Business

proposal

By: Yusra Ali, Areesh Mustafa and Muslima Alvi

 The Sticker Hub
1. Executive summary.
Our plan of the sticker business is a way for cash investment for our main business.
Our management team consists of Yusra Ali, Areesh Mustafa and Muslima Alvi. Our team has
organizational skill expertise to successfully grow this business. We will market to our target
customers using the following methods:
Method 1: partnerships with different influencers
Method 2: promoting through different social media platforms
In order to get this business off the ground, we require publicity and money in funds, for the
purpose of establishing our business. Our goal is to triple the pocket money with the sticker
business.

2. Business description
The one-stop shop for all things creative and expressive! We specialize in offering a wide range
of customised stickers, notebooks, and occasional cards that are perfect for adding a personal
touch to people’s everyday life and special moments.
Let’s start with our amazing sticker collection. From cute animals to inspiring quotes to custom-
made stickers , we have stickers that cater to every style and taste. Whether customers want to
decorate their laptop, personalize their phone case, or add some flair to their bullet journal, our
stickers are designed to bring joy and creativity to everyone’s world.
But that’s not all! We also offer a beautiful selection of notebooks that are perfect for jotting
down thoughts, doodling, or keeping track of goals. Our notebooks come in various sizes,
designs, and layouts, ensuring there’s something for everyone.
And when it comes to making occasions extra special, our occasional cards are here to help.
Whether it’s a birthday, anniversary, or just a heartfelt message to brighten someone’s day, our
cards are crafted with love and care.
We believe in the power of self-expression and the joy of giving. That’s why we strive to
provide high-quality products that inspire creativity and spread happiness.
3. Business Objective
We believe in empowering and uplifting individuals who may not have had the same
opportunities as others. We are dedicated to providing comprehensive training and skill
development to the unprivileged, giving them the tools they need to succeed in the beauty
industry.
But we don’t stop there. We’re taking convenience to the next level by offering a unique app that
allows our clients to easily book appointments and access our services from the comfort of their
own homes. Our team of talented makeup artists will bring the salon experience directly to our
clients, ensuring that our clients receive top-notch service wherever they are.
What sets us apart is our commitment to making a positive impact on society. By prioritizing the
training and employment of individuals facing challenges, we aim to create a more inclusive and
diverse beauty industry. Through our partnership with our sticker business, we’re able to fund
this venture,and make a difference in people’s lives.

4. Marketing strategy
Advertising and promotion is essential to getting the word out about our business. For our sticker
business, a market strategy that can be effective is to focus on our targeting specific niche
markets. By identifying and catering to specific interests or themes,we can create a strong
connection with our target audience. Considering partnering with influencers or bloggers who
align with our niche to promote our stickers. Additionally, we utilize social media platforms to
showcase our unique designs and engage with our customers. We are offering customization
options and limited edition releases can also create a sense of exclusivity and drive demand. We
attend events to reach a wider audience and build brand awareness. We keep our marketing
efforts consistent and creative to stand out in the competitive sticker market.

5. Sales plan
-Online Presence: We have an engaging online store to showcase our sticker designs and make it
easy for customers to purchase.
-Social Media Marketing: We utilize platforms like Instagram, to share visually appealing
content, and engage with our target audience.
-Influencer Collaborations: We partner with influencers or bloggers who align with our brand to
promote our stickers and reach a wider audience.
-Local Events: We attend pop-up shops to showcase our stickers and connect with potential
customers face-to-face.
-Customer Loyalty Programs: We offer incentives like discounts, or freebies to encourage repeat
purchases and build customer loyalty.
6. Development plan
-Expand Product Offerings: We will continuously innovate and introduce new sticker designs,
notebook styles, and occasional cards to attract a wider customer base.
-Strategic Partnerships: We will forge partnerships with beauty influencers, makeup artists, and
local salons to cross-promote our sticker business to raise funds for our future home makeup
services. We will consider offering exclusive discounts or customized sticker sets to their clients
as a way to generate more visibility and potential customers.
-Community Engagement: We can organize workshops or events that focus on creativity, self-
expression, and makeup skills. This will not only create brand awareness but also align with our
future mission of empowering unprivileged individuals.

7. Financial statements
The following financial statement will demonstrate that our business will grow and be profitable.
INCOME STATEMENT PER MONTH
Sticker sales 35,000
Expenses:
Cost of goods sold 15,000
marketing and advertising 2,000
materials and supplies 3,000
shipping and packaging 1,000
miscellaneous expenses 1,500
total expenses 22,500
net income 35,000-22,500
= 12,500