Final Paper For Business Plan Revising

Liceo de Cagayan University Senior High School Department Page 0
TABLE OF CONTENTS
COMPANY OVERVIEW 1
1.1 Vision Statement 1
1.2 Executive Summary 2
1.3 Product Overview 4
1.4 Product Description 5
1.4 Management Team 14
THE INDUSTRY 19
2.1Industry Overview 19
2.2 Competitive Analysis 22
2.3 Swot Analysis 24
2.4 Pestel Analysis 27
BUSINESS STRATEGIES 28
3.1 Operations and Management Plan 29
3.2 Marketing Strategies 30
3.3 Sales Strategies 33
FINANCIAL REPORTS 36
Capital Requirements 37
Financial Strategies 38
Financial Projection 39
APPENDIX/APPENDICES 42
Store Lay-out 42
Receipts 43
Bar Chart 45
Company Logo 46
Posters 47
Packaging Materials 49
REFERENCES 50
COMPANY OVERVIEW
Vision Statement
To provide people with a vibrant center with a wide variety of tastes to choose from
that will certainly leave you feeling ecstatic and satisfied enough to jump about campus
grinning broadly. Nestle's Hub is a food hub that aspires to produce a wide range of well-
made goods that satisfy every client with their exceptional aesthetic charms and mouth-
watering flavors. After customers have tried it, it will pique their curiosity and encourage
them to buy it again and again.
To furnish individuals with a dynamic community with a wide assortment of tastes to
browse that will surely leave you feeling euphoric and fulfilled to the point of bouncing
about the grounds smiling comprehensively. Nestle's Hub is a food hub that aims to produce
a wide range of well-made goods that delight customers with their exceptional aesthetic
appeal and delectable flavors. Customers will be more likely to purchase it again and again
once they have tried it. We believe that these products give our customers happiness, joy, and
satisfaction after purchasing the products, which are the Oreo Pops, Dynamite and Blue
Lemonade Juice. We strive to create culinary experiences that delight, inspire, and enrich
people's lives because we believe that food is both fuels for the body and the soul. We are of
the opinion that by recognizing the variety of food traditions and cultures, we can improve
communication, appreciation, and harmony among people of all backgrounds. We achieve

this vision, which can be seen in our products like Oreo Pops, Dynamite and Blue Lemonade
Juice.
Executive Summary
Nestle's Hub is a proposed business named after Mr. Mike Nestle Piasan, the Grade
12 ABM 1 adviser. This company supplies customers with a range of delicacies and
promotions that satisfy and provide them with a mouth-watering food experience. The
business plan for Nestle's Hub will focus on building a strong brand image through effective
marketing strategies, providing high-quality products and services, and developing a loyal
customer base. The company will offer a wide range of food options that cater to the diverse
tastes and preferences of customers. The business will also implement cost-effective
measures to ensure profitability and sustainability in the long run. The founders of Nestle's
Hub are optimistic about the success of their business and are committed to providing
customers with an unforgettable food experience.
Nestle's Hub is a form of a section type of partnership business that is made up of
students in grade 12 (ABM 1), composed of 11 executive heads who serve as the team's
leaders in various capacities.

Key Employee Role
Rhea Amoore Besto CEO
Benedict Vincent Macadenden COO
Alleah Medroso and Jaira Mae Daulong PRODUCTION MANAGER
Hero James Abellanosa CREATIVE DIRECTOR
France Gianna Donque FINANCE MANAGER
Nina Khu and Mariel Galagar CANVASSING MANAGER
Geomarie Ramantin & Potri Decampong EQUIPMENT MANAGER
Julian Raymund Suniel OTG MANAGER
(Refer to the management team for a detailed description of their roles)
In connection with the 68th-anniversary celebration of Liceo de Cagayan University,
Nestle's Hub will open for three days of sales in the SAC Building on the Liceo de Cagayan
University-Main campus. The site was selected by the Grade 12 ABM 1 committee because
it regularly draws the types of customers that Nestle's Hub can be sure will purchase its
products. A food kiosk, as defined by Guirgen (2018), is a tiny, movable booth that is usually
found in shopping centers or busy city streets. It is employed in high-traffic regions. It
occupies little space and only requires one or two employees to offer the goods. Moreover,
the business team operating under the name "Nestle's Hub" and its staff will uphold their
commitment to providing clients with high-quality, fresh, and delectable food products at a
reasonable price while displaying customer service.

