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San Beda College Alabang

COLLEGE OF ARTS AND SCIENCE

San Beda College - Alabang

8 Don Manolo Blvd Alabang Hills Village, Muntinlupa City

BSBA MARKETING MANAGEMENT

Presented to the panel list of

The business plan defense

In partial fulfillment of the

Requirements of the Entrepreneurship Subject of the

Marketing Management Course

Presented By:

Abanto, Sophia Bianca

Cadelina, Marvin Paul

Paulino, Lia

Sabalberino, JP

Sara, Glezyl
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ACKNOWLEDGEMENT

As marketing students, we express our gratitude and appreciation for the various
sources of support and inspiration that contributed to the successful completion of our study.
We wish to acknowledge the following key individuals and groups who played significant roles
in our research journey: We begin by thanking God for granting us the strength, determination,
and guidance needed to complete our study promptly. His unwavering support was
instrumental in our research endeavors. Our families deserve special recognition for their
unwavering support and valuable advice throughout the research process. Their
encouragement and insights were invaluable in shaping our study. We extend our deepest
gratitude to our professor, Sir Ador Gil, whose constant encouragement, support, and insightful
teachings were pivotal in identifying critical factors that contributed to the success of our
business proposal. We express our gratitude to the panelists who participated. Their honest
and informative suggestions and feedback played a crucial role in refining and enhancing our
proposal. Our thanks go out to our family, friends, and the formed bond of partnership within
our group whom we actively supported each other to finish the paper.
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TABLE OF CONTENTS

CHAPTER Ⅰ
Introduction
Objective and Goals
Project Summary
Proposed name of the business:
Location of the business
Brief description of the business
III. Management and Personnel Components
IV. Promotional tools
CHAPTER 2
V. Marketing Studies
Market Profile
Demand Analysis
Supply Analysis
D. Competitive Analysis
E. Opportunity and Issue Analysis
F. Channel of Product Distribution
VI. GENERAL COMPETITIVE PRACTICE
G. Program Analysis of Marketing Strategies
VII. Production
DOCUMENTATION
REFERENCES
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CHAPTER Ⅰ

Introduction

In the contemporary age, we find ourselves surrounded by a proliferation of large-scale

fast fashion brands, and their activities have given rise to significant environmental issues.
These concerns manifest in the form of heightened greenhouse gas emissions, the depletion of
finite resources, and the extensive use of water and energy. Furthermore, these problems are
exacerbated by labor abuses, including child labor, forced labor, and human trafficking within
the fashion industry.

Acknowledging these issues, we established Reshape as an innovative startup

committed to transforming the fashion industry. Reshape also offers sustainable and
environmentally friendly products by repurposing old clothing. Customers can choose to have
their garments upcycled from their wardrobes, donated by others, or sourced from thrift
stores. This approach not only helps reduce textile waste but also conserves valuable resources.
For example, repurposing existing clothing significantly minimizes the water, energy, and labor
that would be otherwise consumed in the production of entirely new garments. Consequently,
this contributes to a substantial decrease in greenhouse gas emissions.

At Reshape, we take pride in providing a diverse range of fabric types, patterns, and
textures. This allows us to craft unique handmade bags that cater to individual preferences. Our
commitment extends beyond sustainability; we are devoted to offering a wide variety of bag
styles, ensuring that our customers have ample choices to express their tastes and values. By
supporting Reshape, consumers are not only making a stylish choice but are also participating in
a responsible and eco-conscious approach to fashion.

Objective and Goals

ReShape's primary objective is to assume a leadership role in sustainable

fashion through the practice of upcycling, offering personalized tote bags tailored to the
environmentally conscious sensibilities of Millennials and Gen Z. Notably, ReShape has
specifically aimed to introduce unique upcycled fashion tote bags resonating with
Millennials and Gen Z in the year 2024. Lastly, the brand intends to raise brand
awareness through creating creative content on social media.

ReShape's main goal includes leading the way in introducing personalized tote
bags made from repurposed materials in the Philippine market. The company also seeks
to expand its product line by offering various items, all made from second-hand clothing
materials. Moreover, ReShape aims to attract investors, facilitating growth and
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expansion and envisioning a diversified range of products created from recycled clothing
materials.

