expected our business to play a larger role in the food
industry, catering to busy and on-the-go lifestyles. our business that adapt to these trends is prioritizes
as meeting consumer of demands will likely have a competitive advantage in the market.

CONSUMER ANALYSIS
This study is a small business to find out what the preferences and helpful products are to
consumers.

 MARKETING SEGMENTATION AND TARGETING

The Chocoluxe business target consumers of our product are young people in our generation who are
aware of current trends, children and adults who want a delicious and nutritious food and drink, tourists
who are visiting the area and want to try something new, sports enthusiasts who need a refreshing drink
after their workout. Chocoluxe offers a drink that not only has a delicious taste but also provides health
benefits to its customers, making it both delicious and nutritious. Moreover, Chocoluxe is affordably
priced which makes it accessible to a broad audience. Regardless of age, everyone can enjoy chocoluxe
as its flavor and nutritional value makes it a suitable drink for children, sports enthusiasts and adults a
like. Chocoluxe is a cost-effective solution for those who are looking for refreshing, tasty and healthy
drink without breaking our business. Our small business target customers are children, adults, sport
enthusiast and both male and female, aged between 10 to 35 years old that trying to build a small
business that’s why we have a strong desire to turn it into a business our chocolate drinks are good for
health, especially now that it’s summer, our young people are looking for them. Because it has the right
taste. We also nutritious butchi is a delicious and wholesome food that is packed with essential nutrients
to keep you energized throughout the day and the product chocolate drinks and nutritious butchi will
help their health more so it strengthens their body because of its mixed ingredients and we can provide
what the consumer needs in our small business also our business is located in San Jose Oval, Ipil Street
where consumers easily to visit our small business. The needs of this consumer segment are looking for
natural ingredients made from chocolate drinks and nutritious butchi. The benefits are made from
healthy vegetables and vitamin A also delicious chocolate drinks. The target market of our business is
900 people who represent a large part of the chocolate industry. Our team will try to reach these
consumers through banner creation, and sales talk.

 DEMAND ANALYSIS
The demand for Chocolate Drinks and Nutritious Butchi continues to increase due to the perception that
they are highly nutritious and delicious products that can provide energy and improve overall health.
Consumers are looking for healthy alternatives to traditional sugary beverages and snacks, and
chocolate drinks and nutritious Butchi fit the bill perfectly. The health benefits of chocolate drinks and
nutritious Buchi are well-known, and consumers are willing to pay a premium for these products. They
are also attracted to the convenience of these products, which are easy to consume ready to eat. Also
the demand for chocolate drinks and nutritious Buchi is particularly high among busy professionals,
athletes, students,adult and health-conscious individuals. These people are looking for convenient,
nutritious, and delicious products that can help them maintain their energy levels throughout the day.

COMPETITOR ANALYSIS
Our small business Chocoluxe is able to compete with different brands of Chocolate Drinks and
Nutritious Butchi possible to Nesquik, Hershey's, and Cadbury are the major competitors in the market
for chocolate drinks, with Nesquik being the leader with a 36% market share, followed by Hershey's with
28%, and Cadbury with 15%. Other smaller brands like our business jointly hold the remaining 21%.
Nesquik is famous for its affordable prices and varied flavors, while hershey's is known for the taste's
quality and richness. Cadbury is particularly well-known for its premium price and exclusive flavors. In
the nutritious buchi market, Goldilocks, Red Ribbon, and Conti's are the leading competitors, with
goldilocks having the highest market share of 42%, followed by Red Ribbon with 35%, and conti's with
13%. Other smaller brands like our business Chocoluxe hold 10% jointly. Goldilocks is appreciated for
being affordable and accessible, while Red Ribbon is acclaimed for its variety of flavors and quality.
Conti's is famous for its high-end and pricey flavors. Also our strengths of our business chocoluxe is a
popular and trendy business that offers a delicious and nutritious drink at an affordable price, making it
appealing to a wide range of customers including children, adults, tourists, and athletes and the
weaknesses as a drink-based business, chocoluxe may face challenges in terms of market saturation and
competition from other similar businesses, and may also need to constantly innovate to keep up with
changing customer preferences and trends. Additionally, it may have limited appeal to customers who
do not enjoy or cannot consume chocolate-based products.

