Stem 3 Business Plan - Final

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NATHANIEL LOYD P. GALLEROS
ZSAYNA VALERIE ANN O. GOMEZ
NIZHREEN A. PANDA
ELIZABETH T. POMADA
NOEL ALEXIS HILARRY B. YAMIT
12 STEM 3
MARCH 2023
Liceo de Cagayan University – Senior High School Department
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TABLE OF CONTENTS
Company Overview
Vision Statement 3
Executive Summary 3
Company Profile 4
Product Overview 5
Management Team 6
The Industry
Industry Overview 9
Competitive Analysis 10
Business Strategies
Operations and Management Plan 13
Marketing Strategies 13
Sales Strategies 15
Financial Reports
Capital Requirements 17
Financial Projection 21
Pre-operating Expenses 25
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Appendix/Appendices
Agreements 31
Intellectual Property 33
Resume of Owners/Key Employees 34
Advertising/Marketing Materials 44
Public Relations/Publicity 46
Blueprints/Plans 47
List of Equipments 48
List of Assets 48
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COMPANY OVERVIEW
VISION STATEMENT
Winnie the Food is more than just a street food vendor, we are a team of passionate
and committed individuals driven by our love for food and our desire to share it with others.
We believe that food is not just nourishment, but an experience that should be fun, flavorful,
and fulfilling. We take pride in our unique approach to street food, using high-quality
ingredients and innovative cooking techniques to create familiar and distinct dishes. Our
vision is to become the go-to street food vendor in our community, known for our
exceptional customer service, commitment to innovation and excellence, and passion for
street food. We are dedicated to the quality of our product, service, people, and profit while
providing exceptional care, safety, and healthy customer service.
EXECUTIVE SUMMARY
Winnie the Food is a food business that specializes in producing classic Filipino food
favorites with a twist. The company is organized by Grade 12 STEM 3 students as a project
for their Entrepreneurship subject. Our mission is to provide our customers with
budget-friendly yet high-quality Filipino street foods that have our special take on the
classics. We place a strong emphasis on cleanliness and hygiene for our staff and ingredients
to ensure the safety and satisfaction of our customers.
Our product line consists of Filipino street food favorites such as Fries, Fish ball,
Tempura, Kwek-kwek, Pancit canton, Pop corn and Potato twister. We add our unique touch
to these classics to create a more distinct taste that sets us apart from other food businesses.
Our food products are packed with flavors that are sure to satisfy the taste buds of our
customers.
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We plan to build our business in a strategic location in the Liceo de Cagayan
University - RNP Campus to ensure accessibility and visibility to our target market. Our
target market includes students who are looking for delicious and affordable Filipino street
food options.
Our marketing strategy includes social media advertising, word of mouth, and
partnering with the school to promote our business. Our sales strategy involves offering
affordable meal packages and value meals to cater to different customer preferences and
budgets.
In summary, Winnie the Food aims to provide customers with affordable yet
high-quality Filipino street food favorites with our unique twist. We plan to build our
business in the Liceo de Cagayan University - RNP Campus, target students, teachers and
visitors, and use social media advertising and value meals as our marketing and sales
strategies.
COMPANY PROFILE
Winnie the Food was established by Grade 12 STEM 3 students as part of our
entrepreneurship class project. The name "Winnie" was chosen to represent our fun and
playful approach to street food, while "the Food" emphasizes our focus on providing
high-quality and innovative dishes.
We came up with the idea of starting a street food business because we wanted to
create a unique and memorable dining experience that reflects our Filipino culture and
heritage. We noticed a gap in the market for street food vendors that offer a modern and
innovative take on classic Filipino dishes, and we decided to fill that gap.
Winnie the Food is a street food vendor that specializes in unique and flavorful twists
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on classic Filipino favorites. Our mission is to provide customers with a memorable and
enjoyable dining experience, offering high-quality food and exceptional customer service.
Our company is built on integrity, innovation, and a commitment to excellence. We

believe that street food is more than just a meal – it’s an experience that should be fun,
flavorful, and fulfilling.
At Winnie the Food, we take pride in our use of high-quality ingredients and
innovative cooking techniques to create truly unique and delicious offerings. We offer a
range of street food products, including fries, fish balls, tempura, qwek-qwek, pancit canton,
potato twisters, popcorn, and soft drinks.
Our class is dedicated to providing exceptional customer service and creating a

welcoming and inclusive atmosphere for all. We are passionate about our work and strive to
create a positive impact in our community.
Winnie the Food is committed to sustainability and ethical business practices. We