The business committee at Nestle's hub is working to achieve a successful outcome
for this predicted business study plan, especially in terms of obtaining the proper return on
the assets that will be made for this performance task. This hub includes a variety of food
products. Dynamite from the hub, with not just one but two robust fillings (pork and
chicken) to choose from, will unquestionably and deeply set your day ablaze. Your day will
pop and burn like there is no stopping with an Oreo pop from the hub, which offers a broad
variety of delectable and eye-catching toppings to pick from. Finally, a blue lemonade drink
that refreshes the throat makes a great pairing with the spicy Dynamite. The hub must make
revenue on the 68th anniversary of Liceo's founding, where they must market their goods for
at least three consecutive days to break even on their costs. Hence, Nestle's Hub is a food cart
company that sells spicy and sweet products that are suitable for all kinds of clients and will
undoubtedly leave them with a pleasant and satisfied feeling. The cost of the product has
been determined by its size, quality, and flavor. Nestle's hub stall will be situated in an open
space in Liceo de Cagayan University-Main Campus, where it will be visible to all sorts of
patrons and creatively provide them with sanitary and secure goods.
Product Overview
Products for sweet and spicy treats are available at Nestle's Hub and are wonderfully
delicious and cheap. The grade 12 ABM 1 committee leaders desired to establish a student-
friendly business that offers distinctive goods for sale and would enchant every Filipino,
particularly young people, to uplift their spirits. Products from Nestle's Hub line provide the
body with a variety of health advantages. Jimenez (2022) describes dynamite food as a kind
of food that is both packed with nutrients and low in calories. Dynamite foods are high in
fiber, vitamins, minerals, and antioxidants. It supports weight loss, digestive improvement,
and immune system stimulation. Dalal claims that Oreo pops are a rapid supply of
carbohydrates and a good strategy to stave off hunger. This delectable treat is essentially a
chocolate-covered Oreo on a stick with beautiful sprinkles or decorations to give them a
candy or lollipop appearance (Arora, 2014). The company's goods are particularly distinctive
because Nestle's Hub is the only vendor in the location where the three-day product sale is
taking place who sells dynamite with cheese fillings and Oreo pops. The crew values the
satisfaction of every customer the business encounters, so the products are carefully prepared
and created with tenderness.
In addition to mouth-watering cuisine, Nestle's hub kiosk included tasty specials and
the chance to win a picture card made possible by Oreo and Blackpink's collaboration. The
customer must purchase one of Nestle's Hub's Oreo pops to receive this Blackpink photocard.
If a star on the stick catches your attention, you'll instantly receive a photo of a random
member of Blackpink. To earn points for their entrepreneurship or other MBA-related
subjects—which are exclusively applicable to students at the Liceo de Cagayan University
RNP Campus—they must purchase at least one product each day for three consecutive days
using the loyalty card provided by the Hub.
Product Description
Making high-quality goods for Nestle's Hub requires the sequential processing of
each component, which is a straightforward and fundamental process. These are the steps in
the preparation of sweet and savory Dynamite and Oreo Pops.
INGREDIENTS FOR DYNAMITE INGREDIENTS FOR
OREO POPS
Oil Chocolate Bar
Garlic Oreo Biscuit
Red Onion Evaporated milk
Ground Chicken/ Pork Sprinkles
Salt
Pepper
Carrots
Chili (Siling Labuyo)
Mayonnaise
Catsup
Lumpia Wrapper
Cheese
I. Preparing the meat filling:
1. Ground chicken and pork should be well-rinsed in a separate strainer.
2. Add pepper and salt to each kind of meat (chicken and pork).
3. Use a knife to mince the garlic and onion and grate the carrots.
4. Cheese should be cut into long strips to match the chili.

II. Getting the chili ready
1. Be careful to properly wash the chili.
2. To prevent burning while slicing the chili lengthwise, wear gloves.
3. Remove all the seeds by utilizing a teaspoon.
III. Wrapping and Rolling of the Dynamite:
1. The chili should have cheese within, with meat on top. Be sure to fill just enough to
prevent overstuffing the chili with meat as it would spoil the wrapping procedure.
2. Put the chili on top of the lumpia wrapper and roll it, carefully.
3. Making a paste out of water will secure the lumpia wrapper.
IV. Cook the Dynamite
1. Pour a lot of oil into a saucepan and turn the heat on.
2. The dynamite is deep-fried.
3. It is prepared when the hue turns golden brown.

4. To get rid of extra oil, be certain to strain it.
5. Serve it on a paper plate with mayonnaise and catsup on top.
Moreover, these are the methods used to make Oreo Pops.
I. Creating a Chocolate paste
1. A bowl should be set on top of a pan of boiling water.
2. Include evaporated milk.
3. Before moving on to the following stage, let it get sticky.

II. Prepare the Chocolate Coating
1. In a saucepan, place a glass of water, and bring it to a boil.
2. Chocolate should be cut into tiny pieces.
3. Put a dish containing chocolates on top of the boiling water using the double boiling
method. Consider not letting the water touch the bowl's surface to prevent the chocolate
from becoming too hard. Let the moisture of the hot water melt the chocolate.
III. The Oreo’s coating
1. Put a tiny quantity of chocolate paste on both sides of the biscuit and let it stick to a
popsicle stick.
2. Apply the chocolate covering on the Oreo. To prevent damage, take care not to shatter
the cookie.
3. Sprinkle the Oreo Pops with different toppings.
4. Cellophane and attractive ribbons are used to package the product.
To guarantee that the sales process runs well, the company has put in place an
operating procedure that clients must follow. At the assigned cashier, the consumer must first
put their order. The consumer must next go on to the payment stage after finishing their
order. When payment has been received, the cashier will relay the order to the kitchen. The
client then has to wait in the designated area until the cook calls the server to let them know
their order is ready. When the order has been prepared, it will then be served to the client.
Cooking Equipment
Equipment Description
 Electric Stove This electrical appliance is used to conduct

