Agency Profile

NOMAD AGENCY PROFILE
| Nurturing Brands to Thrive.  thenomad.agency

STATEMENT OF
CONFIDENTIALITY.
This portfolio and supporting materials contain confidential and proprietary business
information of Nomad Advertising Limited. These materials may be printed or photocopied
for use in evaluating the proposed project, but are not to be shared with other parties.

HELLO.
We help brands and companies
stand out in the digital age.

OUR
PROFILE & HISTORY
STORY
A little bit more
About us.
We’re a value-led african creative agency that creates concepts to empower brands that
positively impact individuals, communities and nations.
Based in Kigali, Rwanda. Kampala, Uganda and Accra, Ghana. We’re a tight, passionate team
driven by the desire to deliver forward thinking ideas to our clients. Together, we create
brand identities, design and build websites and deliver marketing campaigns that make an
impact.
VISION
Directly enable 5,000 Unique Brands to get known, loved and trusted by 2050.
MISSION
Build memorable brand Identities, develop strategies for maximum impact, develop
beautiful functional websites and design compelling marketing collateral.

What guides us?
Core values.
Our Core Values make Nomad a great place to create great work for our clients. We
have chosen five core values that we call ‘the Nomad IDEAL’. I.D.E.A.L is an acronym for
Innovation, Dependability, Ethical Business, Accountability and Leadership. These form the
basis of our regional corporate culture and define how we conduct ourselves, our business
and help us to value our communities.
INNOVATIVE
We equip our people and teams in order to grow a culture of innovation. We are innovative
& creative in the way we respond to every brief and work to always offer the best
communication and advertising solutions to our clients.
DEPENDABLE
We always come through and honor our word. Our “Can Do” spirit makes us ever so
dependable and reliable to our clientele while encouraging team work and collaborations
that nurture life-long relationships.
ETHICAL
We’re ethical in business and in how we relate to each another. We respect one another
and recognize that our success greatly depends on ethical and trustworthy relationships
with stakeholders.
ACCOUNTABLE
We are accountable for our actions as individuals and as an entity. We are a good
neighbour and citizen in the communities where we operate. We are accountable for our
actions.
LEADERSHIP
Everything rises and falls on leadership. We endeavor to be keep growing as leaders so as
to remain effective and relevant.

Inspired by curiosity
Philosophy.
At Nomad we are devoted to discovering more effective ways to communicate with
our client’s target markets. This means constantly digging, probing, learning and
experimenting with alternative solutions. We determine and execute the tasks it takes to
promote our clients, their brands, their products, their events, and their people.
We help our clients identify goals, and then we take responsibility for providing cross-
platform tactics to accomplish them. We work within budget and deliver before deadlines.
Creativity is our Hallmark. NOMAD has evolved with its clients, with the marketplace, and
with technology. Our experience and capabilities enable us to advise and guide our clients
to achieve success more efficiently than trial and error methods.
Our passion at Nomad is merging the latest techniques in marketing with strategic
thinking and highly creative executions.

HOW
WE LOVE WHAT WE DO
WE
CAN
HELP
Making Positive Connections
Digital
We think about digital differently. All of our services are bespoke to a brand and their
requirements. From websites, social media campaigns through to e-Commerce sites we
pride ourselves on delivering tailored online experiences using cutting edge technology.
DIGITAL STRATEGY
Translating a business strategy into a digital strategy isn’t always as straight forward as it
sounds. Working closely with our digital team we would ensure that we get to the heart of
your business and deliver a strategic plan that ensures your brand goes from strength to
strength online.
WEB DESIGN & BUILD

Working hand in hand with your digital and business strategy, our curated websites work
to communicate your brand story and brand message. All of our websites are designed
specifically for each of our clients, with no templates and no boundaries to our creativity.
eCOMMERCE
eCommerce is all about Experience. We craft and co-create experiences that are both
purposeful and equally profitable. Digital brand building through eCommerce channels
fuels business growth and the bottom-line. We understand that the online experience
of a consumer is key to the initial purchase through to long term loyalty and all our
eCommerce sites put the consumer at the heart.
SOCIAL MEDIA
With a keen understanding of what’s happening in the digital landscape, we leverage the
power of social media platforms to connect audiences with contagious content worth
sharing & spreading, cross-channel and touch point. We understand how to perfectly
combine social media channels, expanding reach, and driving conversions to make your
brand stand out from the rest.