source our ingredients from local suppliers, and we strive to minimize our environmental
footprint through responsible waste management and energy-efficient operations.
As a growing business, Winnie the Food is always looking for new opportunities to
expand its reach and serve more customers. We are committed to innovation and continuous
improvement, always seeking new ways to improve our products and services and provide
the best possible experience for our customers.
PRODUCT OVERVIEW
Winnie the Food is a street food vendor that offers a variety of delicious and unique
food options. Our menu includes classic Filipino street food favorites such as fishball,
tempura, qwek-qwek, fries, and pancit canton, as well as unique creations like our popular
potato twisters and flavored popcorn. We take pride in using high-quality ingredients and
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innovative cooking techniques to create distinctive flavors that set us apart from other street
food vendors.
To ensure that our customers enjoy the best possible experience, we provide
exceptional customer service, care, and safety. Our products are made fresh daily, and we
take care to use only the freshest and best-quality ingredients. We also use safe and hygienic
preparation and cooking methods to ensure the cleanliness and safety of our food.
At Winnie the Food, we are committed to providing a fun, flavorful, and fulfilling
dining experience for our customers. Whether you're craving a quick snack or a full meal, we
have something for everyone. Our products are affordable, and we offer a range of options to
suit different tastes and preferences. Come visit us and experience the unique flavors of
Winnie the Food!
MANAGEMENT TEAM
Winnie the Food engages every member of the team to enhance their skills and
capabilities by communicating with one another in order to make the company thrive.
Managing an organization's operational aspect as well as developing and carrying out a
sound plan is its aim.
Our management team's goals are to successfully run the organization it is leading,
with everything that includes, as well as create and carry out an appropriate strategy for the
company's future. In this company, the management team may include senior executives
from sales, operations, working teams, preparations, and finance. In most cases, the member
setup somewhat matches how the organization appears. Depending on the level of a
management team, they are frequently the top managers of various roles, divisions, or
business regions. Any management team must strive to foster a culture of trust and
cooperation. That’s why the Management team is led by our productive and finest managers
to ensure the company will grow successfully.
● CEO (Chief Executive Officer) - responsible for overall management and direction of
the company, making strategic decisions, overseeing finances, managing relationships
with stakeholders, setting goals and objectives, and ensuring that the company is
meeting its mission and vision.
● Managers - responsible for overseeing specific areas of the business and ensuring that
the day-to-day operations run smoothly. This includes managing employees,
overseeing inventory, and coordinating with other departments to achieve company
goals. Managers also play a key role in implementing the company's policies and
procedures and ensuring that all employees adhere to them.
● Marketing and Finance Committee - responsible for developing and implementing

marketing strategies to promote the business and increase sales. This includes
conducting market research, developing advertising campaigns, and managing the
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company's social media presence. They also oversee financial operations, including
budgeting, accounting, and financial analysis, to ensure that the company remains
profitable and financially stable.
● Promotions Committee - responsible for planning and executing promotional

activities to attract customers and increase sales, such as discounts, special events,
giveaways, and loyalty programs.
● Preparation Committee - responsible for managing the production and preparation of

the company's products or services, including sourcing ingredients or materials,
creating recipes, managing inventory, and ensuring that the products or services meet
quality standards.
● Working Committee - responsible for coordinating and overseeing the day-to-day