heat so that the dynamites can be deep-fried.
A sufficient amount of oil was then added
once the deep frying pan had been heated on
the electric stove.
 Deep Frying Pan .
To deep fry our dynamites, oil is heated in a

deep frying pan. The oreo pops were further
made using this.
 Spatula For the purpose of ensuring even distribution

of the chocolate, this is used to coat the oreo.
A bowl of chocolate was also mixed with this
to ensure a smooth texture.
 Mixing Bowls Here, components for oreo creation are

placed as well as a mixing bowl for
chocolate.
 Freezer Once the oreo pops are prepared, they must

be frozen and placed inside a freezer.
 Containers The oreo pops should stay frozen, and we

need to use a container because of the
temperature where we are. The ice for the
tiny juice we sold is also stored inside, along
with the oreo pops.
 Grater This is used to grate cheese for our dynamite

toppings.
 Knife This is used to split the chili in half so that

the dynamite's components may be put
together.
 Chopping Board It is use to protect the countertops or other

surfaces from being damage while using the
kitchen knife to slice the chili for the
dynamite. This was also used to prepare the
chile by adding all the said ingredients before
cooking.
 Plates Use this area to store your dynamite and

Oreo Pops before placing them on a
container.
 Tablespoon used to measure the ingredients for the oreo

pops in the correct amounts.
 Air Fryer We have two methods for cooking dynamite:

one is for cooking chicken dynamite and the
other is for cooking pork dynamite. in order
to prevent mixing. This is done so that the
service will be quick and for the advantage of
our Muslim brothers who don't like to eat
pork. With that, air fryer is used in cooking.
Pricing
Product QUANTITY Ingredients expense Unit price Selling Price

ingredients / Quantity
Labuyo 340 4,013.18 ÷ 340 = 11.80 12 16.8 or 17
Oreo pops 270 3065.03 ÷270 = 11.35 11 15.95 or 16
Juice 125 1,391.98 ÷125 = 11.14 11 15
Assuming that the list of ingredients can accommodate the following servings.
OPERATIONAL COST
EXPENSES
Transportation 438.00
Packaging materials 476.95
Utilities 1,904.00
Sanitation materials 151.00
Promotion 30.00
TOTAL 2,999.95 php
Finally, to determine the selling price, we need to add a markup to the cost per serving.
Selling Price = Cost per Serving + (Markup Percentage * Cost per Serving)
Selling Price= 12+ (.40 x 12)
Dynamite Selling Price = 17 php
Oreo Pops Selling Price = 16 php
Blue Lemonade Selling Price = 15 php

Figure 5.1 Pricing
The table above shows the pricing decision of the following products; Labuyo, Oreo
pops, and juice. The table includes the description of product quantity, unit price, and selling
price. The selling price is identified by dividing the cost per product to the estimated
quantity.
Additionally, the mark-up will be added by multiplying the mark-up rate by the unit
price. Each product has a different mark-up rate due to their distinctive process, with this the
mark-up rate varies conditionally. Therefore, the selling price for labuyo is 17 pesos (40%
Mark-up), oreo pops 16 php (45% mark-up), and juice 15 php (35% mark-up).
Lastly, the promos are acquired by adding the price per serving to the indicated
number of pieces, then deducted few amounts not more than 5 pesos.
Management Team
According to Online Manipal, management has a variety of functions inside a
business. Each organization needs managers to accomplish its objectives. They serve as the
foundation of every business and are responsible for making sure everything works properly.
Whether an organization succeeds or fails relies on how successfully its managers carry out
their duties.

Figure 3.0 Organization Chart
1. CEO (Chief Executive Officer) - The highest-ranking executive at any given
company, according to Segal (2022), is known as the Head or CEO. The CEO of the
Business's primary duties includes managing a company's operations and resources,
making significant corporate decisions, serving as the primary point of contact
between the board of directors and corporate operations, and serving as the company's
public face. The hub will be maintained and organized by Rhea Amoore Besto, who
is in charge of it, with the assistance of the heads of each team. She will also be
responsible for selecting and delivering orders for the company.

