Business Plan Final SF

SHANG-FRIES
BUSINESS PLAN
FOOD STALL BUSINESS PLAN
SHANG-FRIES
SHANG-FRIES FOOD STALL
ARELLANO STREET, DAGUPAN CITY
PANGASINAN (REGION 1)
NOVEMBER, 2019
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TABLE OF CONTENTS
` TITLE PAGE
1.0 EXECUTIVE SUMMARY 5
2.0 INTRODUCTION 5
2.1 VISION 6
2.2 MISSION 6
2.3 OBJECTIVES 6
2.4 BUSINESS CONCEPT 7
2.4.1 PRODUCT 7
2.4.2 COMPANY LOGO 8
2.4.3 LOCATION MAP 8
2.5 BUSINESS MODEL 9
2.6 HIGHLIGHTS 11
2.6.1 CHARACTERISTICS OF BUSINESS 11
2.6.2 PROJECTED TIME 12
2.6.3 INVESTMENT COST 13
3.0 OPPORTUNITY 17
3.1 PROBLEM WORTH SOLVING 17
3.2 COMPANY’S SOLUTION 19
3.3 FUTURE PLANS 20
4.0 MARKET ANALYSIS SUMMARY 20
4.1 MARKET SEGMENTATION 21
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4.2 TARGET MARKET SEGMENT STRATEGY 21
4.2.1 MARKET NEEDS 22
4.2.2 MARKET TRENDS 25
4.2.3 MARKET GROWTH 26
4.3 MARKETING STRATEGY 27
5.0 EXECUTION 28
5.1 MARKETING PLAN 28
5.2 SALES PLAN 31
5.3 LOCATION AND FACILITIES 35
5.4 TECHNOLOGY 40
5.5 EQUIPMENT AND TOOLS 41
5.6 PRODUCTION AND PRODUCTION MANAGEMENT 48
5.6.1 OPERATIONS 48
5.6.2 PRODUCTION 49
6.0 COMPANY AND MANAGEMENT SUMMARY 52
6.1 ORGANIZATIONAL STRUCTURE 57
6.2 MANAGEMENT TEAM 57
6.3 MANAGEMENT TEAM GAPS 59
6.4 PERSONNEL PLAN 59
6.5 COMPANY HISTORY ANG OWNERSHIP 61
7.0 FINANCIAL PLAN 62

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7.1 FINANCIAL OBJECTIVES
62
7.2 GENERAL ASSUMPTIONS 63
7.3 SALES FORECAST 66
7.4 PROJECTED SALES IN AMOUNT 67
7.5 PROJECTED SALES IN UNIT 68
7.6 INCOME STATEMENT 68
7.7 BALANCE SHEET 70
APPENDICES 73
SAFETY PERMIT 74
MAYOR’S PERMIT 75
SANITARY PERMIT 76
BIR PERMIT 77
DTI PERMIT 78
CURRICULUM VITAE 79
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EXECUTIVE SUMMARY
Our Mission
Company and Management
The company is committed in creating, delivering Shang-fries to suit the taste of
customers. The business owner and the proponents think some ideas to enhance
and to make the product known in other places. The business location is one of
the company’s advantage because of a large people that can see the Shang-Fries
foodstall.
Our Services
Shang-Fries Company have a customer like students, teachers, families,
because the business location is near from the schools, offices, and working
places. As a supplier of the Shang-Fries of the direct sellers and retailers, the
company will do their best to ensure the satisfaction of the customers in buying
products and to have a quality customer service.
INTRODUCTION
Shang-Fries food stall is new in entrant industry; it is located in
Arellano Street, Dagupan City. The business is not yet known by many but we
assure you that this business will provide well customer service and will satisfy
our clients with conveniences.
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2.1 VISION
To build our success by being the leading company producing healthy
pre-packed food.
2.2 MISSION
We are committed in delivering our product that suit the taste of our
customers and their satisfaction they want from our product at affordable price.
2.3 OBJECTIVES
Objectives are necessarily applied to make the business be productive in
industry. Most of the foods are economical but Shang-Fries business made it or
created a special version of fries.
Shang-Fries shall aspire to:
1. To be a recognized in business brand in packaged food product in the country.
2. Provide better customer services through continual improvement of products.
3. Prompt of our products.
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2.4 BUSINESS CONCEPT
Shang-Fries business aims to provide quality customer service
and a product that suit for the taste of everyone and it is also an economical
price. Filipino cuisine foods are composed of the cuisines more than of a
hundred distinct. Philippines have produced a cuisine with so much flavor and
texture.
Many company restaurants serve cuisine foods as a dish or something to
eat as a snack. However, some customers prefer the appearance of the product.
Most of them prefer the affordability of the product and satisfying taste of our
product. Shang-Fries Company is designed continually come up with innovative
per packages snacks or appetizers.
2.4.1 BUSINESS OFFERS
Filipinos love cooking, but we love eating more. We look for any excuse to get
together and enjoy a good meal with friends and family. Shang-Fries unlike the
other products of the cuisine foods, our Shang-Fries contains unique
characteristics that the other products don’t have. Our product contains
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nutrition’s that help our customers to be ready to their daily
living. We provide consumers with Shang-Fries filled with tuna, ham and cheese,
wrapped and dip. Shang-Fries is best served fresh and preserve. Our company
gives customers the option of ordering packs of our business product with dips
that can easily prepared at home. Taste this tasty wrapped food that you could
never forget. This particular roll is unique to others and it would be loved by the
customers.
2.4.2 COMPANY LOGO
The Logo of the Shang-Fries shows the identity of the business. This
logo sends a message to the customers about our company with value’s and
respect. To encourage and satisfaction for our customers we made a tagline for
them to inform that it is our main quote for our business which is “Have a Shang-
Fries Day! “.
2.4.2 LOCATION MAP
The Shang-Fries Company is located in Arellano Street, Dagupan City
beside of Dunkin Donut Arellano and Jollibee Fast Food chain.
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Dunkin Jollibee
Donut Fast
Arellano Food
Arellano Street
BPI Arellano
BPI
Arellano Branch
AB- Branch ATM
Fernandez
Figure 1: Location Map of Shang-Fries Food Stall
2.5 BUSINESS MODEL
PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER

PROPOSITION RELATION-SHIP
 Distributors  Marketing
 Ingredients  Students
& Sales  Referral
 Suppliers Innovation  Teacher
 Product  Technologic Discount s
al  Loyalty  Families
Developme
Innovation  Govern
nt Discount
ment
employe
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es
 Retailers
 Sellers
KEY CHANNELS
RESOURCES  Social
Media
 Product  Business
 Brand  Direct
 Team Seller
COST DRIVERS REVENUES STREAMS
 Product Ingredients
 Product Sales
 Staff Salaries
 Equipment and Tools
2.6 HIGHLIGHTS
We prefer business plan as a tool optimizing management of a business.
The company set strategy, tactics, responsibilities, and profits. In this case, the
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best business plan is one that led to the best management, the
highest growth and for great running of our business. The importance of having
record in a simple transaction may affect the business to operate efficiently and
timely. The main focus of Shang-Fries Company is to produce healthy and
affordable pre-packed snacks or appetizers.
2.6.1 UNIQUE CHARACTERISTICS
Shang-Fries unlike the other products of the cuisine foods, our Shang-
Fries contain unique characteristics that the other products don’t have. Our
product contains nutrition that help our customers to be ready in their daily
activities. Shang-Fries Company provide consumers with Shang-Fries filled with
tuna, ham and cheese, wrapped and with different dip. Shang-Fries is best served
fresh and new-cooked. The company gives customers the option of ordering
packs of our business product with dips that can easily be prepared at home.
2.6.2 PROJECTED TIME TABLE
Shang-Fries Company made this plan to run the business efficiently
and effectively. In order to develop the schedule, the company define the
activities, sequence them in the right order, estimate the resources needed, and
estimate the time it will take to complete the tasks.
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Figure 2 Projected Time Table
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2.6.3 INVESTMENT COST
The company opens as a start-up business. The food stall will be placed in
our preference space at the Arellano Street, Dagupan City for the main reason of
reaching larger amount of people.
The capital will be funded by the following owners/proponents who are the
following: John Marvie Morante, Meryl Ann Gasilan, Noryda Pangandian, and
Jimrose Ragma. Each member will be having a share in its liability in case of
incur losses.
This is the start-up cost of Shang-Fries Company
Category Amount
Ingredients for 1 month 9,508.8
Salaries for 1 month 30,480.00
Pop-up store 2,000.00
License 2,500.00
Tools and Equipment 12,975.00
Total 57,463.8
Breakdown:
Ingredients per day:
Ingredients Quantity Price

Tuna 3 106.70
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Ham 1 61.05
Cheese 2 26.00
Wrapper 3 30.00
Pepper 3 3.00
Frying Oil ½L 20.00
Cucumber ½ kg 15.00
Tomatoes ½ kg 15.00
Ketchup 1 bottle 19.25
Mayonnaise 1 75.20
Plastic (packaging) 1 pack 28.00
Total 399.2
Ingredients per Month:
Ingredients Quantity Price

Tuna 72 2,560.8
Ham 24 1,465.2
Cheese 48 624.00
Wrapper 72 720.00
Pepper 72 72.00
Frying Oil 12 L 480.00
Cucumber 12 kg 360.00
Tomatoes 12 kg 360.00
Ketchup 24 bottles 462.00
Mayonnaise 24 1,804.8
Plastic (packaging) 24 pack 672.00
Total 9,508.8
Salaries per Month:
Position Salary Per Daily Salary per Month

Crew 180.00 4,320.00
Cashier 170.00 4,080.00
Marketing Assistant 400.00 9,600.00
Advertisement Coordinator 300.00 7,200.00
Delivery Man 220.00 5,280.00
Total 1,270 30,480.00
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Category Amount
Pop-up Store 2,000.00
License:
Permit Amount
Barangay Permit 500.00
Mayor’s Permit 760.00
Sanitary Permit 90.00
Fire Inspect Permit 650.00
BIR 500.00
Total 2,500.00
Tools and Equipment:
Tools Quantity Price

Refrigerator 1 10,000.00
Frying pan 2 880.00
Gas Stove 1 680.00
Ladle 1 199.00
Knife 1 200.00
Peeler 1 290.00
Chopping Board 1 396.00
Can Opener 1 130.00
Tape Dispenser 1 200.00
Total 12,975.00
3.0 OPPORTUNITY
People nowadays are into in social media generation. The purpose of
opportunity analysis of our business plan is to determine the probability that our
business concept will be successful in the market place. They prefer different
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kinds of food that they can see on social media. There are
many people near our location. The purpose of it is to encourage them to buy our
product.
3.1 PROBLEM SOLVING
Growing business face a range of challenges. Struggles that can be make
the business failure. Evidence suggests that small business stands a
significantly higher volume of failure than a large business yet many small
businesses survive and grow. It’s never easy to run the business especially when
you are starting to handle it. Every business owner has one overriding and often
irrational fear. All business no matter it is larger or small industries have serious
and minor problems that may encounter.
In Dagupan City, there are many businesses that offer cuisine and wrapped
foods. It is considered as well-known place regardless in industrial hub. It serves
the best Filipino food in own version that suit for the taste of the customers.
Starting a business is not a simple matter. There are number of challenges
that we might to face globally. Many entrepreneurs take time to find better ways
to solve many challenges that they will assure that their business would not fail.
Shang- Fries Company should be well acquainted with in terms of a certain
obstacles we may face.
Operational Challenges
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All great products start with a well-defined need. But a
lot of products miss the mark because they start and end with a business
problem definition. Business problems are current challenges faces by our
company. These prevent our business from executing strategy and achieving
goals. In our operational challenges it includes raw materials like the shortage of
supply we need for our product. Pricing which may affect because of the
inflations and it is one way also in determining the value a producer will get in the
exchange of goods and services. In our business, the packaging is also our
problem because of not equally distribution of the content inside of our product.
Market Challenge
Customer needs, wants, and expectations are changing more rapidly.
Customers are increasingly demanding better quality and reliability in products
and service. In these situations, the quickly changing marketing environment it is
really difficult for business organization to make fast and sound decisions, and
facing various marketing challenges.
Distribution is way of making a product or service available for the
consumer or business user who needs it. This can be done directly by the
producer or service provider, or using indirect channels with distributor. In the
market penetration, it is how our customers accept our product against in some
competitors. The guarantee of the loyalty and acceptance in our side.
Transportation is also a problem for us. The delivery of the products and the how
could it preserve.
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3.2 SOLUTION / STRATEGIC PLAN
How will we solve the problems that our company will face?
Every day brings new challenges that urgently need resolving and
management spends most of their time troubleshooting. Quality control system
can be an important part of driving improvements and convincing larger
customer that we can be relied on. We should have all optimism or positive
mindsets about on how were things are going to work. We need to motivate
ourselves and thinking what we were doing wasn’t unique or valuable.
In our operational challenges we need to find some alternatives products
that can may replace the ingredients of its. Due to the shortage of supply limited
orders we may face so we will implement the ‘first come, first serve” so we
ensure that no bias will happen. In our pricing we will made our product
economical for everyone. We will equally ensure the content inside of our product
is enough and can make our customers satisfy and contented.
Acceptance of our product is the one prior of our company. We will
enhance our Shang-Fries and promote it to be well-known everywhere. We will a
plan like how we negotiate to others and enhance our business product. Sale
stalk is the one, it could help us to make our customers believe on us. In
distribution of Shang-Fries in channel we could probably have shipping fee for
the delivery according to the distance of place of the customers and location of
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our business. The money serves as for transportation
improvement and for fuel and also for the condition of the delivery vehicle used.
3.1 FUTURE PLANS
To achieve a smooth business operation, Shang-Fries Company is
setting the following goals;
-To gain the loyalty of the customers in our business product and they can
relay it to others to increase more sales.
-Remind our customers what kind of company we are and what we can
offer for them.
-Expansion of the target market if we succeed in this business.
4.0 MARKET ANALYSIS
One of the reason why do start-up business fails is lack of a fully
implemented marketing program that will surely able them to maximize their
marketing strategy and for this reason, The Shang-Fries Company will produce
and implement a well- designated marketing program that will enable it to
produce brand awareness in the food industry when it comes to easily to cook
and readily available snacks.
4.1 MARKET SEGMENTATION
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A market segmentation is the practice of dividing up
one company’s audience into different groups with varying needs and interest.
Shang-Fries Company use demographic and psychographic segmentation. It
conduct a questionnaire that has been asked to its respondents. With their
response, Shang-Fries able to know what are the things needed to enhance and
keeping the satisfaction and preference of the customers with the product.
4.2 TARGET MARKET SEGMENT STRATEGY
A target market segment strategy is an essential plan to know the kinds of
person who are willing to buy the product of the company. Shang-Fries who is
the supplier and seller of the products have a target customer. Hence, the
business location is near from the schools and offices mostly its customers are
students, teachers, and families. Direct sellers and retailers are part of it. The
company were focused in innovation of the products and try it best to give
satisfaction to its target market customers.
4.2.1 MARKET NEEDS
A Survey was conducted to 200 respondents to know the preferences and
choices of the customers.
To succeed as an entrepreneur, we must develop the ability to select and
offer the right product or service to our customers.
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The survey results that follows would show the types of
the customer’s preferences and wants.
Table 1: Have you tried our product Shang-Fries?
Answer Respondents Percentage