operations of the company, including managing staff, ensuring that equipment and
facilities are maintained, addressing customer concerns, and implementing company
policies and procedures.
THE INDUSTRY
INDUSTRY OVERVIEW
According to the Department of Trade and Industry (DTI), the food industry in the
Philippines is one of the largest and fastest-growing industries, accounting for 30% of the
country's total manufacturing output. In Cagayan de Oro (CDO), the food industry is also a
significant contributor to the local economy, with a variety of restaurants, cafes, and street
food vendors offering a diverse range of food options.
The street food industry is a significant component of the food industry in the
Philippines, providing affordable and easily accessible food options for millions of Filipinos.
In CDO, street food vendors can be found in almost every corner of the city, offering a wide
variety of local and traditional Filipino street food.
While street food can be a convenient and affordable option for many, it is important
to note that food safety concerns are also present in the industry. As such, Winnie the Food is
committed to upholding high standards of cleanliness and hygiene to ensure the safety and
satisfaction of our customers.
The term "street foods" refers to a variety of ready-to-eat foods and drinks that are
sold and occasionally made in open spaces, most notably streets. Similar to fast food, street
food is prepared in its entirety when a consumer orders it, and it can either be eaten there or
taken away. Fast food and street food are inexpensive alternatives to restaurant meals and
have a tasty improvement over prepared meals. Despite these similarities, there are
differences between street food and fast food establishments in terms of selection, setting,
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marketing strategies, and ownership. Street food is cooked and/or sold by vendors or
hawkers, typically in public areas like streets and other outdoor areas. They comprise a large
portion of the daily urban food consumption for millions of low- and middle-income people.
Street foods may be the least priced and most accessible means of eating a nutritionally
balanced meal outside the home for many low-income persons, provided that the consumer is
knowledgeable and able to choose the correct combination of foods.
Street cuisine comes in a huge range and frequently reflects regional traditional
cultures. Both the basic ingredients and the methods used to prepare street food beverages,
snacks, and meals are very diverse. The typical location of vendor stalls is outdoors or under
a cover that is easily accessible from the street. They offer inexpensive, occasionally subpar
sitting options. The only factors influencing their marketing success are their location and
word-of-mouth advertising. Although most street food establishments are owned and run by
individuals or families, the local economy gains from their activity. For instance, traders
actively support local farms and market gardens by purchasing fresh food from them.
Filipino street food can be found in almost any place in the Philippines. It is an
enthusiastic food for everyone due to its affordable price and availability, considering that
street foods are what Filipinos enjoy eating. The street food industry in the Philippines
consists of different traditional or ethnic, and unique varieties depending on the city or
municipality tourists visit. Street foods are primarily economical and they can be purchased
anywhere and anytime by any Filipino. Statistically speaking, the combined sales of street
stalls in the Philippines have approximately reached 1.17 billion US dollars in 2021
reflecting a slight increase from the previous year, and this may continue to increase in the
following years (Statista Research Team, Oct. 17, 2022).
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COMPETITIVE ANALYSIS
Competitors are a common thing in the street food business because this can be a
good way to start a small food business. Street food is accessible to its consumers, especially
to students for this can be an easy and affordable way to treat their hunger. They have been
converted into some of the most delicious and economical bites of food, demonstrating the
Filipino’s adaptability and resourcefulness. But there are a lot of existing competitors since
street food can be easily found on every corner of the city. They offer and distribute a product
that is similar and closely related to the product our business offers in the market. It all
depends on how business owners market their products to make them more unique and
catchy to their consumers.
SWOT analysis of Winnie the Food
STRENGTH WEAKNESS
● Unique and flavorful twists on ● Reliance on street food as the

classic Filipino favorites primary source of revenue
● Use of high-quality ingredients and ● Potential for food safety concerns
innovative cooking techniques with street-vended foods
● Commitment to exceptional ● Limited seating options for
customer service and creating a customers
welcoming atmosphere ● Limited marketing strategies
● Commitment to sustainability and beyond location and
ethical business practices word-of-mouth advertising
● Passionate and dedicated team
● Growing business with
opportunities for expansion
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OPPORTUNITIES THREATS
● Expansion into catering for events ● Competition from other street food
and parties vendors
● Partnership with local businesses ● Fluctuations in the economy or
and organizations for events and changes in consumer spending
promotions habits
● Expansion into online ordering and ● Changing regulations and policies
delivery services regarding food safety and street
● Introducing new menu items or vending
seasonal specials to attract and ● Inclement weather affecting
retain customers outdoor dining and sales
● Opening additional locations in ● Seasonal fluctuations in demand
high-traffic areas for street food products
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BUSINESS STRATEGIES
Operations and Management Plan
Acquiring a business permit is a prerequisite before starting a business. This is to

ensure that your entity follows the ordinances and regulations of the local government unit
(LGU) where your company is located. And these other requirements may vary depending on
the provided requirements of your Local Government Unit.
● Barangay Business Clearance

● Community Tax Certificate (CTC or Cedula)
● Public Liability Insurance
● Locational/Zonal Clearance
● Certificate of Occupancy (Building and Unit)
● Sanitary Permit
Winnie the Food will be open five days a week, from 10:00 a.m to 4:00 p.m on
weekdays located at the west street road of Liceo de Cagayan University - RNP Campus.
Demand of the weather problem is seasonal, we will provide a tent for the safety of our
product and customers. The team will be given morning and afternoon duties, as well as the
location of their specific area. The counter area, display and receiving area, preparation and
cooking area, and storage area are the 4 locations that will each have a specific task.
Customers will place their food orders at the Counter area. Customers will view and receive
their orders at the Display and Receiving area. The order will be prepared and cooked in the
Preparation and Cooking area. Finally, the products and supplies will be kept in the Storage
area.
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Marketing Strategies
The business set up different committees to assure the provision of high-quality

services and products. The business has a committee that is meant to form an emotional
connection between the business and the customer. The business will expand and create an
online social media page and organize catchy photoshoots of our food product to attract
customers in the virtual world. With this, it can maximize the opportunities of “Winnie the
Food” to show that we offer the cheapest and delicious food for everyone. Winnie the Food’s
marketing strategy is based on the following:
A. Product Strategy
To create innovative and excellent-quality products, companies must understand their