2. COO (Chief Operating Officer) - According to Kizior (2020), COO referred to as
the vice president of operations, is usually the person in charge of a business. In order
to assist employees' day-to-day work, this person controls and oversees the company's
daily business operations while collaborating closely with department heads and
supervisors. In his capacity as COO of Nestle's hub, Benedict Macadenden is
responsible for handling the payment of expenses like the stall's rent at Liceo de
Cagayan University. During the three days of continuous selling, he is also
responsible for overseeing the morning shift.
3. Production Manager - A production manager is a specialist who supervises the
production procedure and plans every action to guarantee there are enough resources
available in accordance with Bika (2022). While some head chefs like to step back
and let the chef and the rest of the crew handle the cooking, others are more hands-on
and want to be part of the regular culinary tasks. Jaira Daulong and Alleah Medroso
will be the hub's cooks, and it is up to them to prepare the food that will be served.
They are also in charge of the kitchen, where they will direct their staff.
4. Creative Director - According to Zarpas (2023), A creative director decides the
overarching direction and vision of a project or brand from conception to
implementation. They oversee the whole creative process, lead the team that works
under them, and keeps a project's look and feel consistent. The creative team often
consists of art directors, copywriters, content strategists, graphic artists, and other
designers. The Hub's creative team is led by Hero Abellanosa, who will oversee the
company's social media account and give instructions to the team on how to design
posters and graphics. He will work with the creative team to produce stunning posters
that will entice consumers to shop at Nestle's hub.
5. Finance Manager - The BetterTeam (2021) states that finance managers are in
charge of an organization's financial operations. Finance department leaders plan
budgets, manage risks, and estimate financial results. As the company's finance
director, Gianna Donque is tasked with keeping an eye on the company's cash flow as
well as the total sales the hubs have made over the three days of selling. She will keep
an eye on the company's costs and income along with the finance department.
6. Canvassing Manager - The canvass team at the business, led and managed by Nina
Khu and Mariel Galagar, acts as the canvassing manager for the business. For the
finance team to develop a budgeting strategy and prevent the company from going
out of business, they are tasked with researching the costs of the product's
constituents.
7. Equipment Manager - The business's equipment team managers, Potri Decampong
and Geomarie Ramantin, were given the responsibility of keeping an eye on the
equipment that will be used throughout the three days of sale to prevent loss. They are
also responsible for providing or assigning someone to handle the equipment needed
to sell Nestle's Hub Products.
8. OTG Manager - OTG Manager, sometimes known as an on-the-go head, is in
charge of the items that are required for business operations but are absent from the
business's location. Julian Suniel, who is the team's commander and will be on duty in
case there is an emergency throughout the three days of the sale.

THE INDUSTRY
Industry Overview
Here in the Philippines, the food industry is one of the major contributors to the
country’s economic growth. According to Flanders (2018), for imported food and beverages,
the Philippines is a dynamic and growing market with a total imports of consumer-oriented
products exceeding US$ 1B annually. Also, the consumption growth is underscored by the
expanding economy of the Philippines that is expected to continue to grow at an average rate
of 6-7% in 2018-2022 as well to remain one of Asia’s top growth performance. With this, the
food and beverage sector accounts for 10% of the gross domestic product which results in
being one of the major contributors to the country’s economic growth. According to PSA
(2022) from the 2020 Annual Survey of Philippine Business and Industry (ASPBI)
highlights, in Region X, Accommodation and food service activities with a share of 10.8% of
the total industries, has 934 number of establishments which implies the stability of the
industry contributing to the economic growth of the region.
Moreover, implementing a small business like this limits a few risks, especially
financial risks. On the other hand, Nestle’s hub functions as a partnership of food industry
business and is operated by G12 ABM1 students. Since it will happen during a school event
it is confident enough that it will have numbers of customers to buy the products.
Furthermore, there should be a solid design for the business, it should be able to work during
the intense competition since there will be more stalls selling during the event.

It is vital to conduct an industry overview to understand and foresee possible
outcomes and even problems that may occur during the opening of the business. Moreover,
this will help the entrepreneurs to create strategies for common problems and threats from its
competitors, uncertainties, weaknesses and minor casualties. Hence, this will impose
guidance on how a business should work. Lastly, with the proper management and sets of
standards the vision, mission and purpose of the business will be justified; bonus will be a
high return on investment and profit.
Furthermore, 12-ABM1 is determined to pursue Nestle’s Hub due to its feasibility in
terms of its funding and management. Because of this it is easier for the owners to produce
the products to sell since it is attainable to make, aside from that, the installment of the stall is
accessible since it is located in a school vicinity. The team perceives that this set-up and plan
is attainable specially for young entrepreneurs/students who are thinking of doing a small
food business. Additionally, below is the table with the details and analysis of the market size
of Nestle’s Hub.
No. of The Total No. of Customers in Amount Willing to Spend

Customers for 3-day Sale per Customer.
Day 1
80 80+120+140=340 (Number of customers 15+35+45=95

from 3-day selling) (Sum of the prices)
No. of
Customers for 95÷3=32
Day 2
120 (Mean of the prices)
No. of
Customers for
Day 3
140
Total No. of Customers in 3 Multiply Amount Willing to Spend per Market

day Sale (x) Customer Size
340 x 32 ₱ 10,880.00
Figure 4.0 Market Size
The table above emphasizes the market size of Nestle’s hub. In the first table it has
the list of customers per day from days 1,2 & 3; with customers of 80, 120, and 140 ( which
are rounded numbers). Furthermore, the total number of customers is about 340 during the
three day sale. Moreover, the amount they are willing to spend is identified by adding the
prices of products sold which are Juice (₱15.00), Dynamite (₱ 17.00), and Oreo Pops (₱
16.00); then divide it to their quantity which is three—which equates to ₱31.00 (finding the
mean). On the other hand, the second table identifies the market size of this small business by
multiplying total customers to their amount willing to spend. Therefore, the estimated market
size is ₱ 10,880.00. However, this number may change due to different factors that may
affect the purchasing power of the customers, may include; daily allowance, marketing
strategies implemented, personal preference, satisfaction of customer, etc.


