CHAPTER 1: MANAGEMENT ASPECT

Home CRAFTies is a Do it yourself and Art Commission service that

specializes in home decoration and is located in Sta. Ana, Manila. Its products
can be purchased on shopee.com. With its variety of DIY products and
various art commissions, the company hopes to pique the interest of people
who enjoy decorating their homes or rooms. At all times during the business'
operations, Home CRAFTies will provide trendy home decors and other
products to its customers. The company intends to provide its product at the
highest level possible in order to meet the expectations of the market and to
make a profit. The company's goal is to expand its network of resellers,
either locally or internationally.

VISION
Home CRAFTies aspires to be a successful business by collaborating
with a wide range of distributors and sellers, both locally and internationally.
The company envisioned itself as well-known, with a high sales volume of
products. As the company grows, we will hire more people and provide them
with the opportunity to make a living.

MISSION
Home CRAFTies' goal is to provide quality products, such as DIY's and
art commissions for home decors, to community members living locally or
even internationally, and to bring them happiness through ultimate
satisfaction. It also enables consumers of all socioeconomic backgrounds to
display anime/kpop related or minimalist items and many more in their
homes. It allows everyone to experience happiness by purchasing their
desires. It will also allow customers to personalize it that will reflect their
personality.
 CORE VALUES
In business, the behavior and actions of those who work for a company
have an impact on its success. Home CRAFTies stands firm in their beliefs,
and their products are openly described as "ready and loving" for their
customers. It is dedicated to providing a fresh perspective on all people's
perceptions in today's generation. It establishes core values that apply to
every employee, as well as the company's facilities and products, under the
company's main value. Home CRAFTies is committed to the following
objectives:

Teamwork
We define the firm as a cooperative and interactive effort between
various minds that contributes to a larger picture. As the company grows, we
believe that one goal can be achieved by a group of people. The team is not
your typical collection of simple minds, and they all share a common value:
the ability to be creative. We will have a team-building session every now
and then to strengthen our firm's bond.

Commitment
This commitment is reflected in the manner in which we provide our
services and products to our customers. In the workplace, commitment is a
critical value. The strategic plan we have in place for the first three quarters
of the business determines how much manpower we will need. We are
completely committed to the ability of the company to provide excellent
service. The expectations are that every aspect of our performance will
demonstrate a clear connection between our actions and words.

Accountability

Accountability is critical in business because it strengthens managers'

ethics. With that said, we recognize the importance of standing behind our
decisions, actions, and the overall success of our projects. We must always
live up to the expectations of the people and be held accountable at all times.

Honesty
The genuine growth of a business is frequently viewed as one of the
characteristics it should possess. It is derived from honest labor. Honesty in
the process of product completion is something the firm strives for at all
times. For every honest task completed by the firm, the trust we have longed
for will serve as the business's foundation. Home CRAFTies is dedicated to
the satisfaction and connection of both customers and employees.

Innovation and Creativeness

Our team is made up of young entrepreneurs with a lot of energy and
enthusiasm. Our plans, which are in line with our ability to create a new look,
help to infuse new life into the organization. Our dedication to innovation
ensures that our products and services stand out from the competition we
are open with changing, as we believe that innovation is the key to business
success in today's world.

Passionate
Home CRAFTIES is a company that specializes in home decor items as
well as art commissions for clients. We are developing a passion for the work
we do, particularly drawing, painting, and designing things. Because of the
overwhelming love for each product, even more one-of-a-kind home decor is
created. Our passion for what we do is expressed at the very heart of our
organization. It is unquestionably true that people in business are assigned to
jobs that are a good match for their individual talents, skills, and abilities. As
a result of the combination of our passions, we have created a passion for
service.
 COMPANY LOGO

NAME OF THE BUSINESS

The name “Home CRAFTies” was inspired by the popular Facebook

group Home Buddies, which is currently trending on the social media
platform Facebook. Because of this, we decided to launch a DIY and art
commission platform, where people can receive our product and put a smile
on their faces, thus easing the stress of the ongoing pandemic or even
without the pandemic in the future.

OWNERSHIP

Prior to any other aspect of the business, the owner's role is critical, as
he or she manages everything. Our company was constructed as a
partnership, but there were more co-owners than usual. There are six in our
case (6). Ms. Johlie Anne Malate, Ms. Lerrisha Jewel De Guzman, Ms. Cherry
Mae Sebugero, Mr. July Navarro, Mr. Ezekiel Nava, and Mr.Heshien Redd
Garcia are the business's shareholders.

