ARELLANO UNIVERSITY - JOSE ABAD SANTOS CAMPUS

HIBISCUS MILK TEA

A Feasibility Study

Presented to the Faculty of Senior High School Department

Of Arellano University - Jose Abad Santos Campus

In Partial Fulfillment of the

Requirement for the Subject

APPLIED ENTREPRENEURSHIP

By

Balisbis, Ruvelyn

Bernabe, Fernan

Colcol, Elijah

Marigondon, Liza Shane C.

Nunez, Amanda Gwenyth

Tagle, Mayric

Terrado, Madilyn Joyce

FEBRUARY 2023
Acknowledgement

We would like to express our gratitude to everyone who supported us to out the marketing plan. First of all, we

want to give thanks and honor to our almighty god who gave strength and enough knowledge to finish the business

plan that were conducting since day one. It's a big gratitude too to our Practical Research’s teacher, Mr. Gemao

because he is the reason why we successfully produced our research project. He inspires discreetly to work hard on

this project and his willingness to motivate us contributed tremendously to our project. Also to our parents who

supported us too. To be honest there are lots of struggles that we have been through but because of their guidance

pushed us to do our very best and strive for more. To our beloved teachers and parents who became so supportive,

we send our never-ending appreciation for them. Their perseverance inspired us to continue and push what we

already started. We hope the acknowledgement that we have gathered from this strand can help us manage our own

business and guide us to be a successful entrepreneur in the future.

CHAPTER I

Proposed Name

Bubble milk tea is one of the popular drinks in this generation and most youngsters love

to drink it once in a while. (Bastasa, 2022) In 2022, the Philippines became the second-most

populous country in Southeast Asia regarding bubble tea users. Milk tea shop business is

growing since it can easily spot on every corner of the street in the country; however, before

the boom reached a year, a pandemic halted every operation on every establishment.So, since

we are getting back to our normal lifestyle, we planned to start a milk tea shop business.

Gumamelas are copious in the world especially in tropical regions, just like our country. It

looks beautiful and it has varieties of color and appearance. The creation of gumamela-flavored

milk tea was made with the intention of assisting people in increasing their income through

creative, affordable, and easily accessible sources. The name of the proposed business is

“Hibiscus Milk Tea”. “Hibiscus” is a scientific name for gumamela flower.

Project Proponent

The proponents of this project are the section 8 of Accountancy, Business and

Management students of Arellano Jose Abad Santos Campus, Pasay City, namely Ruvelyn,

Balisbis, Fernan Bernabe, Elijah Colcol, Liza Shane Marigondon, Amanda Gwenyth Nunez,

Mayric Tagle, and Madilyn Joyce Terrado, currently taking Feasibility Study as part of their

curriculum.

Mission

Our mission is to provide our customers with the best tasting, all natural teas for their

everyday lives. We stay true to our word by always providing the best quality experience,
customer service, and tea.

Vision

Here at Hibiscus Milktea will provide the finest drinks and foods that will make

customers come back for more. We aim for our small business to be well known all across the

country and to expand our local branches.

Logo

The business logo that we created symbolizes a minimalist design but attractive, the

logo that presents our product which is the "GUMAMELA HIBISCUS". Our packaging cup

symbolizes eco-friendly because it can be reusable if ever. The logo represents that it is really

safe, and we need to be consistent in making our products and also have the good taste of milk

tea. The milk tea must be worth it and it is budget friendly for millennials.

Type/Form of Business Organization

Hibisucs Milk Tea is categorized as a general partnership. A general partnership is a

type of business organization composed of two or more persons engaged in a business for

profit. All partners of Hibiscus Milk Tea enter into partnership through a written agreement

that covers all terms of the parties’ business relationship. Under this partnership, the partners
have agreed that profit and loss of the business will be equally divided among them.

History

Our Heritage Our story begins in 2020 along the Rodriguez street of Baclaran,

Paranaque. It was here where the owner Mr. Saban opened the first store of Hibiscus Tea,

offering the Hibiscus tea, commonly known as gumamela in the Philippines, is a four-feet

shrub with large five-petal flowers. Because of its beauty, it is a choice ornamental flower for

Filipinos. Our company name was inspired by the gumamela itself. A year later, people would

walk through these doors and become captivated with Hibiscus Tea after their first sip. Aside

from the health benefits it gives, it has a subtle flavor and is also rich in antioxidants beating

the green tea. Also the gumamela flower comes in many colors and symbols: red as love and

passion, yellow as happiness, pink as friendships, and other color combinations. With the

company’s success we were able to make small improvements in the store’s capacity and

uniforms; we are looking forward to our next chapter as a tea house. Hibiscus Tea Shop would

soon expand to Metro Point, EDSA and to SM moa seaside. By the following years we will

reach to open more store in malls and have social standing to promote or increase awareness of

our product and services. We would grow to welcome millions of customers and become a part

of the fabric of tens of thousand of neighborhoods all around the Philippines. In everything we

do, we are always dedicated to our Mission and Vision.

Proposed Project/Business Location

The partners will rent a space in a free lot along the Rodriguez street of Baclaran,

Paranaque is just a short stroll from residential houses, schools, and other business

establishments. The young professionals, students, and local residents who live close to the

firm are its main target markets.