customers. Our products aim to provide an exceptional taste that is made with quality
ingredients. satisfying customers’ needs in terms of quality products and customer services.
we should be aware of the product’s target market, the precise demands it will satisfy, its
unique selling point, and the company’s business objectives for the product itself.
B. Pricing Strategy
Competitive pricing will be used in this business. The goal of this business is to drive
the target audience away from other competitors and toward the brand, Winnie the Food.
However, instead of making price increases later on, the entrepreneurs will continue to track
what the competitors are charging. Competitive pricing can be useful if limiting production.
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costs, it will also keep price-sensitive customers loyal to the brand for reliably
helping them stay within budget.
C. Place Strategy
Winnie the Food’s physical store will be located at Liceo de Cagayan University -
RNP Campus to accommodate its target market. Business owners present their items via
physical store then customers can ask salespeople about the products and make purchases.
Foodpanda, Grab, and Social Media will also be used to sell its product.
D. Promotion Strategy
Word of mouth and public perception are immensely important in both aspects of the
business. First of all, customers must understand that our products are made with quality
ingredients. The word of mouth will be created when someone experiences it. Once our
customer will be satisfied with the product he/she buys, it will then encourage his/her friends
to buy our product too. In that way, our product will be advertised or promoted to other
people. If someone is close to you, the more you understand your audience’s needs and
wants, the more likely you are to convert them into customers or clients. Also, we will do
sales talk to persuade our customers to buy our product.
The business will also be using social media to publicize the products, Since social
media is a platform that everybody is using, the business can take advantage of using it to
promote the business and the products that are gonna be on sale by posting it and sharing it.
Building relationships with your target audience is a significant advantage of social media.
Interaction with your material is also a good sign for social media algorithms, which can help
your posts be noticed naturally. Specially, the use of social media can be obliging in
disseminating the product's details, which is feasible to accomplish on social media. The
more detailed your strategy, the more effective it will be.
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E. Distribution Strategy
The products will be distributed through direct retailing, in which retailers deal
directly with clients without employing third-party sellers. This can happen through
meet-ups, internet purchases, or physical stores.
F. Marketing/Selling Expenses
PARTICULARS BUDGET
Transportation Fuel ₱500.00
Rental of Tent ₱1000.00
Rental of Place ₱1000.00 (₱500.00 per day)
Social Media Advertising ₱1,027.12 (₱513.56 per day)

(Facebook)
Winnie the Food flier ₱250.00 (₱5.00 per paper flier)
Winnie the Food 4x5ft ₱425.00

Tarpaulin
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CAPITAL REQUIREMENTS
Direct Materials Required Per Production
● POTATO SECTION
- FRIES
Quantity
Required per Unit Direct Cost per
Direct
Product Cost Material Unit
Material
(Php) Cost (Php) (Php)
Qty Unit
Frozen French Fries 3 Kilo 140 420 20
Sour Cream Powder 100 Grams 64 64 5
Cheese Powder 100 Grams 59 59 5
BBQ Powder 100 Grams 64 64 5
Total Direct Material Cost PHP 607
- POTATO TWISTER
Quantity
Direct
Material
Qty Unit
Large Potatoes 3 Kilo 198 594 45
Total Direct Material Cost PHP 693

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● STREET FOODS SECTION
- FISHBALL
Quantity
Direct
Material
Qty Unit
Frozen Fish Balls 3 Kilo 90 270 2
Total Direct Material Cost 270
- TEMPURA
Quantity
Direct
Material
Qty Unit
Frozen tempura 3 Kilo 90 270 5
- KWEK-KWEK
Quantity
Direct
Material
Qty Unit
Eggs 2 Tray 117 234 9
Cornstarch 300 Gram 15 45 1
Annatto powder 250 Gram 63 63 1

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(atsuete)
Flour 2 Kilo 75 100 1
Salt 34 Gram 5 5 1
Pepper 14 Gram 5 5 1
● PANCIT CANTON
Quantity
Direct
Material
Qty Unit
Hot and Spicy

1 Pack 94 94 20
Canton
Kalamansi Canton 1 Pack 94 94 20
Chili-mansi Canton 1 Pack 94 94 20

● POPCORN
Quantity
Direct
Material
Qty Unit
Kernel 2 Kilo 79 158 10
Salt 100 Grams 15 30 1
Sour Cream Powder 100 Grams 64 128 5

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BBQ Powder 100 Grams 64 128 5
● SOFTDRINKS
Quantity
Direct
Material
Qty Unit
Coke Swakto 2 Pack 120 240 20
Royal Swakto 2 Pack 120 240 20
Monthly Direct Material Cost
● Fries
January February March April May
Production 20 19 22 20 19
Volume
Direct 607 607 607 607 607