Yes 44 22%
No 156 78%
In table 1 it is shown that 44 (22%) of the respondent said they already tried our
product Shang-Fries, while 156 (78%) said no.
We will get more customers, more quickly, if we communicate the benefits
of our product rather than the features it possesses.
Table 2: Are you willing to try our product which is known Shang-Fries?

Yes 200 100%
No 0 0
All of the respondents said yes (100%), they are willing to buy our product this
means that our product Shang-Fries has potential in the market.
Customers have processes for making decision, about buying or
purchasing the product. We must understand how our customers make buying
decisions.
Table 3: How often would you buy Shang-Fries?
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Daily 37 18.5%
Once a week 118 59%
2-3 times a 45 22.5%
month
Among the respondent 37 (18. 5%) said they will buy Shang-Fries daily, 118
(59%) said they will buy once a week and 45 (22.5%) said 2-3 times a month they
would buy our product.
Shang-Fries primary sells wrapper food fries be like and our unique
dipping sauce. Our innovative packaging will be more entertaining than our
competitors.
Table 4: What sauce/dip will you prefer to go with our product Shang-Fries?

Mayonnaise 35 17.5%
Ketchup 45 22.5%
Both Mayonnaise 120 60%
and Ketchup
In table 4 it can be gleaned 35 (17.5%) respondents prefer mayonnaise, 45
(22.5%) for ketchup and 120 (60%) said they want both mayonnaise and ketchup.
Indeed, our product provide our business with the most important and
viable contact with our buyers, our product for our customers represent
psychological symbol of personal attributes, goal and social pattern.
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Table 5: What do you consider in choosing your snacks (you
can answer more than 1)
Answer Rank
Taste 1
Visual Appearance 3
Price 2
Accessibility of Store 4
The respondents of 200 rank the following according to their consideration
of choosing their snacks. Rank number 1 is Taste of the product followed by
Price then by Visual Appearance and lastly Accessibility of Store.
Taste being number 1 means that the company shall focus on producing
product that are good quality and consistent to the palate of the customers.
Researches will continue to come up with quality products.
4.2.2 MARKET TRENDS
In our market analysis it includes forecast our company profiles, share and
size. Each report consists of key statistics and analysis on our market and
operating conditions, industry trends and historical industry growth. In trend in
our product industry it is important to our company’s success and significance. It
foretells a future, impacts the present and forgives our fruitless past.
We will enhance our product so that it will be popular in other places. In
this situation we will know the influence of our product regardless to the behavior
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and habits of our customers. We have a giveaway souvenir
which is a Shang-Fries Cap as a contrivance to attract more customers to
purchase our product. An inspirational quotes sticker behind of our product can
motivate the buyers to buy our business product. We can use our social media
page to encourage some customer and to inform them about to our product's
innovation.
4.2.3 MARKET GROWTH
It is important to be able to promote the products or services effectively.
Providing good customer service and having strategy in place will help the
company generate sales. One of the reasons why do start-up businesses fail is
the lack of skills needed for our business. Untrained employees cannot produce
high-quality products. If they also lack adequate knowledge and skills to provide
satisfactory customer service, this combination results in dissatisfied customers.
The company will experience declining sales if dissatisfied customers choose
competitors who can provide quality product and appropriate service. So the
company will do their best to have a successful business. Consistency is a key
component to making money in business. The proponents have to consistently
keep doing what is necessary to be successful day in and day out. This will
create long-term positive habits that will help to earn more money for the
business.
4.3 MARKETING STRATEGY
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5.0 EXECUTION
Nowadays in this line of a business, many customers are expecting for the
satisfaction in the products or service. Having a consistency in the product is
what the Shang-Fries Company prioritizing that will allow for a measurable
frequency repeat of the customers. Executing the marketing plan will the
company be successful and execute the plan well. The Importance of Execution.
A business leader's job is to successfully move the organization forward and
improve business performance. This requires a continuous process of reflection,
analysis, planning and execution. There is no better way to learn/practice these
skills than “by doing". In this line of business, the customers are expecting many
things with the service and quality of the product. It is the management
responsibility to deliver the expectation to developed based on, promotion, price
and so on. Having a product is what the Shang-Fries will prioritizing that will
allow for a measurable frequency of repeat customers especially for new
customers. Executing the marketing plan will be a big factor in the business that
can come in many ways.
5.1 MARKETING PLAN
Situational Analysis
SWOT analysis is a vital strategic planning tool that can be used by Shang-
Fries managers to do a situational analysis of the business. It is an important
technique or strategy to evaluate and determine the present the strengths,
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weaknesses, opportunities, and threats of Shang-Fries is
facing in its current business environment.
Shang-Fries opened its door that anyone can appreciate it. Business has
been successful despite of the trends of the other products. Customers have
been impressed and satisfied with that business product. Shang-Fries improve
more for business; more efforts will gain for business.
Shang-Fries is a Filipino cuisine version. Delicate thinned-skin dumplings
with tuna and ham inside. Its benefits are to make us healthy and it help us be
thrifty because it is affordable that anyone can avail it.
Product
Shang-Fries are made of wrapper with tuna inside. It is affordable and offers may
benefits to the customers. The business assure that it will meet the satisfaction of
the buyers. When it comes to product, it is either a tangible or an intangible
service that meets a particular customer’s need or demand.
Price
Shang-fries come not with a hefty price but with the customer budget in
mind. It is meant to benefit younger generations and buyers in this field of
industry. With a price of 20 pesos per order that consist of 4 delectable pieces of
Shang-Fries with a cheesy sauce guarantees satisfaction for our every customer.
The business wants the target costumers be wise in selecting foods to eat.