Competitive Analysis
The food industry is highly competitive, with each business providing something
unique. In order to survive, the sellers must create something unique or take advantage of the
prices. There are already competitors in the area offering cheaper food products than Nestle's
Hub. There are also businesses that sell food that is similar to but not identical to Dynamite
and Oreo Pops, and these businesses are indirect competitors of the business. The dynamite
and oreo business is popular among all age groups, from various economic classes and
backgrounds. To be successful and sustainable in this industry, the owner must ensure that
the product has a focus concept and a unique business concept. In order to have repeat
customers, it is also necessary to sell a high-quality product at a reasonable price.
Any business will always face competition. It is a part of the market where companies
compete with one another for customers, food quality and authenticity, and profit, which is
the primary reason for launching a company. As it was the university's foundation day, the
team had a lot of competition from other students who had food stalls, including the grade 11
ABM 1 and 2 from the RNP campus. ABM groups from the main campus also go to display
and market their goods. For instance, Ba Bun food stand is a prominent rival because of its
cheese hotdog on a bun, which is very well-liked at that time. The drawback is that they
charged a high fee of 55 pesos, which is not in line with most people's budgets. The street
food truck, which sells items our Dynamite is well acquainted with, is another formidable
rival. The drawback of this food truck is that they charge a hefty price of 35 pesos for the
food combo, and their sauce is also not too exceptional. The team encountered several more
food booths and stalls while at the event. The team took some steps to investigate and
comprehend certain situations in which the competitor might threaten certain aspects of the
business. To avoid undermining the opportunities pursued by Nestle's Hub business, careful
planning and critical thinking of potential solutions or actions must be implemented. The
company will provide the customer with customer service that exceeds their expectations, as
well as the high-quality products they desire at a very reasonable price.
SWOT Analysis
Figure 4.1 SWOT Analysis

