INFORMATICS COLLEGE INC.

VISAYAS
Pitogo, Consolacion, 6002 Cebu |09178364963

LIKHA
Business Plan

Prepared by:

Barredo, Hayley Z.
Bugtong, John Jacob
Bugtong, Ronie James
Cole, Inah Marie
Lagria, Christine Heart
Migue, Rogelyn
Navarro, Sofia Amelou
Ponsica, Ferlyn Joy
Repaso, Marife

Presented to:
Ms. Gwyneth Alba
Entrepreneurship Adviser
 Executive Summary

The world is currently battling environmental issues, one of the biggest of that is pollution.
Environmental pollution can cause harm to all habitats in the world, even human habitat.
One of the causes of this is the mismanagement of our trash. One human can produce 2,072
pounds of trash per year, and with the world population of 8 billion, that’s more than 2.6
trillion pounds every year. We humans produce a lot of trash that we ourselves are getting
buried in it.

Solutions regarding this matter have been introduced to the public, but movements regarding
this aren’t really enough. Specially in the Philippines where information regarding this
matter is disregarded because of the current economic situation of the country. The 3r’s are
one of the highly proposed ways to reduce the waste issues, it may be a simple and easy
thing to do, but not all Filipino have the luxury to do so. Because in order to do these actions
they would have to go beyond their financial budget, which is something most Filipinos can’t
afford.

The Likha Company aims to solve this issue by introducing new ways to recycle trash to
the Filipino community that also fits the current trends. Likha will introduce products that
are made of recycled materials that will be purposeful and inexpensive to the community,
in hopes of inspiring them to join the battle against environmental pollution. Likha looks
forward to educating the people, to bringing new ideas for the people, and to promoting
sustainable living to the Filipino community.

Likha was created by a group of students that seeks to bring change in the environmental
state of our community. This group of students had been passionate about the environment
thus the creation of this company is a way for them to expand their actions and to create a
bigger impact on the environment.
I. Organizational Plan

Vision
“To transform the way consumers, think about home decor. By offering high-quality,
sustainable, and affordable options, we're committed to creating a world where design and
sustainability are inseparable.”

Mission

• To lead the charge in sustainability and affordability without ever sacrificing quality
or style. We believe that by pushing the boundaries of design and innovation, we can
create beautiful and unique products that are both functional and eco-friendly.

• To provide high-quality and beautifully designed decorative products, while also

promoting a more sustainable future through the use of recycled materials.

• To constantly seek out new ways to improve our products and processes, while our
dedication to affordability ensures that our products remain accessible to all.

• We hope to inspire positive change and encourage others to join us in our mission to
create a more sustainable world, by offering eco-friendly and affordable options to
consumers.

Core Values

Sustainability

We are committed to protecting the environment and promoting sustainable practices in

everything we do. We believe that by using recycled materials and minimizing our waste, we
can help preserve our planet for future generations.

Innovation

We believe that innovation is key to creating sustainable and affordable products that meet
the needs of our customers. We continually strive to improve our products and processes to
better serve our customers and the environment.
Creativity

We are dedicated to promoting creativity and originality in everything we do. Our products
are designed to reflect the beauty and diversity of the world around us, and we believe that by
harnessing the power of creativity, we can inspire positive change.

Accessibility

We believe that everyone deserves access to sustainable and affordable products. Our
commitment to affordability ensures that our products are accessible to all, regardless of
income or background.

Quality

We strive to provide the highest quality products and services to our customers. We believe
that by maintaining the highest standards of quality, we can earn the trust and loyalty of our
customers and make a positive impact on the world.

Passion

We think that one important aspect that fuels success is having passion. Likha is a company
that is passionate about providing excellent service and bringing significant change to the
world.

Organizational Structure
 Slogan/ Tag Line and its Significance

“Reduce, reuse, and decorate with us.”

The tag line "reduce, reuse, and decorate with us" refers to sustainable and eco-friendly
practices for decorating one's home or space. In other words, it is promoting the idea of
minimizing waste and environmental impact by using repurposed items for decorating rather
than constantly buying new things.

In relation to our company, we could incorporate this tag line in our marketing or messaging
by highlighting the eco-friendly aspects of our products or services. For example, we are
offering products made from recycled materials, we could emphasize how we're helping
reduce waste and promote sustainable living practices. This can help attract conscious
consumers who want to make more environmentally friendly choices.

Company Logo: Its Components and Significance

‘Likha’ is a Filipino word that means ‘creation’. We chose this word to be our company name
since it showcases the products that we are offering. It exhibits the idea that our products are
handmade solely by us, and that they are made with passion. Our logo circulates on the idea
that our products are made sustainably and by hand. It showcases our main product, which is
the vase, and a hand that not only symbolizes handcrafted, but also symbolizes the passion
and the heedfulness poured into making the products.
II. Market Segmentation Variables and Characteristics

• Demographics

Informatics College Visayas is a school located in Consolacion, Cebu. It offers various

programs in the field of information technology, computer science, business, and
hospitality. The institution has a team of highly qualified faculty members who have
significant industry experience. Moreover, the institution is committed to empowering its
students with the necessary skills and knowledge to excel in their respective fields. Since
most of those who attend the school are in the same age range, it is likely that their tastes
in home decor are similar. We have decided to use this knowledge to develop designs that
would be appealing to these students.

• Psychographic

In this generation, self-expression is a major aspect of how people live their lives. Gen Zs
is the generation that finds expressing themselves an important and a vital thing in their
lives, this is because the stereotypes and the normalization of negative subject matter are
being challenged by this generation. Surrounding themselves with things that are a
reminder of who they are is an important matter to them. They are at a point in life where
they are discovering themselves and their interests. They want to create a space that reflects
who they are and what they aspire to be. This generation is also tech savvy and digitally
connected. They are always on the lookout for inspiration and ideas on social media
platforms like Instagram, Pinterest, and TikTok. They often follow influencers and
celebrities who share their home décor styles. Creating decorations and products that are
trendy and appealing to this generation would be of benefit not only to our company, but
also to the target customers, which belong to generation Z.

The target market is also value-conscious, they are mindful of their budget and are
constantly looking for ways to make the most of their money. Our products would be
perfect for this trait of our target customers, since we mostly use recycled materials in
making our products, which solidifies the account that our products will be affordable. The
sustainability of our products will also be agreeable to the target market since most of them
are environmentally- conscious.
 • Geographic

Informatics College Visayas is a school located in Consolacion, Cebu. It offers various

programs in the field of information technology, computer science, business, and
hospitality. The institution has a team of highly qualified faculty members who have
significant industry experience. Informatics Visayas is known for its state-of-the-art
facilities and modern technologies such as robotics and cybersecurity. Moreover, the
institution is committed to empowering its students with the necessary skills and
knowledge to excel in their respective fields. Since most of those who attend the school are
in the same age range, it is likely that their tastes in home decor are similar.

• Behavioristic

Similarities such as being environmentalists and following current trends are apparent traits
of the target market. Making products that would appear as though interesting or appealing
to the general public would ensure that our products are on trend. Making products that are
trendy is beneficial to us since our target market our people who have the desire to be
always follow trends.

Let’s take milk tea businesses for example, ever since milk tea trended in the country
millions of Filipinos had become an avid fan of the drink, that it became one of the biggest
staples in the country. Many started milk tea businesses since and up until now, it is still
progressing in the market.
III. Marketing Plan

• Products and Services

a. Description of the Products or services

Likha is a company that produces vases, coasters, and scrunchies that are made from
recycled materials. It uses plastic bottles and recycled papers. The products produced by
this company are ensured to be in line with trends to ensure that they are on demand.

b. Pictures/ Artist’s Perspective of the Product

Papier Mache Vases

Paper Mache Coaster

 c. Place

Our business will be located in Informatics College Visayas, Jugan, Consolacion, Cebu. In
which, the products will be sold during a “bazaar type” event hosted by the school. No
further information was provided to us regarding this matter.

d. Maps of the Place

• Promotions

a. Advertisement

Printed Ads

One of the most effective advertisements is using printed ads. For our business, we are
opting to use flyers, tarpaulins, and brochures since it’s cheap and accessible. Flyers and
brochures would only cost less than 20 pesos depending on the materials, in which case
the cheaper options would be a much better option for us. These flyers and brochures will
be handed to the target customers.

Tarpaulin is also a good way of advertising our products, it’s bigger and much more
durable. The smallest size of tarpaulin, which is 2x3, costs around 90-100 pesos. The
tarpaulins will be placed inside the school vicinity, preferably places that are easily seen
by the students.

e. Usage of social media

Promoting businesses and products is made easier by using digital apps such as Facebook,
Instagram, and TikTok. Engagements within these apps will surely be established since it
is easy to gain viewers and followers within these apps. But in order to get the result that
we need, we must create content that is up to date and visually appealing.

f. Selling Techniques

• Pricing Strategies
Cost-plus pricing

We will calculate the costs to make our products and will add a mark-up price to it. The
sales and marketing team will coordinate with the finance team regarding this matter, in
order to create a viable and fair price for our products.
 IV. Financial Statements

Important Assumptions
Some of the important underlying assumptions are:

1. Our sales will be great, assuming that the students and staff in
Informatics College Visayas will be bought by them.

2. We assume that more customers will buy our products other than the
students and staff of the school.

General Assumptions Year 1 Year 2 Year 3

Plan Month 1 2 3

Current Interest Rate

15% 15% 15%
Long-Term Interest
15% 15% 15%

Working Capital
Current Assets

Cash ₱1,500.00
Accounts Receivable
₱900.00

Supplies ₱500.00

₱1,280.00
Inventory
₱4,180.00
Total Current Asset
Accounts Payable ₱1200.00
Rental Space
₱200.00

₱1,400.00
Total Current Liabilities
Non-
Current Liabilities
Loans Payable ₱1,000.00

₱1,000.00
Total Liabilities

Owner’s Equity

Capital ₱1,780.00

₱4,180.00
Total Liability and Owner’s Equity

Projected Profit and loss

Our projected profit and loss are shown in the graphs below. Our sales are expected
to thrive in our first months and in the end of the year, considering that its Christmas
season.

We will be expecting adequate sales in the remaining months.

Profit Monthly

Gross Margin Monthly

Gross Margin Yearly
APPENDECIES