Professional Documents
Culture Documents
By:
Abantas, Norkisa P.
Ampang, Jhanna M.
Fuentes, Niña Mikaela F.
Maramot, Juzwa M.
Momo, Klent
TABLE OF CONTENTS
PAGE
TITLE PAGE i
TABLE OF CONTENTS ii
CHAPTERS
1 BUSINESS CONCEPT
Introduction 1
Overview of the Business Concept 2
Core Organizational Competencies 2
2 THE BUSINESS
Business Name 4
Business Structure 5
Location 5
Operational Plan 7
Owner’s Profile 27
3 MARKETING ANALYSIS
Current Marketing Situation Analysis 10
Growth Trends and Competitors 12
Marketing Strategy 12
4 SERVICES WE PROVIDE
Key Assumptions 15
Legal Requirements 16
Projected Financial Statement 18
5 MARKETING
Product 21
Pricing 21
Sales Strategy 22
Promotion 22
Advertising and Promotion 22
6 SWOT Analysis
Strength 25
Weakness 25
Opportunities 26
Threats 26
Chapter 1
BUSINESS CONCEPT
Introduction
A healthy lifestyle leads to a more radiant life. As calamansi is rich in vitamin C and many
naturally made and free of preservatives that anyone can enjoy. Aside from being much
cheaper than other health supplements, it is indeed a cure for different illnesses.
Our snack shop is not your typical snack place because it offers customers products
made from scratch and organic at a reasonable price. As it promotes healthy living and cheaper
products by focusing on the importance of being eco-friendly and having a good selection of
menus with one flavor. Our team is passionate about marketing lifestyle products, as we do it
with integrity and pride in the fact that it offers delicious products with less sugar, fewer
The concept of C-snacks is to promote healthy intake for customers at a cheaper price. It
makes it different from other snack places because C-Snacks only offers one flavor, but it has a
variety of snack options. The main ingredient is calamansi, which is organic and has numerous
nutritional benefits.
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Vision:
To expand our business and be prominent in the market in providing good quality and
excellency and promoting healthy living while caring for the environment.
Mission:
Offer healthy products without endangering the environment or our consumers' health. A
healthy lifestyle encourages happy lives and contented individuals. We want everyone to be
happy and radiant.
Goals:
To provide foods and drinks with one flavor but with nutritional value.
To offer calamansi products and snacks that are new to the customer's taste.
Objectives:
For the first five years of operation, our objectives are the following:
2
Core Organizational Competencies:
With its unusual flavor for refreshments and snacks, C-Snacks will be the unique snack
place in Maigo. Moreover, this will be a known snack place for health-conscious individuals who
seek healthy snacks. Aside from that, C-snacks will cater to or accommodate customers of all
ages. Then, it strives for an instagrammable ambiance for customers to enjoy their time with
their family and friends while enjoying the C-snacks refreshments and snacks.
C-Snacks employees are well-trained and courteous, as the owner will personally
manage the work at the snack place. C-snacks ensured to have budget-friendly and healthy
snacks. We can serve good and healthy products and snacks that customers will enjoy
Core Values:
We dedicate ourselves to follow the code of conduct for us to realize our vision, mission,
1. Trust - As a brand, we want to be known as the first choice for people looking to live a
2. Team - As a group, we represent our values. Our team is focused on meeting customer
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Chapter II
THE BUSINESS
Calamansi snacks are an easy and delicious way to enjoy the tropical citrus flavor of
Calamansi. There are many different recipes and variations, but all involve the use of Calamansi
juice or powder in some way. These snacks are great for parties or as a healthy snack in
between meals. Some popular recipes include Calamansi-flavored bars, and Calamansi-flavored
juices. These snacks are sure to be a hit with anyone who loves the citrus flavor of Calamansi.
Business Name
A business name is important because it is the first impression that customers and
potential customers have of our business. A strong, memorable name can help to stand out in a
crowded marketplace and help build brand recognition. The letter “C” from the word C-SNACKS
means Calamansi. It was chosen to reflect the unique nature of our product. Calamansi is a
citrus fruit native to the Philippines with a unique sweet-sour flavor. Our snacks will be created
with this flavor profile in mind, giving customers a unique and delicious snack that they won’t
find anywhere else. The name also captures the essence of the Philippines with its tropical
4
Business Structure
Business structure is the way that a business organizes itself. This can include the legal
relationship formed when two or more people agree to manage and operate a business
together. The partners contribute money, property, labor, or skill and share the profits or losses
of the business. Each partner has a personal, legally binding obligation to the other partners
and the business. With the partnership, it provides a built-in support system, which can help to
keep the business on track and help to share the workload. Partnerships offer the potential for
greater creativity and more diverse skills and knowledge than a sole proprietorship.