FORM OF BUSINESS
 Home CRAFTies operates as a joint venture. A partnership is made up
of two or more people who combine their resources to make a profit, but the
profits are split equally amongst them. Ours takes the form of a general
partnership, in which we agreed to put money into the venture and split the
earnings equally. Together, Johlie Anne Malate, Ms. Lerrisha De Guzman, Ms.
Cherry Mae Sebugero, Mr. July Navarro, Mr. Ezekiel Nava and Mr.Heshien
Redd Garcia make up the partnership. The partnership was established in the
year 2021.

BUSINESS CAPITAL
Each shareholder will contribute Php 300.00 to the company's initial
capital. Because they all share the same amount of money for the company,
everyone on the team has a say in the decisions that will be made. The team
will split the company's future profits.

JOB ANALYSIS

Overall-in-Charge: Ms. Johlie Anne Malate

Designer/painter: Ms. Larrisha Jewel De Guzman, Ms. Cherry Mae Sebugero and
Mr. Heshien Redd Garcia

Product Monitoring & social media marketing: Mr. July Navarro and Mr Ezekiel Nava

PROJECTED NUMBER OF PRODUCTS TO BE SOLD

Here is the projected number of products to be sold by Home CRAFTies:

Product: Frequency of No. of pieces No. of pieces

Production (Weekly) (Monthly)
 Small Painted Weekly 4 pieces week 16 pieces per
Canvas month

Mug witty Weekly 3 pieces per 12 pieces per

week month

Art Commission Weekly 2 piece per week 8 pieces per

(Client’s month
Request)

Paper wall Every other day 4-12 pieces per 16-48 pieces per
week month
Decor

We will do other Daily undefined undefined

product that will
depend on clients
request

CHAPTER 2: MARKETING ASPECT

Students enjoy crafting as well as decorating their homes with a variety

of decorations. Students will spend a significant amount of money on a
variety of items, from broken items to new art supplies. Keeping this in mind,
everyone can agree that crafting significantly contributes to one's creativity.
That is the primary reason for our decision to open our own business. Its
objective is to supply students with different DIY projects and art
commissions they prefer. It does not, however, end there. Establishing a
business requires an understanding of the venture's nature and how the
product or service offered can influence a customer's decision, particularly
when making a purchase.

And there goes the business's marketing strategy. This factor is critical
to the business's success. This section of the website will be used to track the
business's progress and consumer behavior. The company used these to
conduct a series of studies on the business and the customer's reaction to a
variety of different selling and earning strategies. The following pages will
demonstrate how customer demand influenced the business's decisions, most
notably regarding the advertising strategies used to promote the product.

OVERVIEW OF THE INDUSTRY

The craft industry includes goods made by craftsmen or those skilled in

a specific trade. Art galleries, handmade textiles, and culinary products are
all examples of small businesses engaged in the craft trade. Craft industry
entrepreneurs are frequently self-employed and not franchised. To keep a
customer base, the industry typically relies on locally sourced supplies and
community support. Craft items are all made by hand by artisans. Aside from
that, crafters' wares can range from handmade clothing to home décor items
or works of art. Crafters frequently create items with historical or ethnic
roots.

THE CRAFTING INDUSTRY

The craft industry encompasses goods that are handmade by artisans
or those skilled in a particular trade. Small businesses engaged in the craft
trade include everything from art galleries to handmade textiles to culinary
products. Often, craft industry entrepreneurs operate independently and are
not franchised. The industry usually relies on locally sourced supplies and
community support to maintain a customer base.
 All handcrafted items are made by craftsmen. Aside from that, crafters'
products can range from handcrafted garments to home decor items or works
of art. Crafters frequently create items that are linked to historical or cultural
traditions.

CRAFTING IN THE PHILIPPINES

Natural resources flourish in the Philippines, which are dispersed across its
7,107 islands. People get their food, shelter, and other fundamental needs
from these God-created natural beauties. After some time, people developed a
variety of talents that allowed them to experiment with nature. They used raw
materials from trees, plants, and other abundant natural resources and
transformed them into basic, yet useful tools or instruments.
Many Filipinos now work in the handicraft industry. Handicrafting has
become a source of income for them, especially since many artisans are
exporting their wares to Japan, the United States, Canada, Australia, Hong
Kong, and Singapore.