SWOT Competitor Analysis
Figure 4.2 SWOT Competitor Analysis

SWOT Competitor Analysis
Figure 4.3 SWOT Competitor Analysis
PESTEL Analysis
Figure 4.4 PESTEL Analysis
Business Strategies
The company's business strategies and tactics must be outlined in every business plan,
which is a potent instrument for assisting in achieving the objectives. Some of the
organizational decisions, including recruiting new personnel, are influenced by the business
strategy. Boyles (2022) stated that a company's success is based on its business strategies. It
provides businesses with a competitive edge and aids executives in setting corporate goals. It
decides on several business aspects, such as price, suppliers, hiring new employees, and
resource allocation.
During the three-day sale of the items, Nestle's Hub employed certain business
strategies. One of them is the food combination strategy, where items are purchased in larger
quantities at a reduced price, offering the customer financial savings and the seller additional
sales. Another strategy is customer retention strategy. Customers were given a loyalty card
by Nestle's Hub, which helps the seller retain customers by giving a certain benefit to the
buyers upon availing of this card.
Operations and Management Plan
A vital component of an organization would be providing a physical demonstration
of the opportunities that the business can seize for growth, development, and improvement of
the overall management. This does guide whenever it involves handling all aspects of a
particular business's operations, as well as the components and factors that influence the
company's success. A successful business location can draw in and keep customers. Nestle's
Hub strives to create an excellent conclusion for this projected business study plan. The
booth will be located in an open-air location at the Liceo de Cagayan University's Main
Campus, where it will be accessible to the public and visible to all types of customers,
enabling it to effectively offer them sanitary and secure products. Nestle's Hub will be
available for three days of sales in the SAC Building on the Liceo de Cagayan University-
Main campus as part of the 68th-anniversary celebration of the institution. The location was
chosen by the Grade 12 ABM 1 committee as it consistently attracts the kinds of consumers
that Nestle's Hub aims for.
The Nestle’s hub operating hours start from 9 a.m. to 4 p.m. The students allocated to
morning and afternoon shifts are divided by the G12 ABM 1. Smith (2014) asserts that
certain businesses don't necessarily need concern about their location when it comes to
marketing and/or advertising. This leads to a marketing strategy that the committee will use
when selling the goods. The products will be sold not only at a particular location or stall, but
also anywhere on campus, as assigned students will roam the campus during designated
shifts and offer the products to anyone who may be interested in purchasing the snacks.
Given that the business is a component of the students' performance task,
administrators have given the business team permission to set up a booth on campus. The
sales and regular business activities will be handled by a minimum of 2 people. This is done
in order to reduce the number of personnel handling sales for the company, as there are still
other crucial elements that must be taken into account in order for it to operate smoothly.
These include buying raw materials and managing daily financial operations. The founders of
the grade 12 ABM 1 committee wanted to create a student-friendly business that sells
innovative products that enchants every Filipino, especially young people, to lift their spirits.
Marketing Strategies
Marketing strategies are the plans that are made to fulfill the business’ goal and
objectives. These strategies are critically thought to ensure that the business is in
advantageous position in terms of pricing, product quality, place where the business will be
positioned, and how the business will promote its products and services. Accordingly,
Nestle’s Hub marketed its products by giving out fliers, promoting through social media
platforms, providing competitive prices and promos to attract customers, and positioned its
booth right beside where people consistently walked by. Moreover, the cooking team ensured
the quality of each ingredient and the products themselves are well prepared and are made
with safety tools to guarantee the cleanliness of the procedure and the products. For detailed
information, the following lies as marketing strategies performed by the company Nestle’s
Hub.
1. Product Advertisement
For this marketing strategy, the business particularly boosted its products through
giving fliers, posters, and providing loyalty cards. Through fliers and posters, the business
was able to be introduced through summarized and interesting layouts and designs to
persuade the target market in knowing about the products Nestle’s Hub offers. Moreover, the
posters and fliers were promoted by the school which helped the business to be known and be
considered as one of the booths to be visited. Also, having loyalty cards as one of the
marketing tools to be used helped the business to have constant customers that are interested
in getting their rewards if they successfully completed the task which only can be valid until
the last day of the event. Through this, the business had the customers to be assured that once
the tasks have been completed, rewards will then be given. Which means, the business not
only earned the trust of the customers but also gave back to the customers.
2. Social Media Boosting
Nestle’s Hub has an official Facebook page where the business first introduced its
products and the business itself. Various posters and game mechanics were posted in the
page to inform the customers through this online platform on what Nestle’s Hub has to offer
and to add up the excitement and experience of the customers when visiting the booth and
purchasing its products.
3. Word of Mouth
Nestle's Hub uses social media platforms to disseminate product information and
invite fellow students from various academic strands to purchase and taste the delectable
Oreo Pops and Dynamite. The product sold well throughout its three days of sales, with the
first day seeing an earlier-than-anticipated sellout of all products. Those in charge of cooking
and serving consumption made the decision to prepare more of the products to sell on the
second and third days, particularly the product that customers typically seek out and
purchase. Without having trouble coming up with a product to sell, it sold out with even
higher revenue than the first day. In addition to the booth sales, the team also walks the
campus in an effort to attract customers and make sales. In product sales the seller came up
with an idea that if a customer purchases Oreo Pops, they can pay 16 PHP to choose a piece
of jumbled paper to get a chance to win a BlackPink photocard. This offer keeps customers
coming back, and it works. Aside from the offer, the customer should not be concerned about
the pricing because the items that will be sold start at 16 Php.
4. Competitive Pricing
Competitive pricing is used to attract customers and improve sales by selling products
and services at a price that can be considered reasonable and fair when compared to similar
products or services supplied by other businesses in the same industry. One of the primary
benefits of competitive pricing is that it can assist firms in gaining a competitive advantage in
the marketplace. Businesses can attract additional customers and expand their market share
by offering prices that are comparable to or lower than those of their competitors. This can be
especially beneficial in highly competitive industries or when customers are particularly
price sensitive. Which the finance team consider the place and the target market. The finance
team comes up with the idea that the target market can buy the product if they have enough
money. Selling the goods one at a time is not enough for the buyer, who will question
whether it is worthwhile buying them, therefore they came up with a strategy in which they
sell the product in twos and can save money if the consumer purchases one at a time. As a
result, price-sensitive products play an important role in addressing the requirements and
expectations of customers, who are becoming more price-sensitive and discerning in their
selection of products and services. Service providers can establish a loyal customer base
while fostering financial awareness among the target market by delivering reasonable and
based-on-value goods.
Sales Strategies
1. Promote a Unique Selling Point
One of the most important parts of any business plan for running a successful food
cart business is having a unique selling point. Establishing this for Nestle's Hub is critical to
its success in the food market since it assists in drawing more customers and distinguishing
the brand from its competitors. Nestle's Hub intends to differentiate itself from the other food
carts on the market through a variety of means. Nestle's Hub food cart will have a unique and
outstanding logo that is easy to remember and associate with what we are offering, an
exciting opportunity that offers customers worthy prizes such as the chance to win a
Blackpink photocard, a creative and memorable tagline, and a loyal card that will tempt
customers to purchase again because they will receive benefits.
2. Offer Food Combos
Creating combo meals is an excellent approach to increase the consumer base. This
will serve as the business' competitive advantage to other sellers as it offers cost-effective
pricing for the customers. By bundling products together, Nestle's Hub can offer a lower
price compared to when purchased separately. This will also simplify the process of selling
and ordering the product. Instead of purchasing items separately, customers may order a food
combo which includes what they want. Additionally, rather than preparing food separately
and selling each product, employees will be able to speed up the process by producing
combinations. To elaborate on this, the business team intends to make food combos out of
our products which are dynamite (chicken and/or pork) and oreo pops. We will provide a
combination of two pieces of dynamite for 30 pesos, which is cheaper than a piece of
dynamite costing 17 pesos if purchased individually, along with a combo of three pieces of
oreo pops for 45 pesos, which costs less than a piece of oreo pop costing 16 pesos if
purchased alone. Customers will not only get wholesome food at a reasonable price, but they
will also be enticed to buy more since they can save money.
3. Endorse the brand and its products
Building brand awareness will be beneficial for the promotion of the business'
products. With endorsing, it will be easier for customers to recognize the business logo. This
will reinforce the products offered on their minds and if choosing to get foods, they will
likely think of Nestle's Hub's products. The business team will make use of social media
platforms to stay connected with loyal customers while also creating unique content that will
attract new customers. By having a good brand, the business can have a great reputation
imprinted, and establish credibility, trust, and loyalty towards customers. The business team
will not only incorporate the brand name into the products, but also into the personnel.
Wearing consistent apparel with the company logo distinguishes Nestle's Hub from
competitors and makes it simpler for customers to remember.
4. Sell outside the stall
Building relationships with clients by interacting with them outside of the stall might
be beneficial. Increased consumer loyalty and repeat business may result from this. In order
to boost awareness to potential customers who might not have otherwise seen Nestle's Hub,
the business team will sell the products inside and outside the stall. They can catch attention
and entice people by selling outside the stall while roaming around the campus. In this way,
the team may have the chance to upsell customers on further items by selling outside the
stall.
5. Increase Production
Increasing production can help Nestle's Hub fulfill high demand and keep customers
from switching to rival products. If there is a demand for oreo pops and dynamite, the
business team will increase the production for the following day. This enables a business to
reach a wider audience by being able to provide its goods to more customers, which can
support the creation of new sales prospects and a rise in revenue. Additionally, if Nestle's
Hub boosts production and makes its products more widely available, this can aid in
increasing brand recognition. There may be an increase in word-of-mouth advertising and
customer loyalty, both of which may assist generate new sales opportunities.
Financial Reports
Behind every success of a business is a structured capital requirement. According to
Investopedia (2022), capital is the source of operation of a business that is essential for the
day-to-day function–this is powered by money as its monetary equivalents. In line to this, the
Nestles Hub required capital that will sustain the function of the business for the three-day
selling. This startup money is then used to invest and supply the required supplies and
expenses needed.
CAPITAL REQUIREMENTS:
The table below illustrates the capital requirements of the Nestle hub, the amount
incurred is based on the market value of every item needed. The components are grouped
according to its expense account which are rent, utilities, and operational.
STARTUP FUNDING REQUIREMENTS:

STARTUP EXPENSES
ADMINISTRATIVE EXPENSES
Rent 1,500.00
Electricity 300.00
IDs 104.00
Business Sign 557.75
Total ₱ 2,461.75
OPERATIONAL EXPENSES
Ingredients 5,329.85
Transportation 438.00
Packaging Supplies 476.95
Sanitation Supplies 151.00
Total ₱ 6,395.70
PROMOTION AND MARKETING
Loyalty Card 30.00
Total ₱ 30.00
INVESTMENT EXPENSE
Equipment Fixtures 634.00
Decorations 249.00
STARTUP EXPENSES
ADMINISTRATIVE EXPENSES
Other expenses 1,006.35
Total ₱ 1,889.35
TOTAL STARTUP EXPENSES ₱ 10,776.80
TOTAL REQUIREMENTS ₱ 10,776.80
Figure 5. Capital Requirements
Financial Strategies
The financial strategy is viewed as the management of plan implementation
considering the goals of the business enterprise. It describes important factors influential to
operate demand and supply, customer feedback and identify difficulties encountered in the
process of implementation.
Here are some important factors that we consider as we launch our business :
 Price – It is the amount that buyers/ customers willing to purchase for finite
quantity and quality of product. Affordability with high-quality that guaranteed
customer satisfaction.
 Promotion- The uniqueness of the product that make it more marketable and
profitable.
 Quality service – The most important gesture of assuring consumers chose to
spend their money to the certain product that gives complete package.
Financial Projections
A key component of every major or small company plan's core, particularly for those
just starting out in the business world, are financial predictions. As a result, a qualified
financial analyst has to be knowledgeable and capable of analyzing, comprehending, and
identifying viable plans or activities that the company may use to maximize profits. Keeping
this in mind, the Nestle Hub’s finance team met to analyze and brainstorm various business
factors and variables that may have an impact on the company's financial situation and
endanger its ability to operate.
PROJECTED INCOME STATEMENT
Income Statement DAY 1 DAY 2 DAY 3 Total
Income ₱2,745.00 ₱3,690.00 ₱4,503.00 ₱10,938.00
Operational Expense
Ingredients ₱2,946.9 ₱1,396.35 ₱986.6 ₱5,329.85
Transportation Expenses ₱178.00 ₱80.00 ₱180.00 ₱438