 SUPPLY ANALYSIS
The supply of chocolate drinks and nutritious buchi is impacted by several factors, including raw
materials, manufacturing procedures, and transportation. Cocoa or chocolate powder, condensed,
sugar, and flavorings are required for chocolate drinks, whereas ube, glutinous flour, food coloring
orange, sesameseed and oil and filling ingredients are required for nutritious butchi. Production
processes for both products are quite simple and do not necessitate sophisticated equipment, making
small-scale manufacturing a viable option. Our target consumer may, however, have problems with
distribution due to a lack of resources. Overall, the supply in the market is sufficient to meet the demand
of chocolate drinks and nutritious butchi. Entrepreneurs and Consumer are attracted to it because of
the readily available raw materials and the ease of production

MARKET FORECAST
The study of small business Chocoluxe are consumers becoming more aware of the importance of
healthy living and the impact that their food choices have on their well-being. Chocolate drinks and
Nutritious Butchi provide a convenient and healthy snack option for consumers on-the-go.

 Demand Forecast : Chocolate Drinks and Nutritious Butchi

There is a significant demand for chocolate drinks and nutritious buchi, especially in the local market.
The demand for these products is likely to increase due to the rise in the consumption of sweet and
savory snacks among adults, children, tourist, and sport enthusiast. The demand for Chocolate Drinks
and Nutritious Butchi is expected to see steady growth rate of 10% annually over the next 6 months.

 Supply Forecast : Chocolate Drinks and Nutritious Butchi

The Production of Chocolate drinks and Nutritious Butchi requires specific manufacturing equipment
and technology. The suppliers of raw materials for these products of chocolate drinks is cocoa/chocolate
powder, sugar, evaporada, condensed and also the product raw materials of butchi is ube, glutinous
flour, food coloring orange, sesamessed oil will continue to provide high-quality materials at reasonable
prices. With the growing demand for Chocolate Drinks and Nutritious Butchi, more suppliers are likely to
enter the market, bringing more competition and lower production costs. Consequently, the supply of
Chocolate Drinks and Nutritious Butchi is expected to keep up with the growing demand, with an
estimated growth rate of 9% annually over the next 6 months.

MARKET SHARE
This study is consistent with our small business source of our income, in addition to this it also includes
the total of how much we will earn and sell within ten months of our product. The small business
“Chocoluxe” has two products called Chocolate Drinks that cost 15.00 pesos per bottle if in ten months
we can make 200 bottles so its total income is 3,000 pesos and the Nutritious Butchi is 10.00 pesos if we
can make 400 pieces in ten months the resulting income is 4,000 pesos so the total income in ten
months in one year of our small business is worth 7,000 pesos and the total market share of our
business is 9% but it also depends on the sales period because we are not always lucky there are times
when sales are slow so my colleagues will try to grow it.

MARKET POSITION
This small business Chocoluxe, we offer delicious and high-quality chocolate drinks and butchi
dedicated to providing high-quality, delicious, and affordable products to our customers. We use only
the finest ingredients to ensure that our products are always fresh and flavorful.
We understand that our customers have busy lives, which is why we strive to make their experience
with us as convenient as possible. Our online ordering system and home delivery options make it easy
for our customers to get the products they love, without ever having to leave their homes. We are
committed to providing exceptional customer service, and our friendly and knowledgeable staff are
always available to answer any questions and help customers make informed choices. We also offer a
loyalty program and regularly introduce new products to keep our customers coming back for more. we
are committed to building a strong relationship with our customers by providing exceptional customer
service and listening to their feedback. Our goal is to create a loyal customer base that can trust us to
consistently deliver high-quality products that exceed their expectations. We are passionate about what
we do and take great pride in the products we offer. We believe that our dedication to quality and
community sets us apart in the market and makes us the go-to choice for chocoluxe.

MARKETING STRATEGY
The small business Chocoluxe we will take to effectively promote our products and services and reach
our target market. Our business has identified key areas of opportunity and set goals to drive growth
and profitability. Our strategy involves a deep understanding of our customers’ needs and preferences.

TARGET AUDIENCE - Our small business Chocoluxe target audience is broad and includes young people,
children, adults, tourists, sports enthusiasts, and groups of friends wanting a delicious and nutritious
drink most likely to want buy our product.

VALUE PROPOSITION – The product Chocolate Drinks and Nutritious Butchi will help their health more
so it strengthens their body because of its mixed ingredients and we can provide what the consumer
needs in our small business.

PRODUCT MIX - This small business Chocoluxe can add different types of chocolate such as milktea
chocolate flavor, shake chocolate flavor and ice cream chocolate flavor etc. But our business only has
Chocolate Drinks and it also includes Nutritious Butchi which will be similar to this empanadas and so
on.