HOME CRAFTIES

The name Home CRAFTies was inspired by the popular Facebook group
Home Buddies, which is currently trending. We decided to create a DIY and
art commission where people can relieve the stress of the ongoing pandemic
by receiving our product and putting a smile on their faces. We will make
certain that our products will give a smile to the customer. It is a
manufacturing business. It is a manufacturing business in a sense that we
will provide a variety of crafted products using our skills.

Home CRAFTies is also a business that exclusively sells quality DIY

items at a desirable price. Our shop offers a wide variety of craft products,
including durable, long-lasting items. Considering that products are a good
type of business, though it entails a lot of hardships before success can be
achieved, But in the end, perseverance and dedication will make a great
difference.

DEMAND

People enjoy decorating crafted things in their house. The first thing
that needs to be considered is the target market or the target customers as
well as the quality of the products to be sold.
Since the business will be located in close proximity to the school, the
potential customers for the products will include teachers, school personnel,
and students. The information provided below indicates the location where
the ingredients will be purchased as well as the number of goods that will be
produced or delivered.

PRODUCTS WHERE WILL IT BE HOW MANY GOODS

BOUGHT? WILL BE PRODUCED
OR DELIVERED IN A
DAY?

Small Painted Canvas Materials needed will 1-2 pieces / day

be bought from shopee
for we are still in the
middle of the
pandemic

Mug witty Materials needed will 1 piece / day

be bought from shopee
for we are still in the
middle of the
pandemic

Art Commission Materials needed will 1 piece / day

(Client’s Request)
be bought from shopee
 for we are still in the
middle of the
pandemic

Paper wall Decor Materials needed will 1-3 pieces per day
be bought from shopee
for we are still in the
middle of the
pandemic

We will do other Materials needed will 1 piece/ day

product that will be bought from shopee
depend on clients for we are still in the
request middle of the
pandemic

SUPPLY

To create a product that will satisfy customers while we are still in the
midst of a pandemic, we will be acquiring high-quality but reasonably priced
materials in Shopee. The supplies for the business will be purchased in
advance in order to complete the crafting process with the least amount of
hassle. The most important materials needed in our product are drawing
materials, canvas, and a mug.
 MARKETING MIX

Product
We are already knowledgeable in the art of crafting, which is why we
are considered outstanding in this field; however, we do not know when
unforeseen circumstances will arise in our business.

Place
The ability to identify the locations where your customers can purchase
your product is critical when running a successful business. Our goal is to
have Home Crafties located in the area where our target market resides, so
we will locate our business near a school where the vast majority of students
usually go before or after class . Considering that we are students ourselves,
having a business near where we study, which we can easily promote, and
which will assist us in achieving our goal of success.
Price
Home Crafties proudly offers products with affordable prices ranging
from Php 35 to 120, and we are also willing to negotiate prices with our
customers. The products are only purchased per piece, and we did not
consider selling them in bulk since handcrafting is not an easy thing to do.
We included all of the expenses we incurred in the process of creating the
handcrafted products in our pricing.

NAME OF PRODUCT PRICE

Small painted canvas Php 80-100.00

Mugwitty Php 100-120.00

Art Commission Depending on the price negotiated

(Client’s Request) with the client

Paper wall decor Php 35.00

We will do other product that will Depending on the price negotiated

depend on clients request with the client

Promotion
When it comes to promoting products, we must consider
advertisements that will capture the attention of customers and keep it
engraved in their minds. We intend to promote our product by creating a
Facebook or Instagram page, as well as a website.

SWOT ANALYSIS

SWOT analysis is a method of identifying and categorizing significant

internal (Strengths and Weaknesses) and external (Opportunities and
Threats) factors faced in a specific arena, such as an organization, or a
territory, such as a region, nation, or city.
 It contributes significantly to the strategic planning process by
providing information that is useful in matching the firm's resources and
capabilities to the competitive environment in which it operates.
It should not be regarded as a static method with sole emphasis on its
output, but rather as a dynamic component of the management and business
development processes.