Packaging Supplies ₱267.7 ₱33.9 ₱175.35 ₱476.95
Sanitation Supplies ₱45.00 ₱24.1 ₱81.9 ₱151
Administrative Expense
Business Sign ₱557.75 ₱557.75
Rent ₱500.00 ₱500.00 ₱500.00 ₱1,500
Electric Bill ₱100.00 ₱100.00 ₱100.00 ₱300
ID ₱104.00 ₱104
Other Expense
Promotion Expense ₱ 30.00 ₱ 30.00
Investment Expense (Monthly expense) ₱ 157.00 ₱ 157.00
Total Expenses ₱9,040.55
Net Income ₱1,897.45

Figure 5.2 Capital Requirements
The predicted income statement, which included total money, costs, and net income,
is displayed in the table below for the three days when Nestle's Hub sold products during the
foundation days of Liceo De Cagayan University.
Nestle's hub earned a total of ₱2,745.00 on the first day, ₱3,690.00 on day 3, and
₱4,503.00 on day 4, for a total of ₱10,938.00. Even if the profit is not exceptionally high, the
overall amount of money nonetheless shows that the hub made a sufficient profit during all
of the selling days.

Additionally, the hub bought and paid for all necessary supplies, ingredients, rent,
bills, etc., totaling a sum of ₱9,040.55. This left the hub with a net income of ₱1,897.45
which indicated that the business was moderately successful, did not incur any pertinent
losses, and met significant business objectives.
APPENDIX A
STORE LAYOUT
APPENDIX B
Receipts


APPENDIX C
Three-day bar chart of Nestle’s Hub
APPENDIX D
Company Logo
(Rest in the explosive tastes of sweetness and spiciness!)

APPENDIX E
Figure 1. Posters
Figure 1.1 Nestle's Hub official menu

APPENDIX F
Packaging Materials
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Liceo de Cagayan University Senior High School Department Page 0

them to buy it again and again.

To furnish individuals with a dynamic community with a wide assortment of tastes to

communication, appreciation, and harmony among people of all backgrounds. We achieve

customers with an unforgettable food experience.

Nestle's Hub is a form of a section type of partnership business that is made up of

leaders in various capacities.

Key Employee Role

Rhea Amoore Besto CEO

Benedict Vincent Macadenden COO

Alleah Medroso and Jaira Mae Daulong PRODUCTION MANAGER

Hero James Abellanosa CREATIVE DIRECTOR

France Gianna Donque FINANCE MANAGER

Nina Khu and Mariel Galagar CANVASSING MANAGER

Geomarie Ramantin & Potri Decampong EQUIPMENT MANAGER

Julian Raymund Suniel OTG MANAGER

(Refer to the management team for a detailed description of their roles)

In connection with the 68th-anniversary celebration of Liceo de Cagayan University,

found in shopping centers or busy city streets. It is employed in high-traffic regions. It

reasonable price while displaying customer service.

chocolate-covered Oreo on a stick with beautiful sprinkles or decorations to give them a

and created with tenderness.

member of Blackpink. To earn points for their entrepreneurship or other MBA-related

subjects—which are exclusively applicable to students at the Liceo de Cagayan University

using the loyalty card provided by the Hub.

the preparation of sweet and savory Dynamite and Oreo Pops.

INGREDIENTS FOR DYNAMITE INGREDIENTS FOR

I. Preparing the meat filling:

1. Ground chicken and pork should be well-rinsed in a separate strainer.

4. Cheese should be cut into long strips to match the chili.

1. Be careful to properly wash the chili.

2. To prevent burning while slicing the chili lengthwise, wear gloves.

3. Remove all the seeds by utilizing a teaspoon.

III. Wrapping and Rolling of the Dynamite:

3. Making a paste out of water will secure the lumpia wrapper.

IV. Cook the Dynamite

2. The dynamite is deep-fried.

3. It is prepared when the hue turns golden brown.

5. Serve it on a paper plate with mayonnaise and catsup on top.

Moreover, these are the methods used to make Oreo Pops.

I. Creating a Chocolate paste

1. A bowl should be set on top of a pan of boiling water.

2. Include evaporated milk.

3. Before moving on to the following stage, let it get sticky.

1. In a saucepan, place a glass of water, and bring it to a boil.

2. Chocolate should be cut into tiny pieces.

III. The Oreo’s coating

4. Cellophane and attractive ribbons are used to package the product.

 Electric Stove This electrical appliance is used to conduct

 Deep Frying Pan .

To deep fry our dynamites, oil is heated in a

 Spatula For the purpose of ensuring even distribution

 Mixing Bowls Here, components for oreo creation are

 Freezer Once the oreo pops are prepared, they must

 Containers The oreo pops should stay frozen, and we

 Grater This is used to grate cheese for our dynamite

 Knife This is used to split the chili in half so that

 Chopping Board It is use to protect the countertops or other

 Plates Use this area to store your dynamite and

 Tablespoon used to measure the ingredients for the oreo

 Air Fryer We have two methods for cooking dynamite:

Product QUANTITY Ingredients expense Unit price Selling Price