Partnerships can provide the motivation and accountability that a sole proprietorship may lack,
Location
The capital of Maigo is Poblacion, in Lanao del Norte. People residing in the nearby
barangay will go there to buy goods, etc. Poblacion in Maigo was well-known for being busy
due to the presence of businesses and other establishments. As a matter of fact, Maigo is
subdivided into thirteen (13) barangays and considers the residents in these 13 barangays as
potential customers. Additionally, MSU-MSAT and other schools are situated in Maigo, making
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Operational Plan
6
Accomodation
Collections
Diagram B
Operations and Performance a C-snacks operations consist of four basic areas namely:
Accommodations- Customers are very welcome to order and try our healthy snacks. The
Kitchen Operations- The main task in running a snack place is to have proper management. As
the staff take the customer’s orders , the kitchen operation may begun. The kitchen in charge
will handle the business in the kitchen because customers should be served in a tidy and
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Collections- After getting the customers order , the staff may get the payment and the cashier
Inventory- Keeping track of daily profit because a daily inventory must be made prior to the
closing of the shop. Also, to make sure that it has enough stock on your raw materials.
management areas and cashier, and waitress, are typically on the site. A standard profit and
loss statement for a snack hub typically includes the income of the following products:
calamansi juice, calamansi flavored bar, calamansi cake, calamansi cupcake, calamansi cookies,
Maintenance schedule on equipment must be observed keenly for smooth business operation.
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Chapter III
MARKETING ANALYSIS
For the C-snacks to identify opportunities and threats in the market, establish the target
market, and determine the most effective way to reach that market a market analysis must be
carried out. The aim of making a marketing analysis in C-snacks is to better understand the
target market, competitors, and customer needs. This analysis helps to identify potential sales
opportunities, product positioning strategies, and pricing strategies. It also helps to identify any
potential risks or challenges that may arise in the future. Additionally, it helps to identify any
For Market Size and trends, we will focus on its PESTEL Analysis:
● Political
● Economic
● Social
● Technological
● Environmental
● Legal
Political:
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and policies. The government may impose taxes or restrictions on the production or
Economic:
global economic trends, and the cost of ingredients. The cost of ingredients, as well
as the cost of labor, can have a significant impact on the profitability of the
remains profitable.
Social:
The social environment of a C-snack can be affected by the tastes and preferences
of the local population. It is important to understand the local market and ensure
that the products are tailored to the needs and wants of the local population.
Technological:
latest trends in marketing to ensure that the business is reaching its target
audience.
Environmental:
of the ingredients used. It is important to ensure that the ingredients used are
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sourced from sustainable sources and that the business is taking steps to reduce its
environmental impact.
Legal:
The legal environment of a C-snack can be affected by laws and regulations related
to food safety, labeling, and packaging. It is important to ensure that the business is
compliant with all relevant laws and regulations to avoid any potential legal issues.
C-snacks is an innovative snack company that produces healthy and delicious snacks.
The growth trend of c-snacks is largely attributed to the increasing demand for healthy snacks
and the availability of convenient, on-the-go snacks. As c-snacks continue to expand, they are
also facing increased competition from other snack businesses. Competing for the same
customers and offering a variety of snacks that are similar to c-snacks. These competitors are
also utilizing marketing campaigns and partnerships to further increase their reach and
visibility. In order to stay competitive, c-snacks need to continue to innovate and create new
and exciting products that are both healthy and delicious. Additionally, we need to strengthen
our marketing and brand presence in order to stay ahead of our competitors.
Marketing strategy:
There are some strategies to be applied in our business by adopting model to utilize in
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1. Marketing strategy is based on the status of the business itself.
3. In order to promote our product, we will use the different social media to
In the use of various platforms, to ensure that the message is received by target
audience this tool is very effective. This will keep track of the customer’s journey from initial
contact to purchase. To reach the customers, this model will be used and this is the AIDA
Awareness
Creating brand awareness and educating the customer about the product.
Marketing activities should focus on building the customer’s knowledge and making
Interest
C-Snack creates interest in the product and to encourage the customer to learn
more. Marketing activities should focus on providing useful information and engaging
Desire
The C-Snack customer is actively considering the product and weighing the
benefits versus the cost. This creates a strong desire for the product and to motivate the
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Action
Encourage customers to take action by offering discounts and special deals when
they purchase.