We love what we do
Brand
Development.
A BRAND IDENTITY
We live in a world where image is everything and standing out from the crowd is the
difference between success and failure. We work with individuals and businesses from the
ground up creating uniquely tailored design assets. From logo design, marketing materials
and brand guidelines through to product design, packaging and eCommerce.
BRAND STRATEGY
Behind every successful brand is a well thought through strategy - without it we all too
often see brands fail even when their product or service should be an immediate success.
A good brand strategy is at the heart of all your communications and starts by looking
across the core values, benefits, personality and brand essence of the brand.
PRINT & PACKAGING

Ensuring that your brand and product looks first class has never been so important. We
look at everything from business cards through to product packaging we deliver unique
print and packaging solutions that represent the brand at its best.
TOOLKIT & GUIDELINES

Creating Toolkits and Guidelines for our clients that allow them to deliver consistent
marketing communications is vital to any effective brand and business. We work closely
with clients to ensure that they have a suite of assets that can be rolled out across any
brand small or large to ensure long term effectiveness.

Public Relations
Relationship
Management.
CONTENT DEVELOPMENT
We believe that great storytelling and the ability to consistently generate high-quality,
highly relevant engaging content can be a powerful differentiator for brands and
organizations. Memorable stories and shareable content provide the connective power
that brings people together in this time of great change. We have the ability to converge a
‘creative newsroom’ of content creators, media practitioners, writers and editors.
CRISIS MANAGEMENT
The trust of customers and the public is developed by how companies manage reputation
risk and crisis response. Members of our team have built a proven record, validated by
client satisfaction scores, of protecting the most important, yet fragile, organizational
asset: reputation. We can offer counsel to all kinds of organizations including NGO’s,
government entities and high profile individuals.
STAKEHOLDER ENGAGEMENT
Identifying key stakeholders can be complex and that’s where we dedicate ourselves.
We are connected and experienced. We help you understand, prioritize and effectively
engage with stakeholders who matter most to their issues, causes and organizations.
Our capabilities range from grassroots to global, and we have helped different clients
to partner and effect change through education, dialogue, raise awareness and even
influence leaders.
MEDIA RELATIONS
Rwanda’s media landscape has undergone some changes over the last 10-to-15 years.
There is an average growth of information, which has been a blessing for many growing
businesses, but also poses unique challenges. With Nomad we tell stories in an integrated
and holistic way, considering dynamics and target all media types. We are made up of
former journalists and we are passionate about media relations.

A case for good design
A simple approach
that works.
We take the time to understand your business and your aspirations, your market and your
product or service. We help define what makes your brand great. Our approach is simple.
we create inspirational brand stories that connect businesses with their audiences.
PLAN CREATE DELIVER

Regardless of the size of With the big ideas firmly in After creating visually
project, from a simple hand, the creative team and exciting and compelling
logo concept to the 360 copywriters start to work designs, we present them
campaign we always have a out the concepts. Research in the way the intended
plan to follow. Well planned and background information audience will receive them
concepts always deliver the are handed over from the to give you an appreciation
desired outcome. As they account manager and of how imapactful your new
say, if you fail to plan, you photography acquired as designs are and will be.
are plan to fail. needed.

Meet the Nomads
Powered by
people.
The strength of Nomad is our people and their combined experience. As talented as we
maybe as individuals, our individualism is no match for the performance of our team. In
true essence, we deliver. Whether our individual strength lies in creating concepts, design,
buying media, developing strategies, or delivering the mail, we are passionate about
coming together to deliver the best for our clients.
This is why we hire individuals who are hungry for new challenges. Our team is made up of
bold, diverse and extremely passionate individuals ready to roll up their sleeves and get to
work on building your brands.
Ange Nirere Reagan Nkundimpa Carine Munezero

Client Service Art Director Graphic Designer
Julius Kwame David Musoke Clement Ishimwe

Creative Partner | Rwanda Head of PR & Digital Audio Engineer

Trusted leaders
Fearless brands.
We work with fearless brands that believe design makes a difference. These are some of
the many clients that have trusted us with their brands.

NOTES

PAST AND
WE
RECENT WORK
TAKE
GREAT
PRIDE
A case for a strong brand
Brand Development.
We work with individuals and businesses from the ground up
creating bespoke design assets, from logo design, marketing
materials and brand guidelines through to product design,
packaging and eCommerce.