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Shang-Fries also have a package pack of the product that is
ready to cook meal in home.
Place
Product distribution is one of the important steps that often goes
overlooked as brands option for the economical or easiest option rather than
devising a legitimate distribution strategy. The business is located at Arellano
Street, Dagupan City. It is close to the city’s establishments; it is the only
business that sells Shang-Fries in that area. Shang-Fries accept online orders
and deliver. This business is concerned with this function because it directly
relates to how the customers is serviced and how costumer service was attained.
Company Analysis
Shang-Fries found at Arellano Street, Dagupan City. It accepts online
orders. This business also accepts delivery orders. It is a good opportunity for
the business to sell products especially it is located in area that massive
individuals are there. This is the only business that can sell this kind of product.
Through posting the product in their page in Facebook it can gain more
customers and also more profit for the business. The company shall have a
strong employee attitudes and excellent customer service.
According to the Ready Ratios, company analysis is a process carried out
by investors to assess Shang-Fries’ securities, gathering information related to
the business’s profile products and its service as well as the revenue of the
business company. It is essential for a company analysis to be comprehensive to
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obtain strategic insight. Being a thorough evaluation of an
organization, the company analysis provides insight to rationalize processes and
make revenue potentials better.
Competitive Analysis
There many convenient foods available. And also there is a lot of business
that offers some new product. Some of those are already common to buy or to
eat. But this product “Shang-Fries” are different from others. It has a combination
of healthy foods that is good for your health. This business itself assuredly that
from one bite, it can make costumers satisfied.
5.2 SALES PLAN
One of the reason why do start-up business fails is lack of a fully
implemented marketing program that will surely able them to maximize their
marketing strategy and for this reason, The Shang-Fries Company will produce
and implement a well- designated marketing program that will enable it to
produce brand awareness in the food industry when it comes to easily to cook
and readily available snacks.
ACTIVITY TARGET COST STRATEGY EXPECTED

DATE OF (PHP) OUTCOME
IMPLEMENTATION
During the taste We are
test day, we expecting
sold Shang- that these
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Fries to the
senior high students will

August 23, 2019 400.00
school age 17- truly buy our
Soft 19 years old. product
Opening Throughout the since they
selling scenario are the one
to the senior who
high students, demanded
some of them that we must
voiced out that sell Shang-
they are willing Fries.
to buy our
products.
We will We are
expecting
introduce that through
this promo,
Shang-Fries in we can be
able to
the online world establish
brand
through awareness
throughout
Facebook page. the
school/city.
We will create
account in this
Product social media

First 3 months
Promotion upon opening platform due to
its popularity.
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Everyone
who will like
and share our
page will get a
freebie from us.
This only
applicable once
said
nontransferable.
In order to get a
freebie upon
buying they
must like the
page itself and
shared this for
20 times and
must tag at
least 20 friends
excluding their
classmates.
They must also
present their
school I.D in
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order for us
to verify. One of
our member will
be in charge in
monitoring the
likes and shares
of our page.
Product This will
packaging is surely
very important. encourage
When it comes most of the
about our customer to
Unique packaging, it is buy our

All
Product not the usual products.
throughout the
672.00 up
Packaging disposable cup
selling time frame
and plate
utensils too. It
is easy to carry
anywhere so it
is convenient
for the
customer.
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5.2 LOCATION & FACILITIES
BUSINESS ADDRESS
The three to five square meter food stall will be located near the Jollibee
Fast food chain and Dunkin Donut Arellano. The food stall is situated near of the
schools and offices, making Shang-Fries product easily accessible to people who
might want to its product. The location of the business company is an advantage
to business because of its proximity to a large scale of people who can be
potential customers and are food lover.
The food stall will be equipped with modern design that will attract
potential customers. The service on delivery will also the owner prioritize as a
supplier to gain loyalty from directs seller and retailers. Additionally, the
company will also play songs while selling and delivering to provide an ambience
of fun to its customers and employees for them to enjoy while buying products
and working hours of selling.
The selection of area will be chosen based on the following criteria:
 Near of School, Offices and Malls
 Easy Access
 Large percentage of people who can see the stall
The Shang-Fries Company’s goal of providing high-quality products and
meeting the customer’s satisfaction will be maintained to be consisted.
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The business’ manufacturing and production area is
situated at one of the proponent’s house 226 Lasip Chico, Dagupan City where
the company will maintain the aseptic condition of the room and it will use in
packaging and preparing the product.
STORE LAYOUT
Figure 3: FRONT VIEW OF THE SHOP
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FLOOR PLANNING
Floor Plan of the Production Area and Stockroom Area
The production area of Shang-Fries Food Stall is one of the member of the
company that also lives in Dagupan City. We will ensure the cleanliness of our
products by sanitizing in the delivery as well as to maintain freshness of
products in our stock room.
Figure 4: FLOOR PLAN OF THE PRODUCTION AREA
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Figure 5: FLOOR PLAN STOCKROOM AREA
UNIFORM
Our employees must look presentable and good looking for our customers. To
encourage more buyers and determined or recognize the Shang-Fries Company.
Uniform colors can set the mood of the organization. The uniforms help promote
customer loyalty.
36 | P a g e
Figure 6: Crew Uniform
5.2 TECHNOLOGY
In business everyone needs technology. It purposes is to handle the
business operation smoothly with the help of technology gadgets.
The Shang-Fries Company will use the following technology:
 Order and Delivery- Facebook
 Promoting our business- Facebook
 Communication with others- Facebook, SMS
37 | P a g e
5.2 EQUIPMENT AND TOOLS
INGREDIENTS
. The following table shows the raw materials cost for Shang-
Fries. These raw materials used in producing our product.
Picture Component Price Quantit Purpose