Material Cost
per Unit (Php)
Monthly 11,533 13,354 12,140 11,533

12,140
Direct
Material Cost
(Php)
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FINANCIAL PROJECTION

● Potato Twister
Volume
Direct 693 693 693 693 693

Material Cost
per Unit (Php)
Monthly 13, 167 15, 246 13,860 13,167

13,860
Direct
Material Cost
(Php)

● Fishball
Volume
Direct 270 270 270 270 270

Material Cost
per Unit (Php)
Monthly 5,130 5,940 5,400 5,130

5400
Direct
Material Cost
(Php)
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● Tempura
Volume
Direct 270 270 270 270 270

Material Cost
per Unit (Php)
Monthly 5,130 5,940 5,400 5,130

5400
Direct
Material Cost
(Php)

● Kwek-kwek
Volume
Direct 335 335 335 335 335

Material Cost
per Unit (Php)
Monthly 6,365 7,370 6,700 6,365

6,700
Direct
Material Cost
(Php)
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● Pancit canton
Volume
Direct 576 576 576 576 576

Material Cost
per Unit (Php)
Monthly 10,944 12, 672 10,944

11,520 11,520
Direct
Material
Cost (Php)

● Popcorn
Volume
Direct 563 563 563 563 563

Material Cost
per Unit (Php)
Monthly 10,697 12, 386 11,260 10,697

11,260
Direct
Material Cost
(Php)
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● Softdrinks
Volume
Direct 480 480 480 480 480

Material Cost
per Unit (Php)
Monthly 18,240 21,120 19,200 18,240

19,200
Direct
Material Cost
(Php)
Monthly Supplies Expenses
Administrative Unit Cost (Php) Indirect

Expenses/indirect materials Material Cost
Place Rent 500 1000

Tent 1000 1000
Tarp with Logo 425 425
Portable Gas Stove 600 600
Butane gas tank(4pcs) 50 200
oil(5 kilos) 88 440
water(20 liters) 164 164
Food containers(50 pcs) 105 210
Ice(7 lbs) 40 80
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Ice cooler 50 50
Wooden sticks(15 cm) 12.00(100 pcs each) 24
Wooden sticks(30cm) 19.00(100 pcs each) 38
Plastic utensils 15.00(25 pcs) 30
Long paper plate 75.00(100 pcs) 150
Paper bag 39.00(100pcs)(4x8 in) 78
Total 3182 4489
The list of administrative costs that the company will incur to run its operations is displayed
in the table above. A cost of Php 4489 is incurred by Winnie The Food for administrative
costs.
Pre-operating expenses
Direct Materials Php3,575.00
Administrative Expense 4,489.00
Transportation Expense 500.00
Store Expense 00.00
Total : 8,564
6.5 Return on Investment
Net Income
ROI = X 100
Investment
=
6.6 Net Profit Margin
Net Income
Net Profit Margin = X 100 Sales

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6.7 Payback Period
Investment
Payback Period = X 30 days Net Cash Inflow
6.8 Break-Even Point
Pancit Canton
Break-Even Point = 576/24-0= 24

Fixed Cost = 576
Selling per unit= 24
Variable cost per unit =0
Drinks
Break-Even Point = 480/20=24

Fixed Cost = 480
Selling per unit = 20
Variable cost per unit = 0
Popcorn
Break-Even Point = 607/15=40

Fixed Cost = 607
Selling per unit = 15
Variable cost per unit = 0
Equipment Cost Salvage Useful life Monthly

(Php) Value (Month) Depreciatio
(Php) n
(Php)
Portable Gas 600 60 18 30

Stove
Venue 500 50 24 18.75

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Tent 1000 100 20 45
Total 93.75
This table shows the monthly depreciation of the business's depreciable assets, which
includes the monthly depreciation of a portable gas stove, the venue, and the tent. 10% of the
purchase price is the salvage value for each asset. The cost will first be deducted from the
salvage value, divided by the useful life, and the monthly depreciation will all be added
together to have a total of Php93.75 for the total quantity of depreciation in a depreciable
asset.
Utilities
Utilities Monthly Allocation
Water 164
Oil 440
Ice 80
Total 684
This Table indicates the monthly allocation for utilities that will be used during the four(4)
months running period of the business. The monthly water, oil, and ice bill being assigned is
Php684 and it is fixed throughout the month of January up until the month of April.
Maintenance and Repairs

Assets Amount Allocated
Tent 500
Total 500
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Monthly Supplies Expenses Table.