Fly the dream of Africa.
Brand Identity & Advertising

Fly the dream
of Africa
PROJECT OVERVIEW
Operating from Kigali as its hub in the heart of Africa,

RwandAir has become Africa’s fastest growing airline with
one of the youngest and state of the art fleet on the African
continent. In August 2015 we embarked on a partnership
to refresh the RwandAir brand and help them realize their
vision of linking Rwanda to the world.
Working in close collaboration with the team at RwandAir,

2016 saw the launch of the new visual identity for RwandAir.
The re-brand touched every aspect of the business.
Nomad was responsible for developing a new brand identity

and communication strategy that will be used to achieve
the goals of the airline. Develop creative concepts for
Multimedia Channels. Creating brand artworks for the re-
branding process at all 31 RwandAir destinations globally.

Re-branding RwandAir
Africa’s Fastest
Growing Airline.

Brand elements inspired by Rwanda.
Inspired design.
The new identity testifies to the airline’s renewed
strength and determination to provide excellent service
and satisfaction to its customers.
Building on the airline’s strong heritage the refreshed identity provides a robust and flexible graphic platform,
simple, seamless and consistent look and feel across all destinations.

Rwanda to the world
Re-freshed
Brand Identity.
The RwandAir identity is a testament of its commitment to the
excellence of service to the people of Rwanda and the world.
The refreshed identity is designed to meet the future challenges of a competitive airline business, and to connect naturally with
customers. Working in partnership with RwandAir we looked to create a bold and vibrant identity that includes a modern take on
the tag-line – to reflect RwandAir as one of the fastest growing airlines in Africa.

Go natrual. Get healthy.
Brand Development

Go natrual.
Get healthy.
PROJECT OVERVIEW
“Dunya” is an Arabic word which means “World.” The

concept behind the brand and its name was to position it
as an all-inclusive brand, a brand that motivates a lifestyle
driven on wellness and healthy living. My Dunya can be the
start to your own world of a healthy lifestyle “joie de vivre”
A pioneer in health products in Kigali, MyDunya started a

project to design its visual identity in 2016. Working closely
with their team Nomad created a unique logo and visual
identity that has since been applied across its branding,
website, advertising and its store. MyDunya Home is an
extension of the MyDunya brand. we consulted on the
instore branding to bring the MyDunya brand to life.
We provided: Logo design, Brand Identity Office Branding

and Product launch Campaigns and website design.

Kwibuka 20 and Kwibohora 20
Event Branding

Kwibuka 20
Kwibohora 20.
PROJECT OVERVIEW
On 7 January 2014, Rwanda launched Kwibuka20. Kwibuka

is the Kinyarwanda word for remember and describes
the series of activities leading up to the twentieth
commemoration of the genocide.
Nomad was tasked with developing the creative concepts

for events surrounding the twentieth commemoration of
the Genocide against the Tutsi in Rwanda. We also designed
and developed a logo and brand for the Kwibohora 20
celebrations that year.

Experiencial Marketing
Brand Activations.
We create inspirational brand stories that connect businesses with
their audiences. We take the time to understand your business and
your aspirations, your market and your product or service. We help
define what makes your brand great.

Mayonnaise with lemon.
Activation & Advertising

Mayonnaise
with lemon.
PROJECT OVERVIEW
Culino provides premium quality mayonnaise to families

in a clear authentic manner, while enabling them toenjoy
great tasting meals and giving them satisfaction. With an
established brand positioning, Culino Mayonnaise embraced
the chance to change their dated look and feel. We worked
closely with the company’s director of marketing, Nancy
Brock and her team in brussels to help strike the right
balance to the new look of the brand and website packaging
it up into robust CI for the new Culino Brand.
Working together with the marketing team at Colex, we

designed, a bold new site, with modern styling to reflect the
quality of culino mayonnaise. The new website is packed full
of functionality .

Easy to update
Responsive
website design.
Beautifully and responsive
so you can view across all
platforms.
The team at Colruyt needed a robust CMS to handle the
ongoing updates their site required. Our solution was a bespoke
Website design featuring a custom CMS system with upto 5

Print Production
Press and poster

Making positive connections
Social Media Posts

Speed of fiber.
Advertising

Hahiye na
Canalbox.
PROJECT OVERVIEW
Canalbox provides ultrafast fiber internet with coverage

across Kigali. In Rwanda, most people make purchase
decisions predominantly based on the price of a product
or service. Working together with the marketing team at
Canalbox, we designed exciting and engaging 360 campaign
which increased router sales through the Christmas Season.

Rubavu launch
Street pole signs

Kigali launch
Street pole signs

Contactless payments
Advertising

Tap & Pay.
PROJECT OVERVIEW
Develop an awareness marketing campaign with the

aim of introducing this new POS to businesses. Through
highlighting the advantages of the new POS to businesses
and how they can take advantage of the new payment and
refund options to ease their workflow.
The creative puts emphasis on the new POS as a better way

to handle your business operations while putting forward its
advantages in comparison to what’s available in the market
today.

PAST AND
LOGO
RECENT WORK
DESIGN
LOVE
NOMAD CREDENTIALS
AGENCY
REFERENCES
NOMAD
NOMAD ELIGIBILITY
LICENCES
NOTES

THANK
LETS STAY IN TOUCH
YOU
Nomad Advertising Limited
K.G 19 Ave Kibagabaga.
Kigali, Rwanda
Email: info@thenomad.agency
Tel: +250 784 610 540

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NOMAD AGENCY PROFILE

| Nurturing Brands to Thrive.  thenomad.agency

| Nurturing Brands to Thrive.  thenomad.agency

| Nurturing Brands to Thrive.  thenomad.agency

| Nurturing Brands to Thrive.  thenomad.agency

| Nurturing Brands to Thrive.  thenomad.agency

| Nurturing Brands to Thrive.  thenomad.agency

WEB DESIGN & BUILD

| Nurturing Brands to Thrive.  thenomad.agency

PRINT & PACKAGING

TOOLKIT & GUIDELINES

| Nurturing Brands to Thrive.  thenomad.agency

| Nurturing Brands to Thrive.  thenomad.agency

PLAN CREATE DELIVER

| Nurturing Brands to Thrive.  thenomad.agency

Ange Nirere Reagan Nkundimpa Carine Munezero

Julius Kwame David Musoke Clement Ishimwe

| Nurturing Brands to Thrive.  thenomad.agency

| Nurturing Brands to Thrive.  thenomad.agency

| Nurturing Brands to Thrive.  thenomad.agency

| Nurturing Brands to Thrive.  thenomad.agency

| Nurturing Brands to Thrive.  thenomad.agency

Operating from Kigali as its hub in the heart of Africa,

Working in close collaboration with the team at RwandAir,

Nomad was responsible for developing a new brand identity

| Nurturing Brands to Thrive.  thenomad.agency

| Nurturing Brands to Thrive.  thenomad.agency

| Nurturing Brands to Thrive.  thenomad.agency

| Nurturing Brands to Thrive.  thenomad.agency

| Nurturing Brands to Thrive.  thenomad.agency

“Dunya” is an Arabic word which means “World.” The

A pioneer in health products in Kigali, MyDunya started a

We provided: Logo design, Brand Identity Office Branding

| Nurturing Brands to Thrive.  thenomad.agency

| Nurturing Brands to Thrive.  thenomad.agency

On 7 January 2014, Rwanda launched Kwibuka20. Kwibuka

Nomad was tasked with developing the creative concepts

| Nurturing Brands to Thrive.  thenomad.agency

| Nurturing Brands to Thrive.  thenomad.agency

| Nurturing Brands to Thrive.  thenomad.agency

Culino provides premium quality mayonnaise to families

Working together with the marketing team at Colex, we

| Nurturing Brands to Thrive.  thenomad.agency

| Nurturing Brands to Thrive.  thenomad.agency

Press and poster

| Nurturing Brands to Thrive.  thenomad.agency

Social Media Posts

| Nurturing Brands to Thrive.  thenomad.agency

| Nurturing Brands to Thrive.  thenomad.agency

Canalbox provides ultrafast fiber internet with coverage

| Nurturing Brands to Thrive.  thenomad.agency

Street pole signs

| Nurturing Brands to Thrive.  thenomad.agency

Street pole signs

| Nurturing Brands to Thrive.  thenomad.agency

| Nurturing Brands to Thrive.  thenomad.agency

Develop an awareness marketing campaign with the

The creative puts emphasis on the new POS as a better way

| Nurturing Brands to Thrive.  thenomad.agency

| Nurturing Brands to Thrive.  thenomad.agency

| Nurturing Brands to Thrive.  thenomad.agency

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