y
Tuna 106.7 3 The main
0 ingredients
of Shang-
Fries.
Ham 61.05 1 Supporting
ingredients
of Shang-
Fries.
Cheese 26.00 2 Use to
have flavor
for Shang-
Fries.
38 | P a g e
Wrapper 30.00 3
Used for
covering
the
ingredient
and
wrapping
for Shang-
Fries.
Pepper 3.00 3 Use in
making the
dip.
Frying Oil 20.00 ½L Use in
frying the
product
and
cooking
the
ingredients
39 | P a g e
Cucumber 15.00 ½ kg
one of the
ingredients
of Shang-
fries and
have a
benefit of
health
Tomatoes 15.00 ½ kg Also one of
the
ingredients
of Shang-
fries.
Ketchup 19.25 1 bottle Used as
sauce of
Shang-
fries.
40 | P a g e
Mayonnaise 75.20 1
Second
option used
as sauce
for Shang-
fries.
Tools and Equipment
A tool can be any item that is used to achieve a goal. Equipment
usually denotes a set of tools that are used to achieve a specific
objective. These are the following tools and equipment used in making
our product called Shang-Fries.
Picture Componen Price Quantit Purpose
41 | P a g e
t y
Frying pan 880 2 Used for frying,
searing and mixing
ingredients of
Shang-Fries.
Gas Stove 680 1 Cooking stove
where an easily
transportable
means of cooking or
heating is needed.
Ladle 199 1 set use to serve food, in
frying and to stir
ingredients
42 | P a g e
Plastic 28 1 pack
(packagin Used for packaging
g) finish product.
Knife 200 1 Use for slicing
ingredients.
Peeler 290 1 Use for peeling the
vegetable/ingredien
ts.
43 | P a g e
Chopping 390 1
Board Which to place
material for cutting,
chopping, slicing
ingredients/raw
materials.
Can 130 1 Use for opening the
Opener can goods.
Tape 200 1 Use for packaging
Dispenser Shang-fries.
44 | P a g e
Refrigerat 10,00 1
or 0 Where the product
will preserve and
stock for remaining
ingredients.
PRODUCT PRODUCTION
The diagram below shows the simple process of the production of
Shang-Fries.
Prepare
Mix
Ingredients
Packaging
g Serve &
Deliver
45 | P a g e
Shang-Fries
Ingredients
 Tuna
 Tomatoes
 Cheese
 Ketchup
 Wrapper
 Mayonnaise
 Pepper
 Frying Oil
 Ham
 Cucumber
PROCEDURE:
Foods or business products are manufactured or produced in different
ways. These procedures show how our product was made.
Put all the ingredients on

the table.
46 | P a g e
Chop the cucumber,
tomatoes, and carrots for
toppings and put it on the
other side.
Prepare for the sauce by

mixing the ketchup and
mayonnaise.
Chop the ham, tuna, and

cheese. Get a bowl plate
for mixing the ingredients.
Then put a little bit pepper

on it.
Prepare for the wrapper.

And after mixing the
47 | P a g e
ingredients, get an exact
amount of mixing
ingredients and put it on
Wrap it to become a small
size like French fries.
Put in a plastic wrapper

for packaging.
6.0 COMPANY AND MANAGEMENT SUMMARY
This chapter includes the people who manage the business. It shows the
qualifications needed in hiring staffs, the benefits and regulations of the
business.
Human Resources Management
48 | P a g e
A. COMPENSATION
The company strives to provide compensation and benefit
package that is competitive in the industry and local labor market in order
to attract and encourage employees.
In order to make compensation management to work effectively, the
organization should clearly specify its compensation policy, which must
include the basis for
Determining base compensation, incentives, and benefits and
various types of perquisites to various levels of employees.
The purpose of our program is to attract retain and reward our
highly and responsible valued employees. With this in mind, the compensation
program is built to balance the interest of our employees and our company.
B. COMPANY POLICIES
The company is recruiting employees that are capable in handling the
position. Recruitment and selection process will be conducted on the basis of fair
and equitable treatment of all applicants.
Recruitment and selection processes will be consistent, transparent,
professional, and timely.
An employee must meet these following requirements:
49 | P a g e
I. Preliminary Interview- information about how an applicant's,
goals, experiences, skills, and qualification can benefit a company's need.
II. The applicant must submit the following:
-Bio data
–Resume
-Photocopy of Diploma (at least High School Graduate)
III. Filling up Application form- to determine the responsibility of fulfilling the
work needs of the company.
IV. Medical Paper/ Examination/Records-Blue card from the health office
V. Final Interview- you need to impress in a search committee before they make
their choice between you and among candidates/applicants.
Person Specification/ Qualification:
•Knowledge
•Skills
•Qualifications
•Experience
•Attribute to require to carry out the job satisfactory
-computation skills or have a mental ability to solve faster.
50 | P a g e
-Interpersonal communication/ written and verbal
communication.
C. Policies
Clear and effective HR policies are an essential ingredient of our
successful start-up or business. Our policies set out clear ground rules for our
employees and protect the rights of our employers.
Being an employee of our company, every employee will have to follow the below
mentioned Conduct and Discipline rules and no one is allowed abusing the
system while on duty. If management fined any employee against the system,
Management shall render employee liable for disciplinary action.
Workplace Dress Code
Our company encourages employees to dress comfortable with,
consideration with to maintaining the professional appearance. Appropriate attire
should be worn at all times in keeping with commonly recognized standard.
Dress code is to be followed strictly. The Marketing Assistant should wear formal
attire. For women, it’s either a pair of dress slacks or a skirt with a business suit.
Break
51 | P a g e
Shang-Fries Company provide break for our employees
from work several times throughout the work day. Typically, they will receive two
refreshment breaks, one before and one after the meal break.
D. Sanctions
Our company should be allowed to punish employees showing up late for
work or coming back late from lunch breaks by requiring them to either work for
free during their regular shift or to work for free before or after their regular shift.
The number of minutes late would be multiplied by a certain factor to determine
the number of minutes that the employee should require for free.
Consecutive absences may lead to termination of their work without a valid
reason to leave, the employees must punish and receive a warning letter for
attendance for lateness/absences or oral-written reprimand letter.
Other sanctions would include:
a) Verbally warn an employee who is tardy
b.) Set a policy for the levels of disciplines for lateness
c.) 2 consecutive absences will not permitted to work or demote them
d.) If our employee does not let employer know if they will not be at work,
disciplinary will be taken.
52 | P a g e
e.) If employee is more than 10 minutes late on his/her assign
job, disciplinary action will be taken.
f.) Employee may receive a written reprimand letter as a warning.
Reprimand Letter:
53 | P a g e
6.1 ORGANIZATIONAL STRUCTURE
The diagram below shows the simple process of the production of
Shang-Fries.
Prepare
Mix
Ingredients
Packaging
g Serve &
Deliver
6.2 MANAGEMENT TEAM
The Management Team
These are the list of position according to their department or