(Php) (Php) (Php) (Php) (Php)
Butane Gas 50 50 50 50 50
105 105 105 105 105

Food Containers
50 50 50 50 50
Dishwashing
Disposable Gloves 60 60 60 60 60
Wooden Sticks 31 31 31 31 31
Paper Bag 39 39 39 39 39
Plastic Utensils 15 15 15 15 15
Long Paper plate 75 75 75 75 75
Hairnet 20 0 0 0 0
Apron 40 0 0 0 0
Total 485 425 425 425 425

Monthly
Supplies
Expenses
The Winnie The Food company's monthly supply costs are displayed in the table above. The
monthly supplies will be utilized for the duration of the company' operations and commonly
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consist of butane gas, food containers, dishwashing soap, disposable gloves, wooden sticks,
paper bags, plastic utensils, long paper plates, hairnets, and aprons. The total cost of the
monthly supplies for January is Php485, and the costs for the future months will be the same
at Php425 every month.
Quantity Required
Tools And per Product Cost Amount
Purpose and Use
Utensils (Php) (Php)
Quantity Unit
It is used as a
Wooden Sticks skewer for street 2 Pieces 50 100
foods.
Plastic It is used to stir the

Utensils batter and other 1 Piece 100 100
form of liquids
Long Paper It is used for mixing

2 Pieces 100 200
Plate the batter
It is used to cook the

Electric Fryer 2 Pieces 1,500 3,000
product
It is where the raw

Chopping
materials are being 1 Piece 50 50
Board
chopped
Where the necessary

Plate ingredients are being 2 Pieces 20 40
placed
Used as a container
Plastic
for the sauce and 8 Pieces 12.50 100
Squeeze Bottle
batter
Total 3,590
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APPENDIX/APPENDICES
A. Agreements (Leases, Contracts, Purchase Orders, Letters of Intent, etc.)

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32
B. Intellectual Property (Trademarks, Licenses, Patents, etc.)
License
33
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C. Resume of Owners / Key Employees
COINNEACH HALCYON YAMIT BULLECER
4th- 21st Nazareth

Cagayan de Oro City, 9000
E-mail Add: cbullecer99103@gmail.com
Cell no: +639955895119
OBJECTIVE
To obtain a nursing position in a reputable healthcare facility where I can utilize my

clinical skills, provide compassionate patient care, and contribute to the interdisciplinary
business team.
PERSONAL INFORMATION
Date of Birth: November 22, 2004

Place of Birth: Cagayan de Oro City
Age: 24
Height: 170 cm
Civil Status: Single
Nationality: Filipino
EDUCATIONAL ATTAINMENT
Bachelor of Business Management

Liceo de Cagayan University
Rodolfo N. Pelaez Blvd, Cagayan de Oro City
Year of Graduation – 2027
QUALIFICATIONS
Business acumen
Culinary skills
Creativity
Customer service
Hospitality
Flexibility
Adaptability
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NIZHREEN ABDUL PANDA
Balulang Villa Angela

E-mail: nizhreenpnd@gmail.com
Cell no: +639560547544
OBJECTIVE
To define the steps, processes, and actions that I can take to improve my chances of
attaining company goals. I bring a unique skill set to the executive management level, with
creative and out-of-the-box thinking combined with solid goal-oriented planning. A team
leader with a proven history of growth and expansion is looking to turn a great group of
people into an outstanding team that meets all goals.
Date of Birth: July 5, 2004

Age: 24
Height: 170.18 cm
Bachelor of Business Management

QUALIFICATIONS
Confidence
Delegation
Active Listening
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ZSAYNA VALERIE ANN OBEDENCIO GOMEZ
Blk 14 Lot 4 Silvercreek Subd., Carmen,

Cagayan de Oro City
E-mail: zsaynagomez13@gmail.com
Cell no: +639977520798
OBJECTIVE
A responsible, independent and dedicated individual who seeks for a position as a

nurse wherein I can be able to apply my knowledge and provide quality customer service like
your mission and vision.
Date of Birth: February 12, 2004

Age: 24
Height: 5’3” ft
Bachelor of Science in Nursing

QUALIFICATIONS
Good communication skills in English, Filipino and Cebuano

Can handle multitasking
Willing to work in individually or as a team
Flexible
Computer literate (MSword, Excell, PowerPoint Presentation)
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NOEL ALEXIS HILARY BASA YAMIT
Zone 2, Kauswagan
E-mail Add: nyamit61986@gmail.com
Cell no: 09651722537
OBJECTIVE
Results-driven manager with a proven track record of successfully leading teams and
achieving organizational goals. Seeking a challenging managerial role where I can leverage
my skills in strategic planning, team development, and operational excellence to drive
business growth, optimize processes, and deliver exceptional results.
Date of Birth: July 30, 2004