BRAND MESSAGING - This study is conducted by our business in the sale of our product is a sales talk or
with young people who pass by our small business because it will be easier to talk so it will also be easier
to recognize our product that is Chocolate drinks and Nutritious Butchi, in other words our business will
grow quickly.

PROMOTIONAL INITIATIVES - Our business offers any youth to receive a discount on the purchase of
Chocolate Drinks and Nutritious Butchi at our small business. In this way, the consumer will be able to
save more of their money when buying our product and be more attractive to those who want to buy it,
not only does this business want to make money but also help the health of our youth.

CONTENT MARKETING - The small business Chocoluxe has two types of this product and it is called
chocolate drinks and nutritious butchi which is trendy nowadays. Our name business came from our
thought until it was agreed by our team to set up a small business that is, our team is just starting to set
it up maybe we will start by making just a banner until it grow and get to know each other and then we
will create our website so that our youth can know what other information they want to know about our
business.

BUSINESS DESCRIPTION
Chocoluxe is a business where it contains the current trend that we know, all of people know this
business especially to young people in our generation. Chocoluxe is a drink that can quench the thirst of
people who are looking for a delicious drink and a nutritious food, apart from being affordable and with
a flavor that is really suitable especially for children, adults, tourists besides those who practice their
sports, people who bond with their friends that are looking for a delicious drink and nutritious butchi.
This business of ours does not have forced. The logo that you will notice above is easy for people to
notice and have a recall in their mind because the logo is all about what we’re selling, when they see it
they will know what our selling. We chose the ChocoLuxe Business because we know even if it’s a small
business, it’s have a big help to other people who thirsty and hungry. It is consists of six members and
worked together to build a business, they’re Baloncio Laira, Autor John Paul, Manzon Rozele, Noblezada
Joan, Albento Rovie, Arellano Kim. Because we thought that our business could grow because there are
many people who love this food. It also includes the place where we will build our business and it is in
San Jose oval, Ipil street. Rodriguez Rizal. We each agreed that our contribution to the establishment of
the business is 250. Since there are six of us, it will raise 1,500 for the first investment of our business.

PRODUCT DESCRIPTION
This small business Chocoluxe are two product its called Chocolate Drinks is made with high-quality
ingredients to ensure a rich and satisfying taste. We use premium chocolate powder, condensed, sugar,
evaporada which is very delicious especially since the weather is so hot now, our chocolate drink is
overflowing with cold, many people will definitely like it. Also we make an homemade Butchi that
prepared from ube, glutinous flour, food coloring orange, sesameseed and oil that before serving, this
delicious snack is deep-fried. Our Butchi is made with fresh ingredients and baked to perfection to
create a crunchy exterior and a soft, chewy center. They are perfect for snacking on-the-go or as a
dessert after a meal. Chocolate drinks and Butchi are a delicious and popular combination that could
make for a successful our business venture.

EQUIPMENT/MATERIALS NEEDED
To serve Chocolate Drinks and Nutritious Butchi, it is the option of the business owner to decide what
equipment and supplies are to be purchased to assist in the preparation of the foods.

Materials needed to make a chocolate drinks are:

 Bottles
 Ice Box
  Container for chocolate flavor powder
 Plastic Funnel
 Bowl for gelatin
 Chocholate Utensils
Equipment Includes:
 Ref
 Pan/ Stove for Gelatin
For Take out and others
 Tissue
 Take out bags

Materials needed to make a Butchi are:

 Pan
 Utensils
 Plates/Containers
Equipment Includes:
 Stove

SIZE OF THE BUSINESS

Our business operates in the food industry, and we currently have six full-time employees. We only have
one physical location, which is a food stall. Based on these factors, our business is considered a small
business, or more specifically, a microbusiness. We are targeting to sell 50 bottles of drinks and 50
pieces of butchi daily. This would give us 800 pesos in revenue daily and 24,000 monthly. Our small
business in the food industry generates 24,000 pesos in monthly revenue with six full-time employees,
operating only from one food stall. We are aiming to increase our daily sales to 50 bottles of drinks and
50 pieces of butchi to reach our revenue target.

PERSONNEL REQUIREMENT
Our business are being patient and being smart about how to run the business, since our business is still
in its infancy and the students are the ones who rule, we agree that we will be the ones to manage first
and accept employees who intend to apply. As our business income increases, we will hire employees.
The personal requirements are SHS graduate, have skills in running or managing a business and being
patient, prudent and trustworthy. keeping up with our business, keeping up with what's new, and
keeping up with what a customer wants.