classification in this company.
Organizational Chart of Shang-Fries Food Stall
54 | P a g e
John Marvie Morante
(Owner)
Marketing Manager Assistant Marketing
(Marketing) (Marketing)
Advertisement Coordinator Accountant
(Advertisement) (Accounting)
Supervisor Crews
(Management) (Service)
Cashier Delivery Man
(Service) (Service)
6.3 MANAGEMENT TEAM GAPS
55 | P a g e
Shang-Fries Company recognize that it was struggling in the
supply of the products due to the inflation. The owner and the proponents will conduct a
seminar or meeting to have an action regardless of this problem. Managing of the
stocks supplies of the product.
The company will do an urgent action on how it manage the supply of the
product. One of the solution is to increase the supply stocks per month while the cost of
these items are in low price. So it could not affect the pricing of the product so
customers will avail it.
6.4 PERSONNEL PLAN
Position Department Qualification Job Salary Benefit

Description
Marketing Marketing •BS degree in responsible Average -SS
marketing
Assistant for compiling salary of -Phil health
MBA
desirable. and Php 9,600
•Five years or
distributing per month
more of
financial and
relevant
statistical
experience.
information
•Superior
writing and
editing skills
and ability to
demonstrate
versatility in
writing for
formats
including
online.
Advertise- Advertisemen Expert in Conduct Average -SS
56 | P a g e
ment t composing market
co-ordinator and page
research to salary of -Phil health
making
newspaper determine Php 7,200
advertisemen
advertisemen per month
t and lenders
from English t campaign
to Urdu and
strategies.
vice versa.
•Fluent in Communicate
usage of MS
with client
office &in
page etc. companies
•Minimum
marketing
intermediate
teams to
in
establish ad
qualification
graphic and
with 3-5
contents
years’
experience
Cashier Service 2-5 years’ To ensure Average SSS
work -Phil health
that each and salary of
experience in
marketing or every Php 4,080
sales
customers is per month
position.
•High school served in a
diploma or
friendly,
equivalent.
•Ability to professional,
handle and timely
transactions manner
accurately
and
responsibly.
Crew Service •High school Work Average SSS
diploma/GED -Phil health
primarily salary of
preferred.
•Excellent in involves Pho 4,320
time
customers per month
management
57 | P a g e
skill. service and
•Capable of
or physical
lifting.
labor on a
seasonal or
year-round
basis
Delivery Service •Active driver Concerned Average SSS
license. with customer salary of -Phil health
man
•Knowledge satisfaction Php 5,280
of region and per month
&and ability transporting
to travel. items in a
•Clean driving safe, timely
record manner.
6.5 COMPANY HISTORY AND OWNERSHIP
Lumpiang Shanghai is a type of Filipino egg roll. The basic filling is composed of
ground pork along with minced onions, carrots, and seasonings such as salt and
ground black pepper. Lumpiang Shanghai is one of my favorite make-ahead
meals. While it’s a popular mainstay in Filipino gatherings and celebrations
alongside pancit guisado, spaghetti, and other party fares, it’s also commonly
served with steamed or fried rice for breakfast, lunch, or dinner as well as a
midday snack. So we come up on our study "Shang-Fries" because most of the
Filipino's love eating this kind of meals.
7.0 FINANCIAL PLAN
58 | P a g e
Shang-Fries Company measures its profitability and
longevity. To achieve this, the company must plan, budget, monitor and make
forecast that can help the company evaluate its performance over a period of time
through financial statement analysis.
7.1 Financial Objectives
Shang-Fries financial health is a fundamental aspect of responding to
increasingly demanding financial reporting requirements. In order to avoid risks,
the company must quickly:
1. Identify and predict possible financial ratios and trends across liabilities
and assets.
2. Analyze and adjust planned and forecast amounts:
a. To achieve a forecast net profit of P100,000.00 and above beginning
2019-2021
b. To achieve an annual growth in sales of 8% in the next 3 years of
operation.
c. To achieve a net income margin of 5.5% to 6% from 2019-2021
d. To maintain the operating expense maximum of the current revenue
level
3. Act to provide regulatory statements as needed
7.2 General Assumptions
. The cost of sales at 30% of Gross sales
59 | P a g e
 Marketing expense are paid periodically. These
funds are usually put into a general account and used promotions.
 Expenses for the last month of the fiscal year are accumulated for
reporting purpose and are paid on the succeeding month.
 Depreciation on the following assets is computed using the straight
line method.
ASSET BOOK ECONOMIC LIFE DEPRECIATION
VALUE (IN YEARS)