The following are the difficulties and risk factors of our business:
▪ Competitors
▪ Location
▪ Seasonal supply
▪ Food safety
▪ Acidic taste
▪ Weather climate
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Chapter IV
SERVICES WE PROVIDE
C-snacks provides various options for snacks, and aside from snacks, it also offers
services while customers are waiting for their orders. Our exceptional service is committed to
our customers' satisfaction. Also, our business will offer its customers the best and healthy
snacks in the area that will be complemented with our most popular calamansi juice while they
enjoy taking pictures to our selfie booth. Aside from dine in, our business offers home delivery
service for customers. But this will be a great experience for customers if they are in the place
of our C-snacks business providing a comfortable ambience to catch up with friends and family,
friendly customer service, and variety of snacks which is consistently high quality.
The services that are being offered and are readily available are:
2. Freedom wall
4. Free Wi-fi
Our trained and courteous staff will assist our customers in everything they need and want with
a sense of respect and passion. The staff is well-trained in all areas of the business to deliver
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remarkable customer service as our business strives to provide a pleasant, safe, and enjoyable
Key Assumptions
The financial projections of C-snacks are forecasts that are based on the following assumptions.
These are conservative assumptions and might deviate however on a limited level only such
The basis of our sales projection is the steadily rising demand. All of this will develop gradually
and steadily.
One major key assumption is that many customers will order and visit our snack place during
the summer. The widely accepted assumption is that this area has a population of 20,000
people on average. Aside from that, our place is near the schools, and as expected, there are
many student customers during the weekdays. The place can accommodate 15 to 20 customers
A. Legal Requirements
business with the Securities and Exchange Commission (SEC) as well the Bureau of Internal
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Barangay Garbage Fee 500.00 500.00 500.00 500.00 500.00
Documentary Stamp
Purchase of Book of
Accounts 100.00 100.00 100.00 100.00 100.00
Fire Safety and Inspection Fee 750.00 400.00 400.00 400.00 400.00
Reservation of
Partnership Name 200.00 0.00 0.00 0.00 0.00
Filing Fee
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400.00 0.00 0.00 0.00 0.00
See Appendix A
See Appendix B
See Appendix C
See Appendix D
See Appendix E
See Appendix F
H. Depreciation Assumption
1. The machine installation costs are included as a capitalizable cost in the total cost of
3. The residual value of the machines is 2% based on the original cost of the depreciable
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The useful life of the kitchen and baking machines and equipment, furniture and fixtures and leasehold improvements is
1. The estimated cost of repairs and maintenance is attributable to the equipment other than the
2. The repairs and maintenance of the kitchen machines and equipments will be shouldered by the machine
Net Cash Provided by Operating Activities 262,881.6 230,937 263,989.00 317,041.6 388,794.8
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4. Payment for Leasehold Improvements -15,000.00 0.00 0.00 0.00 0.00
Net Cash Used in Investing Activities -850,000.00 0.00 0.00 0.00 -128,500.00
Net Cash Provided by Financing Activities 800,000.00 -200,000.00 -200,000.00 -200,000.00 -200,000.00
The repairs of the kitchen and baking machines and equipment’s in the next 5 years will be shouldered by the provider as
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2022 2023 2024 2025 2026
21
Total 56,148.00 56,148.00 56,148.00 56,148.00 56,148.00
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Chapter V
MARKETING
Marketing is essential for any business. It helps to create awareness of the business,
build relationships with customers, and drive sales. Without marketing, businesses would not
be able to reach their target audience and would struggle to stay competitive in the
marketplace. These highlights on four main topics: Product, Pricing, Sales Strategy, Advertising
and Promotion.
Product
Our product is named “C-snacks or Calamansi snacks” . It offers a variety of snacks that
are perfect for on-the-go customers. The store will carry items that range from pre-packaged
snacks to freshly made calamansi like calamansi juices, ice cream, cake and many more.
Customers will be able to choose from a variety of options to suit their individual needs and
tastes.
Pricing
The pricing system of our shop will be competitive and attractive. We will offer our
products at a reasonable price that will appeal to a wide range of customers. We will also offer
Sales Strategy
The sales strategy of C-snacks Store will focus on customer service and convenience.
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We will strive to provide customers with a positive experience so that they will be more likely to
return in the future. We will also provide delivery options for customers who cannot make it to
the store.
Promotion
Snack and Dine stores use a variety of promotional tactics to promote its products and
items. The store utilizes traditional methods such as promos as well as online tactics such as
● Grand Opening
The launching of our C-snacks is one way to attract our future customers. There will
funds which cost 10,000 pesos including the foods and drinks.