Internal Strength

Before we begin and plan, we have a good understanding of how to run

a business in an ethical manner. Furthermore, we studied crafts and arts,
which is one of the reasons we decided to start a crafts business. The
subjects and training are not the only assets for this company. We learned
from other business owners that an entrepreneur must be willing to take
risks, be able to successfully communicate, sell, focus, learn, and strategize.
We didn't just accept what they had learned; we put it to use in order to
maintain a competitive edge as we crossed and ignored the risk of failing the
firm in order to have a successful business.

Because we are in the midst of a pandemic, we will do our crafts at

home because this is the most appropriate location for us to do our products
right now. We have high-quality tools and materials for arts and crafts.

Now, in order to facilitate the company, we have decided to give Php

300.00 each, for a total of Php 1,800.00 to serve as business capital, as well
as to purchase the necessary supplies for the venue and our goods.
Internal Weaknesses

We are aware that, in addition to the positive aspects of our business,

there are potential conflicts that we may encounter as we manage our
operations. The good news is that we can look at these disagreements as a
positive outcome because we know that difficulties will shape us into more
effective entrepreneurs.
The fact that the company was founded during a pandemic and that its
customers are students from our school means that it has a limited customer
base, as opposed to other businesses that have a more diverse customer
base. Consequently, if we only have a limited number of customers, there is
a possibility that we will not be able to achieve our target profit within the
day's time frame. Not to mention the fact that not all students are
enthusiastic about crafting products and do-it-yourself projects.
Another issue that we have identified and resolved is the large number
of potential errors that we may encounter while working. We are well aware
that none of us has performed particularly well in our crafting activities, and
that we are not at all qualified to be considered professionals in this field. As
a result, we are anticipating errors, such as failed items and incorrect
products. And we are well aware that the more mistakes we make, the more
money will come out, resulting in a loss of profit. That is why we are
proceeding cautiously, as we do not want anything like that to happen.

External Opportunities

As students who aspire to run a business in the future, this project

provided us with a significant benefit that we can use in the future. Because
we are all Technical Drafting students, the business serves as a training
ground for our future work as drafters. We can learn about the operations of
this industry. Our early knowledge may pave the way for us to succeed in
business in a positive way.

With the assistance of this project, our mindset is molded into an

ethical and entrepreneurial way that can inspire us to start a business at a
young age and use the skills and knowledge that we gain in the process for
our future.

External Threats

In the field of business, we are also aware of the possible threats that
might serve as a hindrance in our business. Since our product is going to be
sold in this time of pandemic, we are aware of the competition against some
of the country's greatest artists. These products are already being sold
online, which makes it difficult for us to compete, as we are new to the world
of handcrafted products. However, rather than losing hope, it served as a
catalyst for us to plan, and we are confident that our products are creative in
our own way.

MARKETING STRATEGIES

Given that the main focus of this business is on handcrafted products,

the company devised a series of strategies to entice potential customers to
buy and the product has something more to offer.
In developing the strategies, the company first examined the potential
markets, which are, of course, the Mariano Marcos Memorial High School
students. Given that students enjoy purchasing handcrafted items that are
creative and reflect their interests, such as anime, kdrama, and so on. The
company made certain that they would receive a product that met their
expectations. The company believes that by providing them with a wide
range of product options, they will be able to invest in affordable yet high-
 quality products. Another factor considered by the company in developing its
strategies is the potential market reaction when the product is released. We
believe that their response will have an impact on the company's
performance not only in the short term, but also in the long run. We'll create
a survey for them. The customer's response will reveal whether the
company provided them with the best product or whether the company was
able to sell products that are both high in quality and affordable price.

Because we are in the midst of a pandemic, we will set up a Facebook or

Instagram page, as well as a website, to promote our product, as well as
monitor and manage those social media sites.

The following are the strategies that the company intends to employ:

Advertise using social media sites

Mariano Marcos Memorial High School teachers, staff, and students all
have their own social media accounts. Home CRAFTies believes that by
advertising our business on social media, we can inform people about it. At
the same time, using this will reduce the company's marketing expenses
because we will be the ones to manage those social media sites.

This table will show the advantages and disadvantages of the Social Media
Announcement:

PROS CONS

Easy to use Not every student, teacher or staff

will be reached or informed.

Less expenses Need to stay engaged and active

Can answer questions and inquiries Scam is everywhere (Fake buyer)

Logo
It is essential for a company to have a logo because it serves as the
company's identity, particularly in the eyes of the public. Because the logo
serves as the customer's first impression of the product, the company Home
CRAFTies made certain that its logo would not only attract customers
because of its eye-catching colors or ornate design, but also because the logo
itself communicated the company's goal of providing creative and quality
products to customers.