REFRIGERATOR 6000.00 3 2,000.00
KETCHIN
PERIPHERALS
FRYING PAN 480.00 2 240.00
GAS STOVE 380.00 2 190.00
LADLE 149.00 1 149.00
KNIFE 150.00 1 150.00
CHOPPING 341.00 1 341.00
BOARD
CAN OPENER 100.00 1 100.00
TAPE DISPENSER 150.00 2 75.00
TOTAL 7,970.00 3,465.00
FURNITURE AND
FIXTURES
OTHERS
RENT DEPOSITS 45,000.00
IMPROVEMNETS 30,000.00 4 7500.00
TOTAL LONG 82,970.00 10,965.00
TERM ASSETS
60 | P a g e
OPERATING PER YEAR
EXPENSE TOTAL
OPERATING
EXPENSE
SALARIES &
WAGES
8 HRS SHIFT 180.00 DAILY 51,840.00
(CREW)
8 HRS CASHIER 170.00 DAILY 48,960.00
8 HRS 400.00 DAILY 115,200.00
MARKETING
ASSISTANT
8 HRS 300.00 DAILY 86,400.00
ADVERTISEMENT
COORDINATOR
8 HRS DELIVERY 220.00 DAILY 63,360.00
MAN
TOTAL 365,760.00
OPERATING
EXPENSE
SSS, PHILHEALTH 1500.00 MONTHLY 18,000.00 18,000.00
MARKETING 3,000.00 3,000.00
EXPENSE
MAINTENANCE 5,000.00 5,000.00
DEPRECIATION 10,965.00 10,965.00
RENT 5,000.00 60,000.00 60,000.00
MONTHLY
UTILITIES 3,000.00 36,000.00 36,000.00
MONTHLY
61 | P a g e
7.3 Sales Forecast
Shang-Fries Company provided a sufficient start-up capital. With
successful management aimed at establishing and growing a loyal customer to
ensure the further growth of the business. The company see to have an 8%
annual growth in three years.
Sales in Amount
SHANG-FRIES
ARELLANO STREET, DAGUPAN CITY, PANGASINAN
SALES FORECAST
For the Fiscal Years Ended June 30,20_
SALES YEAR 1 YEAR 2 YEAR 3
SHANG-FRIES 832,000.00 898,560.00 970,444.8
TOTAL SALES 832,000.00 898,560.00 970,444.8
COST OF SALES YEAR 1 YEAR 2 YEAR 3
62 | P a g e
SHANG-FRIES 124,800.00 134,784.00
145,566.72
TOTAL SALES 124,800.00 134,784.00 145,566.72
Sales in Quantity
SALES YEAR 1 YEAR 2 YEAR 3
SHANG-FRIES 41,600.00 44,928.00 48,522.24
TOTAL SALES 41,600.00 44,928.00 48,522.24
7.4 Projected Sales in Amount
SALES COST OF SALES
YEAR 1 832,000.00 124,800
YEAR 2 898,560.00 134,784.00
YEAR 3 970,444.8 145,566.72
63 | P a g e
7.5 Projected Sales in Unit
YEAR 1 YEAR 2 YEAR 3
SHANG-FRIES 707,200 763,776 824,878.08
7.6 INCOME STATEMENT
This table presents the summary of a 3- year projection of Shang-Fries Food
stall’s performance as its reflects the profitability. It indicates the revenues, expenses,
and what may be done to improve the results.
SHANG-FRIES
PROJECTED INCOME STATEMENT
SALES 832,000.00 898,560.00 970,444.8
LESS: COST OF 124,800.00 134,784.00 145,566.72
SALES
GROSS PROFIT 707,200.00 763,776.00 824,878.08
OPERATING
EXPENSES
SALARIES AND 365,760.00 365,760.00 365,760.00
64 | P a g e
WAGES
SSS, PHIL 18,000.00 18,000.00 18,000.00
HEALTH
MARKETING 3,000.00 3,000.00 3,000.00
EXPENSES
SUPPLIES 1,000.00 1,000.00 1,000.00
EXPENSE
DEPRECIATION 10,965.00 10,965.00 10,965.00
RENT 60,000.00 60,000.00 60,000.00
MAINTENANCE 5,000.00 5,000.00 5,000.00
UTILITIES 36,000.00 36,000.00 36,000.00
VALUE ADDED 99,840.00 105,830.4 112,180.224
TAX
TOTAL 599,565.00 605,555.4 611,905.224
OPERATING
EXPENSE
PROFIT BEFORE 229,440.00 235,430.4 241,780.224
INTEREST AND
TAXES
NET PROFIT / 107,635.00 158,220.6 212,972.856
SALES
NET PROFIT YEAR 1 YEAR 2 YEAR 3

SALES 832,000.00 898,560.00 970,444.8
COST OF SALES 124,800.00 134,784.00 145,566.72
OPERATING 599,565.00 605,555.4 611,905.224
EXPENSE
NET PROFIT 107,635.00 158,220.6 212,972.856
707,200.00 763,776.00 824,878.08
7.7 BALANCE SHEET
65 | P a g e
Shang-Fries balance sheet is a snapshot of the 3-year
projection of the company’s account-covering its asset, liabilities, and shareholder’s
equity.
SHANG-FRIES
PROJECTED BALANCE SHEET

CURRENT ASSETS
CASH ON HAND 300,000.00 300,000.00 300,000.00

CASH ON BANK 437,800.00 483,866.6 532,801.136
MERCHANDISE 124,800.00 134,784.00 145,566.72
INVENTORY
SUPPLIES 1,000.00 1,000.00 1,000.00
INVENTORY
TOTAL CURRENT 863,600.00 920,150.6 980,867.856

ASSETS
LONG-TERM
ASSET
FURNITURE & 7,970.00 7,970.00 7,970.00

FIXTURES
IMPROVEMENTS 30,000.00 30,000.00 30,000.00
RENT DEPOSITS 45,000.00 45,000.00 45,000.00
DEPRECIATION (10,965.00) (21, 930.00) (32,895.00)
TOTAL LONG 64,035.00 53,070.00 42,105.00

TERM ASSETS
TOTAL ASSET 927,635.00 973,220.6 1,022,972.856
LIABILITIES
66 | P a g e
CURRENT 20,000.00 20,000.00 20,000.00
LIABILITIES
TOTAL LIABILITIES 20,000.00 20,000.00 20,000.00
OWNER’S EQUITY
OWNER’S CAPITAL 800,000.00 800,000.00 800,000.00

RETAINED 107,635.00 158,220.6 212,972.856
EARNINGS
TOTAL CAPITAL 907,635.00 958,220.6 1,012,972.856
TOTAL LIABILITIES 927,635.00 973,220.6 1,022,972.856

& OWNER’S
EQUITY
ASSETS 927,635.00 973,220.6 1,022,972.856
LIABILITIES 20,000.00 15,000.00 10,000.00
OWNER’S EQUITY 907,635.00 958,220.6 1,022,972.856
67 | P a g e
APPENDICES
68 | P a g e
Fire Safety Permit
69 | P a g e
Mayor’s Business Permit
12/08/20
Shang-Fries
John Marvie S. Morante

Arellano Street, Dagupan City, Pangasinan
70 | P a g e
Shang-Fries
Arellano Street, Dagupan City
Food Classification
12/08/20
Sanitary Permit
71 | P a g e
Shang-Fries
Arellano Street, Dagupan City
Food Classification
72 | P a g e
BIR
Shang-Fries
73 | P a g e
DTI Permit
PROFILE
Shang-Fries
Dagupan City
ARELLANO STREET, DAGUPAN CITY, PANGASINAN, REGION 1
ARELLANO STREET, DAGUPAN CITY, PANGASINAN, REGION 1
74 | P a g e
Curriculum Vitae
Name: Meryl Ann C. Gasilan
Address: #446 Sampaguita St. Greenfields Tapuac Dagupan City
Email Account: meryl.gasilan@gmail.com
Facebook: Meryl Ann C. Gasilan
PERSONAL DATA
Sex: Female Birthdate: August 28,2001
Civil Status: Single Age: 18 year’s old
Citizenship: Filipino Religion: Roman Catholic
Course: Tourism Height: 5’5
Strand: Accountancy, Business and Management Year Level: 12
Language Spoken: English/ Filipino
EDUCATIONAL ATTAINMENT
75 | P a g e
2018- Present Dagupan City National High School
Dagupan City, Pangasinan
Senior High School
2014-2018 Dagupan City National High School
Junior High School
2017-2014 Lucero Elementary School
Bolinao, Pangasinan
Elementary School
76 | P a g e
Name: John Marvie S. Morante
Address: 226 Lasip Chico, Dagupan City
Email Account: mjohnmarvie@gmail.com
Facebook: John Marvie Morante
PERSONAL DATA
Sex: Male Birthdate: July 13,2000
Course: BSBA Financial Management Height: 5’6
77 | P a g e
Senior High School
Junior High School
2017-2014 Manat Elementary School
Manat Binmaley, Pangasinan
Elementary School
78 | P a g e
Name: Noryda V. Pangindian
Address: Bonuan Tondaligan Dagupan City
Email Account: norydapangindian2@gmail.com
Facebook: Noryda Pangindian
PERSONAL DATA
Sex: Female Birthdate: June 10,2002
Course: Criminology Height: 5’3
79 | P a g e
Senior High School
Junior High School
2017-2014 North Central Elementary School
Elementary School
80 | P a g e
Name: Jimrose D. Ragma
Address: Pantal West Dagupan City
Email Account: jimroseragma@gmail.com
Facebook: Jimrose Ragma
PERSONAL DATA
Sex: Female Birthdate: May 06,2001
Course: BSBA Height: 5’5
81 | P a g e
Senior High School
Junior High School
2017-2014 West Central Elementary School
Elementary School
82 | P a g e
83 | P a g e
Curriculum Vitae
Name: Noryda V. Pangindian
Address: Bonuan Tondaligan Dagupan City
Email Account: norydapangindian2@gmail.com
Facebook: Noryda Pangindian
PERSONAL DATA
Sex: Female Birthdate: June 10,2002
Course: Criminology Height: 5’4
84 | P a g e
Senior High School
Junior High School
2017-2014 North Central Elementary School
Elementary School
85 | P a g e
86 | P a g e

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SHANG-FRIES

FOOD STALL BUSINESS PLAN

SHANG-FRIES FOOD STALL

ARELLANO STREET, DAGUPAN CITY

1.0 EXECUTIVE SUMMARY 5

2.4 BUSINESS CONCEPT 7

2.4.2 COMPANY LOGO 8

2.4.3 LOCATION MAP 8

2.5 BUSINESS MODEL 9

2.6.1 CHARACTERISTICS OF BUSINESS 11

2.6.2 PROJECTED TIME 12

2.6.3 INVESTMENT COST 13

3.1 PROBLEM WORTH SOLVING 17

3.2 COMPANY’S SOLUTION 19

3.3 FUTURE PLANS 20

4.0 MARKET ANALYSIS SUMMARY 20

4.1 MARKET SEGMENTATION 21

4.2.1 MARKET NEEDS 22

4.2.2 MARKET TRENDS 25

4.2.3 MARKET GROWTH 26

4.3 MARKETING STRATEGY 27

5.1 MARKETING PLAN 28

5.2 SALES PLAN 31

5.3 LOCATION AND FACILITIES 35

5.5 EQUIPMENT AND TOOLS 41

5.6 PRODUCTION AND PRODUCTION MANAGEMENT 48

6.0 COMPANY AND MANAGEMENT SUMMARY 52

6.1 ORGANIZATIONAL STRUCTURE 57

6.2 MANAGEMENT TEAM 57

6.3 MANAGEMENT TEAM GAPS 59

6.4 PERSONNEL PLAN 59

6.5 COMPANY HISTORY ANG OWNERSHIP 61

7.0 FINANCIAL PLAN 62

7.2 GENERAL ASSUMPTIONS 63

7.3 SALES FORECAST 66

7.4 PROJECTED SALES IN AMOUNT 67

7.5 PROJECTED SALES IN UNIT 68

7.6 INCOME STATEMENT 68

7.7 BALANCE SHEET 70

Company and Management

The company is committed in creating, delivering Shang-fries to suit the taste of

Shang-Fries Company have a customer like students, teachers, families,

products and to have a quality customer service.

Shang-Fries food stall is new in entrant industry; it is located in

our clients with conveniences.

To build our success by being the leading company producing healthy

Objectives are necessarily applied to make the business be productive in

created a special version of fries.

Shang-Fries shall aspire to:

1. To be a recognized in business brand in packaged food product in the country.

2. Provide better customer services through continual improvement of products.

3. Prompt of our products.

Shang-Fries business aims to provide quality customer service

Many company restaurants serve cuisine foods as a dish or something to

product. Shang-Fries Company is designed continually come up with innovative

per packages snacks or appetizers.

2.4.1 BUSINESS OFFERS

other products of the cuisine foods, our Shang-Fries contains unique

2.4.2 COMPANY LOGO

2.4.2 LOCATION MAP

The Shang-Fries Company is located in Arellano Street, Dagupan City

beside of Dunkin Donut Arellano and Jollibee Fast Food chain.

Figure 1: Location Map of Shang-Fries Food Stall