Project Summary
Reshape, where sustainable fashion meets timeless style.

In an age marked by environmental concerns and resource depletion in the fashion

sector, Reshape has emerged as an innovative enterprise dedicated to transforming the
perception of fashion. Its primary mission is centered on the production of tote bags using
recycled materials, predominantly sourced from second-hand clothing.
Acknowledging the urgent necessity to mitigate the ecological impact of the fashion industry,
Reshape specializes in repurposing pre-loved clothing. This strategy not only diminishes textile
waste but also preserves valuable resources, resulting in a notable decrease in water
consumption, energy utilization, and carbon emissions associated with traditional garment
production.

What distinguishes Reshape is its commitment to crafting distinctive tote bags that
seamlessly merge sustainability with enduring style. The brand offers a varied selection of
fabrics, patterns, and textures, facilitating the creation of tailor-made, handcrafted tote bags
that align with individual tastes and preferences.
With Reshape, it's more than just carrying a bag; it's about making a mindful choice.
Those who choose Reshape are committing to fashion that is not only visually appealing but
also environmentally conscious. By opting for Reshape, individuals are contributing positively to
the planet. Together, we aspire to redefine the fashion industry, one recycled tote at a time.
Additionally, as a 'More for Less' company, we prioritize offering value without compromising
sustainability.
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Proposed name of the business:

Reshape “turning old threads into trendsetting bags”

Name of owners

Abanto, Sophia Bianca

Cadelina, Marvin Paul

Paulino, Lia

Sabalberino, JP

Sara, Glezyl Rose

ReShape is under the ownership and management of a dynamic team of five

enterprising students. These individuals, namely Abanto Sophia, Cadelina Marvin, Paulino Lia,
Sabalberino Jp, and Sara Glezyl share a collective vision for the brand. Notably, all of them are
concurrently pursuing their education in the field of marketing management at the prestigious
San Beda College Alabang. This unique blend of academic dedication and entrepreneurial spirit
underscores the founders' commitment to both their academic pursuits and the growth of
Reshape. Their education equips them with the latest marketing insights, ensuring that the
brand remains aligned with contemporary business practices, making it well-positioned to meet
the evolving needs of its customers.

Location of the business

Reshape's central office is strategically located at the crossroads of Alabang-Zapote

Road and Prime Street in the vibrant community of Ayala Alabang, Muntinlupa, boasting a
postal code of 1780, within Avida Alabang. Our exclusive range of products will be readily
available through two of the most popular e-commerce platforms, Shopee and Lazada.

To connect with Reshape, customers have the convenience of reaching out to us via our
active social media channels, notably on Facebook and Instagram. We take pride in the fact that
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every piece of merchandise we offer is meticulously custom-crafted, resulting in a unique and

tailored product. Please bear in mind that this personalized approach means that the
anticipated delivery time for your finished products typically falls within the range of 5 to 7
days.

Our commitment to providing both accessible e-commerce options and personalized,

handcrafted merchandise underscores our dedication to offering exceptional service and
products that meet the needs and preferences of our valued customers.

Brief description of the business

A group of innovative marketing students embarked on a transformative journey,

aiming to establish a sustainable business with a vision that went beyond mere profit margins.
Their goal was to bring new life to discarded garments by creating durable tote bags that not
only had a significant economic impact but also championed environmental responsibility.
Through the ingenious upcycling and recycling of old clothing, they repurposed resources,
reducing waste and contributing to a more sustainable future. Their eco-conscious venture
sought to redefine the traditional business model, demonstrating that sustainable
entrepreneurship could be both profitable and planet-friendly, setting an inspiring example for
the world. In the intersection of commerce and conservation, these students found a powerful
catalyst for change, exemplifying how innovative thinking and sustainable practices can
redefine our economic landscape and contribute to healing our fragile planet.

The origins of Reshape can be traced back to a collective vision conceived by five
enterprising students—Abanto Sophia, Cadelina Marvin, Paulino Lia, Sabalberino Jp, and Sara
Glezyl—from San Beda College Alabang. United by a mutual commitment to sustainability and a
desire to revolutionize fashion's environmental impact, these individuals set out to redefine the
intersection of fashion and ecological consciousness. Their venture stemmed from a realization
of the fashion industry's environmental toll and a determination to be part of the solution.
Combining insights from marketing management courses with creative ingenuity, the founders
envisioned Reshape as a brand dedicated to repurposing used clothing into eco-friendly,
distinctive products. This concept evolved from a dorm room discussion into a purpose-driven
endeavor.