Referrals
We will set up a customer referral program for we believe that this is a
great way to start and promote our business. Once a client refers our
business to another he or she will receive a discount on our product.

CHAPTER 3: PRODUCTION ASPECT

Developing a plan to start or expand a business is not easy, even more

so when deciding on the type of business to build. This requires meticulous
planning and preparation for each and every action that will be taken.
Entering a competitive professional path necessitates knowledge and abilities
in the desired adventure, which in this case is the crafts business industry.

Knowing that we are capable of the elements required in our business,

it was an excellent decision. We do not sell ready-made crafted products in
our crafting business, but rather products that we have created ourselves in
order to put our crafting skills to use. It may appear to be simple, but it is
not. Some of us may have already taken every risk imaginable in order to
test our own ability to run the business efficiently and effectively. We need to
make some serious decisions about our product line, so conducting surveys
among students, teachers, and staff members to determine which products
are the most valuable to them could be beneficial to us. Our business has
been profitable in the sense that we have reimbursed our investment and
earned more than we anticipated.

Following the release of the results, we devised a plan for allocating

the budget to each and scrutinized every detail in order to achieve our goal
of earning more money than we spent. When we look back on it, we can say
that it was all worth it because we put in the effort.

PRODUCT/SERVICE

PROCESS FLOWCHART

CHAPTER 4: SOCIO-ECONOMIC ASPECT

Home CRAFTies was founded to provide handcrafted materials to

people both inside and outside of school. With its product, the company
hopes to meet the consumer's expectations. Home CRAFTies intends to have
a large sale on Shopee and become well-known throughout the country. We
can provide a small amount of happiness to those people because Shopee
can deliver our products anywhere.
 CONTRIBUTION TO THE COMMUNITY

It has been the desire of the Filipinos to create items. You can
buy items and products almost anywhere: shops, marketplaces, stores, and
malls. Aside from the original and traditional products, various Filipino crafts
have also spread. Filipinos are also creative in all aspects of decorations and
furniture that they intend to make themselves. This demonstrates how DIY
has played a significant role in the lives of all Filipinos.
Many people were obviously taught to craft by Creativity. It
offers them a wide range of products such as DIY vases, mirrors, and lamps.
These are some of their favorite ideas because they are unique and
exceptional, and it complements their homes.

CONTRIBUTION TO THE ENVIRONMENT

Making Crafted and DIY products will aid in the growth of our business
by lowering costs, and will also benefit the environment by recycling waste,
reducing waste that is thrown away and also waste that is burned when it is
still useful as long as it is crafted. We are an eco-friendly business and we
will make sure to reduce the use of plastics in our product.

CONTRIBUTION TO THE SCHOOL AND STUDENTS

Mariano Marcos Memorial High School offers art and craft classes, and
Home CRAFTies is an art school in Mariano Marcos that provides students
with lessons on how to produce DIY crafts as well as art and drawing classes.
Home CRAFTies assists the school in offering students with tools and
materials, as well as allowing them to explore their artistic skills.
 CHAPTER 5: FINANCIAL ASPECT

Financial information about the business is included in the financial

aspect of the Home CRAFTies business plan, which includes the essential
details about the financial report of the company. It includes a sales forecast,
a list of purchases and expenses, a list of beginning and ending inventory,
and a projected income statement, among other things. This document
provides a thorough examination of Home CRAFTies budget as well as the
total revenue generated during the course of the business operations.

SALES FORECAST
PRODUCT PRICE (PHP) UNIT TOTAL (PHP)

Digital Comission (c/of Garcia)

Ballpen Sketch (c/of Garcia)

Welcome Sign (c/of Sabugero)

Mugs (c/of Navarro & Nava)

PHP
Chili Garlic (c/of Malate&DeGuzman)

PURCHASES AND EXPENSES

 Total Accumulated Expenses: PHP

BEGINNING AND ENDING INVENTORY

PRODUCT BEGINNING NUMBER ENDING

INVENTORY OF SOLD INVENTORY
GOODS

INCOME STATEMENT
Revenue: Expenses: o Ingredients
o Overhead Expenses =
o Utilities Expenses =
Net Income: