Literature review Group 4

Mobile commerce or M-commerce is a thriving mobile culture in Nepal. Diverting

current mobile trends and methodologies into digital technology has become a
significant tactic in the global business market. It has become a successful platform
by seamlessly integrating mobile functionalities into Nepal's omnichannel
marketing strategy.

Mina Aryal (2016) highlighted that M-commerce has changed the way people think
and do business through wireless technology. In addition, she asserted that it will
become an integral part of the e-commerce platform, ensuring that the
marketplace has sufficient visibility for its customer base. Therefore, the current
trend in the e-commerce market is driving the mobile commerce or m-commerce
technology in Nepal. With the use of smartphones like Android phones, online
shopping has become very convenient for shopping. As a result, the Nepalese
Internet market has grown in a short period of time.

Bhuyan (2016) presents online shopping, product information, product types

offered, product quality offered, product prices, offers and discounts offered, and
advertisements using a simple pie chart presentation, and is obviously influenced
by various factors such as security and electronic payment, delivery speed, cash on
delivery, convenience of shopping at home, saving time, advertisements, website
response speed, seller information, website interface, after-sales service and
feedback.

Savarimuthu and Devi (2016) seek to understand customer satisfaction with

online shopping and investigate the main reasons that motivate customers'
decision-making processes and barriers to online shopping. Percentage analysis
shows that respondents use the Internet to purchase products online. Useful terms
include factors such as time savings, information availability, opening hours, ease of
use, website browsing, and shopping reduction. Stress and shopping cheaper and
more fun. In contrast, via The Journal of Nepalese Business Studies, the mindset of
75 participants, online payment security, personal privacy and trust, unclear
guarantees and return policies, and a lack of personalized online customer service
are a major barrier to shopping. They also found that home page rendering and
web security play an important role in the frequency of use of online shopping
portals using the chi-square test.

Splendour (2020) reported that less than 40% of the population has access to the
internet In Nepal. The major threat to the e-commerce industry is a lack of internet
connection. M-commerce refers to the act of buying and selling goods and services
over the internet in mobile. According to studies, more than 35% of Nepalese

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people own only smartphones. People in Nepal say they don't obtain the product
they see on the internet because of the country's inadequate management
structure. Nepal's working ethic is deceiving, especially when it comes to on-time
deliveries. Gaining the trust of the public takes a long time. Nepal has a complex
and incomplete address structure in terms of e-commerce. The government is
trying to tackle the issue by creating an e-portable delivery system. Nepal currently
can't seem to tackle this issue, according to one entrepreneur. He says it's an issue
for numerous different enterprises.

Udayan Regmi (2021) researched that the Nepali market has been witnessing an
upswing in e-commerce businesses. Information technology is booming majorly
because of internet penetration in the country. There were no clear legal provisions
and guidelines which has caused inconvenience to start and operate the business.
The Ministry of Industry, Commerce and Supplies has drafted an e-commerce bill.
The bill aims at creating, regulating and facilitating online trade in Nepal. It will be
the first dedicated law for the sector in the country. Customers can cancel an order
before the product or service is delivered. They can also file a complaint with the
District Administration Office if the seller fails to deliver the goods on time. The law
states that non-compliant sellers could be fined up to Rs 200,000.

Avash Ghimire (2021) found that the Nepal Rastra Bank has emphasized digital
banking and electronic payments in its monetary policy 2077/78. Similarly, the
Nepal Government has committed to make the country digital through numerous
efforts such as the growth of digital banking, the National Payment Gateway, and
the implementation of the Digital Nepal Framework, among others, in the 2077/78
budget. This helps in the payments through the phones.

To sum up, the research paper shows that M-commerce, or mobile commerce, is a
rapidly emerging mobile culture in Nepal. The Nepalese Internet market has grown
tremendously in a short period of time. The government is working on an e-
portable m-commerce delivery system to address the issue.

References

Mina Aryal (2016). Mobile Commerce is the Future of Ecommerce in Nepal.

https://techlekh.com/mobile-commerce-ecommerce-nepal/

Bhuyan, S. (2016). Factors influencing buying decision of online shoppers in Pune

city. International Journal of Advance Engineering and Research Development,
3(11), 111-122.

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Savarimuthu, I., & Devi, S.K. (2016). Customer satisfaction towards online shopping
in Cuddalore Town. International Journal of Marketing and Technology, 6(9), 14-20.

Splendor (2020). E-commerce Business Challenges in Nepal.

https://splendourgroup.org/e-commerce-business-challenges-in-nepal/

Udayan Regmi (2021). New e-commerce law in Nepal: Here are 9 key provisions.
https://english.onlinekhabar.com/new-e-commerce-law-in-nepal-key-
provisions.html

Avash Ghimire (2021). Digital Banking and Payment Trend in Nepal: Past, Present,
and Future. https://blog.esewa.com.np/digital-banking-and-payment-trend-in-
nepal-past-present-and-future/

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