Reshape's mission went beyond mere waste reduction; it aimed to breathe new life into
clothing carrying personal stories and memories. Each Reshape creation represented more than
just a bag; it symbolized sustainability, individuality, and the brand's commitment to lessening
the fashion industry's environmental impact. With unwavering dedication and adherence to
their values, Reshape gained recognition and a devoted following. Their handcrafted, eco-
friendly offerings resonated with consumers seeking both style and sustainability. The brand
became a beacon for conscientious fashion enthusiasts, advocating for environmentally
responsible choices without compromising quality or aesthetics.
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As Reshape continues to expand, its founders remain steadfast in their founding

principles, standing as pioneers and inspiring others to embrace a more sustainable approach
to fashion. Through each upcycled product, Reshape not only delivers a fashionable accessory
but also communicates a narrative—a story of transformation, sustainability, and the enduring
influence of collective efforts toward a more eco-conscious future.

III. Management and Personnel Components

CADELINA, MARVIN SABALBERINO, JP

PAULINO, LIA ABANTO, SOPHIA SARA, GLEZYL

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IV. Promotional tools

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CHAPTER 2

V. Marketing Studies

Market Profile

Reshape caters to a dynamic market primarily comprising Millennials and Gen Z

consumers, aged 18 to 40, who consciously seek sustainable and customized fashion options.
Initially concentrating on urban and suburban areas, Reshape aims to connect with individuals
who see personal style as a form of self-expression. These tech-savvy consumers value the
convenience of online shopping platforms and embrace the concept of tailoring their fashion
items. Reshape's target audience includes eco-conscious shoppers who prioritize sustainability,
trend followers who appreciate staying current with fashion, and repeat customers who enjoy a
personalized experience. The brand distinguishes itself in a competitive landscape by not only
emphasizing its commitment to both sustainability and individualized design but also by
fostering a community of like-minded individuals actively engaging in responsible consumerism.
As Reshape expands, it envisions establishing connections with global regions that share a
strong affinity for sustainable and customized fashion choices.

Demand Analysis

(MAJOR SEGMENT USERS OF THE PRODUCT AND LOCATION)

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Supply Analysis

Reshape's examination of suppliers is grounded in a dedication to sustainable

practices, emphasizing a distinctive and eco-conscious approach to material sourcing. The
brand's commitment to environmental responsibility is evident in its exclusive use of old
clothes and thrifted garments as the primary raw materials for its tote bags. The supplier
network is characterized by a manual and meticulous gathering process. Reshape collaborates
with various sources, including thrift stores, second-hand markets, and clothing donation
centers. This hands-on approach enables the brand to carefully select garments with unique
textures, patterns, and quality, ensuring that each piece contributes to the distinctiveness of
the final product. The utilization of old clothes not only reduces the demand for new resources
but also extends the lifespan of existing textiles, aligning with the principles of circular fashion.

The manual selection process is guided by a commitment to ethical sourcing. Reshape

partners with suppliers who share its values of sustainability and responsible consumption.
Collaborations with local thrift stores and charitable organizations contribute to the brand's
support for community initiatives while maintaining transparency in the supply chain.
Essentially, Reshape's analysis of suppliers revolves around a hands-on and conscientious
approach to material sourcing. By exclusively using old clothes and thrifted garments, the brand
not only lessens its environmental impact but also promotes a circular economy. This
encourages consumers to reconsider their relationship with fashion and adopt a more
sustainable and ethical approach to personal style.

D. Competitive Analysis
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Marketing Mix Reshape Totefully tote bag Yachin911.Ph

Price 550 650 622

Place distribution online online online

Product Fashionable and Functional and Aesthetic and

Functional tote bag convenient tote bag fashionable bag

Promotion Instagram, FB, Tiktok and Instagram Shopee ads

Tiktok

The demand for tote bags has witnessed a notable surge in the market, leading to the
emergence of numerous small and medium enterprises eager to meet this growing consumer
need. This trend is particularly evident in the Philippine market, where the demand for tote
bags has been steadily increasing. This heightened interest is largely attributed to the growing
awareness of sustainable and environmentally friendly alternatives to single-use plastic bags.

Reshape, a player in this evolving market segment has successfully carved a niche with
its tote bags. However, it faces stiff competition from other brands that also specialize in
offering upcycled and eco-friendly tote bags. One such local competitor is Totefully, situated in
Manila, which has gained traction in the market. Boasting a substantial online presence,
Totefully has garnered over 7221 followers on TikTok and more than 3.7k followers on
Instagram.
Totefully stands out by providing quality compartment tote bags featuring various
designs that emphasize both convenience and functionality. Their approach aligns with the
preferences of a market increasingly inclined towards sustainable choices. Notably, Totefully's
distribution channels primarily operate online, utilizing platforms like Shopee and Instagram to
reach their customer base.
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Another contender in this competitive landscape is Yachin911.Ph, an online store with a

presence on the Shopee platform. They offer a diverse range of bags and have garnered a
favorable rating of 4.6, signaling satisfaction among their customers. With over 1.7k followers
on Shopee, Yachin911.Ph is positioned as a notable player in the online marketplace.

In essence, the demand for tote bags has catalyzed the rise of businesses such as
Reshape, Totefully, and Yachin911.Ph, each vying for a share of the market by providing
sustainable and functional alternatives. The competition underscores the significance of
offering unique designs, maintaining a strong online presence, and meeting the evolving
preferences of environmentally conscious consumers in the Philippine market.

E. Opportunity and Issue Analysis

In response to the pervasive issue of clothing wastage, Reshape has undertaken

the initiative to counteract the unnecessary disposal of old garments. While the product
may not represent a groundbreaking novelty in the market, it embodies a radical
departure from conventional approaches. Within this paradigm shift, we discerned an
overlooked opportunity to craft a product that seamlessly combines functionality with
sentimental resonance, catering specifically to our discerning target audience. By
addressing both the environmental concern and consumer sentiment, Reshape
endeavors to carve a distinctive gap in the market.

Reshape functions in a dual capacity, seamlessly blending service and product

aspects. Our distinctive model doesn't just deliver a finished product, such as
personalized tote bags crafted from repurposed materials. It also provides a service by
tackling the critical environmental concern of discarded clothing. Reshape is not solely
about the tangible merchandise; it embodies a dedication to environmental awareness
through both its offerings and the service philosophy that underpins its operations.

F. Channel of Product Distribution

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The distribution cost for Reshape products involves the customer bearing the shipping
fees when utilizing J&T Express, priced at ₱100-₱150. However, customers opting for this
service should expect a delivery time of 2-3 days. For expedited delivery via Lalamove courier
service, there is a minimum cost of ₱150-₱400, depending on the delivery location.
Transportation of products from the manufacturer to our stockroom incurs a shipping cost of
₱500 per delivery, with an additional ₱30 tollway fee. This shipping is facilitated through
Lalamove using a closed cargo
van.

Reshape, as the manufacturer of stylish and functional tote bags, initiates its product
distribution through a comprehensive network. The manufacturing process ensures the bags
meet high-quality standards, and partnerships with wholesale distributors facilitate bulk sales
and storage in warehouses. Leveraging these partnerships, Reshape supplies its tote bags to
diverse retailers, including department stores, boutiques, and prominent online marketplaces
like Shopee and Lazada.

Through the Shopee application, Reshape establishes an official store, showcasing its wide
range of tote bags, tapping into Shopee's extensive user base, and utilizing the platform's
marketing tools for effective promotion. Simultaneously, Reshape sets up an official store on
Lazada, leveraging its robust logistics network and promotional campaigns to reach a different
segment of potential customers. To attract and engage buyers, Reshape periodically offers
exclusive discounts, limited-edition designs, and bundles through both platforms. Marketing
efforts involve targeted campaigns, sponsored ads, and collaborations with influencers or
fashion bloggers on Shopee and Lazada, enhancing brand visibility and attracting a larger
audience.

Ensuring efficient customer service, Reshape handles inquiries, processes orders, and manages
logistics for timely delivery of tote bags purchased through these online platforms. By
strategically utilizing Shopee and Lazada applications, Reshape expands its online presence,
reaching a diverse consumer base and offering a convenient shopping experience for those
seeking both style and functionality in tote bags.

VI. GENERAL COMPETITIVE PRACTICE

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In the competitive landscape of tote bag manufacturers, Reshape stands out for its
commitment to sustainability and innovative product offerings. The brand distinguishes itself by
prioritizing eco-friendly materials and employing sustainable manufacturing practices in crafting
its tote bags. This strategic focus on environmental consciousness sets Reshape apart from its
competitors, appealing to consumers who seek stylish yet sustainable accessories.

Furthermore, Reshape maintains its competitive edge through a consistent drive for innovation.
The brand regularly introduces new designs, functional features, and customizable options for
its tote bags, staying abreast of market trends and catering to the ever-evolving needs of its
customer base. This proactive approach sets Reshape apart and solidifies its position as a
trailblazer in the industry, recognized for its commitment to creating chic, eco-conscious
products that resonate with environmentally conscious consumers.

G. Program Analysis of Marketing Strategies

1. Geographic Segmentation

Reshape's examination of suppliers is grounded in a dedication to sustainable practices,

emphasizing a distinctive and eco-conscious approach to material sourcing. The brand's
commitment to environmental responsibility is evident in its exclusive use of old clothes and
thrifted garments as the primary raw materials for its tote bags. The supplier network is
characterized by a manual and meticulous gathering process. Reshape collaborates with various
sources, including thrift stores, second-hand markets, and clothing donation centers. This
hands-on approach enables the brand to carefully select garments with unique textures,
patterns, and quality, ensuring that each piece contributes to the distinctiveness of the final
product. The utilization of old clothes not only reduces the demand for new resources but also
extends the lifespan of existing textiles, aligning with the principles of circular fashion.
The manual selection process is guided by a commitment to ethical sourcing. Reshape partners
with suppliers who share its values of sustainability and responsible consumption.
Collaborations with local thrift stores and charitable organizations contribute to the brand's
support for community initiatives while maintaining transparency in the supply chain.
Essentially, Reshape's analysis of suppliers revolves around a hands-on and conscientious
approach to material sourcing. By exclusively using old clothes and thrifted garments, the brand
not only lessens its environmental impact but also promotes a circular economy. This
encourages consumers to reconsider their relationship with fashion and adopt a more
sustainable and ethical approach to personal style.

2. Demographic Segmentation
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In directing our attention to a dynamic demographic landscape, our brand centers its
focus on individuals aged 18 to 40, encompassing both Millennials and Gen Z. Embracing
diversity, we cater to a broad spectrum of gender identities. Geographically, our initial
emphasis is on urban and suburban regions, with a strategic vision for potential expansion.
Exploring psychographics, our niche encompasses eco-conscious consumers and individuals
mindful of environmental issues, actively seeking sustainable fashion. We appeal to the style-
driven, placing value on self-expression and personal style, as well as tech-savvy consumers
comfortable navigating online platforms for personalized tote bags. Socially active, we tap into
digital communities and social media. In terms of behavior, our target audience includes ethical
shoppers prioritizing values, adept online shoppers engaged in e-commerce, and brand-
conscious consumers valuing sustainability and individuality. Our offerings are tailored to
preferences such as personalization, with a focus on a variety of customization options for tote
bags, sustainability through upcycled and eco-friendly products, convenience through an
intuitive online platform, and social impact, showcasing contributions to both social and
environmental causes. Our brand excels at understanding and addressing these challenges,
positioning us well to resonate with and capture the hearts of this vibrant demographic.

3. Psychographic Segmentation

Reshape's psychographic profile delineates a unique consumer mindset, primarily

appealing to individuals who are both environmentally conscious and style-oriented. The brand
strikes a chord with consumers who prioritize sustainability, drawing those who perceive
fashion as a means of self-expression aligned with their values. These individuals,
predominantly belonging to the Millennials and Gen Z demographics, actively seek products
that mirror their commitment to ethical and eco-friendly choices. Reshape's audience is
characterized by a fervor for personal style, placing high value on distinctive and handcrafted
items that set them apart. The brand delves into the mentality of tech-savvy shoppers who
value the convenience of online platforms and relish the interactive process of customizing
their fashion accessories. Additionally, Reshape connects with a socially aware audience,
cultivating a community that not only appreciates sustainable fashion but actively participates
in responsible consumerism, constituting the essence of Reshape's psychographic profile.

4. Pricing Strategy
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Reshape employs a strategic integration of one fundamental pricing strategy to establish

a comprehensive and customer-centric approach. The foundation is built on a value-based
pricing model, where the prices of personalized, sustainable tote bags are intricately
determined based on the perceived value they offer to environmentally conscious consumers.
This approach emphasizes Reshape's commitment to delivering more than just a product; it
aims to provide a holistic experience. The focus is on the unique designs, use of eco-friendly
materials, and the assurance of an individualized customer experience, highlighting the
inherent value of each tote bag. In addition to this, Reshape implements a tiered pricing
structure, introducing various levels of customization and features to accommodate a diverse
range of customer budgets. By offering multiple tiers, Reshape ensures accessibility for a wide
spectrum of consumers while encouraging premium upsells. This tiered approach reflects the
brand's understanding of its customers' diverse needs and financial capacities, promoting
flexibility and inclusivity in the sustainable fashion landscape.

5. Channel of distribution

Reshape's distribution strategy embraces a multi-channel approach to ensure broad

accessibility and visibility, leveraging popular online platforms such as Shopee and Lazada, as
well as social media giants Facebook and Instagram. Shopee and Lazada, being prominent e-
commerce platforms, serve as the primary channels for Reshape's product distribution. These
platforms provide a global reach, enabling Reshape to connect with environmentally conscious
consumers worldwide. The user-friendly interfaces of Shopee and Lazada facilitate seamless
transactions, making it convenient for customers to explore and purchase Reshape's tote bags
with just a few clicks. In addition to these e-commerce giants, Reshape taps into the vast user
base of Facebook and Instagram to enhance its online presence. These social media platforms
serve as powerful marketing tools, allowing Reshape to engage with its target demographic
through visually appealing content, promotions, and direct communication. The integration of
shopping features on both Facebook and Instagram provides a seamless transition from
product discovery to purchase, creating a frictionless shopping experience for consumers. By
strategically utilizing Shopee and Lazada for transactional purposes and harnessing the
marketing potential of Facebook and Instagram, Reshape ensures a comprehensive and
effective distribution network. This multi-channel approach not only expands the brand's reach
but also aligns with the diverse preferences and online behaviors of the target demographic,
fostering a dynamic and engaging shopping experience for environmentally conscious
consumers seeking sustainable and personalized fashion choices.

6. Promotion and advertising

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Reshape meticulously designs its promotion and advertising strategy to resonate with its
target demographic of environmentally conscious consumers aged 18 to 40, harnessing the
potential of Facebook, TikTok, and Instagram. On Facebook, the brand strategically utilizes
targeted ads to reach a broad audience, showcasing the distinctive features and sustainable
aspects of its tote bags. The platform facilitates interactive engagement, allowing Reshape to
directly communicate its dedication to eco-friendly fashion and personalized style to users.
TikTok, renowned for its trendsetting and creative community, serves as a dynamic stage for
Reshape's promotional endeavors. Concise and captivating videos spotlight the versatility and
customization options of Reshape's tote bags, leveraging the platform's viral nature to amplify
brand awareness and cultivate a sense of community around sustainable fashion trends.
Instagram, with its visually oriented approach, stands as a cornerstone of Reshape's advertising
strategy. The brand crafts visually appealing content that aligns with the platform's aesthetics,
showcasing not only the stylish designs of its tote bags but also the brand's commitment to
sustainability. Collaborations with influencers who share Reshape's values further extend the
brand's reach, tapping into the influence of these social media personalities to authentically
connect with potential customers.

In combination, Reshape's promotion and advertising efforts across Facebook, TikTok,

and Instagram create a cohesive and engaging narrative. By leveraging the distinctive strengths
of each platform, the brand ensures a diversified and impactful approach to building brand
awareness, fostering a community of environmentally conscious consumers, and positioning
Reshape as a leader in sustainable and personalized fashion.
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VII. Production
A. Product Specification

Size Dimension Compartments

SMALL 8.5 x 10 in 1

MEDIUM 10x12 in 3

LARGE 12x14 in 4

Reshape tote bags are available in three sizes: SMALL (8.5x10 in), MEDIUM (10x12 in),
and LARGE (12x14 in), each featuring well-thought-out compartments for enhanced practicality.
Moreover, these bags can be tailored to match your unique style. They are not just fashion
accessories; they are purposefully designed. Crafted from durable materials, these bags are
sustainable and long-lasting. The compartments in each size offer adaptability for organizing
essentials, making them perfect for a wide range of activities, including shopping, carrying work
items, or holding gym gear. With customizable options like various colors, patterns, and
personalization choices, you can design a tote bag that perfectly mirrors your individuality and
preferences. Not only are these bags fashionable, but they also contribute to sustainability by
serving as a reusable and chic alternative to disposable bags.

B. Production Process

It all begins with the careful gathering of old garments, each piece telling a
unique story. Once collected, Reshape entrusts these materials to our trusted partner, a
local tailor shop equipped with skilled artisans and the rhythmic hum of sewing
machines. This collaboration transforms the gathered garments into stylish and eco-
friendly tote bags. The sewing machines play a crucial role, turning fabric remnants into
carefully crafted accessories. It's a seamless process that breathes new life into
discarded clothing, showcasing the power of thoughtful design and local craftsmanship.
Reshape's dedication to reshaping the fashion industry is not just about the end product
but also about the journey, where recycled materials and skilled hands come together
to create a sustainable and stylish narrative.

C. Plant-rated capacity

Reshape partners with a local tailor shop in General Mariano Alvarez, Cavite, to
make our eco-friendly tote bags. These skilled artisans at the tailor shop can create 100-
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150 tote bags, turning used garments into stylish accessories. It's a win-win, supporting
local businesses while promoting sustainability.

D. Machinery and equipment

With a keen focus on repurposing used garments, these craftsmen utilize the
timeless precision of sewing machines to transform discarded clothes into trendy and
eco-friendly tote bags. This intricate process, though seemingly simple, carries a
profound impact as it breathes new life into materials that would otherwise contribute
to environmental waste. Each carefully placed stitch represents a step towards reducing
our carbon footprint and reshaping the narrative of fashion consumption

E. Plant Location

Reshape, a visionary business committed to sustainability operates its tote bag

production in General Mariano Alvarez, Cavite. Nestled in the heart of this vibrant
community, Reshape's production plant breathes new life into old garments by
transforming them into stylish and eco-friendly tote bags.

F. Building and Facilities

Reshape tote bags come to life in a bustling two-story tailor shop where 10-15
skilled artisans work their magic. The workshop is filled with the steady hum of sewing
machines, the tools of choice for these dedicated craftsmen. In this dynamic space, old
garments are given a new lease on life and transformed into stylish accessories. The
simplicity of the setup belies the intricacy of the work, showcasing the perfect blend of
traditional craftsmanship and modern machinery. This is where Reshape's commitment
to sustainable fashion takes shape, as each tailor contributes to reshaping the fashion
landscape one stitch at a time.

G. Raw Materials

Reshape tote bags are all about giving old clothes a new purpose. Using
materials from used garments, we create stylish and sturdy bags that are good for the
planet. Our production, based in General Mariano Alvarez, Cavite, partners with a local
tailor shop to bring these eco-friendly accessories to life. Each tote bag is a small step
towards a more sustainable and fashionable future, where fashion meets responsibility.

H. Power Supply and other utilities

The production hub, a local tailor shop employs high-tech sewing machines that
not only excel in precision but also prioritize minimal electric consumption. This
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conscious choice aligns with the Reshape ethos of reducing environmental impact at
every step of the production process. The local tailor shop seamlessly weaves innovation
into tradition, ensuring that the creation of our eco-friendly tote bags is not only stylish
but also mindful of resource usage.

VIII. Financial Studies

YEAR 2024-2029
Assumptions:
1. Revenue for the succeeding years shall be increased by 20%.
2. Manufacturing costs shall increase by 20% due to inflation.
3. Product Revenue shall increase by 8.5% annually due to manufacturing and materials cost.
4. Materials costs shall increase by 20%.
5. Gross profit retained.

PROJECTED STATEMENT OF COMPREHENSIVE INCOME

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Revenue for 2024

Month Revenue

January Php350 x 8 = 2,800

Php450 x 5 = 2,250
Php550 x 4 = 2,200
= 7,250

February Php350 x 8 = 2,800

Php450 x 5 = 2,250
Php550 x 4 = 2,200
= 7,250

March Php350 x 8 = 2,800

Php450 x 5 = 2,250
Php550 x 4 = 2,200
= 7,250

April Php350 x 8 = 2,800

Php450 x 5 = 2,250
Php550 x 4 = 2,200
= 7,250

May Php350 x 8 = 2,800

Php450 x 5 = 2,250
Php550 x 4 = 2,200
= 7,250

June Php350 x 8 = 2,800

Php450 x 5 = 2,250
Php550 x 4 = 2,200
= 7,250

July Php350 x 8 = 2,800

Php450 x 5 = 2,250
Php550 x 4 = 2,200
= 7,250

August Php350 x 8 = 2,800

Php450 x 5 = 2,250
Php550 x 4 = 2,200
= 7,250

September Php350 x 8 = 2,800

 23

Php450 x 5 = 2,250
Php550 x 4 = 2,200
= 7,250

October Php350 x 8 = 2,800

Php450 x 5 = 2,250
Php550 x 4 = 2,200
= 7,250

November Php350 x 8 = 2,800

Php450 x 5 = 2,250
Php550 x 4 = 2,200
= 7,250

December Php350 x 8 = 2,800

Php450 x 5 = 2,250
Php550 x 4 = 2,200
= 7,250

Total Revenue Php 87,000

Schedule II: Cost of Goods Sold

Materials Price

Materials Cost Small Php 40 * 3 = 120

Materials Cost Medium Php 50 * 5 = 250

Materials Cost Large Php 70 * 7 = 490

Total 860
 24

Cost of Goods Sold for the Year 2024

Month Cost of Goods Sold

January Php 3,367

February Php 3,367

March Php 3,367

April Php 3,367

May Php 3,367

June Php 3,367

July Php 3,367

August Php 3,367

September Php 3,367

October Php 3,367

November Php 3,367

December Php 3,367

TOTAL Php 40,400

Operating Expense

Operating Expense Price

Advertising Expense Php15,000

Manufacturing Expense Php18,800

TOTAL 33,800
 25

Administrative Expenses

Administrative Requirements Price

Mayor’s Permit Php 5,000

DTI Permit Php 200

SEC Registration Php 2,600

BIR Registration Php 500

Community Permit Php 100

Sanitary Permit Php 300

TOTAL Php 8,700

 26

DOCUMENTATION
 27

REFERENCES

● Data Bridge Market Research. (MARCH 2023). Global Tote Bags Market. Data Bridge
Market Research. https://www.databridgemarketresearch.com/reports/global-tote-
bags-market
● Tote Bag Factory. How to Make a Canvas Tote Bag: Upcycling Old Clothes into New
Items. Tote Bag Factory. https://totebagfactory.com/blogs/news/how-to-make-a-
canvas-tote-bag-upcycling-old-clothes-into-new-items
● CafePress. (n.d.). Generation Z Millennials Gen Z Gift Canvas Tote Bag. CafePress.
https://www.cafepress.com/+generation_z_millenials_gen_z_gift_canvas_tote_bag,684
699683
● Green Business Bureau. (n.d.). Sustainability Guide for Retail: Plastic Bag Alternatives.
Green Business Bureau.
https://greenbusinessbureau.com/industries/retail/sustainability-guide-for-retail-
plastic-bag-alternatives/?fbclid=IwAR3wix529MYTA2n-AsHPcMFKR4p7_-
42Cs62xPLiJ1oyX7o_aU0G4a2I5zc

We, the researchers involved in this study, confirm that the proposed business plan titled
Reshape “turning old threads into trendsetting bags” will undergo a comprehensive review
 28

with a focus on various aspects, including ethical considerations and methodological

soundness. The examination will ensure compliance with established standards and guidelines.
Our commitment is to uphold the integrity of our research and contribute responsibly to the
academic discourse.

Marvin Cadelina Sophia Abanto JP Sabalberino

Lia Paulino Glezyl Rose Sara

November 23, 2023