Place of Birth: Camiguin
Age: 24
Height: 176 cm
Bachelor of Science in Medical Technology

QUALIFICATIONS
Project Management
Problem-solver
Leadership Skills
Communication Skills
Resilient
Manage time effectively
38
NATHANIEL LOYD PABONITA GALLEROS
#447 Phase 1-A, Zone 9 Macanhan, Carmen

E-mail Add: gallerosnathan@gmail.com
Cell no: +639353780280
OBJECTIVE
To be part of your field, where I can share my dedication and compassion as an

Entrepreneur. To contribute my competence, which is my skill from my internship year and
studies. Bringing experience and knowledge to invent, design, analyze, and build in order to
provide quality service to all.
Date of Birth: March 21, 2004

Age: 24
Height: 176.56cm
Bachelor of Science in Civil Engineering

Rodolfo N. Pelaez Blvd., Kauswagan, Cagayan de Oro City
2026-2027
QUALIFICATIONS
Project Management
Problem-solver
Leadership Skills
Resilient
Manage time effectively
39
PETE LAURENCE CUENCA
Blk 2 Lot 4, Regency Plains Subd., Iponan

E-mail Add: jojamessanchez@gmail.com
Cell no: +639066350444
OBJECTIVE
I am looking for a position where the knowledge and great analytical skills I've
learned can be utilized to its full potential and make valuable contributions to the company.
Date of Birth: June 23, 2004

Age: 24
Height: 172.72 cm

QUALIFICATIONS
Innovative
Time management
Time management
Critical Thinking
40
MARY ELIZABETH POMADA
7-27 Bellevue Cornelia Street

E-mail Add: marapomada@gmail.com
Cell no: +639360874585
OBJECTIVE
To obtain a Medical Technologist position in a challenging and dynamic environment

where my expertise in financial analysis, quality assurance, and can be utilized.
Date of Birth: September 9, 2004

Age: 24
Height: 164 m

QUALIFICATIONS
Urinalysis
Chemistry Labs
Microbiology
Data Analysis
Customer Service
Written and Verbal Communication
41
SHYRINE JOY ELARMO JANIOSO

E-mail Add: shyrinejanioso18@gmail.com
Cell no: +639054734104
OBJECTIVE
I am seeking a position that will allow me to expand my practical experience while

providing quality to the customers and where I can utilize my skills, knowledge, and
expertise as well.
Date of Birth: May 1, 2004

Age: 24
Height: 5’2

QUALIFICATIONS
Commitment to patient advocacy

Communication skills
Caring
Empathy
Attention to details
Sense of Humor
Problem-Solving skills
Stamina
42
ADRIAN BOCOL BROBO
Zone 15, Molugan El-Salvador City

Misamis Oriental, 9017
E-mail Add: abrobo62481@liceo.edu.ph
Cell no: +639560472086
OBJECTIVE
I am pursuing a position where I am able to put to use my skills that I have acquired
through my experiences during a medical technologist training. Greatly committed to the
profession, highly organized, hardworking and bringing a positive light hearted attitude with
systematic, and enthusiastic approach to his work.
Date of Birth: September 8, 2004

Age: 24
Height: 1.68 m

QUALIFICATIONS
Excellent Interpersonal, verbal, and written communication skills.

Strong analytical thinking skills.
Computer literate (MSword, Excell, PowerPoint Presentation)
Resilient & Adaptable
Organizational Skill
Critical Thinking
Good in a Team
43
PAUL PHOENIX HIPOLITO
SilverCreek Subd., Upper Carmen

E-mail Add: paulphoenix.hipolito@gmail.com
Cell no: +639177710237
OBJECTIVE
Passionate about securing the role of Medical Technologist at your reputed

organization which provides excellent patient care service while utilizing my knowledge and
experience in Medical Technology.
Date of Birth: March 17, 2005

Age: 24
Height: 173.20 cm

QUALIFICATIONS
Analytic Skills
Active Listening
Verbal and Written Communication
Teamwork
Microbiology
44
D. Advertising / Marketing Materials
LOGO MENU
45
WINNIE THE FOOD PRODUCTS
FACEBOOK PAGE
46
BUSINESS CARD
E. Public Relations / Publicity
BUSINESS RELATIONS MEDIA RELATIONS
● Investors ● Publicity
● Clients ● Articles
● Consumers ● Food Reviews
COMMUNITY RELATIONS DIGITAL RELATIONS
● Community Engagements ● Social Media
● Networking ● Blogs
● Investors/Stakeholders ● Magazines
47
F. Blueprints / Plans
TOP VIEW
G. List of Equipment
Quantity Cost Amount