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● Signage
This is one way of leading the customers to our snack place. It has a clear and
The Flyers contain the name of the snack place, contact, rates, address, and the
menu or items offered by the snack place. The money allotted for these flyers is
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SWOT Analysis
SWOT Analysis looks and identifies the strengths, weaknesses, opportunities, and
threats to our business. This will enhance the success and help our business make positive
steps.
Strength
● We offer unique flavored snacks at the same time as healthy snacks and products.
● These days, free Wi-Fi is the trend in every shop. Lots of individuals appreciate the
ability to entertain themselves through the internet while waiting for their order. We
also provide other entertainment like a photo booth and a freedom wall, and it will
be easy for them to post their pictures with the help of our free Wi-Fi.
● This snack place is new to the taste of the customers which surely attracts the
● Low cost of production, calamansi snacks can be produced at a low cost, allowing the
Weaknesses
● Since we only offer healthy snacks and products it only limit to one flavor which is
calamansi.
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Opportunities
● Technology advancement
● The demand for natural, healthy snacks is increasing, which could create an
Threats
● Local Competitors – there are local competitors in the area who have the same
● Bad local weather- during rainy days it is expected that there will be few customers.
● Space – Since we only rented a space there might be a possibility that the property
owner will no longer offer it for commerce after the lease agreement expires.
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Owner’s Profile
Personal data
Gender: Female
Religion: Islam
Educational Background
2006-2013
2013-2017
2017-2019
2019- Present
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Owner’s Profile
Personal data
Gender: Female
Religion: Islam
Educational Background
2006-2013
2013-2017
2017-2019
2019-Present
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Owner’s Profile
Personal Data
Gender : Female
Educational Background
30
Owner’s Profile
Personal Data
Gender : Male
Religion : Catholic
Educational Background
31
Owner’s Profile
Personal data
Gender: Male
Educational Background
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APPENDICES
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Appendix A
Estimated Total
Total No. of Overall of
Projection (in
No. of Product Per ANNUAL REVENUE
product per total
weeks/year Annum
week) product
20 200 52 10,400 P200.00 P 1,430,000.00
22
20 215 52 11,180 200.00 P 1,644,500.00
23
20 225 52 11,700 200.00 P 1,787,500.00
24
20 235 52 12,220 200.00 P 1,930,500.00
25
20 245 52 12740 200.00 P 2,073,500.00
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● Year 1 revenue will hold from the assumption that there would be 100 products sold in a week amounting to 5,200 total
product sold in a year. It is assumed that those who will avail the calamansi juice will get one of any calamansi flavored bar
during C-snacks anniversary. There would be increase in the next succeeding years through effective promos and advertising.
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Appendix B
Cost of Service
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Equipment
● The owner of the business used specific kitchen equipment. The consumption rate of the kitchen equipment together with
the water, electricity, and gas was based on the prevailing market price.
● The nature of the business is operated by the employee, as such; there will be direct labor cost and direct materials to be
used in the business. To further address fluctuation of prices, the price rate used in utility expenses was set to maximum.
Appendix C
36
Kitchen mixer
Oven
Blender
Refrigerator
Total P 20
Appendix D
37
Kitchen/Ingredients Supplies Consumption
● The kitchen materials such as calamansi, sugar, salt, flour, and baking soda are also available.
38
Appendix E
39
Total P 56,148.00
Appendix F
Cleaning Supplies
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7. Trash Can and Black bag 2 P 230.00 P 460.00
Total 2,820.00
● The prices for the office and cleaning supplies are based on the prevailing market.
Appendix G
1. The owner itself are the employee. He/she shall receive the current minimum daily wage as prescribed by law. The
worker will give his monthly contribution to Philhealth, Pag-IBIG, and SSS contribution. As provided for by law, the
employer is obliged to remit the contribution together with its share.
2. The partners will be involved in the running of the business. Their salary will be taken on the withdrawals.
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Personnel Number Wage/day Working Days Gross Salary
PAG-IBIG
Philhealth
42
Employee P 150 P 1800.00
SSS
BENEFITS
43
2. Uniform Allowance P 1,000.00
Total P 27,260.00
Appendix H
A. Payback
0 1,000,000.00 -1,000,000.00
1 212,881.6 -1212,881.6
2 30,937 181,944.6
3 63,989 245,933.6
4 117,041.6 181,030.6
5 439,754.65 118,235.25
44
Payback Period: 1 year and 8 months
1 -1444,419.36
2 219,616.46
3 321,497.36
4 420,851.02
5 522,557.49
Profit 959,897.03
Number of Years 5
ROI 19.19%
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