Equipments Purpose and Use
Quantity Unit (Php) (Php)
It is used to cook food

like French fries,
Potato Twister,
Deep fryer 1 Piece 1,299 1,299
Tempura and Fish
Balls by submerging it
in a very hot oil.
It allows the oil of the

Wire
product to drain 2 Pieces 85 170
Skimmer
quicker.
Glass Food
It is used to display the
Display 1 Piece 4,477 4,477
products.
Rack
48
Potato It is used for cutting
1 Piece 289 289
Spiral Cutter potatoes into spirals.
It is used to peel
Peeler 2 Pieces 28 56
potatoes' outer skin.
It is used to cut
Kitchen
tempura and 1 Piece 78 78
Scissors
kwek-kwek.
Plastic
Used as a container for
Squeeze 6 Pieces 12.50 75
the sauce and cheese.
Bottle
It is used to lift the

newly cooked street
Tongs 1 Piece 159 159
food from the wire
skimmer.
It is used for mixing

Bowl 2 Pieces 100 200
the kwek-kwek batter.
It is used to stir the

Wire Whisk batter and other forms 1 Piece 99 99
of liquid.
It is used for carrying,

holding, and
Tray 3 Pieces 110 330
displaying articles of
street foods.
H. List of Assets
ASSETS DESCRIPTION VALUE
Checking Account Account # 96665-0000-231 114,599.00
Savings Account Account # 13446-0000-665 112,340.00
Electronics Deep Fryer, Wire Wisk, etc. 5,875.00

49
Reference:
Statista. (2022, October 17). Street stalls or kiosks sales Philippines 2015-2022.
https://www.statista.com/statistics/1288445/philippines-street-stalls-or-kiosks-sales/#:
~:text=In%202021%2C%20the%20combined%20sales,to%20continue%20increasing
%20in%202022.

Stem 3 Business Plan - Final

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NATHANIEL LOYD P. GALLEROS

ZSAYNA VALERIE ANN O. GOMEZ

NOEL ALEXIS HILARRY B. YAMIT

Operations and Management Plan 13

Resume of Owners/Key Employees 34

Our company is built on integrity, innovation, and a commitment to excellence. We

Our class is dedicated to providing exceptional customer service and creating a

Winnie the Food is committed to sustainability and ethical business practices. We

● Marketing and Finance Committee - responsible for developing and implementing

● Promotions Committee - responsible for planning and executing promotional

● Preparation Committee - responsible for managing the production and preparation of

● Working Committee - responsible for coordinating and overseeing the day-to-day

SWOT analysis of Winnie the Food

● Unique and flavorful twists on ● Reliance on street food as the

Operations and Management Plan

Acquiring a business permit is a prerequisite before starting a business. This is to

● Barangay Business Clearance

The business set up different committees to assure the provision of high-quality

To create innovative and excellent-quality products, companies must understand their

Transportation Fuel ₱500.00

Rental of Tent ₱1000.00

Rental of Place ₱1000.00 (₱500.00 per day)

Social Media Advertising ₱1,027.12 (₱513.56 per day)

Winnie the Food flier ₱250.00 (₱5.00 per paper flier)

Winnie the Food 4x5ft ₱425.00

Direct Materials Required Per Production

Frozen French Fries 3 Kilo 140 420 20

Sour Cream Powder 100 Grams 64 64 5

Cheese Powder 100 Grams 59 59 5

BBQ Powder 100 Grams 64 64 5

Total Direct Material Cost PHP 607

Large Potatoes 3 Kilo 198 594 45

Cheese Powder 250 Grams 99 99 5

Total Direct Material Cost PHP 693

● STREET FOODS SECTION

Frozen Fish Balls 3 Kilo 90 270 2

Total Direct Material Cost 270

Frozen tempura 3 Kilo 90 270 5

Total Direct Material Cost 270

Eggs 2 Tray 117 234 9

Cornstarch 300 Gram 15 45 1

Annatto powder 250 Gram 63 63 1

Flour 2 Kilo 75 100 1

Total Direct Material Cost 335

Hot and Spicy

Kalamansi Canton 1 Pack 94 94 20

Chili-mansi Canton 1 Pack 94 94 20

Total Direct Material Cost 282

Kernel 2 Kilo 79 158 10

Salt 100 Grams 15 30 1

Sour Cream Powder 100 Grams 64 128 5

BBQ Powder 100 Grams 64 128 5

Total Direct Material Cost 563

Coke Swakto 2 Pack 120 240 20

Royal Swakto 2 Pack 120 240 20

Total Direct Material Cost 480

Monthly Direct Material Cost

Direct 607 607 607 607 607

Monthly 11,533 13,354 12,140 11,533

Monthly Direct Material Cost

Direct 693 693 693 693 693